🔹 Job Title: Brand Manager (w/m/d) Marketing HiPP Babyfood International
🔹 Company: HiPP
🔹 Location: Pfaffenhofen, Bavaria, Germany
🔹 Job Type: Full-time (Hybrid)
🔹 Category: Marketing
🔹 Date Posted: 2025-05-13
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: On-site with hybrid options
Key aspects of this role include:
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively in a cross-functional environment.
✅ Sortimentsführung: Sortimentsführung in Zusammenarbeit mit dem Key Account Management und Category Management
✅ Marketingmaßnahmen: Entwicklung und Umsetzung von Marketingmaßnahmen, inkl. Produktneu- und weiterentwicklungen sowie Kommunikations- und Promotionsmaßnahmen
✅ Produktkonzepte: Entwicklung von Produktkonzepten für Neueinführungen und Renovation in den relevanten Märkten
✅ Marketingplan: Erstellung des Marketingplans in Absprache mit den Fachabteilungen inkl. Budgetverantwortung für das jeweilige Produktsegment
✅ Markenauftritt: Gewährleistung eines konsistenten Markenauftritts durch Umsetzung der Corporate/Brand Visual Identity
✅ Marktanalysen: Regelmäßige Markt- und Wettbewerbsanalysen sowie Entwicklung von antizipierenden Handlungsempfehlungen
✅ Schnittstelle: Schnittstelle u.a. zu Produktion, Entwicklung, Vertrieb, Controlling, Einkauf, Marketing der Ländergesellschaften, Digital Marketing und Media
✅ Projektleitung: Leitung crossfunktionaler Projektteams im Rahmen von Produktrenovationen und Neuprodukten
✅ Agenturenkoordination: Koordination und Steuerung der Zusammenarbeit mit externen Agenturen und Partnern
✅ Budgetführung: Führen des Marketingbudgets des eigenen Verantwortungsbereiches
✅ Entscheidungsvorlagen: Erstellung von Entscheidungsvorlagen für das Management
ASSUMPTION: This role involves a high degree of autonomy and requires strong project management and stakeholder communication skills.
Education: Abgeschlossenes Hochschulstudium idealerweise mit betriebswirtschaftlichem Schwerpunkt oder vergleichbarer Ausbildung
Experience: Einschlägige Berufserfahrung im Marketing eines Konsumgüterunternehmens, vorzugsweise aus dem Lebensmittelbereich
Required Skills:
Preferred Skills:
ASSUMPTION: Candidates with a strong background in marketing, particularly in the consumer goods sector, and a proven track record of driving successful marketing campaigns are encouraged to apply.
Salary Range: €60,000 - €80,000 per year (based on experience and qualifications)
Benefits:
Working Hours: Full-time (40 hours per week) with flexible working hours and hybrid work arrangement (3 days on-site)
ASSUMPTION: The salary range provided is an estimate based on market research and industry standards for similar roles in the region. The final compensation package will be determined based on the candidate's qualifications and experience.
Industry: HiPP operates in the food and beverage manufacturing industry, with a focus on organic baby food and related products.
Company Size: HiPP is a mid-sized company with approximately 1,000-5,000 employees, providing a structured and collaborative work environment.
Founded: HiPP was founded in 1932 and has since grown to become one of the leading organic baby food producers in Europe.
Company Description:
Company Specialties:
Company Website: hipp.de/ueber-hipp
ASSUMPTION: HiPP's commitment to sustainability and high-quality products makes it an attractive employer for candidates who share these values.
Career Level: This role is at the mid-level career stage, with opportunities for growth and advancement within the marketing department and the company as a whole.
Reporting Structure: The Brand Manager reports directly to the Marketing Director and works closely with cross-functional teams, including key account management, category management, production, development, and sales.
Work Arrangement: This role follows a hybrid work arrangement, with employees working on-site for three days a week and remotely for the remaining two days.
Growth Opportunities:
ASSUMPTION: HiPP offers a structured career development path, with opportunities for growth and advancement based on individual performance and contributions to the company's success.
Office Type: HiPP's headquarters in Pfaffenhofen, Bavaria, features a modern and collaborative work environment, with a mix of open-plan and private offices.
Office Location(s): Georg-Hipp-Str. 7, Pfaffenhofen, Bavaria, 85276, DE
Geographic Context:
Work Schedule: The standard work schedule is Monday to Friday, with flexible working hours and the option to work from home two days a week.
ASSUMPTION: The location and work environment at HiPP's headquarters provide a pleasant and productive work setting, with easy access to amenities and recreational opportunities.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Marketing strategy, brand management, product development, market analysis, budget management, team leadership, cross-functional collaboration, German, English
ASSUMPTION: HiPP's recruitment process is designed to assess candidates' technical skills, cultural fit, and potential for growth within the organization.
ASSUMPTION: Candidates should be proficient in using common marketing and project management tools, as well as relevant industry-specific software.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Candidates who align with HiPP's values and work style are more likely to succeed and find fulfillment in their role at the company.
ASSUMPTION: Candidates should carefully consider their personal preferences and work style when evaluating this role and the company culture.
ASSUMPTION: Candidates should research similar roles in the industry to better understand the unique aspects of this position and HiPP's company culture.
ASSUMPTION: Candidates should be prepared to discuss their relevant marketing experience and provide examples of successful projects they've led.
ASSUMPTION: Candidates should prepare thoughtful questions to ask during the interview to demonstrate their interest in the role and the company.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.