📌 Core Information
🔹 Job Title: Brand Marketing Director, LoopNet
🔹 Company: CoStar Group
🔹 Location: Richmond, Virginia, United States
🔹 Job Type: Full-Time, On-Site
🔹 Category: Real Estate
🔹 Date Posted: 2025-07-15
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-Site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing brand strategy for LoopNet
- Leading brand messaging, advertising, and in-market events
- Coaching and guiding a team of marketing professionals
- Measuring and analyzing brand initiatives to refine approach
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to influence stakeholders. The ideal candidate will have experience in B2B marketing, preferably in an online marketplace or technology company.
📋 Key Responsibilities
✅ Develop and execute brand strategy for LoopNet, accounting for target audiences on the supply (listers) and demand (searchers) side
✅ Lead the development of brand messaging and positioning, ensuring consistency across all touchpoints and channels
✅ Take the lead on the creation of brand and engagement campaigns and projects, including brand messaging and advertising, branded presences, thought leadership, in-market events, and corporate hospitality
✅ Coach and guide direct reports in the team to ensure high-quality output and performance in line with objectives
✅ Measure and analyze the effectiveness of brand initiatives through focus groups, market surveys, client interviews, and analytics, applying insights to refine the approach and incrementally improve results
✅ Consult and approve on brand considerations across all marketing and customer-facing content
ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to work collaboratively with various stakeholders.
🎯 Required Qualifications
Education: Bachelor’s degree required from an accredited, not-for-profit college or university
Experience: Demonstrated experience in a similar marketing position where brand and audience engagement were key factors of success
Required Skills:
- Planning – consider the details of marketing plans and how they will become practical reality
- Written communication – accurate, compelling copywriting and the ability to distill nuanced value proposition messaging into simple, impactful, memorable brand messages
- Organization – well organized, diligent, and structured in way of working and communicating with others
- Team play – happiest when collaborating and working in a team assembled from a range of stakeholders and contributors
- Goal-oriented – focused on the end result and dedicated to reaching it through a series of well-thought-out steps
- Strong analytical mindset with the ability to interpret data and translate insights into actionable strategies
- Excellent communication and presentation skills, capable of influencing senior stakeholders and driving alignment
Preferred Skills:
- Real estate industry knowledge or experience
- High energy and inspiring with a good sense of humor and the ability to bring out the best in those around you through a positive shared sense of purpose
ASSUMPTION: Candidates with a proven track record of commitment to prior employers and a track record of measurable improvement in brand measures including awareness, sentiment, and recall will be highly sought after for this role.
💰 Compensation & Benefits
Salary Range: $150,000 - $200,000 per year (Based on industry standards for a Brand Marketing Director with 5-10 years of experience in the real estate or technology sector)
Benefits:
- Comprehensive healthcare coverage: Medical / Vision / Dental / Prescription Drug
- Life, legal, and supplementary insurance
- Virtual and in-person mental health counseling services for individuals and family
- Commuter and parking benefits
- 401(K) retirement plan with matching contributions
- Employee stock purchase plan
- Paid time off
- Tuition reimbursement
- On-site fitness center and/or reimbursed fitness center membership costs (location dependent)
- Access to CoStar Group’s Diversity, Equity, & Inclusion Employee Resource Groups
- Complimentary gourmet coffee, tea, hot chocolate, fresh fruit, and other healthy snacks
Working Hours: Full-time, Monday through Friday
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Real Estate. CoStar Group is a global leader in commercial real estate information, analytics, online marketplaces, and 3D digital twin technology.
Company Size: Large (5,001-10,000 employees). CoStar Group offers a collaborative and innovative culture, working alongside the best and brightest to empower its people and customers to succeed.
Founded: 1986. CoStar Group was founded with a mission to digitize the world’s real estate, empowering all people to discover properties, insights, and connections that improve their businesses and lives.
Company Description:
- CoStar Group’s major brands include CoStar, a leading global provider of commercial real estate data, analytics, and news; LoopNet, the most trafficked commercial real estate marketplace; Apartments.com, the leading platform for apartment rentals; and Homes.com, the fastest-growing residential real estate marketplace.
- CoStar Group’s industry-leading brands also include Matterport, a leading spatial data company whose platform turns buildings into data to make every space more valuable and accessible, STR, a global leader in hospitality data and benchmarking, Ten-X, an online platform for commercial real estate auctions and negotiated bids, and OnTheMarket, a leading residential property portal in the United Kingdom.
Company Specialties:
- Research
- Marketing
- Product Development
- Analytics
- Commercial Real Estate
- Sales
- Real Estate
- and Technology
Company Website: CoStar Group
ASSUMPTION: CoStar Group’s diverse range of brands and specialties provide ample opportunities for career growth and development within the company.
📊 Role Analysis
Career Level: Experienced (5-10 years of relevant experience)
Reporting Structure: This role reports directly to the Senior Vice President of Marketing at CoStar Group and oversees a small team of marketing professionals.
Work Arrangement: Full-time, on-site, Monday through Friday. This role requires a presence in the Richmond, Virginia office.
