📌 Core Information
🔹 Job Title: Brand Marketing Intern
🔹 Company: Haleon
🔹 Location: Shanghai, China
🔹 Job Type: Full-Time, Intern
🔹 Category: Marketing
🔹 Date Posted: May 12, 2025
🔹 Experience Level: Entry-Level (0-2 years)
🔹 Remote Status: Hybrid (4 days on-site, 1 day remote)
🚀 Job Overview
Key aspects of this role include:
- Assisting in marketing processes for Calci brand's children's product line and NBA IP collaboration
- Supporting promotional activities on Xiaohongshu and Douyin platforms
- Assisting in brand marketing events and outdoor advertising projects
- Collaborating with cross-functional teams and external agencies
ASSUMPTION: This role is designed to provide hands-on experience in various aspects of brand marketing, with a focus on digital platforms and event management.
📋 Key Responsibilities
✅ Assist in market insights and product material production for Calci brand's children's product line and NBA IP collaboration
✅ Support promotional activities on Xiaohongshu and Douyin platforms, from content creation to data tracking
✅ Assist in brand marketing events and outdoor advertising projects, including logistics and material production
✅ Collaborate with cross-functional teams and external agencies to ensure project success
✅ Perform administrative tasks such as meeting room booking, access permissions, and invoice processing
ASSUMPTION: The role requires a high level of responsibility, attention to detail, and strong communication skills to manage multiple tasks and projects effectively.
🎯 Required Qualifications
Education: Pursuing a bachelor's degree in Marketing, Communications, or a related field
Experience: No prior experience required, but relevant internship experience in MNCs or advertising agencies is preferred
Required Skills:
- Excellent communication skills in Chinese and English
- Strong responsibility and attention to detail
- Ability to handle multiple tasks under pressure
- Proficient in MS Office (PPT, Excel, Teams, Outlook)
Preferred Skills:
- Previous experience in brand marketing or digital marketing
- Familiarity with market research and data analysis tools
ASSUMPTION: While no prior experience is required, candidates with relevant internship experience in MNCs or advertising agencies will be given priority.
💰 Compensation & Benefits
Salary Range: Industry standard for entry-level marketing interns in Shanghai, China is approximately CNY 6,000 - 8,000 per month. However, the exact salary may vary based on the candidate's qualifications and experience.
Benefits:
- On-the-job training and mentorship
- Opportunity to work with a global brand
- Flexible work arrangement (4 days on-site, 1 day remote)
Working Hours: Full-time (40 hours/week), with flexible hours and the option to work from home one day per week
ASSUMPTION: The salary range is an estimate based on industry standards for entry-level marketing interns in Shanghai, China. The actual salary may vary based on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Consumer Services, specifically Consumer Goods and Consumer Health
Company Size: 10,001+ employees, providing ample opportunities for growth and learning
Founded: 2022, as a spin-off from GlaxoSmithKline
Company Description:
- Haleon is a global leader in consumer health, with a portfolio of trusted brands such as Sensodyne, Panadol, and Centrum
- The company combines deep human understanding and trusted science to make everyday health more inclusive, achievable, and sustainable
- Haleon is committed to creating an inclusive environment that celebrates diversity and promotes fair and equitable outcomes for everyone
Company Specialties:
- Consumer Goods and Consumer Health
Company Website: www.haleon.com
ASSUMPTION: Haleon's focus on consumer health and well-being provides an excellent opportunity for interns to gain experience in the marketing of health and wellness products.
