Brand Manager - THG Nutrition (Myprotein)

📌 Core Information - Job Title: Brand Manager - THG Nutrition (Myprotein) - Company: THG - Location: Manchester, United Kingdom - Job Type: On-site - Category: Brand Management - Date Posted: April 29, 2025 - Experience Level: 5-10 years 🚀 Job Overview Key aspects of this role include: - Developing and executing brand strategies across online and offline channels - Managing end-to-end brand marketing campaigns, from brief to execution - Building brand equity through integrated global campaigns and reporting on performance - Collaborating with cross-functional teams to drive growth and commercial results - Identifying new channels, partnerships, and innovative ideas for campaign activations and sustainability initiatives ASSUMPTION: This role requires a strategic mindset, strong project management skills, and the ability to work effectively with various stakeholders. 📋 Key Responsibilities - Brand Strategy & Campaign Management: Develop and implement brand strategies, manage marketing campaigns, and ensure projects are delivered on time, within budget, and aligned with brand objectives. - Brand Equity & Performance: Build brand equity by leading integrated global campaigns and reporting on performance against KPIs. - New Product Development: Develop and deliver new product (NPD) and existing product (EPD) projects, ensuring timely completion and budget adherence. - Stakeholder Management: Collaborate closely with internal and external stakeholders, including the CEO, to uphold brand standards, drive commercial results, and maintain stakeholder satisfaction. ASSUMPTION: This role involves a high degree of autonomy and requires strong leadership, communication, and project management skills. 🎯 Required Qualifications Education: - Bachelor's degree in Marketing, Business, or a related field Experience: - 4+ years in brand management, ideally in nutrition or wellness Required Skills: - Proven ability to lead cross-functional teams and manage complex campaigns - Familiarity with both online and offline marketing strategies and tactics - Strong analytical skills to measure and report on campaign performance - Excellent presentation skills to engage and influence senior stakeholders Preferred Skills: - Experience with data-driven decision-making and analytics tools - Familiarity with the nutrition or wellness industry - Fluency in additional languages ASSUMPTION: Candidates with a strong portfolio showcasing their brand management experience will have an advantage. 💰 Compensation & Benefits Salary Range: £45,000 - £60,000 per annum (based on experience and industry standards for brand managers in the UK) Benefits: - Access to bespoke development programmes and upskilling opportunities - 25 days annual leave plus bank holidays, birthday off, enhanced maternity and paternity pay, compassionate leave, and volunteer leave - Wellbeing support, including access to in-house GP, CBT therapist, and Employee Assistance Programme (EAP) - Other perks, such as tech salary sacrifice scheme, subsidised bus pass, staff discounts, on-site staff shop, barber, and referral bonuses Working Hours: Full-time, 40 hours per week ASSUMPTION: The salary range provided is an estimate based on industry standards for brand managers in the UK. Actual compensation may vary. 📌 Applicant Insights 🔍 Company Context Industry: Retail, specifically online sports nutrition and wellness Company Size: 1,001-5,000 employees Founded: 2010 (as THG PLC) Company Description: THG PLC is a global e-commerce group operating through two leading consumer businesses: THG Beauty and THG Nutrition. THG Beauty operates prominent online platforms, offering a valued route to market for over 1,300 third-party brands, alongside a specialist portfolio of owned brands. THG Nutrition, led by Myprotein, the world’s largest online sports nutrition brand, spans multiple health and wellness categories, delivering its products both directly to consumers and through strategic offline partnerships worldwide. Company Specialties: - Retail - Online - Market Place - Clothing - Data - Wellbeing - Sports Nutrition - Brand Building - Beauty - Ecommerce Company Website: ASSUMPTION: THG's diverse portfolio and global presence offer extensive career growth opportunities. 📊 Role Analysis Career Level: Mid-level to senior, depending on experience Reporting Structure: Reports directly to the Head of Brand Work Arrangement: On-site, fully office-based Growth Opportunities: - Access to bespoke training and mentorship programmes - Potential career progression within THG's global brand portfolio - Opportunities to work on high-impact campaigns and projects ASSUMPTION: This role offers significant scope for career progression and professional development. 🌍 Location & Work Environment Office Type: On-site, fully office-based Office Location: THG HQ (WA15 0AF), Manchester, United Kingdom Geographic Context: - Manchester, United Kingdom - Thriving digital and tech hub with a rich cultural scene - Excellent transport links and nearby amenities Work Schedule: Standard office hours, with flexibility for project demands ASSUMPTION: Manchester's vibrant tech industry and central location make it an attractive place to live and work. 