Brand Marketing Executive, GUMI YUM

📌 Core Information

🔹 Job Title: Brand Marketing Executive, GUMI YUM

🔹 Company: ZURU

🔹 Location: Auckland, New Zealand

🔹 Job Type: On-site

🔹 Category: Marketing

🔹 Date Posted: July 18, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Supporting the Marketing Director in executing global marketing activities
• Managing influencer activities across various channels
• Ensuring consistent execution of brand guidelines
• Overseeing marketing budgets and stock management

ASSUMPTION: This role requires a high level of organization and multitasking to manage multiple global campaigns and projects simultaneously.

📋 Key Responsibilities

✅ Primary support for Marketing Director to lead and execute marketing activities across globally

✅ Manage influencer activity across organic, paid, and seeded channels, including creating briefs, reviewing content, reporting on campaigns, and managing relationships

✅ Lead the localisation and execution of paid and organic global campaigns, supplementing as needed with additional localised content or activations

✅ Serve as the brand guardian, ensuring the brand guidelines are executed consistently globally

✅ Serve as the primary contact for the Ecomm team and handle all retailer website requirements

✅ Support Marketing Director in the execution of new product launches across all primary marketing channels

✅ Support Marketing Director in the instore shopper marketing activations

✅ Oversee the management of marketing stock

✅ Manage monthly tracking and reconciliation of marketing budgets across, ensuring adherence to planned budgets and activities agreed and approved by the GM

✅ Act as key contact for customer service (across relevant markets) and manage monthly updates and actions

✅ Handle the execution and ongoing maintenance of retailer listings

✅ Conduct post-activity evaluation, extract insights and develop lessons learned and recommendations for future brand activity

ASSUMPTION: This role involves a high degree of collaboration with various teams and stakeholders, both internally and externally.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 2-3 years of relevant experience in a brand or digital marketing role or equivalent from an agency

Required Skills:

• Exceptional multitasking skills with the ability to set priorities and stay focused
• A go-getter mindset, fuelled by energy, creativity, and a solutions-oriented approach
• Strategic and curious mindset
• Excellent verbal and written communication skills, as well as strong verbal and visual presentation abilities
• Reliable, mature, self-starter, and determined to continuously improve
• Familiarity with the latest social media trends and platforms is preferred

Preferred Skills:

• Experience in the confectionery or FMCG industry
• Fluency in multiple languages

ASSUMPTION: While not explicitly stated, experience in the confectionery or FMCG industry and fluency in multiple languages could be beneficial for this role.

💰 Compensation & Benefits

Salary Range: NZD 70,000 - 90,000 per annum (Based on industry standards for a Marketing Executive with 2-5 years of experience in New Zealand)

Benefits:

• Culture for Growth
• Surrounded by an A Player Team
• Competitive Remuneration

Working Hours: Full-time, 40 hours per week

ASSUMPTION: The salary range is an estimate based on industry standards for a Marketing Executive with 2-5 years of experience in New Zealand. Actual salary may vary depending on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Manufacturing (Toys and Consumer Products)

Company Size: 1,001-5,000 employees (Global presence with over 5,000 direct and indirect members across more than 30 international locations)

Founded: 2002 (Founded by brothers Nick and Mat Mowbray)

Company Description:

• ZURU is a disruptive and award-winning company that designs, manufactures, and markets innovative toys and consumer products
• Known for its agility, creativity, and new-age manufacturing techniques, ZURU is one of the fastest-growing toy companies in the world
• Produces over 600,000 toys a day and distributes to most major retailers in over 120 countries

Company Specialties:

• TOYS
• INNOVATION
• IMAGINATION
• and CREATIVITY

Company Website: www.zuru.com

ASSUMPTION: ZURU's global presence and rapid growth offer ample opportunities for career development and advancement.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: Reports directly to the Marketing Director

Work Arrangement: On-site, full-time (40 hours per week)

Growth Opportunities:

• Potential for career progression within the marketing department or other departments within ZURU
• Opportunities to work on global campaigns and gain international experience
• Chance to contribute to the growth and success of a rapidly expanding company

ASSUMPTION: Given ZURU's fast-paced growth, there may be opportunities for career advancement and role expansion in the future.

