📌 Core Information
🔹 Job Title: Brand Marketing - Assistant General Manager
🔹 Company: Paytm
🔹 Location: Noida, Uttar Pradesh, India
🔹 Job Type: Full-time Employment
🔹 Category: Marketing
🔹 Date Posted: 2025-05-20
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing annual marketing plans to drive business objectives
- Building and strengthening brand positioning and architecture
- Creating multi-channel marketing campaigns to increase brand awareness and engagement
- Leveraging consumer insights to identify unmet needs and drive innovation
- Managing media planning, campaign metrics, and performance optimization
- Leading strategic partnerships and agency relationships
- Driving innovation in content formats and emerging platforms
ASSUMPTION: This role requires a high level of strategic thinking and execution, with a focus on driving business objectives through effective marketing campaigns.
📋 Key Responsibilities
✅ Develop and execute annual marketing plans to drive business objectives
✅ Build and strengthen brand positioning and architecture
✅ Create multi-channel marketing campaigns to increase brand awareness and engagement
✅ Leverage consumer insights to identify unmet needs and drive innovation
✅ Manage media planning, campaign metrics, and performance optimization
✅ Lead strategic partnerships and agency relationships
✅ Drive innovation in content formats and emerging platforms
✅ Manage media planning, campaign metrics, and performance optimization
✅ Lead strategic partnerships and collaborations to amplify brand reach and impact
✅ Develop and maintain relationships with internal stakeholders, agencies, and external partners
✅ Conceptualize and execute high-impact communication campaigns across digital and offline channels.
ASSUMPTION: This role involves a mix of strategic planning, creative execution, and data-driven optimization to achieve marketing goals.
🎯 Required Qualifications
Education: MBA is a must.
Experience: 8-10 years of experience in brand marketing, with 4-5 years as an FMCG brand manager (not trade or sales).
Required Skills:
- Proven track record of building and managing brands
- Strong understanding of consumer insights and market trends
- Excellent campaign planning and execution skills
- Ability to manage agency relationships and internal creative teams
- Strong analytical and problem-solving skills
Preferred Skills:
- Experience in consumer tech business
- Experience in managing 20cr and above ATL brand campaigns
ASSUMPTION: Candidates with a strong background in FMCG brand management and proven experience in managing large ATL brand campaigns are likely to be successful in this role.
💰 Compensation & Benefits
Salary Range: INR 25-35 lakhs per annum (estimated based on industry standards for this role and experience level)
Benefits:
- Competitive benefits package
- Opportunities for growth and career advancement
- Dynamic and collaborative work environment
Working Hours: Full-time (40 hours per week), with flexibility for remote work as needed
ASSUMPTION: The salary range is estimated based on industry standards for this role and experience level. Actual compensation may vary based on individual qualifications and company policy.
📌 Applicant Insights
🔍 Company Context
Industry: Fintech and Digital Payments
Company Size: Small (83 employees)
Founded: 2010
Company Description:
- Paytm is India's leading mobile payments and financial services distribution company
- Pioneer of the mobile QR payments revolution in India
- Builds technologies that help small businesses with payments and commerce
Company Specialties:
- Mobile Payments
- Financial Services
- E-commerce
Company Website: https://paytm.com/
ASSUMPTION: Paytm is a well-established company in the fintech industry, with a strong focus on innovation and growth.
📊 Role Analysis
Career Level: Mid to Senior Level
Reporting Structure: This role reports directly to the General Manager of Brand Marketing
Work Arrangement: On-site, with flexibility for remote work as needed
Growth Opportunities:
- Potential to grow into a leadership role within the marketing team
- Opportunities to work on high-impact projects and campaigns
- Chance to gain experience in a fast-growing fintech company
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a meaningful impact on the company's marketing efforts.
