📌 Core Information
🔹 Job Title: Brand Marketing Lead
🔹 Company: CEVA SANTE ANIMALE
🔹 Location: Bridgewater, NJ, US
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: 2025-06-20
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site (with occasional travel)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing comprehensive brand strategies for Companion Animal marketing in the U.S.
- Leading a team of senior brand managers and collaborating with cross-functional teams
- Driving profitable growth, enhancing customer engagement, and positioning Ceva as a leader in the Companion Animal health market
- Managing budgets and agency/vendor relationships to maximize efficiency and ensure quality execution
- Representing the brand at industry events, trade shows, and key conferences as needed
ASSUMPTION: This role requires a strategic, creative, and collaborative marketing professional with a strong background in brand strategy, campaign development, and cross-functional leadership.
📋 Key Responsibilities
✅ Develop and implement compelling brand strategies and go-to-market plans in partnership with the Head of Marketing and Global Franchise teams
✅ Manage and mentor the Companion Animal brand marketing team, fostering a high-performance culture of innovation, collaboration, and accountability
✅ Work cross-functionally with Sales, Veterinary Services, Product Development, and Corporate Affairs to ensure marketing strategies align with business needs
✅ Leverage research, data, and leading-edge technology to inform segmentation, positioning, messaging, and campaign targeting
✅ Lead the identification and translation of deep consumer and veterinarian insights into actionable brand strategies, value propositions, and messaging
✅ Champion compelling brand narratives and visual identities that evoke emotional connections with pet owners and build trust with veterinarians
✅ Oversee the creation and execution of robust annual marketing plans that align with broader commercial and strategic objectives, maximizing brand impact and market share
✅ Collaborate with Digital Marketing lead for creation and delivery of integrated marketing campaigns across social, influencers’ partnerships, SEO/SEM, CRM and content marketing to drive awareness and demand
✅ Lead the development of branded content, including advertising, sales materials, and customer-facing assets that align with Ceva’s tone and positioning
✅ Monitor KPIs such as brand health, engagement, lead generation, and ROI to continuously refine marketing efforts
✅ Manage budgets and agency/vendor relationships to maximize efficiency and ensure quality execution
✅ Support brand presence at industry events, trade shows, and key conferences as needed
ASSUMPTION: This role requires a high level of strategic thinking, creativity, and collaboration to successfully develop and execute brand strategies that drive business results.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Business Administration, Communications, or related field required
Experience: 8+ years of progressive experience in marketing, with a strong emphasis on brand strategy, campaign development, and cross-functional leadership
Required Skills:
- Proven track record of building and executing successful go-to-market plans, managing complex campaigns, and delivering measurable results
- Demonstrated experience managing agency relationships and marketing budgets
- Strong communication and collaboration skills
- Data-driven decision-making and creative problem-solving
- Familiarity with veterinary or pet-owner marketing is a plus
Preferred Skills:
- MBA or advanced degree in Marketing or related discipline
- Experience in animal health, pharmaceutical, or CPG industry
ASSUMPTION: Candidates with a strong background in brand marketing, experience leading teams, and familiarity with the animal health industry will be well-suited for this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (based on industry standards for a senior marketing role in the animal health industry)
Benefits:
- Competitive benefits package, including health, dental, and vision insurance
- 401(k) retirement plan with company match
- Paid time off and holidays
- Employee assistance program
- Tuition reimbursement and professional development opportunities
Working Hours: Full-time, with up to 30% travel required, primarily in Q1
ASSUMPTION: The salary range provided is an estimate based on industry standards for a senior marketing role in the animal health industry. Actual compensation may vary based on factors such as experience, skills, and market conditions.
📌 Applicant Insights
🔍 Company Context
Industry: Animal health, pharmaceutical manufacturing
Company Size: 5,001-10,000 employees (global)
Founded: 1985 (as a subsidiary of the French group Ceva Santé Animale)
Company Description:
- Ceva Santé Animale is the 5th global animal health company, led by experienced veterinarians
- Provides innovative health solutions for all animals to ensure the highest level of care and well-being
- Offers a wide range of products, including preventive medicine, pharmaceutical solutions, equipment, and services
Company Specialties:
- Veterinary industry
- Pharmaceutical and biological products
- Vaccines
- One health approach
- Innovation and smart solutions
- Animal health and biotech
- Wildlife and farm animals
- Veterinarians and livestock health
- Animal welfare and preventive medicine
Company Website: ceva.com
ASSUMPTION: Ceva Santé Animale is a well-established company in the animal health industry, with a strong global presence and a commitment to innovation and research.
📊 Role Analysis
Career Level: Senior marketing role, reporting directly to the Head of Marketing
Reporting Structure: The Brand Marketing Lead will manage a team of senior brand managers and collaborate with various departments, including Sales, Veterinary Services, Product Development, and Corporate Affairs
Work Arrangement: On-site, with up to 30% travel required, primarily in Q1
Growth Opportunities:
- Potential for career advancement within the marketing department or the broader organization
- Opportunities to work on global brands and collaborate with international teams
- Professional development opportunities, including tuition reimbursement and mentorship programs
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to work on high-impact projects and collaborate with cross-functional teams.
