📌 Core Information
🔹 Job Title: Brand Marketing Manager
🔹 Company: Asda
🔹 Location: George House, United Kingdom
🔹 Job Type: Full-time, Permanent
🔹 Category: Project and Program Management - SF
🔹 Date Posted: July 8, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (Hybrid, minimum 3 days a week)
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing marketing strategies to promote Asda's brand and messages
- Collaborating with cross-functional teams to deliver brand communication strategies
- Managing a team of four and overseeing marketing campaigns across multiple channels
- Analyzing campaign performance and reporting on brand performance to management
ASSUMPTION: This role requires a balance of strategic thinking, creative problem-solving, and strong leadership skills to drive brand growth and market share.
📋 Key Responsibilities
✅ Developing and implementing marketing strategies that promote Asda's brand and messages
✅ Collaborating with external partners, such as agencies and media outlets, to develop and execute campaigns
✅ Translating brand strategy into plans and positioning, incorporating awareness of customer sentiment, market activity, and insights
✅ Overseeing the development and execution of marketing campaigns across multiple channels
✅ Leading clothing projects from concept to creation, linking strategy, ideation, and design
✅ Owning the planning of the brand communication budget, ensuring resources are used to best effect
✅ Strategically collaborating with appropriate teams on PR campaigns, influencer partnerships, community programs, and events to drive high levels of brand advocacy and engagement
✅ Creating, prioritizing, and executing against a clear editorial program, ensuring the right mix of top, middle, and bottom-of-funnel content
✅ Continuously evaluating and monitoring campaign performance and the impact of all marketing activity to ensure it is relevant and cost-effective, supported by proactive budget and spend management
✅ Being responsible for analyzing the effectiveness of marketing campaigns and reporting on brand performance to management by tracking key performance indicators and sales data
✅ Staying up-to-date with the latest marketing trends in fashion and technologies to ensure Asda remains relevant and effective
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong project management skills to balance multiple projects and deadlines.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Proven experience (5-10 years) in a Brand Management or similar role within the Fashion industry
Required Skills:
- Proven experience in brand management or a similar role in the fashion industry
- Strong communication skills, both written and verbal
- Marketing expertise, including market research, segmentation, and targeting
- Creative thinking and innovative campaign development
- Analytical skills to measure campaign effectiveness and report on brand performance
- Project management skills to oversee multiple campaigns and meet tight deadlines
- Leadership skills to confidently lead a team and collaborate with cross-functional teams
Preferred Skills:
- Experience working with external partners, such as agencies and media outlets
- Familiarity with budget planning and spend management
- Knowledge of the latest marketing trends in fashion and technologies
ASSUMPTION: Candidates with a strong background in fashion marketing and a proven track record of driving brand growth and market share are most likely to succeed in this role.
💰 Compensation & Benefits
Salary Range: £35,000 - £45,000 per annum (Estimated based on industry standards for a Brand Marketing Manager with 5-10 years of experience in the UK)
Benefits:
- Discretionary company bonus
- Company pension up to 7% matched
- Company car allowance of £5,700
- 15% colleague discount in store and online
- Free access to wellbeing services, including 24/7 virtual GP, counseling, health, and dental cash plans, and a 24/7 employee assistance helpline
- Excellent parental leave policies
Working Hours: 37.5 hours per week, with a minimum of 3 days a week in the office (Hybrid)
ASSUMPTION: The salary range is estimated based on industry standards for a Brand Marketing Manager with 5-10 years of experience in the UK. Actual compensation may vary based on factors such as skills, experience, and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Retail, specifically in the fashion and clothing sector
Company Size: Asda is a large company with over 10,000 employees, providing a structured and established work environment
Founded: Asda was founded in 1949, with a rich history in the retail industry
Company Description:
- Asda is a leading retailer in the UK, offering a wide range of products, including clothing, homeware, and groceries
- The company is committed to providing excellent customer service and value for money
- Asda is known for its innovative approach to retail, embracing technology to enhance the customer experience
Company Specialties:
- Retail
- Online
- Fashion
- Produce
- Logistics
- and Product Development
Company Website: http://www.asda.jobs
ASSUMPTION: Asda's large size and established presence in the retail industry provide opportunities for career growth and development within the company.
📊 Role Analysis
Career Level: Mid-level to senior, with the opportunity to grow into a leadership role
Reporting Structure: The Brand Marketing Manager reports to the Senior Manager Brand Marketing Clothing and leads a team of four direct reports
Work Arrangement: Hybrid, with a minimum of 3 days a week in the office
Growth Opportunities:
- Progression into a senior leadership role within the marketing department
- Expansion into other areas of the business, such as product development or logistics
- Opportunities to work on high-profile projects and campaigns that drive brand growth and market share
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to develop leadership skills and make a tangible impact on the business.
