Brand Marketing Manager

📌 Core Information

🔹 Job Title: Brand Marketing Manager

🔹 Company: Poo~Pourri

🔹 Location: Addison, Texas (Hybrid)

🔹 Job Type: On-site (Hybrid)

🔹 Category: Marketing

🔹 Date Posted: July 18, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Strategic brand marketing and cross-functional collaboration
• Data-driven insights and market research
• Event coordination and project management
• Brand alignment across teams and channels

ASSUMPTION: This role requires a strong background in brand marketing, event management, and data analysis to succeed.

📋 Key Responsibilities

✅ Support the Brand Marketing Director in implementing and developing brand marketing strategy

✅ Conduct market and audience research to support strategy development and identify emerging opportunities

✅ Manage inventory processes of physical marketing materials, display assets, and event collateral

✅ Ensure all sales and media channels are regularly audited and updated with current brand messaging and assets

✅ Facilitate smooth communication across departments by maintaining alignment tools, calendars, and process documentation

✅ Lead the end-to-end coordination of trade shows and brand events, including strategy, planning, logistics, vendor communication, setup, and on-site execution

✅ Create and manage event budgets, ensuring alignment with ROI goals and broader marketing strategy

✅ Support strategy, planning, and execution of out-of-home brand campaigns

ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and cross-functional collaboration.

🎯 Required Qualifications

Education: Bachelor’s degree in communications, marketing, or a relevant field

Experience: 2-3 years of professional experience in an internship or job

Required Skills:

• Excellent communication skills
• Must be knowledgeable of marketing trends
• Excellent organization and planning skills
• A go-getter attitude and the ability to roll with the punches

Preferred Skills:

• Experience with event management software
• Fluency in Spanish (for bilingual marketing opportunities)

ASSUMPTION: Candidates with a strong background in brand marketing, event management, and data analysis are likely to succeed in this role.

💰 Compensation & Benefits

Salary Range: $60,000 - $75,000 per year (Based on industry standards for a mid-level marketing role in Addison, Texas)

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee discounts on Poo~Pourri products

Working Hours: Full-time (40 hours/week), with flexible hours and the option to work remotely one day per week

ASSUMPTION: The salary range is estimated based on industry standards for a mid-level marketing role in Addison, Texas. Benefits may vary based on company policy and employee eligibility.

📌 Applicant Insights

🔍 Company Context

Industry: Consumer Goods

Company Size: 51-200 employees (Mid-size)

Founded: 2007

Company Description:

• Poo~Pourri transforms life's stinkiest moments into something magically fresh
• Formulated with essential oils, plant-based ingredients, and Proprietary Funk Lock™ Technology
• Household, earth, pet, and family-friendly products

Company Specialties:

• Toilet sprays and air fresheners
• Home and bathroom products
• Bathroom deodorizers

Company Website: www.pourri.com

ASSUMPTION: Poo~Pourri is a unique and innovative company focused on transforming everyday moments into something fresh and enjoyable.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: Reports directly to the Brand Marketing Director

Work Arrangement: Hybrid (On-site 4 days/week, Remote 1 day/week)

Growth Opportunities:

• Potential advancement to Senior Brand Marketing Manager or similar role
• Expansion of responsibilities based on performance and company growth
• Cross-functional learning opportunities within the marketing department

ASSUMPTION: This role offers opportunities for growth and development within the marketing department and the company as a whole.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspace

Office Location(s): Addison, Texas

Geographic Context:

• Addison is a suburb of Dallas, Texas, with a population of approximately 16,000
• Addison is known for its vibrant business community and diverse dining scene
• The office is located near numerous shopping, dining, and entertainment options

Work Schedule: Monday - Friday, 9:00 AM - 5:00 PM (with flexible hours and remote work options)

ASSUMPTION: The Addison office offers a modern, collaborative work environment with easy access to amenities and attractions.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the HR department
• In-person or video interview with the Brand Marketing Director
• Final interview with the CEO or another senior leader
• Background check and offer extension

Key Assessment Areas:

• Brand marketing strategy and execution
• Event management and project coordination skills
• Data analysis and research abilities
• Communication and collaboration skills

Application Tips:

• Highlight relevant marketing experience and achievements in your resume
• Tailor your cover letter to demonstrate your passion for Poo~Pourri's mission and products
• Prepare examples of successful brand marketing campaigns or events you've managed

ATS Keywords: Brand Marketing, Event Management, Market Research, Data-Driven Insights, Cross-Functional Collaboration, Strategic Planning

ASSUMPTION: The application process may vary based on the company's current hiring needs and the number of applicants.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., HubSpot, Marketo)
• Event management software (e.g., Cvent, Eventbrite)
• Data analysis tools (e.g., Google Analytics, Tableau)
• Project management software (e.g., Asana, Trello)

ASSUMPTION: The specific tools and technologies used may vary based on the company's current tech stack and the candidate's expertise.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Integrity
• Customer-centricity
• Collaboration
• Fun

Work Style:

• Creative and innovative
• Data-driven and analytical
• Collaborative and team-oriented
• Adaptable and flexible

Self-Assessment Questions:

• Do you thrive in a creative and innovative work environment?
• Are you comfortable working with data and using it to inform decision-making?
• Do you enjoy collaborating with others and contributing to a positive team culture?

ASSUMPTION: Poo~Pourri values candidates who are creative, data-driven, collaborative, and adaptable, with a strong sense of integrity and a passion for their products.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Adapting to a fast-paced and ever-changing work environment
• Working with a diverse range of stakeholders, including internal teams and external vendors
• Navigating the unique and sometimes sensitive nature of Poo~Pourri's products

ASSUMPTION: This role may present challenges related to project management, adaptability, stakeholder communication, and navigating the company's unique product offerings.

📈 Similar Roles Comparison

• Brand Marketing Manager vs. Marketing Manager: Brand Marketing Manager focuses more on brand strategy and messaging, while Marketing Manager may have a broader scope, including demand generation and campaign management
• Event Coordinator vs. Brand Marketing Manager: Event Coordinator may focus solely on event planning and execution, while Brand Marketing Manager oversees brand strategy, market research, and event management
• Career path: Brand Marketing Manager may progress to Senior Brand Marketing Manager, Marketing Director, or other senior leadership roles within the marketing department

ASSUMPTION: This role may differ from similar positions in its focus on brand marketing strategy, market research, and event management, as well as its potential career growth opportunities.

📝 Sample Projects

• Developing and executing a brand marketing campaign to launch a new product line
• Conducting market research to identify emerging trends and consumer preferences in the air freshener category
• Planning and coordinating a major trade show or consumer event, including vendor management, logistics, and on-site execution

ASSUMPTION: These sample projects reflect the strategic, data-driven, and hands-on nature of the Brand Marketing Manager role at Poo~Pourri.

❓ Key Questions to Ask During Interview

• How does Poo~Pourri differentiate itself from competitors in the air freshener category?
• What are the biggest challenges facing the brand marketing department, and how can this role address them?
• How does Poo~Pourri support the growth and development of its employees?
• What is the company's approach to event management, and how can this role contribute to its success?
• How does Poo~Pourri maintain a positive and inclusive work culture, particularly given the nature of its products?

ASSUMPTION: These interview questions aim to provide insight into Poo~Pourri's brand strategy, company culture, and opportunities for growth and development in the Brand Marketing Manager role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and achievements
• Prepare examples of successful brand marketing campaigns or events you've managed
• Follow up with the HR department one week after submitting your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.