🌍 Location & Work Environment
Office Type: Corporate office environment
Office Location(s): Bridgewater, NJ, US
Geographic Context:
- Bridgewater is located in central New Jersey, approximately 45 miles west of New York City
- The area offers a mix of urban and suburban living, with easy access to major transportation networks
- Bridgewater is home to a diverse range of industries, including pharmaceuticals, biotechnology, and finance
Work Schedule: Full-time, with up to 30% travel required, primarily in Q1
ASSUMPTION: The Bridgewater office provides a convenient location for commuters, with easy access to major transportation networks and a diverse range of industries.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screening with a member of the Ceva Talent Acquisition team
- In-depth behavioral and situational interviews with hiring managers and cross-functional team members
- Final interview with the Head of Marketing
- Background check and reference check
Key Assessment Areas:
- Brand strategy and development
- Campaign planning and execution
- Cross-functional collaboration and leadership
- Data-driven decision-making and analytics
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant brand marketing experience and skills
- Be prepared to discuss your experience with brand strategy, campaign development, and cross-functional leadership
- Demonstrate your familiarity with the animal health industry and Ceva’s brand portfolio
- Showcase your ability to lead a team and drive results through strategic, data-driven marketing
ATS Keywords: Brand strategy, campaign development, cross-functional leadership, data-driven marketing, consumer insights, brand building, digital marketing, content development, performance optimization, budget management, agency relationships, marketing plans, brand health, engagement, lead generation, ROI, team leadership, marketing budgets, agency management, marketing campaigns, brand narratives, brand identity, market research, consumer behavior, veterinarian insights, pet owner marketing, animal health industry, pharmaceutical industry, CPG industry
ASSUMPTION: Applicants should tailor their resumes and cover letters to highlight their relevant brand marketing experience and skills, and be prepared to discuss their familiarity with the animal health industry and Ceva’s brand portfolio during the interview process.
🛠️ Tools & Technologies
- Marketing automation and CRM platforms (e.g., Salesforce, Marketo)
- Data analytics and visualization tools (e.g., Tableau, Power BI)
- Social media management tools (e.g., Hootsuite, Sprout Social)
- Project management software (e.g., Asana, Trello)
- Design and creative tools (e.g., Adobe Creative Suite, Sketch)
ASSUMPTION: The Brand Marketing Lead should be comfortable using a variety of marketing automation, data analytics, and creative tools to develop and execute successful brand strategies.
👔 Cultural Fit Considerations
Company Values:
- Customer focus
- Innovation and continuous improvement
- Collaboration and teamwork
- Integrity and accountability
- One health approach
Work Style:
- Fast-paced and dynamic environment
- Cross-functional collaboration and teamwork
- Data-driven decision-making and continuous learning
- Results-oriented and action-driven culture
- Strong focus on customer engagement and brand building
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic environment and enjoy working collaboratively with cross-functional teams?
- Are you comfortable using data and analytics to inform your marketing strategies and make data-driven decisions?
- Do you have a strong customer focus and a passion for building brands that resonate with both pet owners and veterinarians?
- Are you able to manage budgets and agency relationships effectively to maximize efficiency and ensure quality execution?
ASSUMPTION: Successful candidates for the Brand Marketing Lead role will be comfortable working in a fast-paced, dynamic environment and enjoy collaborating with cross-functional teams to drive results through strategic, data-driven marketing.
⚠️ Potential Challenges
- Managing a team remotely and ensuring consistent brand messaging across multiple channels
- Balancing the needs of pet owners, veterinarians, and other stakeholders in the animal health industry
- Keeping up with the latest trends and technologies in digital marketing and brand strategy
- Navigating a large, global organization and building relationships with cross-functional teams
ASSUMPTION: The Brand Marketing Lead role may present unique challenges, such as managing a remote team, balancing stakeholder needs, and navigating a large, global organization. Successful candidates will be able to adapt to these challenges and thrive in a dynamic, fast-paced environment.
📈 Similar Roles Comparison
- Compared to other senior marketing roles in the animal health industry, this position places a stronger emphasis on brand strategy and cross-functional leadership
- The animal health industry is highly competitive, with a strong focus on innovation and continuous improvement
- Career paths in the animal health industry may vary depending on the specific company and its brand portfolio
ASSUMPTION: The Brand Marketing Lead role at Ceva Santé Animale offers a unique opportunity to develop and execute comprehensive brand strategies in the animal health industry, with a strong focus on cross-functional collaboration and leadership.
📝 Sample Projects
- Developing a comprehensive brand strategy for a new Companion Animal product launch, including positioning, messaging, and campaign planning
- Conducting market research and consumer insights analysis to inform brand strategy and messaging for an existing product line
- Managing a team to execute a global rebranding campaign for a key Ceva brand, ensuring consistent messaging and visual identity across all touchpoints
ASSUMPTION: The Brand Marketing Lead role at Ceva Santé Animale offers a wide range of projects and opportunities to develop and execute comprehensive brand strategies, from new product launches to global rebranding campaigns.
❓ Key Questions to Ask During Interview
- Can you describe the brand portfolio and marketing strategies for Ceva’s Companion Animal products?
- How does the Brand Marketing team collaborate with cross-functional departments, such as Sales and Veterinary Services?
- What are the key challenges and opportunities facing the Companion Animal marketing team in the next 12-24 months?
- How does Ceva support the professional development and growth of its marketing team members?
- What is the company’s approach to work-life balance and employee well-being?
ASSUMPTION: Applicants should ask thoughtful questions during the interview process to gain a deeper understanding of the Brand Marketing Lead role, the company culture, and the opportunities for professional growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant brand marketing experience and skills, including specific examples of brand strategy, campaign development, and cross-functional leadership
- Prepare for behavioral and situational interview questions that assess your ability to develop and execute comprehensive brand strategies, manage a team, and collaborate with cross-functional teams
- Research Ceva’s brand portfolio and the animal health industry to demonstrate your familiarity with the company and its products
- Follow up with the Ceva Talent Acquisition team one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
