Brand Marketing Manager

📌 Core Information

🔹 Job Title: Brand Marketing Manager

🔹 Company: Applied Intuition

🔹 Location: Mountain View, California, United States

🔹 Job Type: Full-time, Hybrid (5 days in-office)

🔹 Category: Marketing

🔹 Date Posted: July 17, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing brand marketing campaigns to position Applied Intuition as a leader in vehicle intelligence
• Crafting compelling content and messaging across various channels to engage customers and stakeholders
• Collaborating with cross-functional teams and agency partners to create high-quality creative assets
• Analyzing campaign performance and brand metrics to optimize future initiatives and drive measurable impact
• Staying updated on market trends and competitor activities to maintain a differentiated brand perspective

ASSUMPTION: This role requires a strategic and creative thinker who can balance data-driven insights with innovative storytelling to elevate Applied Intuition's brand in a competitive market.

📋 Key Responsibilities

✅ Manage brand marketing campaigns end-to-end, collaborating with Design and Brand Studio, cross-functional partners, and senior leaders

✅ Shape Applied Intuition’s brand narrative to reinforce our leadership in vehicle intelligence, connecting our technology to broader industry, customer, and societal needs

✅ Lead and inspire internal creative teams and agency partners to produce high-quality content, applying strong creative judgment to help our brand stand out in a crowded B2B landscape

✅ Create compelling content across campaigns, blogs, social media, events, and other channels

✅ Write key messaging for product launches and campaigns

✅ Collaborate with the web development team to elevate brand expression, enhance messaging clarity, and deliver a compelling user experience

✅ Analyze campaign performance and brand metrics to optimize future initiatives and drive measurable impact

✅ Stay on top of market trends and competitor activity to inform strategy and maintain a differentiated brand perspective

✅ Craft and distribute press releases that announce significant company news, product launches, partnerships, and industry achievements. Build relationships with relevant media outlets and industry influencers to ensure wide coverage.

ASSUMPTION: This role requires strong project management skills, exceptional communication abilities, and the capacity to balance multiple projects and deadlines.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Business, Communications, or a related field.

Experience: 5+ years of client-side technology brand marketing experience

Required Skills:

• Proven ability to develop and execute successful brand marketing campaigns
• Excellent writing skills and the ability to communicate clearly and effectively with diverse audiences and stakeholders
• Track record of leading and inspiring creative teams and agency partners to produce high-quality work
• Experience working on B2B and B2C brands
• Strong analytical skills and data-driven mindset

Preferred Skills:

• Master’s degree from a top-tier program
• Experience building brands in automotive, autonomy, AI, or robotics

ASSUMPTION: Candidates with a strong portfolio showcasing their brand marketing campaigns and content creation will be highly competitive for this role.

💰 Compensation & Benefits

Salary Range: $65,000 USD to $400,000 USD annually. This range is an estimate, and the actual salary may vary based on the Company’s compensation practices.

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Paid time off (vacation, sick, and holidays)
• Flexible work arrangements
• Professional development opportunities

Working Hours: Full-time (40 hours/week), with flexibility for occasional remote work or adjusted hours

ASSUMPTION: The salary range provided is broad and may vary based on the candidate's experience, skills, and the Company's compensation structure. Benefits may be subject to change or vary based on the Company's policies.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically focused on vehicle intelligence and autonomy

Company Size: Medium (501-1,000 employees). This size allows for a well-established infrastructure while maintaining a dynamic and innovative work environment.

Founded: 2017. In just over a decade, Applied Intuition has grown to become a trusted partner for major automakers and defense programs worldwide.

Company Description:

• Applied Intuition delivers the ADAS/AD toolchain, Vehicle OS, and autonomy stack to help customers build intelligent systems and shorten time to market
• Services the automotive, defense, trucking, construction, mining, and agriculture industries
• Headquartered in Mountain View, CA, with offices across the US, Europe, and Asia

Company Specialties:

• Vehicle Intelligence
• Autonomy Stack
• ADAS/AD Toolchain
• Vehicle Operating System

Company Website: appliedintuition.com

ASSUMPTION: Applied Intuition's focus on vehicle intelligence and autonomy positions it at the forefront of an industry with significant growth potential.

