Brand Manager - Turner Motorsport

📌 Core Information

🔹 Job Title: Brand Manager - Turner Motorsport

🔹 Company: Enthusiast Auto Holdings

🔹 Location: Wadsworth, OH

🔹 Job Type: On-site

🔹 Category: Motor Vehicle Manufacturing

🔹 Date Posted: 2025-05-30

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Setting strategic direction for Turner Motorsport and driving growth
• Managing the online web catalog and ensuring a best-in-class customer experience
• Delivering financial performance and managing budgets
• Developing and executing growth strategies for the Turner Motorsport in-house brand
• Collaborating with cross-functional teams to achieve goals

ASSUMPTION: This role requires a strong understanding of the BMW enthusiast market and a passion for BMW vehicles. The ideal candidate will have experience in brand management, product development, and e-commerce.

📋 Key Responsibilities

✅ Set strategic direction and goals for Turner Motorsport, aligning with its value proposition and mission

✅ Create and manage annual, quarterly, and monthly budgets for TMS, delivering on weekly, monthly, quarterly goals for Revenue, Gross Profit $, and Gross Margin %

✅ Develop and execute growth strategies for the Turner In-house brand (IHB) on turnermotorsport.com and across all EAH banners, driving brand differentiation, revenue growth, and margin expansion

✅ Set the product roadmap and priorities for product development, working in partnership with R&D to improve time-to-market while balancing revenue and margin potential

✅ Consistently launch exciting new products with innovative design, unique features, and market-leading quality

✅ Continuously evaluate and enhance processes, products, and services to maintain a competitive edge without compromising on quality

✅ Define, facilitate, and manage the product lifecycle for all house brand products

✅ Lead efforts on Turner Motorsport to develop a curated product catalog (in-house brand and third party) that aligns closely with the needs of the enthusiast in the BMW market, delivering a best-in-class shopping experience through search, browse, cross-sells and up-sells online and through phone sales

✅ Ensure timely updates to the catalog that keeps pricing, photos, descriptions up to date and accurate, pairing exciting replacement and performance products with SEO rich copy to enhance Turners organic SEO rankings

✅ Work closely with the S&P team to forecast and ensure we keep the right level of product in-stock to serve projected demand while weighing the inventory carrying cost. Work closely with S&P to negotiate COGS, Co-Op, and other marketing programs

✅ Work closely with the Marketing team to create inspiring go-to market strategies for new products, creating compelling emails and social media campaigns targeted at our customers

✅ Responsible for vendor relationships, building a strategic roadmap in partnership with them on both new and existing products, creating win-win partnerships, and responding to vendors in a timely manner

✅ Maintain company brand integrity across all product lines, advertising and all other internal and external communications as it pertains to the respective brands. Facilitate the resolution of any quality issues with the website or products listed on the site, with a key focus on Turner brand integrity

✅ Responsible for pricing strategy that enables us to compete in the marketplace but also helps deliver on Gross Margin Rate and Gross Profit Dollar planned targets

ASSUMPTION: This role requires a high level of collaboration and cross-functional teamwork. The ideal candidate will be comfortable working in a matrixed organization and influencing change.

🎯 Required Qualifications

Education: Bachelor’s Degree in Business

Experience: 8-10 years of progressive responsibility leading a team to accomplish projects in a fast-paced environment

Required Skills:

• Profound knowledge and passion for BMWs and enthusiast trends
• Strong written and oral communication skills
• Extremely collaborative, comfortable with influencing change and working across a matrixed organization
• An analytical decision maker proficient in data analysis
• Detail-oriented with impeccable work quality
• Prior experience with Paid & Organic SEO
• Results-oriented, metrics-driven leader with a continuous improvement mindset
• Proficient in Microsoft Office, Excel, web-based databases, and general computer skills

Preferred Skills:

• Experience in the automotive aftermarket industry
• Familiarity with enterprise-level ERP / WMS / OMS systems

ASSUMPTION: The ideal candidate will have a strong understanding of the BMW enthusiast market and a passion for BMW vehicles. Experience in brand management, product development, and e-commerce is highly desirable.

💰 Compensation & Benefits

Salary Range: $80,000 - $120,000 per year (Based on industry standards for a Brand Manager role with 8-10 years of experience in the automotive industry)

Benefits:

• Health, Dental, and Vision Insurance
• 401(k) Retirement Plan
• Paid Time Off (PTO)
• Employee Discounts

Working Hours: Full-time, 40 hours per week

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Brand Manager role with 8-10 years of experience in the automotive industry. The actual salary may vary depending on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Motor Vehicle Manufacturing

Company Size: 201-500 employees

Founded: 1975 (as a family-owned Volkswagen repair shop in Wadsworth, Ohio)

Company Description:

• Enthusiast Auto Holdings (EAH) is a leading specialty e-commerce company in the automotive aftermarket industry
• EAH designs, produces, and sells proprietary parts and kits for a wide range of automotive makes and models
• EAH partners with hundreds of other performance brands to bring the enthusiast community an unparalleled customer experience

Company Specialties:

• Automotive aftermarket parts
• E-commerce
• Brand management
• Product development

Company Website: https://www.enthusiastautoholdings.com/

ASSUMPTION: Enthusiast Auto Holdings is a well-established company with a strong reputation in the automotive aftermarket industry. The company's focus on enthusiast markets and commitment to providing an unparalleled customer experience make it an attractive employer for automotive enthusiasts.

