📌 Core Information
🔹 Job Title: Brand Marketing Manager
🔹 Company: Crocs, Inc.
🔹 Location: Hoofddorp, Noord-Holland, Netherlands
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: June 20, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing regionally relevant brand strategies
- Leading digital marketing initiatives and overseeing public relations
- Cultivating strategic brand partnerships and collaborations
- Utilizing data and insights to optimize campaign performance
ASSUMPTION: This role requires a strategic mindset, creativity, and strong project management skills to succeed in the dynamic and international brand marketing landscape.
📋 Key Responsibilities
✅ Develop and implement regionally relevant brand strategies and comprehensive local plans to boost brand awareness and affinity
✅ Lead digital marketing initiatives, including campaigns, content creation, and community engagement across platforms like Meta, TikTok, and YouTube
✅ Optimize online presence by analyzing digital marketing performance, staying updated on trends, and guiding the adoption of best practices
✅ Oversee Public Relations (PR) by developing and executing local PR plans, coordinating with PR agencies, and managing special events and product launches
✅ Drive influencer marketing by identifying, cultivating, and vetting strategic partnerships with influencers and content creators, working closely with agencies
✅ Manage organic social media presence on Meta, including content calendars and engagement strategies, aligning with the Global Social Media Manager
✅ Cultivate strategic brand partnerships and collaborations, overseeing the end-to-end process from ideation to post-campaign analysis
✅ Utilize data and insights to continuously optimize campaign performance, analyze metrics, and adjust strategies for all marketing efforts
✅ Collaborate cross-functionally with internal teams and external agencies to ensure consistent brand representation and maximize impact across all channels
✅ Stay informed about market dynamics, cultural trends, and competitor activities to identify new opportunities and maintain a competitive edge
ASSUMPTION: This role requires strong communication, project management, and analytical skills to effectively manage multiple projects, stakeholders, and marketing channels.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, ideally a Master's in Marketing
Experience: Preferably a minimum 5+ years of full-time experience in Brand Marketing with an international brand that operates in multiple channels. Fashion/Footwear industry experience is a strong plus.
Required Skills:
- International experience
- Languages: Proficiency in English. Other languages are a plus.
- Priority Setting: Spends time on what is most important, can quickly sense what will help or hinder accomplishing a goal, creates focus and eliminates roadblocks.
- Strategic Thinking: Ability to develop and execute comprehensive brand strategies aligned with business objectives.
- Creativity: Innovative thinking to create engaging and memorable brand campaigns.
- Project Management: Skill in managing multiple complex projects, deadlines, and stakeholders simultaneously.
- Digital Marketing: Understanding of digital marketing channels, including social media, online advertising, influencer marketing.
- Analytical Abilities: Proficiency in data analysis to measure campaign performance and make data-driven decisions.
- Media Planning: Knowledge of media planning and buying to maximize campaign reach.
- Budget Management: Understanding of budgeting and financial management related to marketing activities.
- Adaptability: Flexibility and adaptability to navigate changing trends, consumer behaviors, and industry dynamics.
- Problem-Solving: Ability to identify challenges and develop effective solutions.
- Collaboration: Demonstrated ability to work collaboratively with cross-functional teams to ensure a cohesive brand strategy.
ASSUMPTION: This role requires a well-rounded marketing professional with a strong background in brand marketing, digital marketing, and project management.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Brand Marketing Manager role in the Netherlands, the estimated salary range is €60,000 - €80,000 per year. This range takes into account the required experience level, the company's size, and the location.
Benefits:
- Competitive benefits package
- Opportunities for professional growth and development
- Dynamic and international work environment
Working Hours: Full-time position with standard office hours, Monday to Friday, 9:00 AM to 5:00 PM. Occasional flexibility may be required to accommodate project deadlines or international team meetings.
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience, skills, and the company's internal compensation structure.
📌 Applicant Insights
🔍 Company Context
Industry: Crocs, Inc. operates in the Retail Apparel and Fashion industry, with a focus on designing and distributing comfortable, easy-to-wear footwear for consumers worldwide.