🌍 Location & Work Environment
Office Type: Corporate Office
Office Location(s): Noida, Uttar Pradesh, India
Geographic Context:
- Noida is a major commercial hub and part of the National Capital Region of India
- Offers easy access to major transportation networks and amenities
- Provides a mix of urban and suburban living options
Work Schedule: Monday to Friday, 9:30 AM to 6:30 PM (with flexibility for remote work as needed)
ASSUMPTION: The work environment at Paytm's Noida office is dynamic and collaborative, with a strong focus on innovation and growth.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-depth interviews with the hiring manager and marketing team
- Final round with senior leadership
Key Assessment Areas:
- Strategic thinking and planning
- Campaign execution and project management skills
- Consumer insights and market trends understanding
- Communication and presentation skills
Application Tips:
- Highlight relevant experience in brand marketing and FMCG brand management
- Demonstrate a strong understanding of consumer insights and market trends
- Showcase successful campaign planning and execution examples
- Tailor your resume and cover letter to emphasize skills and experiences relevant to this role
ATS Keywords: Brand Marketing, FMCG, Consumer Insights, Campaign Planning, Execution Skills, Analytical Skills, Problem-Solving Skills, Agency Management, Digital Marketing, Content Innovation, Market Trends, Strategic Partnerships, Performance Optimization, Communication Campaigns, Data Analysis, Brand Positioning
ASSUMPTION: Paytm's application process is competitive, with a focus on assessing candidates' strategic thinking, campaign execution skills, and understanding of consumer insights and market trends.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., Marketo, HubSpot)
- Social media management platforms (e.g., Hootsuite, Buffer)
- Data analysis and visualization tools (e.g., Google Analytics, Tableau)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Candidates should have experience with relevant marketing tools and technologies, as well as a willingness to learn and adapt to new tools as needed.
👔 Cultural Fit Considerations
Company Values:
- Customer-centricity
- Innovation and continuous learning
- Collaboration and teamwork
- Integrity and transparency
Work Style:
- Dynamic and fast-paced
- Data-driven and results-oriented
- Collaborative and cross-functional
- Adaptable and flexible
Self-Assessment Questions:
- How do you incorporate customer feedback into your marketing strategies?
- Can you describe a time when you had to adapt your marketing plan due to changing market trends or consumer behavior?
- How do you collaborate effectively with cross-functional teams to achieve marketing goals?
ASSUMPTION: Candidates who align with Paytm's company values and work style are more likely to be successful in this role and contribute to the company's growth.
⚠️ Potential Challenges
- Managing a large team and multiple projects simultaneously
- Keeping up with the fast-paced and ever-changing fintech industry
- Balancing strategic planning with day-to-day campaign execution
- Working with tight deadlines and limited resources
ASSUMPTION: Candidates should be prepared to face these challenges and have strategies in place to overcome them.
📈 Similar Roles Comparison
- Compared to other brand marketing roles, this position requires a stronger focus on strategic planning and consumer insights
- In the fintech industry, this role emphasizes digital marketing and innovation more than traditional FMCG brand management roles
- Career progression in this role could lead to leadership positions within the marketing team or other departments
ASSUMPTION: Candidates should consider how their skills and experiences align with the unique requirements of this role within the fintech industry.
📝 Sample Projects
- Developing and executing a multi-channel marketing campaign to launch a new financial service
- Conducting consumer research to identify unmet needs and inform product development
- Managing a team to optimize campaign performance and maximize ROI
ASSUMPTION: These sample projects illustrate the strategic and creative aspects of this role, as well as the importance of data-driven decision-making.
❓ Key Questions to Ask During Interview
- Can you describe the company's long-term vision for brand marketing and how this role fits into that strategy?
- How does the marketing team collaborate with other departments, such as product and sales, to achieve business objectives?
- What are the biggest challenges facing the brand marketing team in the next 1-2 years, and how can this role help address them?
- How does Paytm support the professional growth and development of its marketing team members?
- What are the key performance indicators (KPIs) used to measure the success of brand marketing campaigns at Paytm?
ASSUMPTION: Asking these questions will help candidates better understand the role, the team, and the company, and demonstrate their interest in and preparation for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills in brand marketing, FMCG brand management, and consumer insights
- Prepare examples of successful campaign planning and execution, as well as data-driven decision-making
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
