📌 Core Information
🔹 Job Title: Brand & Marketing Expert
🔹 Company: Inside Out
🔹 Location: Manila, Metro Manila, Philippines
🔹 Job Type: Full-Time
🔹 Category: Food & Beverage
🔹 Date Posted: July 28, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Fully Remote
🚀 Job Overview
Key aspects of this role include:
- Leading brand development and global marketing strategies for Sapa, a premium sweetener derived from ancient Roman traditions.
- Creating compelling content that highlights Sapa’s ancient history, health benefits, and culinary versatility.
- Managing and growing social media presence, blog, and website engagement.
- Designing and executing high-level marketing campaigns with a focus on ROI and brand resonance.
- Collaborating using AI tools such as ChatGPT and Google Workspace.
- Contributing to business development strategies, including global market entry.
ASSUMPTION: This role requires a high level of creativity, strategic thinking, and cultural awareness to effectively communicate the unique value of Sapa to diverse global audiences.
📋 Key Responsibilities
✅ Develop compelling content that highlights Sapa’s ancient history, health benefits, and culinary versatility.
✅ Manage and grow social media presence (Instagram, Facebook, Reddit), blog, and website engagement.
✅ Design and execute high-level marketing campaigns with a focus on ROI and brand resonance.
✅ Track and analyze performance metrics to refine marketing strategies.
✅ Build and maintain community engagement across platforms.
✅ Collaborate using AI tools such as ChatGPT and Google Workspace.
✅ Contribute to business development strategies, including global market entry.
✅ Delegate tasks and lead future marketing team expansion as needed.
ASSUMPTION: This role involves a mix of creative and analytical tasks, requiring strong organizational skills and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience).
Experience: 5+ years in creative marketing, brand building, and business development.
Required Skills:
- Strong content strategy and storytelling capabilities.
- Proven track record in social media management and paid ad campaigns.
- Excellent communication skills and experience with analytics tools.
- Enthusiastic, proactive, and deeply curious about cultural and historical products.
- Ability to work independently and manage timelines across global initiatives.
Preferred Skills:
ASSUMPTION: Candidates with experience in the food and beverage industry or working with historical/cultural products may have an advantage in understanding the unique aspects of Sapa.
💰 Compensation & Benefits
Salary Range: $10 - $12 per hour plus exciting performance-based incentives for those who go above and beyond.
Benefits:
- Performance-Based Incentives
Working Hours: Monday to Friday, 9am to 5pm (40 hours per week)
ASSUMPTION: The salary range provided is an hourly rate, which may vary depending on the candidate's experience and performance. The performance-based incentives are designed to reward excellence and encourage exceptional effort.
📌 Applicant Insights
🔍 Company Context
Industry: Inside Out is a design services company specializing in interior and exterior design and construction for custom residential properties in northern California.
Company Size: 2-10 employees
Founded: 2015
Company Description:
- An award-winning interior and landscape design and construction firm.
- Focuses on creating exceptional solutions both indoors and out for custom residential properties.
- Celebrating its tenth year in business.
Company Specialties:
- Interior and Exterior design and construction
Company Website: www.insideoutjoni.biz
ASSUMPTION: While Inside Out is not directly related to the food and beverage industry, the company's design expertise may translate well to creating visually appealing marketing materials for Sapa.
📊 Role Analysis
Career Level: Experienced Professional
Reporting Structure: This role reports directly to the entrepreneur launching Sapa and may oversee future marketing team members.
Work Arrangement: Fully Remote, with the ability to work independently and manage timelines across global initiatives.
Growth Opportunities:
- As Sapa expands nationally and internationally, there may be opportunities to grow into a leadership role within the marketing department.
- Gaining experience in global marketing and brand development for a unique, culturally significant product.
ASSUMPTION: This role offers the potential for significant growth as Sapa expands its reach and the marketing team grows.
🌍 Location & Work Environment
Office Type: Fully Remote
Office Location(s): Manila, Metro Manila, Philippines
Geographic Context:
- The Philippines is a multicultural country with a strong appreciation for history and cultural heritage, which may provide unique insights into marketing Sapa.
- The remote work environment allows for flexibility and the ability to work from anywhere within the Philippines.
Work Schedule: Monday to Friday, 9am to 5pm (40 hours per week)
ASSUMPTION: The fully remote work environment may require strong self-motivation and time management skills to ensure productivity and engagement.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the provided link.
- Phone or video screening to assess communication skills and cultural fit.
- In-depth interview to discuss marketing strategies, content creation, and campaign ideas.