Company Size: With approximately 6,775 employees, Crocs, Inc. is a mid-sized company that offers a dynamic and international work environment. This size allows for ample opportunities for professional growth and collaboration across various departments and global locations.
Founded: Crocs, Inc. was founded in 2002 and has since grown into a global footwear brand known for its iconic clogs and the stylish HEYDUDE line.
Company Description:
- Crocs, Inc. is committed to creating comfortable, easy-to-wear footwear for everyone, combining modern comfort with effortless style.
- The company is dedicated to making a positive impact through innovative footwear and socially conscious business practices.
- Crocs, Inc. fosters an inclusive work environment that celebrates diversity, equity, and belonging, with a \"Come As You Are\" philosophy.
Company Specialties:
- Footwear design and distribution
- Brand marketing and management
- Retail operations and e-commerce
- Global supply chain management
Company Website: www.crocs.com
ASSUMPTION: Crocs, Inc. is a well-established and globally recognized brand in the footwear industry, offering a unique work environment that combines creativity, innovation, and a strong focus on comfort and style.
📊 Role Analysis
Career Level: This role is at the mid-level management stage, offering opportunities for growth and development within the brand marketing department and the broader organization.
Reporting Structure: The Brand Marketing Manager reports directly to the Senior Brand Marketing Manager HEYDUDE International and collaborates with various internal teams and external agencies.
Work Arrangement: This is an on-site position based in Hoofddorp, Noord-Holland, Netherlands. The role may require occasional flexibility to accommodate project deadlines or international team meetings.
Growth Opportunities:
- Progression to a senior or leadership role within the brand marketing department
- Expansion into other areas of marketing, such as digital marketing or public relations
- Opportunities to work on international projects and gain global experience
ASSUMPTION: This role offers a unique opportunity to grow professionally while contributing to the global impact of the HEYDUDE brand and working with a diverse and passionate audience.
🌍 Location & Work Environment
Office Type: The office in Hoofddorp, Noord-Holland, Netherlands, is a modern and collaborative workspace that fosters creativity and innovation.
Office Location(s): 13601 Via Varra, Broomfield, CO 80020, US; Planeetbaan 4, Hoofddorp, 2132 HZ, NL; 11 North Buona Vista Drive, The Metropolis Tower 2, #04-07, Singapore, 138589, SG; Zhangbei Road, Ailian Zhangbei Industrial, Longgang District, Guangdong, Shenzhen 518172, CN; 10391 Dog Leg Rd, Vandalia, Ohio 45377, US; Shannonweg 68, Gemeente Rotterdam, South Holland 3197, NL; 100 Lowder Brook Dr, Westwood, Massachusetts 02090, US; 11515 N Donald Lee Adams Way, Overton, Nevada 89040, US
Geographic Context:
- The Netherlands is a multicultural country with a strong focus on work-life balance and employee well-being.
- Hoofddorp is a suburban town located near Amsterdam, offering a mix of urban and rural living with easy access to nature and cultural attractions.
- The office is conveniently located near public transportation, making it easily accessible from nearby cities and towns.
Work Schedule: Full-time position with standard office hours, Monday to Friday, 9:00 AM to 5:00 PM. Occasional flexibility may be required to accommodate project deadlines or international team meetings.
ASSUMPTION: The work environment at Crocs, Inc. is dynamic, international, and collaborative, offering a unique opportunity to grow professionally while working with a diverse and passionate audience.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview with the HR department
- In-depth interview with the hiring manager and/or team members
- Final interview with the senior leadership team
Key Assessment Areas:
- Strategic thinking and brand marketing expertise
- Digital marketing and social media management skills
- Project management and organizational skills
- Communication and collaboration skills
- Adaptability and problem-solving abilities
Application Tips:
- Tailor your resume and cover letter to highlight your relevant brand marketing experience and skills
- Prepare examples of successful brand marketing campaigns you've led or contributed to
- Research the HEYDUDE brand and Crocs, Inc. to demonstrate your enthusiasm and understanding of the company and its products
- Prepare thoughtful questions to ask during the interview, focusing on the role's responsibilities, the team's dynamics, and the company's culture
ATS Keywords: Brand Marketing, Digital Marketing, Public Relations, Influencer Marketing, Social Media Management, Project Management, Strategic Thinking, Consumer Behavior Analysis, Market Segmentation, International Experience, Fashion/Footwear Industry
ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their brand marketing expertise, digital marketing skills, and strategic thinking throughout the interview process.
