📌 Core Information
🔹 Job Title: Marketing Events Specialist
🔹 Company: Wilson Elser - Business & Legal Professionals
🔹 Location: White Plains, New York
🔹 Job Type: Hybrid
🔹 Category: Marketing & Events
🔹 Date Posted: April 7, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site with flexible, hybrid arrangement
🚀 Job Overview
Key aspects of this role include:
- Planning and executing virtual and in-person events
- Managing relationships with industry organizations
- Negotiating and securing sponsorships and firmwide memberships
- Coordinating client-facing events and webinars
- Developing marketing email strategy for events
ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to manage multiple priorities. It also involves working with various internal and external stakeholders, including lawyers, staff, vendors, and clients.
📋 Key Responsibilities
✅ Manage and direct virtual and in-person firm events, including:
- Maintaining firm relationships with national industry organizations
- Negotiating and securing sponsorships and firmwide memberships
- Alerting partnership to external speaking opportunities
- Coordinating cobranded events with industry organizations
- Managing firm client-facing events and client networking events
✅ Manage all aspects of the Wilson Elser Forum webinar platform, including:
- Supervising the execution of webinars
- Working closely with department leaders to identify attorneys and topics
- Developing and managing Forum calendar with thematic programming
- Creating annual curriculum guide for WE Forum
- Supporting co-branded webinars on the Forum platform
- Learning webinar technology for backup purposes
✅ Develop marketing email strategy for events, including email scheduling and testing for best outcomes
✅ Maintain event calendar of sponsorships, attendees, and speakers
✅ Coordinate industry conference attendance, including managing pre-conference calls, circulating attendee lists, supplying signage, swag, ads, table registrations with practice team marketing managers
✅ Partner with firm clients for client-specific webinars, including scheduling, technology, CLE/CE credit, catering, invitations/registrations
✅ Monitor Marketing Events mailbox for WE Forum and event inquiries and non-billable event requests
ASSUMPTION: This role requires strong communication skills, both written and verbal, to effectively manage various aspects of event planning and execution. It also involves working with diverse teams and stakeholders, requiring adaptability and sound judgment.
🎯 Required Qualifications
Education: Bachelor’s degree
Experience: Minimum three years of event planning and project management experience, preferably in a corporate or law firm setting
Required Skills:
- Proven experience in event planning and project management
- Fluency with client relationship management (CRM) and email marketing/event invitation software, preferably HubSpot
- Strong organizational skills with a heightened attention to detail and accuracy
- Excellent verbal and written communication skills
- Ability to manage numerous competing priorities, adapt quickly to various situations, and remain calm under pressure
Preferred Skills:
- Previous law firm experience
- Familiarity with legal industry events and trends
ASSUMPTION: Candidates with relevant experience in event planning and project management, along with strong organizational and communication skills, will be well-suited for this role. Familiarity with HubSpot or similar CRM and email marketing software is also highly desirable.
💰 Compensation & Benefits
Salary Range: $80,000 - $100,000 USD per year
Benefits:
- 401(k) Retirement Savings Plan
- Medical, Dental, Vision, Disability, and Life Insurance
- Generous PTO Plan
Working Hours: Full-time, with flexible, hybrid arrangement (remote and on-site work)
ASSUMPTION: The salary range provided is based on industry standards for similar roles in the legal and marketing fields. The benefits package is competitive and designed to support the well-being and work-life balance of employees.
📌 Applicant Insights
🔍 Company Context
Industry: Wilson Elser is a leading defense litigation law firm with more than 1,250 attorneys in 44 offices throughout the United States. They are ranked among the top 200 law firms and are Mansfield Certified Plus and a Women in the Law Forum Gold Standard Law Firm.
Company Size: Wilson Elser has 1,001-5,000 employees, providing ample opportunities for collaboration and growth.
Founded: Wilson Elser was founded in 1978 and has since grown to become a prominent player in the legal industry.
Company Description:
- Wilson Elser is committed to attracting and retaining professionals who value teamwork, collaboration, client service, and innovation.
- The firm offers a flexible, hybrid working arrangement, allowing employees to balance their personal and professional lives.
- Wilson Elser is dedicated to creating a work environment free of barriers and bias, where individual outlooks and talents are respected and valued.
