Brand Marketing Manager

📌 Core Information

🔹 Job Title: Brand Marketing Manager

🔹 Company: Moonbug Entertainment

🔹 Location: London, England, United Kingdom

🔹 Job Type: On-site

🔹 Category: Media Production

🔹 Date Posted: June 5, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing marketing strategies for core brands like CoComelon and Blippi
• Collaborating with cross-functional teams to enhance brand campaigns and drive market presence
• Managing annual marketing plans and identifying opportunities for growth
• Monitoring market trends and consumer behavior to optimize marketing strategies
• Building strong relationships with external partners and vendors to support key IP and cross-Moonbug initiatives

ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to work effectively with various teams and stakeholders.

📋 Key Responsibilities

✅ Develop and implement marketing strategies for core brands, focusing on driving greater awareness and affinity with parents

✅ Manage key elements of the annual marketing plans for all core brands

✅ Collaborate with key internal stakeholders to identify and develop opportunities to enhance tentpole brand campaigns

✅ Act as a key conduit between US and ex-US teams, ensuring all teams have timely, actionable insight, information, and materials for our core brands

✅ Lead on building a robust internal comms plan for rallying the wider business around key brand marketing tentpoles/moments

✅ Monitor market trends, consumer behavior, brand performance, and competitor activities to optimize marketing strategies

✅ Cultivate and sustain strong relationships with external partners, agencies, and vendors to support key IP and cross-Moonbug initiatives

✅ Support on administrative tasks as required

ASSUMPTION: This role involves a mix of strategic planning, cross-functional collaboration, and hands-on execution to drive brand success.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business Administration, or a related field; Master's degree is advantageous.

Experience: 5-8 years of experience in a brand marketing role, ideally in the entertainment industry

Required Skills:

• Solid understanding of marketing principles, strategies, and tactics, with expertise in both traditional and digital marketing
• Experience in digital marketing (e.g., Google Analytics, SEO)
• Demonstrated experience in developing and executing integrated marketing campaigns across multiple channels
• Excellent communication and interpersonal skills, coupled with the ability to collaborate effectively with cross-functional teams and external partners
• Analytical mindset with the ability to interpret data, conduct market research, and make data-driven decisions
• Creative thinking and problem-solving skills, with the ability to adapt to changing market trends and consumer preferences
• Knowledge of the entertainment industry, including digital content platforms, children's media, and licensing, is highly desirable

Preferred Skills:

• Entrepreneurial mindset - able to identify opportunities to further enhance campaigns and/or further grow our brands across all business
• Curiosity - open to new ideas and taking on new challenges, not afraid to try things and make mistakes
• Agility - able to work in a very fast-paced environment with lots of change
• Organizational skills - able to handle multiple tasks at once and keep others on track on projects
• Analytical skills - able to assess situations and data and make decisions quickly and effectively

ASSUMPTION: Candidates should have a strong background in brand marketing, with a proven track record in developing and executing successful marketing campaigns.

💰 Compensation & Benefits

Salary Range: £45,000 - £60,000 per year (AI estimated based on industry standards for a Brand Marketing Manager role in London)

Benefits:

• Free Private Healthcare
• Enhanced Maternity and Paternity leave
• Matched 5% pension scheme
• Free yoga/fitness wellbeing classes
• Free weekly lunch
• Friday drinks @ 4pm

Working Hours: Full-time, 40 hours per week

ASSUMPTION: The provided salary range is an estimate based on industry standards and may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Media Production, focusing on kids' entertainment and education

Company Size: 501-1,000 employees, offering a dynamic and collaborative work environment

Founded: 2018, with a mission to inspire kids worldwide to laugh, learn, and grow through engaging and safe content

Company Description:

• Moonbug Entertainment is an award-winning global entertainment company behind popular kids' brands like CoComelon and Blippi
• The company's content is available on over 150 platforms globally, including Netflix, Disney+, BBC iPlayer, and YouTube Kids
• Moonbug is part of Candle Media, an independent, creator-friendly home for cutting-edge, high-quality, category-defining brands and franchises

Company Specialties:

• Children's entertainment and education
• Brand development and marketing
• Content distribution and licensing

Company Website: moonbug.com

ASSUMPTION: Moonbug Entertainment is a fast-growing, innovative company with a strong focus on creating high-quality content for children.

