📌 Core Information
🔹 Job Title: Brand Manager (Vita Coco)
🔹 Company: Jebsen & Co. Ltd.
🔹 Location: China
🔹 Job Type: On-site
🔹 Category: Brand Management
🔹 Date Posted: July 10, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading brand strategy and campaigns for Vita Coco in China
- Driving digital strategy and execution across social platforms
- Managing partnerships and influencer collaborations
- Analyzing market data to guide decisions and optimize spend
- Collaborating with cross-functional teams to land commercial initiatives
ASSUMPTION: This role requires a strategic thinker with strong digital marketing experience, preferably in premium beverage or lifestyle brands, to drive brand growth and engagement in the Chinese market.
📋 Key Responsibilities
✅ Own the annual brand plan and define key campaigns, messaging, and media approach
✅ Lead strategic planning and end-to-end execution across social platforms (RED, Douyin, WeChat)
✅ Work closely with EC sales team to understand sales performance, analyze diagnosis, and support EC campaign landing
✅ Manage partnership and influencer collaborations to build brand relevance and ensure the brand is seen by the right target audience groups
✅ Collaborate with sales and trade marketing to land commercial initiatives and activation
✅ Analyze market, consumer, channel data to guide decisions, monitor campaign impact, optimize spend, and report brand performance regularly
ASSUMPTION: The role requires a balance of strategic planning and hands-on execution, with a strong focus on data-driven decision making and cross-functional collaboration.
🎯 Required Qualifications
Education: Degree holder or above, preferably in Sales and Marketing, Business Administration, or related subjects
Experience: At least 5 years of brand or digital marketing experience, ideally in premium beverage, lifestyle, or wellness brands
Required Skills:
- Strong strategic thinking with hands-on experience in EC or social media operations
- Familiarity with working in entrepreneurial environments
- Clear communication, independent work, and driving influence across teams
- Start-up mentality, go-getter, passionate, highly organized, outcome-focused, and proactive in driving new ideas
- Fluency in Mandarin; working English proficiency preferred
- Regular work-out/sport habits preferred
Preferred Skills:
- Experience in the beverage or wellness industry
- Knowledge of the Chinese digital ecosystem
ASSUMPTION: Candidates with a strong strategic mindset, digital marketing experience, and a passion for building brands will thrive in this role.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Brand Manager role in China with 5-10 years of experience, the estimated salary range is CNY 350,000 - 500,000 per year. This estimate takes into account the company size, industry, and location.
Benefits:
- Competitive benefits package
- Opportunities for professional growth and development
- Health, dental, and vision insurance
- Retirement savings plan
Working Hours: Full-time position with standard office hours (Monday-Friday, 9:00 AM - 6:00 PM), with flexibility for occasional remote work or adjusted hours as needed.
ASSUMPTION: The salary range is an estimate based on market research and may vary depending on the candidate's experience and qualifications. Benefits are subject to change and may be confirmed during the interview process.
📌 Applicant Insights
🔍 Company Context
Industry: Consumer Goods, specifically focused on premium beverages and wellness products
Company Size: Medium-sized company with 1,001-5,000 employees, providing a structured yet entrepreneurial environment
Founded: The company's founding date is not specified, but it has a well-established presence in the market
Company Description:
- Jebsen & Co. Ltd. is a consumer electronics company based in Hong Kong
- The company focuses on distributing and marketing consumer electronics and appliances
- Jebsen & Co. Ltd. is part of the Jebsen Group, a diversified business conglomerate with a strong presence in Asia
Company Specialties:
- Consumer electronics
- Appliances
- Brand management and marketing
Company Website: http://hk.jebsenconsumer.com/
ASSUMPTION: As a well-established company in the consumer goods industry, Jebsen & Co. Ltd. offers a stable and supportive work environment with opportunities for professional growth.
📊 Role Analysis
Career Level: Mid-level to senior, with the opportunity to grow and take on more responsibilities
Reporting Structure: The Brand Manager reports directly to the Marketing Director and works closely with cross-functional teams, including sales, trade marketing, and EC sales teams
Work Arrangement: On-site, with occasional remote work or adjusted hours as needed
Growth Opportunities:
- Potential advancement to a senior brand management role or leadership position within the marketing department
- Opportunities to work on multiple brands and gain diverse marketing experience
- Possibility to collaborate with international teams and gain global exposure
ASSUMPTION: This role offers a clear career path for growth and development within the marketing department and the broader organization.