📊 Role Analysis

Career Level: Mid-level to senior, with opportunities for growth and leadership within the marketing team

Reporting Structure: This role reports directly to the Senior Director of Marketing and works closely with cross-functional teams, including Product, Sales, and Engineering

Work Arrangement: Hybrid, with an expectation of working primarily from the office (5 days/week) and occasional remote work or adjusted hours

Growth Opportunities:

• Potential to lead and mentor junior marketing team members
• Opportunities to collaborate with and learn from industry experts across various disciplines
• Chance to grow with the company as it expands its services and enters new markets

ASSUMPTION: This role offers a unique opportunity to shape the brand narrative of a rapidly growing company in a cutting-edge industry.

🌍 Location & Work Environment

Office Type: In-office, with a hybrid work arrangement allowing for occasional remote work

Office Location(s): Mountain View, California

Geographic Context:

• Mountain View is located in the heart of Silicon Valley, providing ample opportunities for networking and professional growth
• The area offers a diverse range of cultural attractions, outdoor activities, and culinary experiences
• Mountain View has a Mediterranean climate, with mild winters and warm, dry summers

Work Schedule: Full-time (40 hours/week), with flexibility for occasional remote work or adjusted hours

ASSUMPTION: The hybrid work arrangement offers the best of both worlds – the structure and collaboration of an in-office environment, combined with the flexibility of remote work.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the hiring manager
• In-depth interview with the marketing team and relevant stakeholders
• Case study or portfolio presentation, followed by Q&A
• Final interview with the Senior Director of Marketing

Key Assessment Areas:

• Brand marketing strategy and campaign development
• Content creation and messaging skills
• Collaboration and communication abilities
• Analytical skills and data-driven mindset

Application Tips:

• Tailor your resume and cover letter to highlight your brand marketing experience and relevant skills
• Prepare a portfolio or case study showcasing your brand marketing campaigns and content creation
• Research Applied Intuition and the vehicle intelligence industry to demonstrate your enthusiasm and understanding

ATS Keywords: Brand Marketing, Campaign Development, Content Creation, Messaging, Stakeholder Engagement, Market Analysis, Press Release, Media Relations, Team Leadership

ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, creativity, and ability to work effectively within a cross-functional team.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., Marketo, HubSpot)
• Content management systems (e.g., WordPress, Drupal)
• Design tools (e.g., Adobe Creative Suite, Sketch)
• Analytics tools (e.g., Google Analytics, Mixpanel)

ASSUMPTION: Familiarity with industry-standard marketing tools and platforms is expected, but specific software proficiency can be taught.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Customer Focus
• Integrity
• Accountability

Work Style:

• Dynamic and fast-paced
• Data-driven and analytical
• Collaborative and cross-functional
• Adaptable and open to feedback

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you comfortable working with data and using it to inform your marketing strategies?
• Do you enjoy collaborating with cross-functional teams and stakeholders?
• Are you open to feedback and willing to adapt your approach based on input from others?

ASSUMPTION: Candidates who align with Applied Intuition's values and work style will be most successful in this role.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Balancing data-driven insights with creative storytelling
• Working effectively within a cross-functional team and across different time zones
• Adapting to a fast-paced, evolving work environment

ASSUMPTION: These challenges can be overcome with strong project management skills, exceptional communication abilities, and a willingness to adapt and learn.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses specifically on brand marketing for a B2B technology company in the vehicle intelligence industry
• Experience in automotive, autonomy, AI, or robotics is not required but may be beneficial
• This role offers the opportunity to grow with a rapidly expanding company and make a significant impact on its brand narrative

ASSUMPTION: Candidates with experience in B2B technology marketing or related fields will find this role most comparable to their current or previous positions.

📝 Sample Projects

• Developing and executing a brand awareness campaign for a new product launch
• Crafting a compelling brand narrative that connects Applied Intuition's technology to broader industry, customer, and societal needs
• Creating a comprehensive content marketing strategy that engages customers and stakeholders across various channels

ASSUMPTION: These sample projects illustrate the strategic and creative thinking required to succeed in this role.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall marketing strategy for Applied Intuition?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the marketing team collaborate with other departments, such as Product and Sales?
• What opportunities are there for growth and professional development within the marketing team?
• How does Applied Intuition support work-life balance for its employees?

ASSUMPTION: These questions demonstrate the candidate's interest in the role, the company, and their long-term career growth.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your brand marketing experience and relevant skills
• Prepare a portfolio or case study showcasing your brand marketing campaigns and content creation
• Research Applied Intuition and the vehicle intelligence industry to demonstrate your enthusiasm and understanding
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.