📌 Core Information
🔹 Job Title: Brand Manager (Temporary)
🔹 Company: JT International S.A.
🔹 Location: Seoul, South Korea
🔹 Job Type: 1 Year Contract (Can be converted to permanent depending on performance)
🔹 Category: Marketing
🔹 Date Posted: July 15, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing brand strategies to strengthen brand equity and maximize ROI
- Analyzing consumer trends and market insights to identify innovation opportunities
- Collaborating with cross-functional teams and external stakeholders to execute brand plans
- Managing brand portfolio P&L and ensuring compliance with internal policies
- Fostering a brand-centered culture across the organization
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with various teams and stakeholders.
📋 Key Responsibilities
✅ Drive the development of the full marketing mix, including new products, packaging, communications, and longer-term brand strategy, to strengthen brand equity and maximize ROI.
✅ Analyze consumer trends, industry dynamics, and competitive landscapes to identify innovation opportunities and ensure brand relevance.
✅ Act as a liaison between Marketing & Sales teams and other internal/external stakeholders to ensure seamless execution of brand plans.
✅ Define annual investment allocations, oversee brand/portfolio P&L, and ensure compliance with internal policies.
✅ Foster a brand-centered mindset across the organization, embedding brand purpose in all touchpoints.
ASSUMPTION: The role requires a balance of strategic thinking, analytical skills, and project management to successfully execute brand initiatives.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or equivalent (Master's degree is a plus).
Experience: Minimum 5 years of relevant experience in FMCG marketing functions.
Required Skills:
- Strong understanding of the full marketing mix and commercial aspects impacting brand performance
- Proficiency in MS Office (Excel, PowerPoint, Word)
- Fluent in Korean and English, with excellent communication skills
- Creative thinker with strong analytical and project management skills
- Open-minded, achievement-oriented, team player, and consumer-centric
Preferred Skills:
- Experience in the tobacco industry
- Knowledge of the South Korean market
ASSUMPTION: While industry-specific experience is not explicitly required, it may be beneficial for understanding the unique aspects of the tobacco market.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Brand Manager role in Seoul, the estimated salary range is ₩70,000,000 - ₩90,000,000 per year. This estimate takes into account the experience level, location, and market conditions.
Benefits:
- Wellbeing initiatives
- Flexible work arrangements
- Growth opportunities
- Unique family leave policy
Working Hours: Full-time position with standard office hours (Monday-Friday, 9:00 AM - 6:00 PM).
ASSUMPTION: The salary range is an estimate based on market research and may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: JTI operates in the tobacco manufacturing industry, with a focus on creating fulfilling moments and a better future for consumers and employees alike.
Company Size: JTI is a large organization with over 10,000 employees globally. This size offers opportunities for growth and diverse career paths.
Founded: JTI was founded in 1907 and has since grown into a global leader in its industry.
Company Description:
- JTI is a global company with a presence in over 130 countries
- The company focuses on innovation and creating new products for consumers to choose from
- JTI values freedom and believes that the possibilities are limitless when employees are free to choose and grow
Company Specialties:
- Supply Chain
- Marketing
- Corporate Affairs
- Regulatory Affairs
- Agricultural Operations
- Research & Development
- Human Resources
- Careers
- International Mobility
- Training
- Finance
- Graduates and Interns
Company Website: jti.com
ASSUMPTION: JTI's global presence and diverse range of specialties offer opportunities for career growth and development.
📊 Role Analysis
Career Level: This role is at the mid-level management stage, with opportunities for growth and progression within the company.
Reporting Structure: The Brand Manager will report directly to the Combustibles Brand Lead and collaborate with various internal and external stakeholders.
Work Arrangement: This is an on-site role based in Seoul, South Korea, with the possibility of remote work depending on the company's policies and the employee's needs.
Growth Opportunities:
- Progression to a permanent position upon successful performance
- Potential to take on additional responsibilities or move into different roles within the company
- Opportunities to work on international projects and gain global experience
ASSUMPTION: The temporary nature of this role provides an opportunity to prove oneself and demonstrate value to the company, potentially leading to a permanent position.
🌍 Location & Work Environment
Office Type: JTI's Seoul office is a modern, collaborative workspace designed to foster creativity and productivity.
Office Location(s): Seoul, South Korea
Geographic Context:
- Seoul is the capital and largest city of South Korea, with a population of over 10 million people
- The city is known for its vibrant culture, rich history, and advanced technology
- Seoul offers a high quality of life, with excellent public transportation, education, and healthcare systems
Work Schedule: The work schedule is typically Monday-Friday, with standard office hours. However, flexibility may be available depending on the role and the employee's needs.