🌍 Location & Work Environment
Office Type: Modern, professional office environment with collaborative workspaces
Office Location(s): MONGKOK, Kowloon, Hong Kong
Geographic Context:
- Hong Kong is a major global financial hub with a vibrant business ecosystem
- The office is located in the bustling Mongkok district, offering easy access to public transportation, shopping, and dining options
- The city has a subtropical climate, with mild winters and hot, humid summers
Work Schedule: Standard office hours (Monday-Friday, 9:00 AM - 6:00 PM), with flexibility for occasional remote work or adjusted hours as needed
ASSUMPTION: The office location provides a dynamic and energetic work environment, with easy access to amenities and a diverse range of cultural experiences.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-depth interviews with the hiring manager and relevant team members
- Final round with the Marketing Director or another senior leader
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Digital marketing expertise and hands-on experience
- Cross-functional collaboration and communication skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Demonstrate your understanding of the Chinese digital ecosystem and the Vita Coco brand
- Prepare examples of successful brand campaigns or digital marketing initiatives you've led
ATS Keywords: Brand Strategy, Digital Strategy, EC Marketing, Partnership Management, Influencer Collaboration, Cross-Functional Collaboration, Performance Tracking, Strategic Thinking, Social Media Operations, Entrepreneurial Environment, Communication, Independent Work, Organizational Skills, Proactivity, Fluency in Mandarin, Working English Proficiency
ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, digital marketing expertise, and cultural fit within the organization.
🛠️ Tools & Technologies
- Social media platforms: RED, Douyin, WeChat
- Data analysis tools: Google Analytics, social media analytics tools
- Project management tools: Asana, Trello, or similar
- Microsoft Office Suite: Word, Excel, PowerPoint
ASSUMPTION: The role requires proficiency in social media platforms and data analysis tools, as well as familiarity with project management and Microsoft Office Suite.
👔 Cultural Fit Considerations
Company Values:
- Customer-centricity
- Innovation and continuous improvement
- Collaboration and teamwork
- Integrity and accountability
Work Style:
- Dynamic and fast-paced environment
- Cross-functional collaboration and teamwork
- Data-driven decision making
- Results-oriented and outcome-focused
Self-Assessment Questions:
- How do you align with the company's customer-centric approach, and can you provide an example of a time when you put customers first?
- Describe a situation where you drove innovation and continuous improvement in a brand or marketing campaign
- How do you approach working independently and driving influence across teams in a dynamic and fast-paced environment?
ASSUMPTION: Candidates who demonstrate a strong fit with the company's values and work style will be more likely to succeed in this role and contribute to the organization's success.
⚠️ Potential Challenges
- Managing multiple stakeholders and competing priorities in a fast-paced environment
- Adapting to changes in the market and consumer behavior
- Balancing strategic planning with hands-on execution and data analysis
- Working effectively in a cross-functional team with diverse backgrounds and expertise
ASSUMPTION: These challenges require strong organizational skills, adaptability, and the ability to thrive in a dynamic and fast-paced environment.
📈 Similar Roles Comparison
- Unlike traditional brand management roles, this position requires a strong focus on digital marketing and social media strategy
- In the Chinese market, understanding the local digital ecosystem and consumer behavior is crucial for success
- Career progression may involve moving into senior brand management roles or leadership positions within the marketing department
ASSUMPTION: This role offers a unique blend of strategic planning, digital marketing expertise, and cross-functional collaboration, making it an attractive opportunity for candidates with relevant experience and skills.
📝 Sample Projects
- Developing and executing a successful social media campaign for Vita Coco, resulting in increased brand awareness and engagement
- Conducting market research and analyzing consumer data to inform brand strategy and positioning
- Managing partnerships and influencer collaborations to drive brand relevance and reach target audience groups
ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for the Brand Manager role at Jebsen & Co. Ltd.
❓ Key Questions to Ask During Interview
- Can you describe the company's long-term vision for the Vita Coco brand in China and how this role contributes to that vision?
- How does the marketing department collaborate with other departments, such as sales and trade marketing, to drive brand success?
- What opportunities are there for professional growth and development within the marketing department and the broader organization?
- How does the company support work-life balance for its employees, particularly in a fast-paced and dynamic environment?
- Can you provide an example of a time when the company demonstrated its commitment to innovation and continuous improvement in its brand management strategies?
ASSUMPTION: These questions will help candidates better understand the role, the company culture, and the opportunities for professional growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of successful brand campaigns or digital marketing initiatives you've led
- Follow up with the HR department one week after submitting your application to confirm receipt and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