🛠️ Tools & Technologies
- Social media management platforms (e.g., Hootsuite, Sprout Social)
- Digital marketing analytics tools (e.g., Google Analytics, Facebook Insights)
- Project management software (e.g., Asana, Trello)
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Workspace (Gmail, Google Drive, Google Docs)
ASSUMPTION: Familiarity with industry-standard tools and technologies is essential for success in this role, as they enable effective project management, communication, and data analysis.
👔 Cultural Fit Considerations
Company Values:
- Comfort: Crocs, Inc. prioritizes comfort in its products and work environment
- Innovation: The company encourages creativity and continuous improvement
- Inclusion: Crocs, Inc. fosters an inclusive work environment that celebrates diversity, equity, and belonging
- Sustainability: The company is committed to making a positive impact through socially conscious business practices
Work Style:
- Collaborative: Crocs, Inc. encourages teamwork and cross-functional collaboration
- Dynamic: The work environment is fast-paced and ever-changing, requiring adaptability and flexibility
- Creative: The company values innovative thinking and encourages employees to bring their unique perspectives to the table
Self-Assessment Questions:
- Do you thrive in a dynamic and international work environment?
- Are you comfortable working with diverse teams and managing multiple projects simultaneously?
- Do you have a strong understanding of consumer behavior and market segmentation strategies?
ASSUMPTION: Candidates who align with Crocs, Inc.'s values and work style are more likely to succeed in this role and contribute to the company's continued growth and success.
⚠️ Potential Challenges
- Managing multiple complex projects and deadlines simultaneously
- Navigating international markets and cultural differences
- Adapting to changing trends, consumer behaviors, and industry dynamics
- Balancing the needs of various stakeholders, including internal teams, external agencies, and international partners
ASSUMPTION: This role presents unique challenges that require strong project management, communication, and adaptability skills to succeed in the dynamic and international brand marketing landscape.
📈 Similar Roles Comparison
- Brand Marketing Manager (Fashion/Footwear Industry) vs. Brand Marketing Manager (Other Industries): This role requires a strong understanding of the fashion and footwear industry, as well as consumer behavior specific to this sector.
- Brand Marketing Manager (International) vs. Brand Marketing Manager (Domestic): This role involves working with international markets and partners, requiring strong cultural awareness and adaptability skills.
- Brand Marketing Manager (Mid-sized Company) vs. Brand Marketing Manager (Enterprise/Small Company): This role offers opportunities for professional growth and collaboration within a mid-sized company, providing a unique balance between structure and flexibility.
ASSUMPTION: This role offers a unique blend of responsibilities, requiring a well-rounded marketing professional with experience in brand marketing, digital marketing, and project management.
📝 Sample Projects
- Developing and executing a regional brand marketing strategy for the UK market, including digital marketing campaigns, influencer partnerships, and PR initiatives
- Managing the organic social media presence for the HEYDUDE brand on Meta, including content calendars and engagement strategies
- Collaborating with the creative team to develop and launch a global brand campaign, including advertising, social media, and influencer marketing components
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and collaborative nature of the Brand Marketing Manager role at Crocs, Inc.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics for this role?
- How does the company support the professional growth and development of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the company foster a culture of innovation and creativity within its brand marketing department?
- What are the most challenging aspects of working with international markets and partners in this role?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and provides valuable insights into the company's culture and work environment.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant brand marketing experience and skills
- Prepare examples of successful brand marketing campaigns you've led or contributed to
- Research the HEYDUDE brand and Crocs, Inc. to demonstrate your enthusiasm and understanding of the company and its products
- Prepare thoughtful questions to ask during the interview, focusing on the role's responsibilities, the team's dynamics, and the company's culture
- Follow up with the hiring manager or HR department within one week of your interview to express your appreciation and reiterate your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
