Brand Marketing Manager

📌 Core Information

🔹 Job Title: Brand Marketing Manager

🔹 Company: Testronic

🔹 Location: Warsaw, Poland (Remote)

🔹 Job Type: Full-Time, Hybrid (2-3 days per week at the office)

🔹 Category: Marketing

🔹 Date Posted: July 15, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid

🚀 Job Overview

Key aspects of this role include:

• Leading brand strategy and management across all internal and external touchpoints
• Enhancing digital presence and optimizing website experience for SEO
• Managing marketing programs and campaigns to promote brand and service awareness
• Developing and executing a global content strategy across all platforms
• Collaborating with cross-functional teams to ensure content consistency and messaging

ASSUMPTION: This role requires a strategic mindset, strong project management skills, and the ability to work effectively in a global, cross-functional environment.

📋 Key Responsibilities

✅ Brand Strategy & Management: Develop and execute brand strategy, GTM messages, and plans for execution. Ongoing brand management.

✅ Digital Presence: Enhance presence across all digital channels, optimize UX, and track performance. Manage social media calendar and content pipeline.

✅ Marketing Programs & Campaigns: Identify, manage, and optimize targeted initiatives and improvements. Drive multi-channel marketing campaigns and track performance.

✅ Creative & Content: Lead creative strategy, develop content strategy, and manage video content creation, photography, and client presentations.

✅ Communications & Events: Define and manage communications plan, and manage events and awards program.

✅ Performance Marketing: Analyze performance metrics to optimize content effectiveness and campaign assets.

ASSUMPTION: This role involves a high level of multitasking and requires strong organizational skills to manage multiple projects and deadlines.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, Digital Media, or a related field (or equivalent experience).

Experience: Minimum of 7 years of proven experience in marketing management, brand management, digital channel management, agency management, campaigns & content management, event management, and performance management, ideally with some in the video games industry.

Required Skills:

• Ability to develop and manage effective marketing plans
• Cross-functional team management experience
• Ability to define and agree on success metrics and deliver results
• Ability to manage multiple projects and meet deadlines in a fast-paced, global environment
• Excellent written and verbal communication skills, with optimal fluency in English

Preferred Skills:

• Native English speaker
• Experience in the video games industry
• Strong creative vision with a keen eye for detail

ASSUMPTION: Candidates with a strong portfolio showcasing their creative and strategic marketing skills will have an advantage.

💰 Compensation & Benefits

Salary Range: The salary range for this role is estimated to be between PLN 15,000 - 20,000 gross per month, based on industry standards for a mid-level marketing manager in Warsaw with 5-10 years of experience. Final compensation will depend on the candidate's qualifications and experience.

Benefits:

• Medical healthcare
• Multisport card
• Hybrid work model (2-3 days per week at the office)
• International and multicultural environment
• Friendly and open-minded teams

Working Hours: Full-time, 40 hours per week. Flexible hours may be available.

ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's specific qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Testronic is a leading provider of quality assurance, localization services, player support, compliance, and certification for the video games industry. They offer end-to-end testing and QA solutions.

Company Size: Testronic has 1,001-5,000 employees globally, providing a large and diverse work environment.

Founded: Testronic was founded in 1998 and has since grown to become a trusted partner for many leading brands in the video games industry.

Company Description:

• Testronic offers a wide range of services, including quality assurance, testing, localization, functionality, certification, compliance, and player support.
• The company works with clients from various sectors, including gaming, VR, and other emerging technologies.
• Testronic is committed to delivering high-quality consumer deliverables and ensuring that its clients efficiently and securely deliver the highest quality consumer experiences.

Company Specialties:

• Quality Assurance
• Testing
• Localization
• Functionality
• Certification
• Compliance
• Gaming
• VR
• Player Support

Company Website: http://www.testroniclabs.com

ASSUMPTION: Testronic's extensive experience and diverse client base provide a unique opportunity for the Brand Marketing Manager to gain exposure to various aspects of the video games industry.

📊 Role Analysis

Career Level: This role is a mid-level management position, offering opportunities for growth and development within the marketing department and the broader organization.

Reporting Structure: The Brand Marketing Manager will report directly to the Global Head of Marketing and collaborate with various cross-functional teams, including sales, product, and operations.

Work Arrangement: This is a hybrid role, requiring the candidate to work 2-3 days per week at the Testronic office in Warsaw, with the remaining days working remotely.

Growth Opportunities:

• Potential to lead and shape the marketing strategy for an established brand
• Long-term role with many opportunities to learn, grow, develop, and shape the future
• International and multicultural environment, offering exposure to global markets and teams

ASSUMPTION: The Brand Marketing Manager role at Testronic offers a unique opportunity to work in a dynamic, global environment and make a significant impact on the company's marketing efforts.

🌍 Location & Work Environment

Office Type: Testronic's Warsaw office is located in a modern, multi-story building with a collaborative work environment.

