📌 Core Information
🔹 Job Title: Brand Marketing Associate
🔹 Company: RSP Events
🔹 Location: Springfield, PA
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 29, 2025
🔹 Experience Level: Entry-Level
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving brand awareness and customer engagement for clients
- Interacting directly with customers to educate them about home improvement products and services
- Supporting the brand marketing team in planning, implementing, and monitoring promotional campaigns
- Providing exceptional customer service and handling objections or complaints
- Facilitating a seamless transition of customers to the sales team
- Handling confidential customer information with professionalism and discretion
- Remaining informed about home improvement and market trends to provide tailored service solutions
- Receiving full training and development opportunities to grow into a Brand Marketing Manager role
ASSUMPTION: This role is ideal for recent graduates or early-career professionals seeking to launch their marketing careers in the home improvement industry.
📋 Key Responsibilities
✅ Interact directly with customers to educate them about home improvement products and services offered by clients
✅ Support the brand marketing team in planning, implementing, and monitoring promotional campaigns
✅ Address customer inquiries promptly, adeptly handle objections, and effectively resolve any complaints to ensure customer satisfaction
✅ Facilitate a seamless transition of customers to the sales team to effectively close deals
✅ Handle confidential customer information with the utmost professionalism and discretion
✅ Remain abreast of evolving home improvement and market trends to provide informed recommendations and tailored service solutions
✅ Provide additional administrative and project support as needed
ASSUMPTION: Successful candidates will have strong communication skills, empathy for customers, and a passion for home improvement projects.
🎯 Required Qualifications
Education: Bachelor's degree in marketing, business, or a related field (preferred but not required)
Experience: Experience in a marketing, promotional, retail sales, or customer-facing role is ideal but not required
Required Skills:
- Ability to empathize with customers to understand their needs and preferences
- Proven track record of public speaking or presentation skills
- Strong organizational and time management skills
- Ability to handle rejection in a professional and positive manner
Preferred Skills:
- Passion for home improvement projects
ASSUMPTION: While a degree in marketing or a related field is preferred, the company is willing to train the right candidate with the right skills and attitude.
💰 Compensation & Benefits
Salary Range: $35,000 - $45,000 per year (based on industry standards for entry-level marketing roles in the Philadelphia area)
Benefits:
- Health, dental, and vision insurance
- 401(k) retirement plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee discounts on home improvement products and services
Working Hours: Full-time, Monday - Friday, 9:00 AM - 5:00 PM (with flexibility for event schedules)
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Events Services
Company Size: 11-50 employees (Small to Medium-sized company)
Founded: 2010 (15 years in business)
Company Description:
- RSP Events is a local business specializing in crafting memorable and engaging retail marketing experiences.
- The company represents top home improvement campaigns and has expanded its footprint into new markets.
- RSP Events is committed to developing its Brand Marketing Associates from the ground up, providing tools and training for career growth.
Company Specialties:
- Brand marketing and management
- Promotional events and campaigns
- Customer engagement and experience
Company Website: rocksteadypromotionsinc.com
ASSUMPTION: RSP Events is a growing company with a focus on developing its employees' careers within the home improvement industry.
📊 Role Analysis
Career Level: Entry-Level (Brand Marketing Associate) with opportunities to grow into a Brand Marketing Manager role
Reporting Structure: The Brand Marketing Associate will report directly to the Brand Marketing Manager
Work Arrangement: On-site, with flexibility for event schedules
Growth Opportunities:
- Advancement to a Brand Marketing Manager role
- Expanding skills and knowledge in home improvement and marketing
- Gaining experience in event planning and management
ASSUMPTION: Successful candidates will have the opportunity to grow within the company and take on more responsibilities as they develop their skills.
