📌 Core Information
🔹 Job Title: Brand Marketing Associate
🔹 Company: CarGurus
🔹 Location: Boston, Massachusetts, United States
🔹 Job Type: Hybrid
🔹 Category: Marketing
🔹 Date Posted: 2025-07-02
🔹 Experience Level: 0-2 years
🔹 Remote Status: On-site/Hybrid (US, Canada, UK)
🚀 Job Overview
Key aspects of this role include:
- Supporting the development and implementation of brand marketing strategies across the US, Canada, and UK
- Collaborating with cross-functional teams on critical business initiatives
- Managing brand initiatives, tracking campaign performance, and analyzing brand-building opportunities
- Overseeing the dealer swag program and managing the CarGurus asset library
- Monitoring industry trends and analyzing survey results to provide insights on brand health and customer perception
ASSUMPTION: This role requires a high level of organization, accountability, and strong analytical skills to manage multiple projects and data sources effectively.
📋 Key Responsibilities
✅ Collaborate with cross-functional teams on critical business initiatives, including brand positioning, campaign development, media strategy, events, and promotional materials
✅ Assist in the development and execution of integrated brand campaigns in the US, Canada, and UK, managing timelines, providing creative feedback, and facilitating communication across internal and external teams
✅ Partner with the marketing analytics team and CG sales team to analyze campaign or event performance and identify optimization opportunities
✅ Oversee the dealer swag program from end to end, including sourcing, design, inventory management, distribution, and tracking
✅ Manage the CarGurus asset library, ensuring materials have proper licensing and are easily accessible and utilized across teams
✅ Monitor industry trends to identify growth opportunities
✅ Analyze survey results to provide insights on brand health and customer perception
ASSUMPTION: This role involves a mix of creative and analytical tasks, requiring strong communication skills and the ability to work effectively with various teams.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 0-2 years of experience with interest in brand marketing or marketing operations
Required Skills:
- Excellent persuasive communication skills: written, verbal, and presentation
- Demonstrated analytical skills with ability to generate business insights from diverse data sources
- Working knowledge of various data analysis and reporting tools (e.g., Google Analytics, Looker, Excel/Google Sheets or similar tools)
- High level of organization and accountability, with the ability to effectively manage time and competing priorities
Preferred Skills:
- Experience with brand marketing or marketing operations
- Fluency in multiple languages (beneficial for international campaigns)
ASSUMPTION: While not explicitly stated, a bachelor's degree in a relevant field is typically required for entry-level marketing roles. Additionally, experience with specific marketing tools and platforms may be beneficial but not always required.
💰 Compensation & Benefits
Salary Range: $55,000 - $70,000 per year (based on industry standards for entry-level marketing roles in the Boston area)
Benefits:
- Equity for all employees
- Career development and corporate giving programs
- Employee resource groups and communities
- Flexible hybrid model and robust time off policies
- Daily free lunch, new car discount, meditation and fitness apps, commuting cost coverage, and more
Working Hours: Full-time (40 hours per week), with flexibility for hybrid work arrangement
ASSUMPTION: The salary range provided is an estimate based on industry standards for entry-level marketing roles in the Boston area. Actual compensation may vary based on factors such as experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Technology, Information, and Internet
Company Size: 1,001-5,000 employees (Large enterprise)
Founded: 2006
Company Description:
- CarGurus is a leading automotive marketplace that uses technology and data analytics to provide a better car-shopping experience
- The company operates sites in the US, Canada, and the UK, with a focus on transparency, trust, and empowering consumers
- CarGurus is a public company with a mission to give people the power to reach their destination
Company Specialties:
- Automotive marketplace
- Data analytics
- Consumer empowerment
Company Website: http://www.cargurus.com
ASSUMPTION: CarGurus is a well-established company in the automotive industry, focusing on providing a better car-shopping experience through technology and data analytics.
📊 Role Analysis
Career Level: Entry-level to mid-level marketing role with opportunities for growth
Reporting Structure: This role reports directly to the Director of Brand Marketing
Work Arrangement: Hybrid (on-site and remote work) with a flexible model that encourages work-life balance
Growth Opportunities:
- Progression into senior marketing roles as the company continues to grow and expand
- Potential to work on international campaigns and gain global marketing experience
- Opportunities to collaborate with cross-functional teams and learn from industry experts
ASSUMPTION: This role offers growth opportunities within the marketing department and the broader organization, as CarGurus continues to expand and innovate.