🌍 Location & Work Environment

Office Type: Corporate office

Office Location(s): Auckland, New Zealand

Geographic Context:

• Auckland is New Zealand's largest city and offers a vibrant multicultural environment
• The city is known for its natural beauty, with beaches, parks, and the iconic Sky Tower
• Auckland has a subtropical climate, with mild winters and warm summers

Work Schedule: Monday-Friday, 9:00 AM - 5:00 PM (with a 1-hour lunch break)

ASSUMPTION: The work environment at ZURU is likely to be fast-paced, collaborative, and dynamic, reflecting the company's innovative and growth-oriented culture.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or video interview with the Marketing Director
• Final interview with the GM or another senior team member

Key Assessment Areas:

• Marketing and campaign management skills
• Communication and presentation abilities
• Problem-solving and analytical skills
• Cultural fit and alignment with ZURU's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare examples of successful marketing campaigns you've managed or contributed to
• Research ZURU's products and marketing strategies to demonstrate your understanding of the brand

ATS Keywords: Brand Marketing, Digital Marketing, Influencer Management, Campaign Execution, Content Creation, Budget Management, Communication Skills, Team Collaboration, Social Media Trends, Creative Thinking, Analytical Skills, Project Management, Customer Service, Product Launch, Market Evaluation, Brand Guidelines

ASSUMPTION: The interview process may vary depending on the candidate's qualifications and the specific needs of the company at the time of application.

🛠️ Tools & Technologies

• Social media platforms (e.g., Instagram, Facebook, TikTok)
• Marketing automation tools (e.g., Hootsuite, Buffer)
• Project management tools (e.g., Asana, Trello)
• Analytics tools (e.g., Google Analytics, Facebook Insights)

ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's role and the company's needs.

👔 Cultural Fit Considerations

Company Values:

• Culture for Growth
• Surrounded by an A Player Team
• Competitive Remuneration

Work Style:

• Collaborative and team-oriented
• Fast-paced and dynamic
• Results-driven and focused on continuous improvement

Self-Assessment Questions:

• Do you thrive in a fast-paced, collaborative environment?
• Are you results-driven and focused on continuous improvement?
• Do you have a strategic and curious mindset?

ASSUMPTION: ZURU values candidates who are collaborative, results-driven, and committed to continuous learning and improvement.

⚠️ Potential Challenges

• Managing multiple global campaigns and projects simultaneously
• Balancing the demands of various stakeholders, both internal and external
• Adapting to a fast-paced, dynamic work environment
• Ensuring consistent execution of brand guidelines across global markets

ASSUMPTION: These challenges are inherent to the role and require a high level of organization, multitasking, and adaptability.

📈 Similar Roles Comparison

• This role is similar to a Brand Marketing Manager or Digital Marketing Manager position, but with a focus on global campaign management and influencer marketing
• Unlike other marketing roles, this position requires a strong understanding of global marketing strategies and the ability to manage campaigns across multiple markets
• Career progression in this role could lead to a Senior Marketing Manager or Global Marketing Director position

ASSUMPTION: While this role shares similarities with other marketing positions, its global focus and influencer marketing emphasis set it apart.

📝 Sample Projects

• Managing a global influencer marketing campaign for a new product launch
• Developing and executing a social media strategy to increase brand awareness and engagement
• Collaborating with cross-functional teams to create and implement a marketing plan for a new market entry

ASSUMPTION: These sample projects reflect the global and collaborative nature of the role and the need for strong project management skills.

❓ Key Questions to Ask During Interview

• Can you describe the company's global marketing strategy and how this role fits into it?
• How does the company support the professional development and growth of its marketing team members?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the company measure the success of its marketing campaigns, and how will my performance be evaluated?
• What is the company's approach to work-life balance, and how does that manifest in this role?

ASSUMPTION: These questions are designed to provide insight into the company's marketing strategy, culture, and expectations for the role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare examples of successful marketing campaigns you've managed or contributed to
• Research ZURU's products and marketing strategies to demonstrate your understanding of the brand
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.