Company Specialties:
- Accountants
- Appellate
- Aviation & Aerospace
- Commercial Litigation
- Complex Tort & General Casualty
- Contractual/Extra-Contractual Liability Litigation
- Cybersecurity & Data Privacy
- Design Professionals
- Employment & Labor
- Insurance & Reinsurance Defense
- Intellectual Property & Technology
- Lawyers' Liability
- Life Sciences
- Life, Health, Disability & ERISA
- Medical Malpractice & Health Care
- Product Liability
- Prevention & Government Compliance
- Specialty Professional Risks
- Toxic Tort
- Transportation
- General Liability
- and Professional Liability
Company Website: http://www.wilsonelser.com
ASSUMPTION: Wilson Elser's extensive experience and expertise in various practice areas make it an attractive choice for legal professionals seeking a challenging and rewarding career in a dynamic and collaborative environment.
📊 Role Analysis
Career Level: The Marketing Events Specialist role is a mid-level position, offering opportunities for professional development and advancement within the marketing and events department and the broader organization.
Reporting Structure: This role reports directly to the Marketing & Business Development team and collaborates with various internal and external stakeholders, including firm lawyers, staff, vendors, and clients.
Work Arrangement: This role offers a flexible, hybrid working arrangement, allowing employees to balance their personal and professional lives while maintaining a strong presence in the office for collaboration and teamwork.
Growth Opportunities:
- Proven success in this role may lead to increased responsibilities and advancement within the marketing and events department or other areas of the firm.
- The firm's commitment to professional development and training provides ample opportunities for employees to grow both personally and professionally.
- Wilson Elser's expansive network and extensive client base offer numerous opportunities for career growth and advancement.
ASSUMPTION: The Marketing Events Specialist role offers a unique opportunity for candidates to gain valuable experience in event planning and management, while also developing their skills in marketing, communication, and project management. This role also provides a strong foundation for career growth and advancement within the legal industry.
🌍 Location & Work Environment
Office Type: Wilson Elser's White Plains office is a modern, professional environment, providing ample space for collaboration, teamwork, and individual focus.
Office Location(s): 1133 Westchester Ave., White Plains, NY 10604, US
Geographic Context:
- White Plains is a suburban city located approximately 30 miles north of New York City, offering a convenient commute for residents and visitors alike.
- The area is known for its vibrant arts and culture scene, as well as its proximity to numerous outdoor recreation opportunities.
- White Plains is home to a diverse population, providing a rich and dynamic environment for professionals and residents alike.
Work Schedule: This role follows a flexible, hybrid working arrangement, with employees expected to be present in the office for collaboration and teamwork as needed. The specific work schedule may vary depending on the employee's role and responsibilities.
ASSUMPTION: The White Plains office provides a modern, professional environment that fosters collaboration, teamwork, and individual focus. The flexible, hybrid working arrangement allows employees to balance their personal and professional lives while maintaining a strong presence in the office for collaboration and teamwork.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-depth interview with the hiring manager and/or team members
- Background check and reference check
- Final decision and offer
Key Assessment Areas:
- Event planning and management skills
- Organizational skills and attention to detail
- Communication skills, both written and verbal
- Adaptability and sound judgment
- Familiarity with relevant software and technology
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Demonstrate your understanding of the legal industry and Wilson Elser's unique culture and values
- Prepare for behavioral and situational interview questions that focus on your event planning and management skills, as well as your ability to work effectively with diverse teams and stakeholders
- Be ready to discuss your familiarity with relevant software and technology, as well as your willingness to learn and adapt to new tools and platforms
ATS Keywords: Event Planning, Project Management, Marketing, CRM, Email Marketing, Client Relationship Management, Legal Industry, Law Firm, Hybrid Work, Flexible Schedule, Collaboration, Teamwork, Communication, Attention to Detail, Adaptability, Sound Judgment
ASSUMPTION: The interview process for the Marketing Events Specialist role will focus on assessing candidates' event planning and management skills, as well as their ability to work effectively with diverse teams and stakeholders. Candidates should be prepared to discuss their relevant experience and skills, as well as their familiarity with relevant software and technology.
🛠️ Tools & Technologies
- HubSpot (CRM and email marketing software)
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Workspace (Gmail, Google Docs, Google Sheets, Google Slides)
- Zoom (video conferencing and webinar platform)
- Event management software (e.g., Cvent, Bizzabo, Eventbrite)
ASSUMPTION: Familiarity with HubSpot or similar CRM and email marketing software, as well as Microsoft Office Suite and Google Workspace, is highly desirable for this role. Experience with event management software and Zoom is also beneficial.
