📌 Core Information
🔹 Job Title: Brand Marketing Manager
🔹 Company: TruGreen
🔹 Location: Nashville, TN 37201
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-05-06
🔹 Experience Level: Mid-Senior level (5-10 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing brand marketing plans
- Managing brand marketing campaigns
- Guiding and directing Associate Brand Managers
- Analyzing business trends and developing action plans
- Collaborating with cross-functional teams to drive sales and conversion
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with various teams.
📋 Key Responsibilities
✅ Execute brand marketing plans for TruGreen
✅ Work with advertising agencies to manage brand marketing campaigns
✅ Provide guidance and oversight to direct reports on brand strategy execution
✅ Review daily and weekly business trends based on sales, customer reviews, conversion, and traffic, and develop action plans
✅ Participate in developing new creative as needed
✅ Execute market research to collect important brand data and insights
✅ In collaboration with sales and product teams, analyze pricing, distribution, and sales data to develop product plans
✅ Own existing and exploratory work for new partnerships
✅ Collaborate with Communications team and agency partners on public relations activities
✅ Collaborate with Operations, Procurement, and suppliers on product and process innovations
ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and cross-functional collaboration.
🎯 Required Qualifications
Education: Bachelor’s Degree in Marketing, Advertising, or a related field
Experience: 5+ years of experience in Brand Marketing, or an equivalent combination of education and work experience
Required Skills:
- Proven experience in brand marketing, agency relationships, and cross-agency teams
- Strong technical skills with web-based tools and data analysis capabilities
- Ability to operate with autonomy through competing priorities and ambiguity
- Ability to take ownership of ambiguous business challenges and utilize data to determine the best solution
- Ability to drive down to the root cause and collaborate with marketing and cross-functional partners to develop the best strategy
Preferred Skills:
- Experience with market research and competitive analysis
- Fluency in Spanish (or other languages) for better customer engagement
ASSUMPTION: Candidates should have a strong background in brand marketing, with experience working with agencies and cross-functional teams.
💰 Compensation & Benefits
Salary Range: $65,979 - $109,965 per year
Benefits:
- Medical, Dental, and Vision Insurance
- Company-matching 401(k)
Working Hours: Full-time, typically Monday-Friday, 8:00 AM - 5:00 PM
ASSUMPTION: The salary range is based on the qualifications necessary for the position, including experience, training, and other considerations permitted by law. Most candidates will start in the bottom half of the pay range, with the upper end reserved for candidates with extensive experience.
📌 Applicant Insights
🔍 Company Context
Industry: Consumer Services, specifically Lawn Care and Landscaping
Company Size: 5,001-10,000 employees, providing ample opportunities for career growth and development
Founded: 1973, with over 40 years of proven success and stability
Company Description:
- TruGreen is committed to providing top-tier lawn care and exceptional service to its customers
- The company values Safety, Service, Teamwork, Accountability, and Respect, fostering a strong sense of camaraderie among its associates
- TruGreen offers competitive salaries, comprehensive benefits, and opportunities for career growth
Company Specialties:
- Lawn Care
- Landscaping
- Lawn, Tree, and Shrub Fertilization
- Lawn Services and Aeration
Company Website: trugreenjobs.com
ASSUMPTION: TruGreen's extensive experience and commitment to its associates make it an attractive employer for job seekers looking for stability and growth opportunities.
📊 Role Analysis
Career Level: Mid-Senior level, with opportunities for growth and advancement
Reporting Structure: This role reports directly to the Senior Marketing Manager and oversees Associate Brand Managers
Work Arrangement: On-site, with the possibility of occasional remote work for specific tasks or projects
Growth Opportunities:
- Potential advancement to Senior Marketing Manager or similar roles
- Expansion of responsibilities based on performance and company growth
- Cross-functional projects and collaborations to gain diverse experience
ASSUMPTION: This role offers a clear path for career progression and growth within the marketing department and the broader organization.
