Brand Marketing & Content Specialist

📌 Core Information

🔹 Job Title: Brand Marketing & Content Specialist

🔹 Company: Swiftwick

🔹 Location: Nashville, Tennessee, United States (Remote)

🔹 Job Type: Full-time, On-site

🔹 Category: Marketing

🔹 Date Posted: June 20, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site with remote flexibility

🚀 Job Overview

Key aspects of this role include:

• Developing and executing content strategies that align with Swiftwick's brand objectives and engage the target audience.
• Producing high-quality marketing content across various channels while ensuring brand consistency.
• Collaborating with cross-functional teams to ensure alignment and brand consistency across channels and tactics.
• Leading Swiftwick's influencer marketing and content creator program.
• Monitoring and analyzing content performance metrics to drive continuous improvement.

ASSUMPTION: This role requires a strong combination of strategic and tactical skills, with the ability to take an idea and execute it from beginning to end while contributing your own ideas and tactics to improve campaigns.

📋 Key Responsibilities

✅ Develop and execute content strategies that align with Swiftwick's brand objectives and engage the target audience, with a focus on organic social, editorial, email, and SMS channels.

✅ Produce high-quality, engaging, and informative marketing content for various formats across the company's website, email, SMS, blogs, and social media posts, ensuring brand alignment and consistency.

✅ Lead monthly content meetings and collaborate with ecomm and marketing partners to ensure alignment and brand consistency across channels and tactics.

✅ Lead Swiftwick's influencer marketing and content creator program, ensuring the brand is top-of-mind in key digital communities.

✅ Craft exceptional brand narrative copy for various websites and marketing materials, ensuring consistency and brand alignment.

✅ Stay up-to-date with industry trends and best practices in content marketing and digital media.

✅ Monitor and analyze content performance metrics, providing insights and recommendations for continuous improvement.

✅ Manage marketing calendar to ensure timely delivery of content across all channels.

ASSUMPTION: This role requires a strong storytelling ability to integrate product stories and promotional messaging effectively.

🎯 Required Qualifications

Education: Bachelor’s degree preferred but not required with relevant professional experience.

Experience: 2+ years of functional experience in content marketing at a consumer brand.

Required Skills:

• Strategic and tactical skills with the ability to execute ideas from beginning to end.
• Strong storytelling and brand alignment skills.
• Familiarity with brand marketing-adjacent functions, from creative production and paid social to automated email flows and retail merchandising.
• Proficient in using marketing tools and platforms for content creation and management.

Preferred Skills:

• Experience with performance lifestyle trends and endurance sports.
• Fluency in Spanish or other languages.

ASSUMPTION: Relevant experience in content marketing at a consumer brand is essential for success in this role.

💰 Compensation & Benefits

Salary Range: $55,000 - $65,000 per year (Based on industry standards for a mid-level content marketing role in Nashville, TN)

Benefits:

• 20 days of PTO (pro-rated for year 1), plus 10 paid federal holidays
• Paid maternity/paternity leave of 6 weeks
• Health insurance - PPO and HDHP (HSA-eligible) options
• Dental and vision insurance
• 401(k) with up to 4% company matching
• Long-term disability insurance, 100% company-paid
• Short-term disability insurance, 100% company-paid
• 50% discount on Swiftwick purchases for yourself
• Paid volunteer time off
• Wellness stipend

Working Hours: Full-time, typically Monday-Friday, 8:30 AM - 5:00 PM CST, with flexibility for remote work.

ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-level content marketing role in Nashville, TN. The actual salary may vary based on experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Retail Apparel and Fashion, specializing in endurance sports apparel.

Company Size: Small (11-50 employees), which fosters a close-knit team environment and encourages collaboration.

Founded: 2008, with a rich history in designing, engineering, and manufacturing performance socks for endurance athletes.

Company Description:

• Swiftwick designs, engineers, and builds endurance socks for endurance sports, featuring advanced moisture-wicking, optimal compression, and contoured performance.
• Proudly based in Tennessee, manufactured in the USA, and worn the world over.
• Swiftwick exists to help runners and cyclists grow, persist, and push towards their next race, goal, or challenge.

Company Specialties:

• Run
• Bike
• Outdoor
• Golf
• Hockey
• Triathlon

Company Website: http://www.swiftwick.com

ASSUMPTION: Working at Swiftwick offers a unique opportunity to combine a passion for endurance sports with a career in marketing and content creation.

📊 Role Analysis

Career Level: Mid-level, with opportunities for growth and advancement within the marketing department.

Reporting Structure: This role reports directly to the Head of Integrated Marketing and works closely with cross-functional teams, including ecomm and marketing partners.

Work Arrangement: On-site with remote flexibility, allowing for a blend of in-office collaboration and remote work.

Growth Opportunities:

• Potential advancement to a senior-level or management role within the marketing department.
• Expanding skills and expertise in brand marketing, content strategy, and digital media.
• Gaining experience in a fast-paced, dynamic environment focused on endurance sports and performance lifestyle trends.

ASSUMPTION: This role offers a unique opportunity to grow both personally and professionally within the marketing department at Swiftwick.