ASSUMPTION: The location and work environment at JTI's Seoul office provide a dynamic and engaging setting for employees to thrive and grow.
💼 Interview & Application Insights
Typical Process:
- Phone screening with the Talent Advisor
- Assessment tests to evaluate skills and fit for the role
- Interviews with key stakeholders, including the hiring manager and other team members
- Job offer for successful candidates
Key Assessment Areas:
- Brand management skills and experience
- Analytical and problem-solving abilities
- Communication and interpersonal skills
- Cultural fit and alignment with JTI's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare for interview questions by researching JTI's company culture, values, and recent projects
- Be ready to discuss your understanding of the South Korean market and consumer trends
ATS Keywords: Brand strategy, marketing mix, consumer insights, cross-functional collaboration, investment management, brand-centered culture, FMCG marketing, Korean language skills, English language skills, project management, creative thinking
ASSUMPTION: The application process at JTI is designed to assess candidates' skills, experiences, and cultural fit for the role and the company.
🛠️ Tools & Technologies
- Microsoft Office Suite (Excel, PowerPoint, Word)
- Brand management software (e.g., Brand24, Brandfolder, etc.)
- Market research tools (e.g., Nielsen, Kantar, etc.)
- Project management tools (e.g., Asana, Trello, etc.)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the team's preferences and the projects at hand.
👔 Cultural Fit Considerations
Company Values:
- Freedom: JTI believes in the freedom to choose and the limitless possibilities that come with it
- Responsibility: The company takes responsibility for its actions and their impact on society and the environment
- Respect: JTI values the diversity of its employees and consumers, fostering an inclusive and respectful work environment
Work Style:
- Collaborative: JTI encourages cross-functional collaboration and teamwork to drive innovation and success
- Agile: The company values adaptability and the ability to pivot quickly in response to changing market conditions
- Consumer-centric: JTI prioritizes understanding and meeting the needs of its consumers, both in its products and its workplace culture
Self-Assessment Questions:
- Do you embrace freedom and the limitless possibilities it brings?
- Are you comfortable working in a collaborative, agile environment?
- Do you have a strong consumer focus and a passion for understanding their needs and preferences?
ASSUMPTION: JTI's company values and work style are designed to foster a positive and engaging work environment that supports employee growth and success.
⚠️ Potential Challenges
- The temporary nature of the role may create uncertainty about long-term career prospects
- The tobacco industry can be highly regulated and subject to changing market conditions, requiring adaptability and resilience
- The role may require working with sensitive information and navigating complex stakeholder relationships
- The South Korean market may present unique cultural and linguistic challenges for non-native speakers
ASSUMPTION: While these challenges exist, they also present opportunities for growth and learning, and JTI offers support and resources to help employees overcome them.
📈 Similar Roles Comparison
- This role differs from other brand management positions in its focus on the tobacco industry and the unique challenges and opportunities it presents
- In the South Korean market, this role may require a deeper understanding of local consumer trends and preferences
- Career progression in this role may involve moving into different brands or product categories within JTI
ASSUMPTION: While this role shares similarities with other brand management positions, its unique context requires a tailored approach to understanding and addressing the specific challenges and opportunities it presents.
📝 Sample Projects
- Developing and implementing a new product launch strategy for a key brand in the South Korean market
- Conducting market research to identify consumer trends and preferences, and using those insights to inform brand strategy
- Collaborating with cross-functional teams to execute a brand activation campaign, ensuring alignment with market goals and delivering outstanding business results
ASSUMPTION: These sample projects are intended to illustrate the types of initiatives a Brand Manager at JTI might work on, but the specific projects may vary depending on the brand and market context.
❓ Key Questions to Ask During Interview
- Can you describe the brand portfolio and its performance in the South Korean market?
- How does JTI support the growth and development of its employees?
- What is the company's approach to fostering a brand-centered culture across the organization?
- What opportunities exist for growth and progression within the company?
- How does JTI navigate the unique challenges and opportunities presented by the tobacco industry?
ASSUMPTION: These interview questions are designed to help candidates better understand the role, the company, and the industry, and to assess their fit for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare for interview questions by researching JTI's company culture, values, and recent projects
- Be ready to discuss your understanding of the South Korean market and consumer trends
- Follow up with the Talent Advisor one week after submitting your application to confirm receipt and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
