📌 Core Information
🔹 Job Title: Brand Marketing Lead
🔹 Company: Policy Expert
🔹 Location: London, United Kingdom
🔹 Job Type: Full-Time, Hybrid (3 office days per week)
🔹 Category: Marketing
🔹 Date Posted: 2025-04-30
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site with hybrid flexibility
🚀 Job Overview
Key aspects of this role include:
- Developing and executing integrated brand campaigns across multiple channels
- Managing brand identity and design systems for consistent representation
- Collaborating with creative agencies and internal stakeholders to produce high-quality content
- Applying creative testing and performance measurement to refine brand campaigns
- Articulating the commercial case for brand investment and securing buy-in from leadership teams
ASSUMPTION: This role requires a balance of creative and commercial thinking, with a strong focus on driving both emotional engagement and business results through brand marketing.
📋 Key Responsibilities
✅ Lead the development and execution of integrated campaigns that deliver on brand and communication objectives for Policy Expert
✅ Ensure campaigns reflect the brand strategy and positioning, delivering high-quality creative that drives both emotional engagement and commercial impact
✅ Collaborate with creative agencies and internal teams to produce standout content and communications, ensuring they align with the creative brief and business objectives
✅ Lead creative testing processes to evaluate and improve the effectiveness of campaigns and assets
✅ Oversee the evolution and embedding of the brand identity and design system across the business, championing consistent application of brand guidelines across all customer and internal touchpoints
✅ Partner with stakeholders across functions to ensure the brand is consistently represented across the entire customer journey, acting as a branding guardian and providing guidance to internal functions
✅ Develop and articulate the commercial case for brand investment, linking brand health and recognition metrics to business growth outcomes such as customer acquisition, retention, and lifetime value
✅ Build frameworks and models to forecast and measure the financial impact of brand-building activities over time, balancing short-term performance marketing pressures with long-term brand equity development
ASSUMPTION: The role involves a mix of strategic planning, creative direction, and cross-functional collaboration to drive brand success and commercial growth.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Advertising, or a related field
Experience: Proven experience (5-10 years) in brand marketing, with a track record of developing and executing successful integrated campaigns
Required Skills:
- Proven experience in leading integrated brand campaigns across multiple channels
- Strong eye for design and storytelling, with a deep appreciation for how brands show up visually and verbally
- Ability to balance creativity with commercial thinking, ensuring brand drives both emotional connection and business results
- Excellent communication and collaboration skills, with experience working cross-functionally to embed brand principles and elevate output quality
- Confidence and expertise to challenge and inspire creative partners and internal teams
Preferred Skills:
- Experience in the insurance industry
- Fluency in data analysis and performance measurement
- Knowledge of brand-building commercial case development
ASSUMPTION: Candidates should have a strong foundation in brand marketing principles and demonstrate a proven track record in delivering successful brand campaigns.
💰 Compensation & Benefits
Salary Range: £60,000 - £80,000 per annum (based on industry standards for a Marketing Manager role in London)
Benefits:
- Generous Pension Contribution Scheme
- Private Medical & Dental Cover
- Learning Budget of £1,000 a Year + Study Leave
- Enhanced Maternity & Paternity
- Travel Season Ticket Loan
- Access to a Wide Selection of London O2 Events and Use of a Private Lounge
- Employee Wellbeing Programme
Working Hours: Full-time, 40 hours per week, with flexible working arrangements
ASSUMPTION: The salary range is estimated based on industry standards for a Marketing Manager role in London, with a focus on brand marketing experience.
📌 Applicant Insights
🔍 Company Context
Industry: Insurance, with a focus on home, motor, and pet insurance products
Company Size: Medium-sized (501-1,000 employees), offering a blend of startup agility and established processes
Founded: 2010, with a history of rapid growth and industry recognition
Company Description:
- Policy Expert is the UK's leading insurtech, using proprietary technology and data analytics to disrupt the insurance industry
- Trusted by over 1.5 million UK home and car insurance customers, with a focus on delivering exceptional customer experiences through digital innovation
- Ranked the UK’s number one rated home insurer on Review Centre since 2013, demonstrating a commitment to customer satisfaction and industry leadership
Company Specialties:
- Home insurance (buildings, contents, and combined)
- Motor insurance
- Pet insurance
- Home emergency and legal expenses cover
- Key cover
Company Website: Policy Expert
ASSUMPTION: Policy Expert is a forward-thinking business that values innovation, customer focus, and continuous improvement.
