Brand Marketing Intern

📌 Core Information

🔹 Job Title: Brand Marketing Intern

🔹 Company: Emma – The Sleep Company

🔹 Location: Frankfurt, Hesse, Germany

🔹 Job Type: Intern

🔹 Category: Marketing

🔹 Date Posted: April 7, 2025

🔹 Experience Level: Entry-level (0-2 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Global brand strategy development and implementation
• Cross-functional collaboration with global and local teams
• Data-driven decision making and KPI tracking
• Stakeholder management and alignment
• Brand touchpoint optimization across the customer journey

ASSUMPTION: This role is ideal for a recent graduate or early-career professional seeking hands-on experience in brand management within a dynamic, international company.

📋 Key Responsibilities

✅ Develop and implement global brand strategy to establish Emma as the leading sleep brand

✅ Manage and align stakeholders across global and local teams

✅ Create and optimize brand touchpoints across the customer journey

✅ Analyze data to prioritize brand awareness initiatives

✅ Track and report on brand KPIs to measure success

ASSUMPTION: This role requires a proactive, self-starter mindset with a strong focus on data-driven decision making and effective communication.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 0-2 years of experience in brand management, marketing, or a related field (not required)

Required Skills:

• Strong analytical skills and data-driven mindset
• Excellent communication and stakeholder management skills
• Proficient in MS Office and brand tracking tools
• Fluency in English
• Self-motivated, structured, and pragmatic team player

Preferred Skills:

• Past professional experience in brand management or a related field
• Familiarity with the FMCG or e-commerce industry
• Proficiency in additional languages

ASSUMPTION: While relevant experience is valuable, Emma is open to considering candidates with strong academic backgrounds and a passion for learning.

💰 Compensation & Benefits

Salary Range: €22,000 - €28,000 per year (full-time equivalent, based on industry standards for entry-level marketing roles in Germany)

Benefits:

• Employee discount on Emma products
• Discounted gym membership
• German class

Working Hours: Full-time (40 hours/week) with flexible working hours

ASSUMPTION: The salary range is estimated based on industry standards for entry-level marketing roles in Germany. Actual compensation may vary based on individual qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Emma operates in the manufacturing sector, specializing in sleep technology and ergonomic sleep solutions. The company focuses on e-commerce retail and global sleep wellness, with a strong emphasis on research and innovation.

Company Size: Emma is a mid-sized company with 1,001-5,000 employees, offering a dynamic and collaborative work environment with ample opportunities for growth and learning.

Founded: Emma was founded in 2015 and has since grown into the world's largest D2C sleep brand, available in over 35 countries with more than 25 stores across Europe.

Company Description:

• Emma is a data-driven, customer-centric company that prioritizes innovation and continuous improvement
• The company fosters a strong culture of collaboration, teamwork, and knowledge sharing
• Emma is committed to promoting diversity and inclusion in its workplace

Company Specialties:

• Sleep Technology
• Mattress Design and Innovation
• Ergonomic Sleep Solutions
• Sustainable Sleep Solutions
• E-commerce Retail
• Global Sleep Wellness
• Sleep Research and Insights

Company Website: team.emma-sleep.com

ASSUMPTION: Emma's commitment to data-driven decision making and continuous learning creates an environment where interns can have a significant impact and grow professionally.

📊 Role Analysis

Career Level: This role is an entry-level position, ideal for recent graduates or early-career professionals seeking to gain practical experience in brand management.

Reporting Structure: The Brand Marketing Intern will report directly to the Global Brand Manager and collaborate with cross-functional teams across Emma's global and local offices.

Work Arrangement: This is an on-site, full-time internship with flexible working hours. The internship is expected to last for 6 months, with the possibility of extension or conversion to a full-time position based on performance.

Growth Opportunities:

• Hands-on experience in global brand management
• Exposure to cross-functional teams and international stakeholders
• Potential for full-time employment or extension based on performance
• Opportunities to drive meaningful impact and contribute to Emma's growth

ASSUMPTION: Emma's internship program is designed to provide valuable experience and foster professional growth, with a strong focus on mentorship and continuous learning.

