Brand Marketing Associate

📌 Core Information

🔹 Job Title: Brand Marketing Associate

🔹 Company: Coastal Connections Connecticut

🔹 Location: New Haven, Connecticut

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 15, 2025

🔹 Experience Level: Entry-Level (0-2 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Driving brand awareness and customer engagement for clients
• Interacting directly with customers to educate them about home improvement products and services
• Supporting the brand marketing team with planning, implementing, and monitoring promotional campaigns
• Addressing customer inquiries and resolving complaints to ensure customer satisfaction
• Facilitating a seamless transition of customers to the sales team

ASSUMPTION: This role requires strong communication skills, empathy, and the ability to handle rejection professionally. It also involves working in a fast-paced, dynamic environment with a focus on customer satisfaction and sales growth.

📋 Key Responsibilities

✅ Interact directly with customers to educate them on home improvement products and services offered by clients

✅ Support the brand marketing team with planning, implementing, and monitoring promotional campaigns

✅ Address customer inquiries promptly, adeptly handle objections, and effectively resolve any complaints to ensure customer satisfaction

✅ Facilitate a seamless transition of customers to the sales team to effectively close deals

✅ Handle confidential customer information with the utmost professionalism and discretion

✅ Remain abreast of evolving home improvement and market trends to provide informed recommendations and tailored service solutions

✅ Provide additional administrative and project support as needed

ASSUMPTION: The role involves a mix of customer-facing tasks, campaign support, and administrative duties. It requires strong interpersonal skills, attention to detail, and the ability to multitask.

🎯 Required Qualifications

Education: Bachelor's degree in marketing, business, or a related field (preferred but not required)

Experience: Experience in a marketing, promotional, retail sales, or customer-facing role (ideal but not required)

Required Skills:

• Excellent communication and public speaking skills
• Strong organizational and time management skills
• Ability to empathize with customers and understand their needs
• Ability to handle rejection professionally and positively
• Strong problem-solving skills
• Passion for home improvement projects (a plus)

Preferred Skills:

• Previous experience in brand marketing or a related field
• Fluency in Spanish or another language (a plus)

ASSUMPTION: While a degree in marketing or a related field is preferred, the company is open to considering candidates from other backgrounds who can demonstrate the required skills. Previous experience in a marketing or customer-facing role is ideal but not required, as the company provides full training for this entry-level position.

💰 Compensation & Benefits

Salary Range: $45,000 - $55,000 per year

Benefits:

• Health, dental, and vision insurance
• 401(k) retirement plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee discounts on home improvement products and services

Working Hours: Full-time, Monday-Friday, 9:00 AM - 5:00 PM (with some flexibility for events and campaigns)

ASSUMPTION: The salary range is based on industry standards for entry-level marketing positions in the New Haven, Connecticut area. Benefits are typical for a company of this size and industry.

📌 Applicant Insights

🔍 Company Context

Industry: Marketing Services

Company Size: 11-50 employees

Founded: 2024 (as per LinkedIn, but not explicitly stated on the company website)

Company Description:

• Coastal Connections specializes in lead generation services, focusing on creating tailored strategies to target ideal customer bases
• The company excels in connecting businesses with new clients and expanding their reach
• They aim to help businesses achieve sustainable growth through precise targeting and engaging content

Company Specialties:

• Lead generation
• Marketing strategy
• Customer acquisition

Company Website: https://www.coastalconnectionsinc.com

ASSUMPTION: Coastal Connections is a growing marketing services company that focuses on helping businesses expand their reach and acquire new clients. They offer a range of services, including lead generation, marketing strategy, and customer acquisition.

📊 Role Analysis

Career Level: Entry-level, with opportunities for growth into a Brand Marketing Manager role

Reporting Structure: The Brand Marketing Associate reports directly to the Brand Marketing Manager

Work Arrangement: On-site, with some flexibility for events and campaigns

Growth Opportunities:

• Brand Marketing Manager role after demonstrating success and gaining experience
• Potential to work on diverse campaigns and gain exposure to various aspects of marketing
• Opportunities to learn and grow within the company as it expands

ASSUMPTION: This role offers a clear career path for growth within the company, with the opportunity to advance to a Brand Marketing Manager position after gaining experience and demonstrating success. The company's growth also presents opportunities for learning and exposure to diverse campaigns and aspects of marketing.