Growth Opportunities:
- Potential to expand the team and take on additional responsibilities as the brand grows and evolves
- Opportunities to work on high-impact projects and collaborate with senior leadership
- possibility to transition into a more senior role within the marketing department or across the organization
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a tangible impact on the brand and the company’s overall success.
🌍 Location & Work Environment
Office Type: On-site, corporate office environment
Office Location(s): 501 S 5th Street, Richmond, VA 23219, US
Geographic Context:
- Richmond, Virginia, is the capital of the Commonwealth of Virginia and is located in the Mid-Atlantic region of the United States
- The city is known for its rich history, cultural attractions, and vibrant arts scene
- Richmond is home to a diverse range of industries, including real estate, finance, healthcare, and technology
Work Schedule: Full-time, Monday through Friday, with the possibility of occasional overtime or weekend work to meet project deadlines
ASSUMPTION: The on-site work environment at CoStar Group’s Richmond office provides ample opportunities for collaboration and networking with colleagues and industry professionals.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with a member of the HR team
- In-person or virtual interview with the hiring manager and/or other members of the marketing team
- Final interview with the Senior Vice President of Marketing
- Background check and reference check
- Job offer
Key Assessment Areas:
- Brand strategy development and execution
- Campaign planning and execution
- Team leadership and management
- Data analysis and interpretation
- Communication and presentation skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant brand marketing experience and achievements
- Prepare for behavioral interview questions that focus on your problem-solving skills, leadership style, and ability to work collaboratively with stakeholders
- Be ready to discuss your understanding of the real estate industry and CoStar Group’s brand portfolio
- Research the company and the role thoroughly to demonstrate your enthusiasm and fit for the position
ATS Keywords: Brand Marketing, Brand Strategy, Brand Messaging, Brand Engagement, Campaign Planning, Team Leadership, Data Analysis, Real Estate, Commercial Real Estate, B2B Marketing
ASSUMPTION: CoStar Group’s hiring process is designed to assess candidates’ skills, experience, and cultural fit for the role and the organization.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Workspace (Gmail, Google Docs, Google Sheets, Google Slides)
- Project management tools (Asana, Trello, Jira)
- Marketing automation platforms (HubSpot, Marketo, Pardot)
- Customer relationship management (CRM) software (Salesforce, HubSpot CRM)
- Data analysis and visualization tools (Tableau, Power BI)
- Social media management tools (Hootsuite, Buffer)
ASSUMPTION: Familiarity with industry-standard marketing and project management tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Excellence
- Collaboration
- Innovation
- Customer Focus
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Creative and strategic
- Adaptable and responsive to change
- Results-focused and accountable
Self-Assessment Questions:
- Do you align with CoStar Group’s core values, particularly in terms of integrity, excellence, and customer focus?
- Are you comfortable working in a collaborative, team-oriented environment, and do you thrive on driving results through collective effort?
- Do you have a proven track record of success in brand marketing, with a strong focus on data-driven decision-making and strategic planning?
- Are you able to adapt to change and respond effectively to new challenges and opportunities?
ASSUMPTION: Candidates who demonstrate a strong fit with CoStar Group’s values and work style will be most successful in this role.
⚠️ Potential Challenges
- Managing a team with diverse skills and backgrounds, requiring strong leadership and communication skills
- Balancing multiple projects and priorities, often with tight deadlines
- Navigating a large, complex organization with multiple brands and departments
- Adapting to changes in the real estate market and industry trends
ASSUMPTION: These challenges can be overcome with strong leadership, effective communication, and a strategic, adaptable approach.
📈 Similar Roles Comparison
- This role is similar to a Senior Brand Manager or Brand Marketing Manager position in an online marketplace, advertising services provider, or technology company
- However, this role is unique in its focus on the commercial real estate industry and CoStar Group’s brand portfolio
- Career progression may include transitioning into a more senior role within the marketing department or across the organization
ASSUMPTION: This role offers a unique opportunity to work in a specialized field within the broader marketing and real estate industries.
📝 Sample Projects
- Developing and executing a comprehensive brand strategy for LoopNet, including target audience analysis, messaging framework, and visual identity
- Planning and executing a large-scale advertising campaign to increase brand awareness and drive user acquisition
- Creating and implementing a thought leadership content strategy to establish LoopNet as a trusted authority in the commercial real estate industry
ASSUMPTION: These projects are representative of the types of initiatives a Brand Marketing Director at CoStar Group might undertake, but the specific projects will vary based on the brand’s needs and priorities.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the LoopNet brand currently, and how can this role address them?
- How does this role fit into the broader marketing strategy for CoStar Group and its portfolio of brands?
- What are the key priorities for this role in the first 90 days?
- How does CoStar Group support the professional development and growth of its marketing team members?
- What is the company’s approach to work-life balance, and how does this role fit into that framework?
ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and the company, and provides valuable information to help you make an informed decision.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant brand marketing experience and achievements
- Prepare for behavioral interview questions that focus on your problem-solving skills, leadership style, and ability to work collaboratively with stakeholders
- Research the company and the role thoroughly to demonstrate your enthusiasm and fit for the position
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