📊 Role Analysis

Career Level: Mid-level to Senior

Reporting Structure: Reports to the Director of Pricing & BMW Product

Work Arrangement: On-site, full-time

Growth Opportunities:

• Potential for career advancement within the company as EAH continues to grow and expand
• Opportunity to work on high-impact projects and drive significant growth for the Turner Motorsport brand
• Chance to gain experience in a variety of functional areas, including brand management, product development, and e-commerce

ASSUMPTION: This role offers significant growth potential for the right candidate. The ideal candidate will be eager to take on new challenges and contribute to the company's continued success.

🌍 Location & Work Environment

Office Type: Corporate office

Office Location(s): Wadsworth, OH

Geographic Context:

• Wadsworth is a city in Medina County, Ohio, United States
• The city has a population of approximately 22,000 people
• The median household income in Wadsworth is $65,000

Work Schedule: Monday - Friday, 8:00 AM - 5:00 PM (with a one-hour lunch break)

ASSUMPTION: Wadsworth is a family-friendly city with a strong sense of community. The office environment is collaborative and supportive, with a focus on teamwork and open communication.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the HR department
• In-person or video interview with the hiring manager
• Final interview with key stakeholders
• Background check and reference check

Key Assessment Areas:

• Understanding of the BMW enthusiast market
• Brand management experience
• Product development and launch experience
• E-commerce and catalog management experience
• Collaboration and communication skills

Application Tips:

• Highlight your passion for BMW vehicles and your understanding of the enthusiast market
• Tailor your resume to emphasize your brand management, product development, and e-commerce experience
• Prepare for behavioral interview questions that focus on your problem-solving skills and ability to work collaboratively in a matrixed organization
• Be ready to discuss your approach to data analysis and continuous improvement

ATS Keywords: BMW, brand management, product development, e-commerce, catalog management, data analysis, continuous improvement, collaboration, communication

ASSUMPTION: The interview process for this role is likely to be comprehensive and rigorous, as the company is looking for a strong fit for this critical position. Applicants should be prepared to demonstrate their expertise and passion for the BMW enthusiast market.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Web-based databases and analytics tools
• SEO tools (e.g., Google Analytics, SEMrush, Ahrefs)
• E-commerce platforms (e.g., Shopify, Magento, BigCommerce)
• Project management tools (e.g., Asana, Trello, Jira)

ASSUMPTION: The ideal candidate will have experience with a variety of tools and technologies relevant to brand management, product development, and e-commerce. Familiarity with enterprise-level ERP / WMS / OMS systems is a plus.

👔 Cultural Fit Considerations

Company Values:

• Passion for the automotive enthusiast community
• Commitment to quality and innovation
• Focus on customer experience
• Collaboration and teamwork

Work Style:

• Fast-paced and dynamic
• Collaborative and team-oriented
• Data-driven and analytical
• Continuously learning and improving

Self-Assessment Questions:

• Do you have a deep understanding of the BMW enthusiast market and a genuine passion for BMW vehicles?
• Are you comfortable working in a fast-paced, collaborative environment and influencing change across a matrixed organization?
• Do you have strong written and oral communication skills and the ability to give and receive constructive feedback?
• Are you a detail-oriented, analytical decision maker with a continuous improvement mindset?

ASSUMPTION: Enthusiast Auto Holdings values employees who are passionate about the automotive enthusiast community and committed to delivering an unparalleled customer experience. The ideal candidate will be a strong cultural fit for the company and its values.

⚠️ Potential Challenges

• Managing a complex, matrixed organization with multiple banners and teams
• Balancing the needs of enthusiast markets across multiple banners while maintaining brand integrity
• Keeping up with the latest trends and innovations in the rapidly evolving automotive aftermarket industry
• Managing a tight inventory carrying cost while maintaining adequate stock levels to meet projected demand

ASSUMPTION: The ideal candidate will be comfortable working in a complex, matrixed organization and able to balance the needs of multiple stakeholders while maintaining brand integrity and driving growth for the Turner Motorsport brand.

📈 Similar Roles Comparison

• This role is unique in its focus on the BMW enthusiast market and the Turner Motorsport brand
• Compared to other brand management roles in the automotive industry, this role offers significant growth potential and the opportunity to work on high-impact projects
• Career path comparison: This role is a mid-level to senior position with potential for career advancement within the company as EAH continues to grow and expand

ASSUMPTION: This role offers a unique opportunity to work on a high-impact brand in the automotive aftermarket industry. The ideal candidate will be eager to take on new challenges and contribute to the company's continued success.

📝 Sample Projects

• Developing and executing a go-to-market strategy for a new line of Turner Motorsport in-house brand products
• Managing the product lifecycle for a high-volume, high-margin product line, from initial concept to end-of-life
• Conducting market research and competitive analysis to inform product development and pricing strategies

ASSUMPTION: The ideal candidate will have experience working on similar projects in a brand management, product development, or e-commerce role.

❓ Key Questions to Ask During Interview

• How does the Turner Motorsport brand fit into the broader portfolio of EAH's banners, and how do you see it evolving in the future?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does EAH support the growth and development of its employees, and what opportunities are there for career advancement within the company?
• What is the company's approach to data analysis and continuous improvement, and how does this role contribute to that effort?
• How does EAH maintain brand integrity across multiple banners and teams, and what role does this position play in that effort?

ASSUMPTION: The ideal candidate will be curious and engaged, asking thoughtful questions that demonstrate their understanding of the role and their eagerness to contribute to the company's success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your brand management, product development, and e-commerce experience, as well as your passion for BMW vehicles and the enthusiast market
• Prepare a cover letter that explains why you are the ideal candidate for this role and how you can contribute to the success of the Turner Motorsport brand
• If you have a portfolio or examples of your work, be prepared to share them during the interview process
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.