📌 Core Information
🔹 Job Title: Brand Marketing Manager
🔹 Company: The Farmer’s Dog
🔹 Location: New York, United States
🔹 Job Type: On-site
🔹 Category: Brand Marketing
🔹 Date Posted: 2025-06-18
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing communications strategies and innovative marketing solutions to achieve business objectives.
- Crafting creative briefs and messaging strategies across paid and owned channels.
- Collaborating with cross-functional partners to ensure brand consistency and alignment across all touchpoints.
- Conducting competitive analysis and staying updated on category trends.
- Contributing to annual marketing planning and brand positioning initiatives.
ASSUMPTION: This role requires a strategic mindset, strong creative instincts, and the ability to work effectively with various teams to drive impactful marketing campaigns.
📋 Key Responsibilities
✅ Identify opportunities for marketing communications and develop actionable plans that align with the company’s objectives across owned and paid channels.
✅ Craft creative briefs and messaging strategies across paid and owned channels by synthesizing performance data, consumer research, and social listening to refine concepts that better resonate with the consumer and drive improved performance.
✅ Contribute to and/or lead the development of compelling marketing collateral that effectively communicates the brand message, including advertising campaigns, digital content, experiential, and more.
✅ Be the expert in competitive analysis and category trends, helping to stay smart and make recommendations to differentiate the product and service.
✅ Contribute to consumer research efforts including advertising creative pre-testing, advertising creative measurement, and consumer/market research in partnership with Consumer Research and/or Data Science functions.
✅ Collaborate with cross-functional partners to ensure brand consistency and alignment across all touchpoints.
ASSUMPTION: This role requires strong analytical skills, the ability to interpret data and insights to inform decision-making, and excellent communication and interpersonal skills to effectively collaborate with both internal teams and external partners.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Advertising, or a related field.
Experience: Minimum of 5 years of experience in a Brand Strategy or Communications Planning role, preferably within an ad agency environment.
Required Skills:
- Proven track record of translating consumer, category, and insights into compelling creative briefs across a variety of campaign types.
- Proficient in Communications/Go-To-Market Planning and ensuring channels work together effectively toward a common marketing goal.
- Strong analytical skills and familiarity with consumer research/creative testing.
- Excellent communication and interpersonal skills, with the ability to effectively collaborate with both internal teams and external partners.
- Passion for creative excellence and fluency in communicating with creative and production teams.
- Self-starter, owner, and problem-solver who can drive projects forward in a fast-paced and ambiguous environment.
Preferred Skills:
- Experience with digital-first and/or “non-traditional” campaigns.
- Fluency in Spanish (both written and spoken).
ASSUMPTION: Candidates with a strong background in brand strategy, communications planning, and creative brief development will be most successful in this role.
💰 Compensation & Benefits
Salary Range: $105,000 - $130,000 USD Annual (NYC Market Data)
Benefits:
- Dog-friendly office in Greenwich Village
- Market-competitive compensation and equity packages
- Comprehensive Healthcare, Dental, and Vision
- Company-supported mental health benefits
- 12-week paid parental leave
- Competitive 401k plan with company match
- Flexible PTO
- Discounted fresh food for your pup
- Pet interruptions during video calls and meetings are encouraged
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is based on market data for the New York City area. For roles outside of NYC, the range may change.
📌 Applicant Insights
🔍 Company Context
Industry: Pet food manufacturing and subscription service
Company Size: Medium-sized (501-1,000 employees) with a startup-like culture
Founded: 2014, with a mission to radically improve the global pet food industry
Company Description:
- Focuses on providing fresh, healthy, and personalized dog food through a subscription service
- Committed to improving the lives of pets and their people through innovative pet care solutions
- Backed by prominent investors and aiming to build a company as healthy as the dogs they feed
Company Specialties:
- Pet food manufacturing and subscription service
- Direct-to-consumer business model
- Holistic approach to pet care
Company Website: https://www.thefarmersdog.com/careers
ASSUMPTION: The Farmer’s Dog is a rapidly growing company with a strong focus on innovation, creativity, and improving the lives of pets and their owners.
📊 Role Analysis
Career Level: Mid-level marketing role with opportunities for growth and impact
Reporting Structure: Reports directly to the Brand Marketing Director
Work Arrangement: On-site, with a focus on collaboration and engagement in a shared space
Growth Opportunities:
- Potential to grow into a leadership role within the marketing team
- Chance to make a significant impact on the company’s brand and marketing efforts
- Opportunities to learn and develop skills in a fast-paced, dynamic environment
ASSUMPTION: This role offers a unique opportunity to grow both personally and professionally while making a significant impact on the company’s brand and marketing efforts.