🌍 Location & Work Environment
Office Type: Corporate headquarters with a professional and collaborative work environment
Office Location(s): 701 Cool Springs Blvd, Franklin, Tennessee 37067
Geographic Context:
- Nashville, TN, is a vibrant city with a growing job market and a relatively low cost of living compared to other major metropolitan areas
- The office is located in Franklin, TN, a suburb of Nashville with a small-town feel and easy access to urban amenities
- The area offers a mix of urban and rural living options, with plenty of outdoor recreation and cultural attractions
Work Schedule: Full-time, typically Monday-Friday, 8:00 AM - 5:00 PM, with occasional flexibility for specific projects or tasks
ASSUMPTION: The Nashville area provides a high quality of life, with a diverse range of housing options, cultural attractions, and outdoor recreation opportunities.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the HR department
- On-site or virtual interview with the hiring manager and/or team members
- Final interview with the Senior Marketing Manager or another senior leader
- Background check and offer extension
Key Assessment Areas:
- Brand marketing strategy and campaign development
- Data analysis and interpretation skills
- Cross-functional collaboration and communication
- Problem-solving and decision-making abilities
- Cultural fit and alignment with TruGreen's values
Application Tips:
- Highlight relevant brand marketing experience and achievements in your resume
- Tailor your cover letter to TruGreen's values and the specific requirements of the role
- Prepare examples of successful brand marketing campaigns or projects you've led
- Research TruGreen's brand and recent marketing initiatives to demonstrate your familiarity with the company
ATS Keywords: Brand Marketing, Marketing Strategy, Campaign Management, Data Analysis, Cross-Functional Collaboration, Lawn Care, TruGreen
ASSUMPTION: TruGreen's interview process focuses on assessing candidates' strategic thinking, analytical skills, and cultural fit with the organization.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Analytics
- Social media platforms (Facebook, Instagram, Twitter, LinkedIn)
- Adobe Creative Suite (Photoshop, Illustrator)
- Project management tools (Asana, Trello, JIRA)
ASSUMPTION: This role requires proficiency in various marketing and project management tools, as well as familiarity with data analysis and visualization platforms.
👔 Cultural Fit Considerations
Company Values:
- Safety: Prioritizing the well-being and security of associates and customers
- Service: Providing exceptional customer care and exceeding expectations
- Teamwork: Collaborating effectively with colleagues and cross-functional teams
- Accountability: Taking ownership of responsibilities and delivering results
- Respect: Valuing and appreciating the diverse backgrounds and perspectives of associates and customers
Work Style:
- Fast-paced and dynamic, with a focus on driving results and continuous improvement
- Collaborative and team-oriented, with a strong emphasis on cross-functional partnerships
- Data-driven and analytical, with a focus on informed decision-making and strategic planning
- Adaptable and flexible, with a willingness to take on new challenges and learn from experiences
Self-Assessment Questions:
- How do you demonstrate TruGreen's value of Safety in your daily work?
- Can you provide an example of a time when you went above and beyond to provide exceptional customer service?
- How do you approach working with cross-functional teams to drive results and achieve common goals?
ASSUMPTION: TruGreen values associates who embody their core values, demonstrate a strong work ethic, and are committed to delivering exceptional customer care.
⚠️ Potential Challenges
- Managing multiple priorities and competing demands in a fast-paced environment
- Working with a diverse range of stakeholders, including internal teams and external partners
- Adapting to changes in the market, customer preferences, and company priorities
- Balancing strategic planning and tactical execution in a dynamic business environment
ASSUMPTION: This role presents unique challenges and opportunities for growth, requiring strong organizational skills, adaptability, and a strategic mindset.
📈 Similar Roles Comparison
- Unlike other brand marketing roles, this position focuses on the lawn care industry and requires a deep understanding of its unique challenges and opportunities
- TruGreen's size and resources provide more extensive growth opportunities and career advancement potential compared to smaller organizations
- This role offers a clear path for career progression, with opportunities for advancement to senior marketing management or related positions
ASSUMPTION: This role offers a unique blend of strategic and tactical responsibilities, with a focus on driving results and continuous improvement in the lawn care industry.
📝 Sample Projects
- Developing and executing a comprehensive brand marketing strategy for TruGreen's core services
- Managing a cross-agency team to launch a new advertising campaign, driving customer acquisition and brand awareness
- Conducting market research to identify trends and opportunities in the lawn care industry, informing strategic decision-making
ASSUMPTION: These sample projects illustrate the strategic and tactical responsibilities of the Brand Marketing Manager role at TruGreen.
❓ Key Questions to Ask During Interview
- Can you describe the most significant brand marketing challenge TruGreen has faced in recent years, and how it was addressed?
- How does TruGreen support the professional development and growth of its marketing associates?
- What is the typical career path for a Brand Marketing Manager at TruGreen, and what opportunities exist for advancement?
- How does TruGreen measure the success of its brand marketing campaigns, and how are these metrics used to inform future strategies?
- What is the company's approach to work-life balance, and how is it supported in this role?
ASSUMPTION: These questions help candidates better understand the role, the company culture, and the opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant brand marketing experience and achievements
- Write a cover letter explaining your interest in TruGreen and how your skills and experience make you a strong fit for the role
- Prepare examples of successful brand marketing campaigns or projects you've led
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