🌍 Location & Work Environment
Office Type: Hybrid, with a minimum of 3 days a week in the office
Office Location(s): George House, United Kingdom
Geographic Context:
- The role is based in the United Kingdom, with a focus on the local market
- The role may require occasional travel to other Asda locations or events
- The United Kingdom has a developed retail industry, with a strong focus on customer experience and innovation
Work Schedule: Full-time, with a 37.5-hour workweek and a minimum of 3 days a week in the office
ASSUMPTION: The hybrid work arrangement provides a balance between on-site collaboration and remote flexibility, allowing employees to maintain a healthy work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or video interview with the hiring manager
- Final interview with the senior leadership team
Key Assessment Areas:
- Candidates' understanding of Asda's brand and marketing strategies
- Candidates' ability to develop and implement innovative marketing campaigns
- Candidates' leadership skills and ability to manage a team
- Candidates' analytical skills and ability to measure campaign effectiveness
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of Asda's brand and marketing strategies in your application materials
- Prepare examples of successful marketing campaigns you have led in the past
- Research Asda's company culture and values to ensure a good fit
ATS Keywords: Brand Management, Marketing Strategy, Campaign Development, Team Leadership, Analytics, Fashion Industry
ASSUMPTION: Asda's application process is designed to assess candidates' skills and fit for the role, with a focus on their ability to drive brand growth and market share.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Marketing automation platforms (e.g., HubSpot, Marketo)
- Social media management tools (e.g., Hootsuite, Sprout Social)
- Analytics tools (e.g., Google Analytics, Adobe Analytics)
ASSUMPTION: Asda uses industry-standard marketing and analytics tools to support its brand marketing efforts.
👔 Cultural Fit Considerations
Company Values:
- Customer obsession
- Collaboration
- Integrity
- Innovation
- Inclusion
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Data-driven and analytical
- Creative and innovative
Self-Assessment Questions:
- Do you have a strong understanding of Asda's brand and marketing strategies?
- Are you able to develop and implement innovative marketing campaigns that drive brand growth and market share?
- Do you have strong leadership skills and the ability to manage a team effectively?
- Are you comfortable working in a fast-paced, dynamic environment?
ASSUMPTION: Asda's company culture values customer obsession, collaboration, integrity, innovation, and inclusion, with a work style that is fast-paced, dynamic, collaborative, data-driven, creative, and innovative.
⚠️ Potential Challenges
- Managing a team remotely and ensuring consistent brand messaging across all channels
- Balancing multiple projects and deadlines while maintaining a high level of creativity and innovation
- Adapting to a fast-paced, dynamic work environment with frequent changes and new initiatives
- Working with external partners, such as agencies and media outlets, to develop and execute campaigns
ASSUMPTION: These challenges require strong project management skills, adaptability, and the ability to work effectively with both internal and external stakeholders.
📈 Similar Roles Comparison
- Brand Marketing Manager (Asda) vs. Senior Brand Manager (Nestlé)
- Asda's role focuses on fashion and clothing, while Nestlé's role is in the consumer goods industry
- Asda's role requires a hybrid work arrangement, while Nestlé's role may be fully on-site
- Both roles require strong brand management skills and the ability to develop and implement marketing campaigns
- Brand Marketing Manager (Asda) vs. Marketing Manager (Unilever)
- Asda's role focuses on fashion and clothing, while Unilever's role is in the consumer goods industry
- Asda's role requires a hybrid work arrangement, while Unilever's role may be fully on-site or remote
- Both roles require strong brand management skills and the ability to develop and implement marketing campaigns
- Brand Marketing Manager (Asda) vs. Brand Marketing Manager (Primark)
- Both roles focus on fashion and clothing, with a focus on brand growth and market share
- Asda's role requires a hybrid work arrangement, while Primark's role may be fully on-site or hybrid
- Both roles require strong brand management skills and the ability to develop and implement marketing campaigns
ASSUMPTION: While these roles share some similarities, each company has its unique industry focus, work arrangement, and company culture.
📝 Sample Projects
- Developing and executing a seasonal marketing campaign for Asda's clothing line, including social media content, in-store promotions, and influencer partnerships
- Conducting market research to identify trends and opportunities in the fashion industry and incorporating findings into Asda's brand marketing strategy
- Collaborating with the product development team to launch a new clothing line, including brand positioning, marketing materials, and launch events
ASSUMPTION: These sample projects demonstrate the range of responsibilities and initiatives a Brand Marketing Manager at Asda might undertake.
❓ Key Questions to Ask During Interview
- Can you describe the company's brand marketing strategy and how this role contributes to its success?
- How does the company measure the effectiveness of marketing campaigns, and what key performance indicators are tracked?
- What opportunities are there for growth and development within the marketing department and the company as a whole?
- How does the company support work-life balance for its employees, particularly in a hybrid work arrangement?
- What is the company's approach to innovation and staying ahead of industry trends in the fashion and retail sectors?
ASSUMPTION: These questions demonstrate a candidate's interest in the role, the company, and its industry, while also providing valuable insights into the company's culture and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of successful marketing campaigns you have led in the past
- Research Asda's company culture and values to ensure a good fit
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