🌍 Location & Work Environment

Office Type: Hybrid, with an on-site office in Nashville, TN, and remote work flexibility.

Office Location(s): Nashville, TN

Geographic Context:

• Nashville, TN, is a vibrant city known for its music scene, thriving arts community, and growing tech industry.
• The city offers a high quality of life, with a relatively low cost of living compared to other major metropolitan areas.
• Nashville's central location in the southeastern United States provides easy access to outdoor recreation, cultural attractions, and major cities.

Work Schedule: Full-time, typically Monday-Friday, 8:30 AM - 5:00 PM CST, with flexibility for remote work.

ASSUMPTION: Working in Nashville, TN, offers a unique blend of urban amenities and outdoor recreation, making it an attractive location for endurance sports enthusiasts.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess cultural fit and basic qualifications.
• In-depth interview with the Head of Integrated Marketing to discuss the role, responsibilities, and career growth opportunities.
• Skills assessment or case study to evaluate strategic thinking, content creation, and project management abilities.
• Final interview with key stakeholders to ensure a strong fit within the team and company culture.

Key Assessment Areas:

• Strategic thinking and content strategy development.
• Storytelling and brand alignment skills.
• Project management and organizational skills.
• Collaboration and teamwork abilities.
• Adaptability and problem-solving skills.

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience in content marketing, brand marketing, and digital media.
• Include specific examples of your content creation, strategy development, and project management skills.
• Demonstrate your passion for endurance sports and understanding of Swiftwick's target audience.
• Prepare thoughtful questions about the role, team, and company culture to ask during the interview.

ATS Keywords: Content strategy, brand marketing, digital media, storytelling, project management, influencer marketing, email marketing, SMS marketing, organic social, editorial, marketing calendar, performance metrics, endurance sports, consumer brand.

ASSUMPTION: The application process at Swiftwick is designed to assess both your qualifications and cultural fit, ensuring a strong match for the role and the company.

🛠️ Tools & Technologies

• Content management systems (CMS) such as WordPress or similar platforms.
• Social media management tools like Hootsuite, Buffer, or Sprout Social.
• Email marketing platforms like Mailchimp or Constant Contact.
• Analytics tools such as Google Analytics for performance tracking.
• Project management tools like Asana, Trello, or Monday.com.

ASSUMPTION: Familiarity with relevant marketing tools and platforms is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Passion for endurance sports and performance lifestyle trends.
• Collaboration and teamwork.
• Innovation and continuous learning.
• Customer focus and brand alignment.

Work Style:

• Strategic and creative thinking.
• Strong project management and organizational skills.
• Adaptability and problem-solving skills.
• Collaborative and team-oriented approach.

Self-Assessment Questions:

• How do you stay up-to-date with the latest trends in endurance sports and performance lifestyle trends?
• Can you provide an example of a successful content marketing campaign you've led, and how you measured its impact?
• How do you approach collaboration and teamwork in a cross-functional environment?

ASSUMPTION: A strong cultural fit at Swiftwick is essential for success in this role, as the company values collaboration, innovation, and a passion for endurance sports.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously, requiring strong organizational and time management skills.
• Staying up-to-date with the latest trends in endurance sports and performance lifestyle trends, which can be time-consuming and require continuous learning.
• Balancing the need for creativity and innovation with the need for brand consistency and alignment.
• Collaborating effectively with cross-functional teams, requiring strong communication and interpersonal skills.

ASSUMPTION: These challenges can be overcome with strong project management skills, a passion for endurance sports, and a commitment to continuous learning and collaboration.

📈 Similar Roles Comparison

• This role is similar to a Content Marketing Manager or Brand Marketing Specialist position at other consumer brands, but with a focus on endurance sports and performance lifestyle trends.
• Compared to other content marketing roles, this position offers a unique opportunity to work in a niche industry with a passionate and engaged audience.
• Career paths for this role may include advancement to a senior-level or management position within the marketing department, or transition to a related role within the endurance sports industry.

ASSUMPTION: This role offers a unique blend of content marketing and brand marketing responsibilities, with a focus on endurance sports and performance lifestyle trends.

📝 Sample Projects

• Developing a content strategy for a new product launch, including organic social, editorial, email, and SMS campaigns.
• Leading an influencer marketing campaign to increase brand awareness and engagement among endurance sports enthusiasts.
• Crafting brand narrative copy for a website redesign, ensuring consistency and alignment with Swiftwick's brand identity.

ASSUMPTION: These sample projects illustrate the strategic, creative, and project management skills required for success in this role.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall marketing strategy for Swiftwick?
• What are the key priorities for this role in the first 90 days?
• How does Swiftwick support the professional development and growth of its employees?
• What is the team structure and dynamic like within the marketing department?
• How does Swiftwick approach collaboration and communication with cross-functional teams?

ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and commitment to success at Swiftwick.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience in content marketing, brand marketing, and digital media.
• Prepare thoughtful questions about the role, team, and company culture to ask during the interview.
• If selected for an interview, be prepared to discuss your content creation, strategy development, and project management skills, as well as your passion for endurance sports and understanding of Swiftwick's target audience.
• Follow up with the hiring manager within one week of your interview to express your continued interest in the position.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.