📌 Core Information
🔹 Job Title: Brand Marketing Intern – Disney+
🔹 Company: The Walt Disney Company
🔹 Location: Milan, Lombardy, Italy
🔹 Job Type: Full-time Internship
🔹 Category: Marketing & Communications
🔹 Date Posted: July 2, 2025
🔹 Experience Level: Entry-level (0-2 years)
🔹 Remote Status: On-site (Milan, Italy)
🚀 Job Overview
Key aspects of this role include:
- Supporting the coordination, execution, and reporting of Disney+ brand and content campaigns
- Assisting with event organization and on-site support
- Managing campaign materials and deliveries in collaboration with various teams
- Liaising with internal departments and external partners for smooth project execution
- Contributing to competitive research and benchmarking activities
- Participating in brainstorms and providing creative inputs
ASSUMPTION: This role is ideal for students or recent graduates seeking hands-on experience in entertainment marketing. It offers a unique opportunity to work on high-profile campaigns and events for one of the world's leading entertainment companies.
📋 Key Responsibilities
✅ Support the team in the coordination, execution, and reporting of Disney+ brand and content campaigns
✅ Assist with the organization of events and experiential activations, from planning to on-site support
✅ Help manage campaign materials and deliveries in collaboration with the Media team and creative agencies
✅ Liaise with internal departments (PR, social, creative, legal, etc.) and external partners to ensure smooth execution of projects
✅ Contribute to competitive research and benchmarking activities
✅ Take part in brainstorms and contribute with fresh ideas and creative inputs
ASSUMPTION: While this is an internship, the responsibilities are those of a full-time marketing coordinator. The role requires a proactive and enthusiastic individual who can manage multiple tasks and priorities in a fast-paced environment.
🎯 Required Qualifications
Education: Pursuing or recently completed a degree in Marketing, Communications, or a related field
Experience: Previous internship or academic background in marketing, communications, or related fields is a plus
Required Skills:
- Excellent multitasking and organizational skills
- Strong problem-solving abilities and attention to detail
- Fluent in Italian and English (written and spoken)
- Genuine passion for entertainment and pop culture
Preferred Skills:
- Previous experience in event planning or marketing campaigns
- Knowledge of the entertainment industry and Disney's brands
ASSUMPTION: While this role is an internship, the required skills are those of a full-time marketing coordinator. Candidates should have a strong work ethic, be proactive, and demonstrate a genuine interest in the entertainment industry.
💰 Compensation & Benefits
Salary Range: Internships at Disney typically offer a competitive hourly wage or stipend. The exact amount is not provided, but based on industry standards for marketing internships in Milan, we estimate the hourly wage to be around €12-15.
Benefits:
- On-the-job training and mentorship
- Networking opportunities within the entertainment industry
- Potential full-time employment after the internship
Working Hours: Full-time (40 hours per week), with flexible hours based on project needs
ASSUMPTION: While the salary range is an estimate, internships at Disney are known for providing valuable experience and opportunities for growth within the company.
📌 Applicant Insights
🔍 Company Context
Industry: Entertainment Providers. The Walt Disney Company is a global leader in entertainment, with a diverse portfolio of brands, including Disney+, Disney Parks, ABC, ESPN, and Pixar.
Company Size: 10,001+ employees. As a large corporation, Disney offers numerous opportunities for growth and career development.
Founded: 1992. Disneyland Paris was established in 1992 and has since become one of the most popular tourist destinations in Europe.
Company Description:
- Disneyland Paris is the European headquarters for The Walt Disney Company, offering a unique blend of creativity, innovation, and magic.
- The company values diversity and inclusion, fostering a multicultural work environment.
- Disneyland Paris is committed to providing exceptional guest experiences and creating memorable moments for visitors from around the world.
Company Specialties:
- Theme park operations and management
- Entertainment and media production
- Marketing and communications
- Hospitality and tourism
Company Website: Disneyland Paris
ASSUMPTION: Working at Disneyland Paris offers a unique opportunity to be part of a global entertainment company with a strong focus on creativity, innovation, and customer experience.
📊 Role Analysis
Career Level: Entry-level. This internship is designed for students or recent graduates seeking to gain practical experience in marketing and communications.