🌍 Location & Work Environment
Office Type: Hybrid (on-site and remote work)
Office Location(s): Boston, Massachusetts, United States; Styne House, 2 Hatch Street Upper, Saint Kevin's, Dublin, Leinster, Ireland
Geographic Context:
- Boston, MA: A major city with a vibrant tech industry, offering numerous cultural attractions and a high cost of living
- Dublin, IE: The capital of Ireland, known for its historic sites, vibrant nightlife, and a lower cost of living compared to Boston
Work Schedule: Full-time (40 hours per week) with flexibility for hybrid work arrangement
ASSUMPTION: The hybrid work arrangement allows for a balance between on-site collaboration and remote work, catering to different work preferences and needs.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager or HR
- In-depth interview with the Director of Brand Marketing and other team members
- Final interview with the VP of Marketing or another senior leader
Key Assessment Areas:
- Communication skills and ability to work effectively with cross-functional teams
- Analytical skills and ability to generate insights from data
- Cultural fit and alignment with CarGurus' values and mission
Application Tips:
- Highlight relevant experience and skills, emphasizing any experience in brand marketing or marketing operations
- Tailor your resume and cover letter to demonstrate your understanding of the role and CarGurus' mission
- Prepare examples of your analytical skills and ability to generate insights from data
ATS Keywords: Brand Marketing, Campaign Development, Media Strategy, Analytical Skills, Communication Skills, Project Management, Data Analysis, Collaboration, Time Management, Creative Feedback
ASSUMPTION: The interview process for this role is likely to be comprehensive, focusing on both technical skills and cultural fit. Applicants should be prepared to discuss their experience and skills in detail and provide examples of their work.
🛠️ Tools & Technologies
- Google Analytics
- Looker
- Excel/Google Sheets
- Project management tools (e.g., Asana, Trello)
- Creative design tools (e.g., Adobe Creative Suite, Sketch)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the projects and campaigns the Brand Marketing Associate works on.
👔 Cultural Fit Considerations
Company Values:
- Empowerment: CarGurus empowers consumers to make informed decisions about their car purchases
- Transparency: The company provides transparent and trustworthy information to consumers and dealers
- Innovation: CarGurus continually innovates to improve the car-shopping experience
Work Style:
- Collaborative: This role involves working closely with cross-functional teams to develop and execute brand marketing strategies
- Analytical: The Brand Marketing Associate must be able to generate insights from data and make data-driven decisions
- Adaptable: As a growing company, CarGurus requires employees who can adapt to change and take on new challenges as needed
Self-Assessment Questions:
- Do I have strong persuasive communication skills and the ability to work effectively with cross-functional teams?
- Am I comfortable analyzing data and generating insights to inform brand marketing strategies?
- Can I adapt to a dynamic work environment and take on new challenges as needed?
ASSUMPTION: CarGurus values employees who are collaborative, analytical, and adaptable, with a strong commitment to the company's mission of empowering consumers and providing a better car-shopping experience.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously, requiring strong organizational skills and time management
- Working with diverse teams and stakeholders, requiring strong communication and collaboration skills
- Analyzing large datasets and generating insights, requiring strong analytical skills and attention to detail
- Adapting to a dynamic work environment and changing priorities, requiring flexibility and resilience
ASSUMPTION: These challenges are common in marketing roles, particularly for entry-level positions, and require strong skills and adaptability to succeed.
📈 Similar Roles Comparison
- Compared to other brand marketing roles, this position offers a unique opportunity to work on international campaigns and gain global marketing experience
- CarGurus' focus on data analytics and consumer empowerment sets it apart from other automotive marketplaces
- This role offers growth opportunities within the marketing department and the broader organization, as CarGurus continues to expand and innovate
ASSUMPTION: While this role shares similarities with other brand marketing positions, CarGurus' unique focus on data analytics and consumer empowerment provides a distinct opportunity for growth and innovation.
📝 Sample Projects
- Developing and executing a brand awareness campaign in the US, Canada, and UK, including media strategy, event planning, and promotional materials
- Analyzing survey results to identify trends and insights on brand health and customer perception, and presenting findings to senior leadership
- Managing the dealer swag program, including sourcing, design, inventory management, distribution, and tracking, to ensure brand consistency and dealer satisfaction
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and skills required for the Brand Marketing Associate role at CarGurus.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the brand marketing department?
- How does CarGurus approach brand positioning and messaging, and how will this role contribute to that process?
- What opportunities are there for professional development and growth within the marketing department and the broader organization?
- How does CarGurus support work-life balance and employee well-being, particularly for employees in hybrid or remote work arrangements?
- Can you provide examples of successful brand marketing campaigns at CarGurus, and what made them successful?
ASSUMPTION: These questions are designed to provide insight into the work environment, team dynamics, and growth opportunities within the Brand Marketing Associate role at CarGurus.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills, emphasizing any experience in brand marketing or marketing operations
- Prepare examples of your analytical skills and ability to generate insights from data
- Follow up with the hiring manager or HR within one week after submitting your application, inquiring about the status of your application and expressing your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