Office Location(s): ul. Poleczki, 21A, Warsaw, Warsaw 02-822, PL

Geographic Context:

• Warsaw is the capital and largest city of Poland, with a population of over 1.8 million
• The city is known for its rich history, vibrant culture, and diverse entertainment options
• Warsaw offers a high quality of life, with affordable housing, excellent public transportation, and numerous parks and green spaces

Work Schedule: The work schedule for this role is flexible, with core hours between 9:00 AM and 5:00 PM CET. Employees are expected to be available during these hours for meetings and collaboration.

ASSUMPTION: Warsaw provides an attractive work-life balance, with a variety of cultural, recreational, and dining options to explore.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR department
• In-depth interview with the Global Head of Marketing
• Final interview with the hiring manager and/or other relevant stakeholders

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Communication and presentation skills
• Cultural fit and alignment with Testronic's values
• Technical marketing skills and industry knowledge

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare examples of your past marketing campaigns, their objectives, strategies, and outcomes
• Demonstrate your understanding of the video games industry and Testronic's services
• Showcase your creativity and strategic thinking through your application materials

ATS Keywords: Brand management, digital marketing, content creation, event management, performance marketing, creative strategy, cross-functional collaboration, SEO optimization, social media management, communication skills, project management, analytical skills, team leadership, client management, presentation skills, trend analysis

ASSUMPTION: Testronic's recruitment process is designed to assess the candidate's skills, experience, and cultural fit, with a focus on finding the best fit for both the company and the individual.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., HubSpot, Marketo)
• Social media management tools (e.g., Hootsuite, Buffer)
• SEO optimization tools (e.g., SEMrush, Ahrefs)
• Project management tools (e.g., Asana, Trello)
• Design and creative tools (e.g., Adobe Creative Suite, Canva)

ASSUMPTION: The Brand Marketing Manager will be expected to have experience with relevant marketing tools and platforms, as well as a willingness to learn and adapt to new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Quality-driven
• Innovative
• Collaborative
• Customer-focused

Work Style:

• Dynamic and fast-paced environment
• Global and cross-functional team collaboration
• Results-driven and focused on continuous improvement

Self-Assessment Questions:

• Do you have a proven track record of driving marketing success in a global, cross-functional environment?
• Are you comfortable working in a dynamic, fast-paced environment with multiple priorities and deadlines?
• Do you thrive in a collaborative, team-based setting and enjoy working with diverse stakeholders?

ASSUMPTION: Testronic values candidates who are passionate about their work, committed to delivering high-quality results, and eager to collaborate with and learn from their colleagues.

⚠️ Potential Challenges

• Managing multiple projects and deadlines in a fast-paced, global environment
• Collaborating effectively with cross-functional teams and stakeholders
• Adapting to a hybrid work arrangement, balancing remote work and in-office collaboration
• Staying up-to-date with industry trends and best practices in marketing and branding

ASSUMPTION: The Brand Marketing Manager role at Testronic presents unique challenges and opportunities for growth and development in a dynamic, global environment.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strong focus on brand strategy and management, with a significant emphasis on creative and content development
• Testronic's global presence and diverse client base offer unique opportunities for exposure to various aspects of the video games industry
• This role provides a clear path for career growth and development within the marketing department and the broader organization

ASSUMPTION: The Brand Marketing Manager role at Testronic is distinct from other marketing positions, offering a unique blend of strategic, creative, and operational responsibilities.

📝 Sample Projects

• Developing and executing a comprehensive brand refresh strategy for Testronic, including messaging, visual identity, and tone of voice
• Launching a targeted marketing campaign to promote Testronic's services to a specific vertical within the video games industry
• Creating and managing a content calendar for Testronic's social media channels, website, and client presentations, ensuring consistent messaging and branding across all touchpoints

ASSUMPTION: The Brand Marketing Manager will be expected to develop and execute strategic, creative, and impactful marketing projects that drive business growth and enhance Testronic's brand presence.

❓ Key Questions to Ask During Interview

• What are the key priorities for the Brand Marketing Manager role in the first 90 days?
• How does this role fit into the broader marketing strategy and organization at Testronic?
• What are the most significant challenges facing the marketing department and how can this role help address them?
• What opportunities are there for growth and development within the marketing department and the broader organization?
• How does Testronic support work-life balance for its employees, particularly in a hybrid work arrangement?

ASSUMPTION: Asking thoughtful, insightful questions during the interview process demonstrates the candidate's interest in the role and commitment to driving success at Testronic.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: https://jobs.workable.com/jobs/2GRBGMeZyyVsfCcbh1WibR/hybrid-brand-marketing-manager-in-warsaw-at-testronic
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills, with a focus on brand management, digital marketing, and creative strategy
• Prepare examples of your past marketing campaigns, their objectives, strategies, and outcomes, demonstrating your ability to drive results and make an impact
• Demonstrate your understanding of the video games industry and Testronic's services, showcasing your industry knowledge and passion
• Follow up with the Testronic HR department one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.