🌍 Location & Work Environment
Office Type: On-site, with a casual and collaborative work environment
Office Location(s): Springfield, PA
Geographic Context:
- Springfield, PA is a suburb of Philadelphia, offering a mix of urban and suburban living
- The area has a growing job market, with many opportunities in marketing, sales, and customer service
- Springfield is home to various home improvement stores and retailers, providing ample opportunities for networking and learning
Work Schedule: Full-time, Monday - Friday, 9:00 AM - 5:00 PM (with flexibility for event schedules)
ASSUMPTION: The work environment at RSP Events is collaborative and supportive, with a focus on employee development and growth.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the Brand Marketing Manager
- Background check and reference check
- Job offer
Key Assessment Areas:
- Communication and presentation skills
- Customer service and empathy
- Problem-solving and adaptability
- Organizational and time management skills
Application Tips:
- Highlight any relevant experience in marketing, sales, or customer service
- Demonstrate your passion for home improvement and customer engagement
- Prepare examples of how you have handled customer objections or complaints in the past
- Showcase your ability to work well in a team and adapt to different work environments
ATS Keywords: Brand Awareness, Customer Engagement, Promotional Campaigns, Customer Service, Public Speaking, Organizational Skills, Time Management, Empathy, Problem Solving, Home Improvement Knowledge
ASSUMPTION: The application process at RSP Events is designed to assess candidates' communication, problem-solving, and customer service skills, as well as their cultural fit within the company.
🛠️ Tools & Technologies
- Customer Relationship Management (CRM) software
- Marketing automation tools
- Presentation software (e.g., PowerPoint, Google Slides)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Successful candidates will be comfortable learning and using various tools and technologies to support their work.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Collaborative
- Adaptable
- Passionate
Work Style:
- Casual and collaborative work environment
- Flexible and adaptable to different work schedules
- Focused on employee development and growth
Self-Assessment Questions:
- Do you have a passion for home improvement and customer engagement?
- Are you comfortable working in a fast-paced, collaborative environment?
- Do you have strong communication and problem-solving skills?
ASSUMPTION: Successful candidates will be a good cultural fit for RSP Events, with a passion for home improvement and strong communication and problem-solving skills.
⚠️ Potential Challenges
- Handling rejection from customers and maintaining a positive attitude
- Adapting to different work schedules and environments
- Balancing multiple responsibilities and priorities
- Keeping up with evolving home improvement and market trends
ASSUMPTION: Successful candidates will be able to overcome these challenges with strong communication, problem-solving, and adaptability skills.
📈 Similar Roles Comparison
- Brand Marketing Associate vs. Marketing Coordinator: Both roles focus on brand awareness and customer engagement, but the Brand Marketing Associate role is more entry-level and focused on customer-facing interactions.
- Brand Marketing Associate vs. Sales Representative: While both roles involve customer interactions, the Brand Marketing Associate role is more focused on education and engagement, while the Sales Representative role is focused on closing deals.
- Brand Marketing Associate vs. Event Coordinator: Both roles involve planning and executing events, but the Brand Marketing Associate role is more focused on long-term brand strategy, while the Event Coordinator role is more focused on day-to-day event logistics.
ASSUMPTION: The Brand Marketing Associate role at RSP Events is unique in its focus on customer education and engagement within the home improvement industry.
📝 Sample Projects
- Planning and executing a promotional event for a home improvement client
- Developing a social media campaign to increase brand awareness for a home improvement product
- Creating a customer engagement strategy to improve customer satisfaction and loyalty
ASSUMPTION: Successful candidates will have the opportunity to work on various projects that showcase their creativity, problem-solving, and communication skills.
❓ Key Questions to Ask During Interview
- What are the most challenging aspects of the Brand Marketing Associate role?
- How does RSP Events support the growth and development of its Brand Marketing Associates?
- What is the typical career path for a Brand Marketing Associate at RSP Events?
- How does RSP Events measure the success of its promotional campaigns and brand awareness initiatives?
- What is the work-life balance like for a Brand Marketing Associate at RSP Events?
ASSUMPTION: Asking thoughtful questions during the interview process will help candidates better understand the role and company culture at RSP Events.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of how you have handled customer objections or complaints in the past
- Be ready to discuss your passion for home improvement and customer engagement
- Follow up with the hiring manager within one week of submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