👔 Cultural Fit Considerations
Company Values:
- Teamwork
- Collaboration
- Client Service
- Innovation
- Respect and Value for Individual Outlooks and Talents
- Diversity, Equity, and Inclusion
Work Style:
- Dynamic and fast-paced environment
- Strong focus on collaboration and teamwork
- Results-driven and goal-oriented culture
- Opportunities for professional development and growth
- Flexible, hybrid working arrangement
Self-Assessment Questions:
- Do you thrive in a dynamic and fast-paced environment, and are you able to manage multiple priorities effectively?
- Are you comfortable working collaboratively with diverse teams and stakeholders, including lawyers, staff, vendors, and clients?
- Do you possess strong organizational skills and attention to detail, and are you able to maintain a high level of accuracy under pressure?
- Are you comfortable working in a flexible, hybrid work arrangement, balancing remote and on-site work as needed?
ASSUMPTION: Candidates who are comfortable working in a dynamic and fast-paced environment, and who possess strong organizational skills, attention to detail, and the ability to manage multiple priorities effectively, will be well-suited for this role. Familiarity with the legal industry and Wilson Elser's unique culture and values is also highly desirable.
⚠️ Potential Challenges
- Managing multiple events and projects simultaneously may require strong time management and organizational skills
- Working with diverse teams and stakeholders may present unique communication and collaboration challenges
- Adapting to a flexible, hybrid work arrangement may require strong self-motivation and time management skills
- Balancing personal and professional responsibilities may be challenging, given the flexible work arrangement
ASSUMPTION: The Marketing Events Specialist role may present unique challenges related to managing multiple events and projects simultaneously, working with diverse teams and stakeholders, and adapting to a flexible, hybrid work arrangement. Candidates should be prepared to address these challenges proactively and effectively.
📈 Similar Roles Comparison
- Compared to similar roles in the legal industry, the Marketing Events Specialist role at Wilson Elser offers a unique opportunity to gain valuable experience in event planning and management, while also developing skills in marketing, communication, and project management.
- The legal industry is known for its dynamic and fast-paced environment, requiring strong organizational skills, attention to detail, and the ability to manage multiple priorities effectively.
- Career paths within the legal industry may vary depending on the specific role and organization, but opportunities for professional development and growth are abundant.
ASSUMPTION: The Marketing Events Specialist role at Wilson Elser offers a unique opportunity for candidates to gain valuable experience in event planning and management, while also developing skills in marketing, communication, and project management. The legal industry is known for its dynamic and fast-paced environment, requiring strong organizational skills, attention to detail, and the ability to manage multiple priorities effectively. Career paths within the legal industry may vary depending on the specific role and organization, but opportunities for professional development and growth are abundant.
📝 Sample Projects
- Planning and executing a virtual conference for 500 attendees, including coordinating speakers, managing logistics, and promoting the event through targeted email campaigns
- Managing a client-facing event for 100 attendees, including coordinating catering, AV, and logistics, as well as developing and executing a targeted email marketing campaign to drive registration and engagement
- Collaborating with firm lawyers to develop and execute a webinar series focused on emerging trends in the legal industry, including managing speaker logistics, promoting the events through targeted email campaigns, and monitoring registration and engagement
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and challenges that the Marketing Events Specialist role may present. Candidates should be prepared to address these challenges proactively and effectively, demonstrating their strong organizational skills, attention to detail, and ability to manage multiple priorities.
❓ Key Questions to Ask During Interview
- Can you describe the typical event planning process and how my role would fit into that workflow?
- How does the firm support work-life balance for employees, particularly those working in a hybrid arrangement?
- What opportunities are there for professional development and growth within the marketing and events department and the broader organization?
- How does the firm collaborate with industry organizations and partners to create and execute engaging events?
- What are the most challenging aspects of this role, and how can I best prepare to address them?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and your commitment to understanding the organization's culture and values. Candidates should be prepared to discuss their relevant experience and skills, as well as their familiarity with relevant software and technology.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience and skills for this role, emphasizing your event planning and management skills, as well as your familiarity with relevant software and technology
- Prepare for behavioral and situational interview questions that focus on your event planning and management skills, as well as your ability to work effectively with diverse teams and stakeholders
- Be ready to discuss your familiarity with the legal industry and Wilson Elser's unique culture and values
- Follow up with the hiring manager or HR department one week after submitting your application, inquiring about the status of your application and expressing your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