📊 Role Analysis

Career Level: Mid-level, with opportunities for growth and development within the marketing team

Reporting Structure: This role reports directly to the Senior Brand Marketing Manager and works closely with cross-functional teams across US and UK

Work Arrangement: On-site, with a flexible and dynamic work environment

Growth Opportunities:

• Potential to take on more responsibilities and advance within the marketing team
• Opportunities to work on various brands and campaigns, gaining diverse experience
• Chance to collaborate with international teams and learn from industry experts

ASSUMPTION: This role offers a unique opportunity to work on well-known kids' brands and contribute to their continued success.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspace in London

Office Location(s): London, Camden

Geographic Context:

• London is a vibrant, multicultural city with a thriving entertainment industry
• Camden is a creative and lively neighborhood, known for its music, arts, and food scene
• The office is conveniently located near public transportation, making it easily accessible

Work Schedule: Standard office hours, with flexibility for team meetings and events

ASSUMPTION: The London office offers a dynamic and engaging work environment, with easy access to various amenities and attractions.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess cultural fit and basic qualifications
• In-depth interview with the hiring manager and/or team members to discuss the role and candidate's experience
• Case study or presentation task to evaluate the candidate's marketing skills and strategic thinking
• Final interview with the senior leadership team to discuss the candidate's fit within the organization

Key Assessment Areas:

• Marketing expertise and strategic thinking
• Communication and interpersonal skills
• Analytical skills and data-driven decision-making
• Cultural fit and alignment with Moonbug's values

Application Tips:

• Tailor your resume and cover letter to highlight relevant marketing experience and skills
• Prepare examples of successful marketing campaigns you've worked on, focusing on strategy, execution, and results
• Research Moonbug Entertainment and be prepared to discuss how your skills and experience align with the company's mission and values

ATS Keywords: Brand Marketing, Digital Marketing, Marketing Strategies, Campaign Management, Consumer Behavior, Market Research, Cross-Functional Teams, External Partners, Annual Marketing Plans, Tentpole Brand Campaigns

ASSUMPTION: The interview process for this role is designed to assess the candidate's marketing expertise, cultural fit, and ability to thrive in a dynamic, collaborative environment.

🛠️ Tools & Technologies

• Google Analytics
• SEO tools (e.g., SEMrush, Ahrefs)
• Social media management platforms (e.g., Hootsuite, Buffer)
• Marketing automation tools (e.g., Mailchimp, HubSpot)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The required tools and technologies for this role are standard in the marketing industry and can be learned or improved upon with experience.

👔 Cultural Fit Considerations

Company Values:

• Inspire and be inspired
• Collaborate and learn
• Take ownership and deliver
• Embrace diversity and inclusion
• Act with integrity

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Data-driven and strategic
• Adaptable and open to change

Self-Assessment Questions:

• Do I thrive in a fast-paced, collaborative environment?
• Am I comfortable working with cross-functional teams and external partners?
• Do I have a strong understanding of marketing principles and strategies, with experience in both traditional and digital marketing?
• Am I open to learning and embracing new tools and technologies?

ASSUMPTION: Moonbug Entertainment values candidates who are passionate about kids' entertainment, collaborative, and committed to delivering high-quality work.

⚠️ Potential Challenges

• Managing multiple brands and campaigns simultaneously, requiring strong organizational skills and prioritization
• Working in a fast-paced environment with frequent changes, demanding adaptability and flexibility
• Collaborating with international teams, requiring effective communication and time management skills
• Balancing strategic planning with hands-on execution, necessitating a versatile skill set

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, effective communication, and a versatile skill set.

📈 Similar Roles Comparison

• Unlike other brand marketing roles, this position focuses specifically on kids' entertainment and education
• This role offers the opportunity to work on well-known brands like CoComelon and Blippi, with a global reach and impact
• Career progression in this role may involve taking on more responsibilities, working on additional brands, or moving into a management position

ASSUMPTION: This role offers unique opportunities and challenges compared to other brand marketing positions, with a focus on kids' entertainment and a global scope.

📝 Sample Projects

• Developing and executing a marketing campaign to launch a new CoComelon toy line, targeting parents and children aged 2-6
• Analyzing market trends and consumer behavior to identify opportunities for growing the Blippi brand in the US market
• Collaborating with the consumer products team to create and implement a cross-promotional marketing campaign featuring CoComelon and Blippi merchandise

ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and initiatives that a Brand Marketing Manager at Moonbug Entertainment might undertake.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the global brand marketing team?
• How does Moonbug approach collaboration and information sharing between US and ex-US teams?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Moonbug support the professional growth and development of its employees?
• What are the most rewarding and challenging aspects of working on kids' entertainment brands?

ASSUMPTION: These questions are designed to provide insight into the role, team dynamics, and company culture, helping candidates make an informed decision about the opportunity.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Workable link
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare examples of successful marketing campaigns you've worked on, focusing on strategy, execution, and results
• Research Moonbug Entertainment and be prepared to discuss how your skills and experience align with the company's mission and values
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.