🌍 Location & Work Environment

Office Type: Modern, professional office space

Office Location(s): 1234 Summer St, Floor 6, Stamford, Connecticut 06905, US

Geographic Context:

• New Haven is a coastal city in Connecticut with a population of approximately 130,000
• The city is known for its rich history, cultural attractions, and educational institutions
• New Haven has a humid subtropical climate, with warm summers and cold winters

Work Schedule: Full-time, Monday-Friday, 9:00 AM - 5:00 PM (with some flexibility for events and campaigns)

ASSUMPTION: The office is located in a modern, professional building in Stamford, Connecticut. New Haven, where the role is based, offers a mix of urban and suburban living with a rich cultural scene and a diverse range of neighborhoods.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR department
• In-person or virtual interview with the Brand Marketing Manager
• Final interview with the company's CEO

Key Assessment Areas:

• Communication skills and ability to connect with customers
• Problem-solving skills and ability to handle objections
• Organizational skills and time management
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Demonstrate your passion for home improvement and customer service
• Prepare examples of how you've handled customer inquiries or objections in previous roles

ATS Keywords: Brand Awareness, Customer Engagement, Promotional Campaigns, Customer Service, Public Speaking, Organizational Skills, Time Management, Empathy, Problem Solving, Home Improvement

ASSUMPTION: The application process involves several stages, including an initial screen with HR, followed by interviews with the Brand Marketing Manager and the company's CEO. The assessment focuses on communication skills, problem-solving, organizational skills, and cultural fit.

🛠️ Tools & Technologies

• Customer Relationship Management (CRM) software (e.g., Salesforce, HubSpot)
• Marketing automation tools (e.g., Marketo, Pardot)
• Social media management platforms (e.g., Hootsuite, Buffer)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The role requires proficiency in using CRM software, marketing automation tools, social media management platforms, and project management tools. Familiarity with these tools is preferred, but training will be provided if necessary.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric: Focus on understanding and meeting the needs of clients and customers
• Collaborative: Work together to achieve common goals and drive success
• Innovative: Continuously seek new and better ways to approach marketing challenges

Work Style:

• Fast-paced and dynamic, with a focus on meeting sales targets and customer satisfaction
• Team-oriented, with a collaborative approach to problem-solving and campaign development
• Results-driven, with a focus on achieving measurable outcomes and continuous improvement

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic environment focused on customer satisfaction and sales growth?
• Are you comfortable working in a team and collaborating with others to achieve common goals?
• Do you have a passion for home improvement and a desire to help customers achieve their home improvement goals?

ASSUMPTION: Coastal Connections values a customer-centric, collaborative, and innovative work environment. They seek candidates who are comfortable working in a fast-paced, dynamic setting and who share their passion for home improvement and customer satisfaction.

⚠️ Potential Challenges

• Handling rejection and maintaining a positive attitude in a customer-facing role
• Meeting sales targets and customer satisfaction goals in a fast-paced environment
• Balancing multiple tasks and prioritizing workload in a dynamic role
• Adapting to a team-oriented work style and collaborating effectively with colleagues

ASSUMPTION: The role presents challenges related to handling rejection, meeting sales targets, balancing multiple tasks, and adapting to a team-oriented work style. Successful candidates will be able to manage these challenges effectively and maintain a positive, results-driven attitude.

📈 Similar Roles Comparison

• Unlike other marketing roles, this position focuses specifically on brand awareness and customer engagement for home improvement clients
• Compared to other entry-level marketing roles, this position offers a clear career path to a Brand Marketing Manager role
• In terms of career progression, this role offers opportunities to gain experience in various aspects of marketing and potentially move into a management position

ASSUMPTION: This role is unique in its focus on brand awareness and customer engagement for home improvement clients. Compared to other entry-level marketing roles, it offers a clear career path to a management position and opportunities to gain experience in various aspects of marketing.

📝 Sample Projects

• Developing and executing a promotional campaign to increase brand awareness for a new home improvement product
• Creating targeted content and messaging to engage customers and drive sales for an existing home improvement service
• Analyzing customer feedback and market trends to inform brand strategy and improve customer satisfaction

ASSUMPTION: These sample projects illustrate the range of responsibilities and initiatives that a Brand Marketing Associate might undertake, from campaign development and execution to customer engagement and market analysis.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the company support the professional development and growth of its Brand Marketing Associates?
• What are the most challenging aspects of the role, and how can I best prepare to succeed in them?
• How does the company measure the success of its Brand Marketing Associates, and what metrics are most important?
• What is the company's approach to work-life balance, and how does it support its employees in maintaining a healthy work-life balance?

ASSUMPTION: These key questions help applicants understand the role's priorities, growth opportunities, challenges, success metrics, and work-life balance policies. Asking these questions demonstrates a proactive and engaged approach to the interview process.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare examples of how you've handled customer inquiries or objections in previous roles
• Prepare questions to ask during the interview to demonstrate your interest and engagement with the role
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.