- Background check and reference verification for the final candidate.
Key Assessment Areas:
- Creativity and storytelling abilities.
- Social media management and paid ad campaign experience.
- Analytical skills and understanding of performance metrics.
- Cultural awareness and understanding of historical products.
- Ability to work independently and manage global initiatives.
Application Tips:
- Tailor your resume and cover letter to highlight your experience in creative marketing, brand building, and business development.
- Demonstrate your understanding of Sapa's unique value proposition and how your skills can help drive its success.
- Prepare examples of your content creation, social media management, and campaign execution skills.
- Be ready to discuss your ideas for growing Sapa's brand and market presence.
ATS Keywords: Brand development, content strategy, storytelling, social media management, paid ad campaigns, ROI, global marketing, cultural awareness, historical products, independent work, timeline management
ASSUMPTION: The application process may involve multiple rounds of interviews and assessments to ensure the best fit for the role and the company's culture.
🛠️ Tools & Technologies
- AI tools such as ChatGPT
- Google Workspace (G Suite)
- Social media management platforms (e.g., Hootsuite, Buffer)
- Analytics tools (e.g., Google Analytics, social media analytics)
- Content creation tools (e.g., Canva, Adobe Creative Suite)
ASSUMPTION: The specific tools and technologies used may evolve as the role and the company grow, requiring the candidate to be adaptable and open to learning new platforms.
👔 Cultural Fit Considerations
Company Values:
- Creativity and innovation
- Cultural awareness and appreciation
- Collaboration and teamwork
- Excellence and continuous improvement
Work Style:
- Independent and self-motivated
- Adaptable and open to learning new tools and technologies
- Proactive and enthusiastic about cultural and historical products
- Strong communication and collaboration skills
Self-Assessment Questions:
- How do you approach creating compelling content that highlights the unique aspects of a historical or cultural product like Sapa?
- Can you describe a time when you successfully managed and grew a brand's social media presence and engagement?
- How do you stay organized and manage timelines when working independently on global initiatives?
ASSUMPTION: Inside Out values candidates who are passionate about design, creative, and committed to delivering exceptional solutions for their clients.
⚠️ Potential Challenges
- Managing multiple global marketing initiatives simultaneously may require strong organizational skills and time management.
- Working remotely may present challenges in maintaining engagement and productivity without direct supervision.
- Balancing creative and analytical aspects of the role may require adaptability and continuous learning.
- Gaining a deep understanding of Sapa's unique value proposition and communicating it effectively to diverse global audiences may require extensive research and cultural sensitivity.
ASSUMPTION: These challenges can be overcome with strong self-motivation, effective time management, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- This role is unique in its focus on a culturally significant, historical product like Sapa, requiring a strong understanding of its ancient history and health benefits.
- While similar to other marketing roles, this position offers the opportunity to work with a unique, culturally significant product and contribute to its global expansion.
- As Sapa grows, this role may evolve to include leadership and management responsibilities, offering career growth opportunities.
ASSUMPTION: This role offers a unique blend of creative, analytical, and cultural aspects, making it an attractive opportunity for candidates with diverse skill sets and interests.
📝 Sample Projects
- Developing a content marketing strategy that highlights Sapa's ancient history, health benefits, and culinary versatility.
- Creating visually appealing and engaging social media content that resonates with diverse global audiences.
- Designing and executing a high-level marketing campaign focused on ROI and brand resonance, with a specific target audience in mind.
- Analyzing performance metrics to refine marketing strategies and maximize engagement and conversions.
ASSUMPTION: These sample projects are designed to showcase the candidate's ability to create compelling content, manage social media presence, and execute high-level marketing campaigns with a focus on ROI and brand resonance.
❓ Key Questions to Ask During Interview
- Can you describe the company's vision for Sapa's global expansion and how this role fits into that plan?
- How does the company support the work-life balance of its remote employees?
- What are the most significant challenges the company has faced in launching Sapa, and how have they been addressed?
- How does the company plan to support the growth and development of the marketing team as Sapa expands?
- What are the key performance indicators (KPIs) used to measure the success of the marketing efforts, and how are they tracked and analyzed?
ASSUMPTION: These questions are designed to provide insight into the company's vision, culture, and support for the candidate's growth and success in the role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your experience in creative marketing, brand building, and business development, with a focus on your ability to create compelling content and manage global marketing initiatives.
- Prepare examples of your content creation, social media management, and campaign execution skills, demonstrating your understanding of Sapa's unique value proposition.
- Follow up with the hiring manager one week after submitting your application to express your interest in the role and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