Reporting Structure: The intern will report directly to the Disney+ GE and Local Productions Marketing Manager.
Work Arrangement: On-site, with the possibility of remote work for specific tasks or projects.
Growth Opportunities:
- On-the-job training and mentorship
- Potential full-time employment after the internship
- Opportunities to work on high-profile campaigns and events
ASSUMPTION: This internship offers a unique opportunity to gain hands-on experience in entertainment marketing and potentially grow within the company.
🌍 Location & Work Environment
Office Type: The intern will work on-site at the Disneyland Paris headquarters in Chessy, France.
Office Location(s): Milan, Italy (for this specific role)
Geographic Context:
- Milan is the second-largest city in Italy and a major economic, commercial, and cultural hub.
- The city is known for its fashion, design, and finance industries, as well as its rich history and architecture.
- Milan is well-connected by public transportation, making it easy to commute to work.
Work Schedule: Full-time (40 hours per week), with flexible hours based on project needs
ASSUMPTION: Working in Milan offers a unique opportunity to live and work in a vibrant, multicultural city with a strong focus on creativity and innovation.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Background check and onboarding
Key Assessment Areas:
- Communication skills and language proficiency
- Problem-solving abilities and attention to detail
- Cultural fit and passion for entertainment
- Previous experience in marketing or related fields
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
- Demonstrate your passion for entertainment and Disney's brands in your application materials.
- Prepare examples of previous marketing campaigns or projects you've worked on to discuss during the interview.
ATS Keywords: Marketing, Communications, Brand, Campaign, Event, Planning, Research, Creative, Disney+, Intern
ASSUMPTION: The application process for this role is likely to be competitive, as Disney is a highly sought-after employer in the entertainment industry. Applicants should tailor their application materials to highlight their relevant skills and experiences and demonstrate their passion for entertainment.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Social media platforms (Facebook, Instagram, Twitter)
- Campaign management tools (e.g., Hootsuite, Sprout Social)
- Project management software (e.g., Asana, Trello)
ASSUMPTION: As an intern, the successful candidate will be expected to learn and use various tools and technologies to support their work on marketing campaigns and events.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Quality
- Inclusion
- Optimism
- Decency
Work Style:
- Collaborative and team-oriented
- Fast-paced and dynamic
- Creative and innovative
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you passionate about entertainment and pop culture?
- Do you have a creative and innovative mindset?
ASSUMPTION: Working at Disney requires a strong cultural fit, with a focus on creativity, innovation, and collaboration. Applicants should assess their own work style and values to ensure they align with those of the company.
⚠️ Potential Challenges
- Managing multiple tasks and priorities in a fast-paced environment
- Working with diverse teams and stakeholders
- Adapting to a dynamic and ever-changing work environment
- Balancing the demands of an internship with academic responsibilities
ASSUMPTION: While this role offers a unique opportunity to gain experience in entertainment marketing, it also presents challenges that require strong organizational skills, adaptability, and a proactive attitude.
📈 Similar Roles Comparison
- This role is unique to Disney, as it focuses on marketing for the Disney+ streaming service in Italy.
- Similar roles in other entertainment companies may have a broader focus on marketing for multiple brands or platforms.
- Career progression in this role could lead to full-time employment as a marketing coordinator or manager within Disney.
ASSUMPTION: While this role is specific to Disney, it offers a unique opportunity to gain experience in entertainment marketing and potentially grow within the company.
📝 Sample Projects
- Supporting the launch campaign for a new Disney+ original series in Italy
- Assisting with event planning and execution for a Disney+ fan event in Milan
- Conducting market research and competitive analysis for Disney+ brand campaigns
ASSUMPTION: As an intern, the successful candidate will have the opportunity to work on a variety of projects that support the marketing and promotion of Disney+ in Italy.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30 days?
- How does this role support the overall marketing strategy for Disney+ in Italy?
- What opportunities are there for professional development and growth within the company?
- How does the team collaborate and communicate to ensure project success?
- What are the most challenging aspects of this role, and how can I best prepare for them?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and provides valuable insights into the work environment and company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role.
- Prepare examples of previous marketing campaigns or projects you've worked on to discuss during the interview.
- Follow up with the hiring manager within one week of submitting your application to express your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