🌍 Location & Work Environment

Office Type: Emma's headquarters is located in Frankfurt, Germany, with additional offices in Lisbon, Manila, and Mexico City. The Frankfurt office is a modern, collaborative workspace that encourages teamwork and innovation.

Office Location(s): Wilhelm-Leuschner-Str. 78, Frankfurt am Main, Hessen 60329, DE

Geographic Context:

• Frankfurt is a major financial hub and the fifth-largest city in Germany
• The city offers a high quality of life, with a vibrant cultural scene, numerous parks, and a diverse food scene
• Frankfurt is well-connected by public transportation, with easy access to international airports

Work Schedule: Full-time (40 hours/week) with flexible working hours

ASSUMPTION: Emma's Frankfurt office provides a dynamic and collaborative work environment that fosters creativity and innovation.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• In-depth interview with the Global Brand Manager and a team member
• Case study or project presentation (if applicable)
• Final decision and offer

Key Assessment Areas:

• Analytical skills and data-driven mindset
• Communication and stakeholder management skills
• Cultural fit and alignment with Emma's values
• Problem-solving abilities and creativity

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Demonstrate your understanding of Emma's brand and values in your application materials
• Prepare for behavioral and situational interview questions that focus on your analytical skills, communication, and teamwork

ATS Keywords: Brand Management, Data Analysis, Communication Skills, Team Player, MS Office, Brand Tracking, Global Brand Strategy, Stakeholder Management, Customer Journey, KPI Tracking

ASSUMPTION: Emma's application process is designed to assess candidates' skills, cultural fit, and potential for growth within the company.

🛠️ Tools & Technologies

• Microsoft Office Suite (Excel, PowerPoint, Word)
• Brand tracking and analysis tools (e.g., Brand24, YouGov, BrandIndex)
• Project management tools (e.g., Asana, Trello)
• Communication and collaboration tools (e.g., Slack, Microsoft Teams)

ASSUMPTION: Familiarity with these tools is preferred but not required. Emma provides training and support to help interns develop the necessary skills.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Data-driven
• Innovative
• Collaborative
• Empowering

Work Style:

• Dynamic and fast-paced
• Data-driven and analytical
• Collaborative and team-oriented
• Results-focused and action-oriented

Self-Assessment Questions:

• How do you stay organized and prioritize tasks in a fast-paced environment?
• Can you provide an example of a time when you used data to inform a decision or strategy?
• How do you approach working with diverse teams and stakeholders?

ASSUMPTION: Emma values candidates who are a strong cultural fit, with a focus on data-driven decision making, collaboration, and a customer-centric mindset.

⚠️ Potential Challenges

• Managing multiple stakeholders and aligning global and local teams
• Working in a fast-paced, dynamic environment with tight deadlines
• Adapting to a new work culture and international team
• Balancing data-driven decision making with creative problem-solving

ASSUMPTION: These challenges can be overcome with strong communication skills, adaptability, and a focus on continuous learning.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this internship focuses heavily on global brand strategy and management
• Emma's data-driven approach sets it apart from other companies in the sleep industry
• This role offers a unique opportunity to gain hands-on experience in brand management within a dynamic, international company

ASSUMPTION: This role is well-suited for candidates interested in global brand management and data-driven marketing strategies.

📝 Sample Projects

• Developing a global brand strategy to launch a new product line
• Analyzing customer data to identify trends and optimize brand touchpoints
• Managing a cross-functional team to create and execute a brand awareness campaign

ASSUMPTION: These projects are designed to provide interns with practical experience in brand management and data-driven decision making.

❓ Key Questions to Ask During Interview

• How does Emma support the professional growth and development of its interns?
• Can you describe the typical career path for a Brand Marketing Intern at Emma?
• How does Emma foster collaboration and knowledge sharing across its global and local teams?
• What are the most challenging aspects of this role, and how can I best prepare for them?
• How does Emma measure the success of its brand initiatives, and how will I contribute to this process?

ASSUMPTION: These questions are designed to help candidates better understand the role, the company culture, and the opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Prepare for behavioral and situational interview questions that focus on your analytical skills, communication, and teamwork
• Follow up with the HR team within one week of application submission to confirm receipt and inquire about next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.