🌍 Location & Work Environment
Office Type: Dog-friendly, collaborative workspace in Greenwich Village, New York City
Office Location(s): 214 Sullivan St, New York, New York 10012, US
Geographic Context:
- New York City offers a diverse and vibrant cultural scene
- Greenwich Village is a historic neighborhood known for its art, music, and food scenes
- Easy access to public transportation and nearby amenities
Work Schedule: Full-time, with flexible hours and a focus on results and impact
ASSUMPTION: The work environment at The Farmer’s Dog is collaborative, creative, and focused on driving impactful marketing campaigns.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen with the HR team
- Subsequent interviews with the Brand Marketing Director and other team members
- Final interview with the CEO or another senior leader
Key Assessment Areas:
- Strategic thinking and creative instincts
- Communication and interpersonal skills
- Analytical skills and ability to interpret data and insights
- Cultural fit and alignment with The Farmer’s Dog’s mission and values
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare examples of your past work that demonstrate your ability to translate consumer insights into compelling creative briefs
- Be ready to discuss your passion for creative excellence and your ability to work effectively with creative and production teams
ATS Keywords: Brand Strategy, Communications Planning, Creative Briefs, Digital Campaigns, Consumer Research, Analytical Skills, Project Management, Collaboration, Problem Solving, Creative Excellence, Interpersonal Skills
ASSUMPTION: The interview process at The Farmer’s Dog is designed to assess both your skills and cultural fit for the role and the company.
🛠️ Tools & Technologies
- Google Workspace (Gmail, Google Docs, Sheets, Slides)
- Asana or another project management tool
- Adobe Creative Suite (Photoshop, Illustrator, InDesign)
- Microsoft Office Suite (Word, Excel, PowerPoint)
ASSUMPTION: The tools and technologies listed are commonly used in marketing roles and may vary depending on the specific needs of the role and the company.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric and data-driven
- Collaborative and inclusive
- Innovative and adaptable
- Passionate about pets and their well-being
Work Style:
- On-site, with a focus on collaboration and engagement
- Fast-paced and dynamic, with a focus on results and impact
- Data-driven and analytical, with a focus on continuous improvement
Self-Assessment Questions:
- How do you approach working with creative and production teams to bring your ideas to life?
- Can you provide an example of a time when you used data and insights to inform a marketing campaign or strategy?
- How do you prioritize and manage multiple projects and deadlines in a fast-paced environment?
ASSUMPTION: The cultural fit assessment at The Farmer’s Dog is designed to ensure that candidates align with the company’s values and work style.
⚠️ Potential Challenges
- Fast-paced and dynamic work environment may require adaptability and flexibility
- On-site work arrangement may not be suitable for candidates who prefer remote or hybrid work arrangements
- Competitive analysis and category trends may require extensive research and continuous learning
- New York City cost of living may be higher than in other locations
ASSUMPTION: The potential challenges listed are common to roles in fast-growing companies and may vary depending on the specific needs of the role and the company.
📈 Similar Roles Comparison
- Brand Marketing Manager at The Farmer’s Dog vs. Senior Brand Manager at a traditional pet food company
- Focus on innovation and disruption vs. maintaining market share
- Data-driven and customer-centric approach vs. more traditional marketing strategies
- On-site, collaborative work environment vs. remote or hybrid work arrangements
- Industry-specific context and trends
- Growing demand for fresh, natural, and personalized pet food
- Increasing consumer awareness of pet health and nutrition
- Competitive landscape and market saturation
- Career path comparison
- Potential for growth and leadership opportunities in a fast-growing company
- Steep learning curve and continuous professional development
- Potential for career progression in a larger, more established organization
ASSUMPTION: The comparison points listed are intended to provide context and help candidates understand the unique aspects of this role and the company.
📝 Sample Projects
- Developing a marketing campaign to launch a new product line or flavor
- Conducting consumer research to inform brand positioning and messaging strategies
- Collaborating with cross-functional teams to create compelling marketing collateral for a trade show or event
ASSUMPTION: The sample projects listed are intended to provide examples of the types of initiatives and campaigns that the Brand Marketing Manager may work on at The Farmer’s Dog.
❓ Key Questions to Ask During Interview
- How does the Brand Marketing team collaborate with other departments, such as Product, Sales, and Customer Experience?
- What are the key priorities for the Brand Marketing team in the first 90 days, and how can this role contribute to their success?
- How does The Farmer’s Dog approach brand consistency and alignment across all touchpoints, and what role does this position play in maintaining that consistency?
- What opportunities exist for professional growth and development within the Brand Marketing team and the company as a whole?
- How does The Farmer’s Dog support work-life balance for its employees, and what resources are available to help manage stress and prevent burnout?
ASSUMPTION: The key questions listed are intended to help candidates better understand the role, the team, and the company, and to assess their fit for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through The Farmer’s Dog Careers page
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare examples of your past work that demonstrate your ability to translate consumer insights into compelling creative briefs
- Be ready to discuss your passion for creative excellence and your ability to work effectively with creative and production teams
- Follow up with the HR team one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
