📌 Core Information
🔹 Job Title: Brand Manager Tequila - El Jimador
🔹 Company: Brown-Forman
🔹 Location: United Kingdom, London
🔹 Job Type: Full-Time
🔹 Category: Marketing & Branding
🔹 Date Posted: 2025-05-16
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing strategic brand plans for tequila portfolio
- Managing brand P&Ls and optimizing strategy, investment, pricing, and promotions
- Collaborating with cross-functional teams and global stakeholders to drive brand growth
- Acting as a brand ambassador and champion within the organization
ASSUMPTION: This role requires a strong strategic mindset, excellent communication skills, and the ability to work effectively with various teams and stakeholders.
📋 Key Responsibilities
✅ Develop and implement long-term and annual brand plans, seeking approval from local, regional, and global brand stakeholders
✅ Guard and optimize brand P&Ls, ensuring profitable growth through strategic investment, pricing, and promotions
✅ Manage and track A&P budgets, collaborating with finance and budget owners to monitor spend
✅ Lead and champion the brand, shaping its direction and growth with support from the Head of Marketing
✅ Partner closely with the Assistant Brand Manager, creative, media, and BTL agencies, and global stakeholders to deliver best-in-class communication strategies and activation plans
✅ Work with the BBI team to measure and review research data, identifying insights to unlock growth
✅ Collaborate with the Head of Marketing to drive the communication agenda and champion a test & learn approach
✅ Partner with production and global teams to ensure UK needs are fulfilled
ASSUMPTION: This role requires a high level of autonomy and the ability to balance strategic thinking with day-to-day execution.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5-10 years of experience in FMCG or spirits marketing, with a proven track record of growing brands in dynamic categories
Required Skills:
- Proven commercial skills and strong analytical capabilities
- Excellent communication skills, both written and verbal, with superior presentation skills
- Strong stakeholder management and influencing skills
- Experience in operational responsibility for ATL and BTL activities
- Fluency in English, with superior communication skills
Preferred Skills:
- Experience working closely with PR agencies and managing earned media campaigns
- On-trade knowledge and/or experience
ASSUMPTION: Candidates with experience in the spirits industry and a passion for tequila will have a competitive advantage.
💰 Compensation & Benefits
Salary Range: £50,000 - £70,000 per annum (based on industry standards for a mid-level marketing role in London)
Benefits:
- Competitive benefits package, including health insurance and pension plans
- Premium employee experience, with a range of benefits reflecting company values
- Opportunities for professional development and growth within the organization
Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 5:30 PM, with flexibility to work additional hours as needed
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Beverage Manufacturing
Company Size: 5,001-10,000 employees
Founded: 1870
Company Description:
- Brown-Forman Corporation is a leading global spirits and wine company, with a portfolio of premium brands including Jack Daniel's, Woodford Reserve, Herradura, and El Jimador
- The company is committed to responsible drinking and upholding its founding promise of "Nothing Better in the Market"
- Brown-Forman offers a premium employee experience, with a range of benefits and opportunities for professional development
Company Specialties:
- Adult Beverages and Consumer Packaged Goods
Company Website: http://www.brown-forman.com
ASSUMPTION: Brown-Forman is a well-established company with a strong global presence and a portfolio of iconic brands.
📊 Role Analysis
Career Level: Mid-level marketing role, with opportunities for growth and progression within the organization
Reporting Structure: Reports directly to the Head of Marketing, with matrix reporting to global brand teams
Work Arrangement: On-site, with flexibility to work from home occasionally
Growth Opportunities:
- Potential to take on additional responsibilities and grow within the role
- Opportunities to work on global projects and collaborate with international teams
- Possibility to transition into other marketing roles or brands within the organization
ASSUMPTION: This role offers a unique opportunity to work on a high-profile brand within a global organization, with potential for career growth and development.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space
Office Location(s): London, United Kingdom
Geographic Context:
- London is a vibrant, multicultural city with a thriving food and beverage industry
- The city offers a wide range of cultural attractions, restaurants, and entertainment options
- London has excellent transportation links, making it easy to commute to the office
Work Schedule: Standard office hours, with flexibility to work additional hours as needed
ASSUMPTION: The London office provides a dynamic and engaging work environment, with easy access to amenities and public transportation.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the HR team
- In-person or video interview with the hiring manager and/or team members
- Final interview with senior leadership
Key Assessment Areas:
- Strategic thinking and brand management skills
- Communication and presentation skills
- Stakeholder management and influencing abilities
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your brand management experience and achievements
- Research Brown-Forman and the El Jimador brand to demonstrate your enthusiasm and understanding
ATS Keywords: Brand management, strategic planning, P&L management, stakeholder management, communication, marketing, FMCG, spirits, tequila, El Jimador, Brown-Forman
ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their relevant experience and skills throughout the interview process.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Marketing automation and analytics tools (e.g., Google Analytics, Tableau)
- Project management software (e.g., Asana, Trello)
- Social media management tools (e.g., Hootsuite, Sprout Social)
ASSUMPTION: Candidates should be comfortable using common marketing and project management tools, as well as learning new tools as needed.
👔 Cultural Fit Considerations
Company Values:
- Responsibility
- Integrity
- Collaboration
- Innovation
- Winning for Consumers, Our Company, and Our People
Work Style:
- Collaborative and team-oriented
- Results-driven and accountable
- Adaptable and responsive to change
- Passionate about the brand and the industry
Self-Assessment Questions:
- How do you embody Brown-Forman's core values in your daily work?
- Can you provide an example of a time when you successfully managed a complex stakeholder relationship?
- How do you stay up-to-date with industry trends and consumer behavior in the spirits category?
ASSUMPTION: Candidates should be able to demonstrate a strong cultural fit with Brown-Forman's values and work style, as well as a passion for the brand and the industry.
⚠️ Potential Challenges
- Managing multiple stakeholders and competing priorities
- Balancing strategic thinking with day-to-day execution
- Working in a fast-paced and dynamic category
- Adapting to a large, global organization with a matrix reporting structure
ASSUMPTION: Candidates should be prepared to navigate potential challenges and demonstrate their ability to thrive in a complex and demanding environment.
📈 Similar Roles Comparison
- This role is similar to other mid-level brand management positions, but with a focus on the tequila category and a global portfolio
- Compared to other spirits brands, El Jimador has a strong presence in the UK and offers opportunities for growth and innovation
- Career progression in this role could lead to senior brand management positions or other marketing roles within the organization
ASSUMPTION: Candidates should research similar roles and the tequila category to understand the unique aspects of this opportunity.
📝 Sample Projects
- Developing a strategic brand plan for El Jimador, including objectives, target audience, positioning, and activation strategies
- Conducting a competitive landscape analysis and identifying opportunities for differentiation and growth
- Managing a product launch or rebranding initiative, including cross-functional collaboration and stakeholder management
ASSUMPTION: Candidates should be prepared to discuss their experience with similar projects and demonstrate their ability to deliver results.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics for this role?
- How does this role fit into the broader marketing strategy for El Jimador and the tequila portfolio?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Brown-Forman support the professional development and growth of its employees?
- What are the most challenging aspects of working on the El Jimador brand, and how have previous brand managers approached them?
ASSUMPTION: Candidates should prepare thoughtful questions that demonstrate their interest in the role and the brand.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the application link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your brand management experience and achievements
- Research Brown-Forman and the El Jimador brand to demonstrate your enthusiasm and understanding
- Follow up with the HR team one week after submitting your application to confirm receipt and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