💼 Interview & Application Insights Typical Process: 1. Online application review 2. Phone or video screening 3. On-site or virtual interview with the hiring manager 4. Final round interview with senior stakeholders Key Assessment Areas: - Brand management experience and achievements - Project management skills and examples - Cultural fit and alignment with THG's values - Strategic thinking and problem-solving abilities Application Tips: - Tailor your resume and cover letter to highlight relevant brand management experience and skills - Prepare examples of successful brand campaigns and their outcomes - Research THG's brand portfolio and industry presence to demonstrate your understanding of the business ATS Keywords: Brand Management, Project Management, Marketing Channels, Creativity, Data-Driven, Collaborative, Leadership, Communication, Nutrition, Wellness, Retail, Ecommerce ASSUMPTION: Tailoring your application to these keywords will increase your visibility in THG's Applicant Tracking System (ATS). 🛠️ Tools & Technologies - Microsoft Office Suite (Word, Excel, PowerPoint) - Project management tools (e.g., Asana, Trello, JIRA) - Marketing analytics tools (e.g., Google Analytics, Facebook Insights, Hootsuite) - CRM software (e.g., Salesforce, HubSpot) - Design tools (e.g., Adobe Creative Suite, Sketch, Figma) ASSUMPTION: Proficiency in these tools is preferred, but not required, as THG offers training and development opportunities. 👔 Cultural Fit Considerations Company Values: - Empowering health movement - Breaking boundaries - Force for good - Keeping it real Work Style: - Fast-paced and dynamic environment - Collaborative and cross-functional teams - Data-driven decision-making - Creative and innovative approach to brand marketing Self-Assessment Questions: 1. How do you align with THG's values, particularly the empowering health movement? 2. How comfortable are you working in a fast-paced, dynamic environment with tight deadlines? 3. How do you approach collaborating with cross-functional teams and external stakeholders? ASSUMPTION: THG values a diverse and inclusive work environment, and candidates from all backgrounds are encouraged to apply. ⚠️ Potential Challenges 1. Managing multiple projects simultaneously, requiring strong organizational skills and time management 2. Working with a wide range of stakeholders, including senior leadership and external partners, demanding excellent communication and interpersonal skills 3. Keeping up with the fast-paced nature of the e-commerce industry, requiring continuous learning and adaptability ASSUMPTION: These challenges can be overcome with strong project management skills, effective communication, and a proactive approach to learning and development. 📈 Similar Roles Comparison 1. Brand Manager vs. Marketing Manager: Brand Manager focuses more on brand strategy, positioning, and equity, while Marketing Manager oversees the tactical execution of marketing campaigns and channels. 2. THG vs. Competitors: THG's unique business model, combining in-house capabilities and a global brand portfolio, offers unparalleled career growth opportunities and exposure to various aspects of brand management. 3. Manchester vs. Other Locations: Manchester's thriving digital and tech hub, combined with its rich cultural scene and affordable cost of living, makes it an attractive alternative to London for brand management professionals. ASSUMPTION: Understanding the nuances between these roles and locations will help applicants tailor their applications and expectations accordingly. 📝 Sample Projects 1. Global Brand Relaunch: Develop and execute a comprehensive brand relaunch strategy, including market research, positioning, and campaign activation, to drive brand awareness and engagement across multiple channels and regions. 2. Product Launch: Lead the end-to-end launch of a new product line, from market research and positioning to campaign development and execution, ensuring successful market penetration and adoption. 3. Sustainability Initiative: Develop and implement a sustainability initiative, such as a recycling program or eco-friendly packaging, to enhance brand reputation and drive customer loyalty. ASSUMPTION: These sample projects illustrate the diverse and impactful nature of brand management roles at THG. ❓ Key Questions to Ask During Interview 1. What are the key priorities for this role in the first 30-60-90 days? 2. How does this role contribute to THG's overall brand strategy and growth objectives? 3. What opportunities are there for professional development and career progression within THG's brand portfolio? 4. How does THG support work-life balance for its employees? 5. What are the most challenging aspects of working in THG's fast-paced environment, and how can I best prepare for them? ASSUMPTION: Asking these questions demonstrates your interest in the role and commitment to long-term success at THG. 📝 Next Steps for Applicants To apply for this position: 1. Submit your application through this [link](https://www.thg.com/talent/job-search?gh_jid=4581609101). 2. Tailor your resume and cover letter to highlight relevant brand management experience and skills, using the ATS keywords provided. 3. Prepare examples of successful brand campaigns and their outcomes to showcase your achievements. 4. Research THG's brand portfolio and industry presence to demonstrate your understanding of the business. 5. Follow up with the talent team two weeks after submission to inquire about your application status. ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.