📊 Role Analysis
Career Level: Mid-level to senior, with opportunities for growth and development within the marketing function
Reporting Structure: This role reports directly to the Head of Marketing and works closely with cross-functional teams, including creative agencies, product managers, and customer experience specialists
Work Arrangement: Hybrid, with 3 office days per week and the option to work remotely for 2 days
Growth Opportunities:
- Progression to a senior marketing role, such as Marketing Director or Head of Marketing
- Expansion into new markets or product lines, offering opportunities to lead marketing efforts for new initiatives
- Development of leadership and management skills through mentoring and coaching opportunities
ASSUMPTION: This role offers a blend of strategic and tactical responsibilities, with ample opportunities for professional growth and development.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with a focus on employee well-being and comfort
Office Location(s): 110 Bishopsgate, London, EC2N 4AY, GB (with additional offices in Milton Keynes and Motherwell)
Geographic Context:
- London is a vibrant, multicultural city with a thriving tech industry and numerous cultural attractions
- The office is located in the heart of the City of London, with easy access to public transportation and nearby amenities
- The hybrid work arrangement offers flexibility and a better work-life balance
Work Schedule: Full-time, with flexible working arrangements and the option to work from home up to 2 days per week
ASSUMPTION: The hybrid work arrangement offers the best of both worlds, with the opportunity to collaborate in person and work remotely as needed.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR team to discuss the role and assess cultural fit
- Face-to-face interview with the hiring manager and a member of the marketing team to discuss the role in more detail and assess skills and experience
- Final interview with the Head of Marketing to discuss career aspirations and next steps
Key Assessment Areas:
- Brand marketing experience and campaign development skills
- Creative and strategic thinking, with a strong eye for design and storytelling
- Ability to balance creativity with commercial thinking and data-driven decision-making
- Excellent communication and collaboration skills, with experience working cross-functionally
- Alignment with Policy Expert's company values and culture
Application Tips:
- Tailor your resume and cover letter to highlight your brand marketing experience and relevant skills
- Prepare examples of successful brand campaigns you've led and the impact they had on business growth
- Research Policy Expert's brand and industry position to demonstrate your understanding of the role and company
- Practice common interview questions and prepare thoughtful questions to ask the interviewer
ATS Keywords: Brand Marketing, Campaign Development, Creative Direction, Commercial Thinking, Data-Driven Decision Making, Cross-Functional Collaboration, Brand Strategy, Customer Experience, Insurance Industry
ASSUMPTION: The interview process is designed to assess both skills and cultural fit, with a focus on finding the best candidate for the role and the company.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Workspace (Gmail, Google Drive, Google Docs)
- Project management tools (e.g., Asana, Trello, Jira)
- Design tools (e.g., Adobe Creative Suite, Sketch, Figma)
- Data analysis tools (e.g., Google Analytics, Tableau, Power BI)
ASSUMPTION: Familiarity with relevant tools and technologies is essential for success in this role, with a focus on design, project management, and data analysis.
👔 Cultural Fit Considerations
Company Values:
- Customer-focused: Policy Expert prioritizes customer satisfaction and delivers exceptional customer experiences
- Innovative: The company encourages creativity, continuous learning, and a test-and-learn approach to problem-solving
- Collaborative: Policy Expert fosters a culture of teamwork, open communication, and cross-functional collaboration
- Data-driven: The company uses data and analytics to inform decision-making and drive business growth
Work Style:
- Agile and adaptable, with a focus on delivering results and continuous improvement
- Collaborative and inclusive, with a focus on teamwork and open communication
- Data-driven and analytical, with a focus on using data to inform decision-making and measure performance
- Creative and innovative, with a focus on pushing boundaries and challenging the status quo
Self-Assessment Questions:
- Do you have a proven track record of developing and executing successful brand campaigns in the insurance industry?
- Are you comfortable working in a hybrid environment, collaborating with both on-site and remote team members?
- Do you thrive in a fast-paced, dynamic work environment that prioritizes customer focus and continuous improvement?
ASSUMPTION: Policy Expert values candidates who align with their company values and work style, with a focus on customer focus, innovation, collaboration, and data-driven decision-making.
⚠️ Potential Challenges
- Managing multiple stakeholders and balancing competing priorities in a fast-paced, dynamic work environment
- Adapting to changes in the insurance industry and regulatory landscape, with a focus on continuous learning and staying up-to-date with industry trends
- Balancing creative and commercial thinking, with a focus on driving both emotional engagement and business results through brand marketing
- Working in a hybrid environment, with the need to collaborate effectively with both on-site and remote team members
ASSUMPTION: These challenges are inherent to the role and require a proactive, adaptable, and customer-focused approach to succeed.
📈 Similar Roles Comparison
- Brand Marketing Manager (Insurance Industry) - This role focuses more on strategic planning and cross-functional collaboration, with less emphasis on day-to-day campaign execution
- Senior Brand Manager (FMCG) - This role involves a broader range of brand management responsibilities, with a focus on consumer packaged goods and retail marketing
- Brand Marketing Director (Financial Services) - This role offers more strategic and leadership responsibilities, with a focus on driving brand growth and market share in the financial services industry
ASSUMPTION: Each role offers unique opportunities and challenges, with a focus on brand marketing, strategic planning, and cross-functional collaboration.
📝 Sample Projects
- Developing and executing a successful integrated brand campaign for a new home insurance product launch, driving customer acquisition and brand awareness
- Managing a brand refresh project for an established motor insurance product, ensuring consistent representation across all customer touchpoints and driving customer satisfaction
- Collaborating with a creative agency to produce a series of engaging and on-brand social media content, driving customer engagement and brand loyalty
ASSUMPTION: These projects demonstrate the range of responsibilities and opportunities available in this role, with a focus on brand campaign development, management, and creative collaboration.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30-60-90 days?
- How does this role fit into the broader marketing strategy and organization structure?
- What are the biggest challenges facing the brand marketing function, and how can this role help address them?
- What opportunities are there for professional growth and development within the marketing function?
- How does Policy Expert support work-life balance and employee well-being in a hybrid work environment?
ASSUMPTION: These questions demonstrate a proactive and strategic approach to understanding the role, the company, and the opportunities for professional growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through Policy Expert's careers page
- Tailor your resume and cover letter to highlight your brand marketing experience and relevant skills
- Prepare examples of successful brand campaigns you've led and the impact they had on business growth
- Research Policy Expert's brand and industry position to demonstrate your understanding of the role and company
- Practice common interview questions and prepare thoughtful questions to ask the interviewer
- Follow up with the hiring manager one week after your interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