📊 Role Analysis
Career Level: Entry-Level (Intern)
Reporting Structure: The intern will report directly to the Brand Marketing Manager for the Calci brand
Work Arrangement: Hybrid (4 days on-site, 1 day remote), with the option to work from home one day per week
Growth Opportunities:
- On-the-job training and mentorship from experienced marketing professionals
- Potential full-time employment opportunities upon completion of the internship
- Exposure to various aspects of brand marketing, including digital marketing and event management
ASSUMPTION: This internship provides a unique opportunity for candidates to gain hands-on experience in brand marketing and develop their skills in a dynamic and global environment.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space in the HuangPu District of Shanghai
Office Location(s): The Headquarters Building, HuangPu District, Shanghai
Geographic Context:
- Shanghai is a bustling metropolis with a vibrant culture and numerous entertainment options
- The HuangPu District is a central business district with easy access to public transportation and amenities
- Haleon's office is located in a modern, high-rise building with state-of-the-art facilities
Work Schedule: Full-time (40 hours/week), with flexible hours and the option to work from home one day per week
ASSUMPTION: The modern and collaborative work environment at Haleon's Shanghai office provides an ideal setting for interns to learn and grow professionally.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Background check and onboarding
Key Assessment Areas:
- Communication skills and language proficiency
- Responsibility and attention to detail
- Ability to handle multiple tasks under pressure
- Cultural fit and alignment with Haleon's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Demonstrate your passion for marketing and consumer health in your application materials
- Prepare examples of your previous work or projects that showcase your skills and accomplishments
ATS Keywords: Brand Marketing, Marketing Intern, Calci, NBA IP, Xiaohongshu, Douyin, Event Management, Cross-functional Teams, External Agencies
ASSUMPTION: Haleon's application process is designed to assess candidates' skills, experiences, and cultural fit, with a focus on communication, responsibility, and attention to detail.
🛠️ Tools & Technologies
- MS Office (PPT, Excel, Teams, Outlook)
- Social media platforms (Xiaohongshu, Douyin)
- Project management tools (Asana, Trello, or similar)
- Market research and data analysis tools (Google Trends, SEMrush, or similar)
ASSUMPTION: The tools and technologies required for this role are industry-standard and can be easily learned by candidates with relevant experience or a willingness to learn.
👔 Cultural Fit Considerations
Company Values:
- Better everyday health with humanity
- Inclusive and collaborative work environment
- Focus on consumer health and well-being
Work Style:
- Dynamic and global team environment
- Focus on collaboration and cross-functional teamwork
- Opportunity for professional growth and development
Self-Assessment Questions:
- Do you share Haleon's commitment to better everyday health with humanity?
- Are you comfortable working in a dynamic and collaborative team environment?
- Are you eager to learn and grow professionally in a global company?
ASSUMPTION: Haleon's company culture is focused on consumer health and well-being, with an emphasis on collaboration, inclusivity, and professional growth.
⚠️ Potential Challenges
- Managing multiple tasks and projects under pressure
- Adapting to a fast-paced and dynamic work environment
- Collaborating effectively with cross-functional teams and external agencies
- Balancing work and personal responsibilities in a hybrid work arrangement
ASSUMPTION: While this role presents unique challenges, it also offers valuable opportunities for learning and growth in a dynamic and global environment.
📈 Similar Roles Comparison
- Unlike other marketing internships, this role offers exposure to both digital marketing and event management
- Haleon's global presence provides an opportunity to work with international brands and teams
- This internship offers a clear path for professional growth and development, with the potential for full-time employment upon completion
ASSUMPTION: This internship provides a unique opportunity for candidates to gain hands-on experience in brand marketing and develop their skills in a dynamic and global environment.
📝 Sample Projects
- Market insights and product material production for Calci brand's children's product line and NBA IP collaboration
- Content creation and data tracking for promotional activities on Xiaohongshu and Douyin platforms
- Logistics and material production for brand marketing events and outdoor advertising projects
ASSUMPTION: These sample projects provide a snapshot of the hands-on experience and responsibilities that interns can expect in this role.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30 days?
- How does this internship fit into the overall marketing strategy for the Calci brand?
- What opportunities are there for professional growth and development during this internship?
- How does Haleon support work-life balance for its employees?
- What are the next steps for applicants who are offered this position?
ASSUMPTION: These interview questions are designed to provide candidates with a clear understanding of the role, the company, and the opportunities for professional growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare examples of your previous work or projects that showcase your skills and accomplishments
- Follow up with the hiring manager one week after submitting your application to confirm receipt and express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
