🔹 Job Title: Brand Marketing Manager - Canada
🔹 Company: Little Caesars Pizza
🔹 Location: Little Caesars-Canada
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-15
🔹 Experience Level: 5-10 years
🔹 Remote Status: Home-office based with travel requirements
Key aspects of this role include:
ASSUMPTION: This role requires a high level of strategic thinking, leadership, and analytical skills to succeed in a fast-paced, dynamic environment. The ideal candidate will have experience in QSR, franchising, or a related field, with a strong understanding of store operations, customer service, and internal departmental processes.
✅ Execute the national marketing calendar, including all creative, development, media planning, cross functional collaboration, and communication, including post analysis.
✅ Develops product creative briefs for creative agency/internal creative rooted in consumer insights and business need/sales drivers.
✅ Manages cross functional process to ensure flawless go to market execution, including working with finance, operations, supply chain, IT, R&D and internal stakeholders and leadership.
✅ Develop strategies and tactics appropriate to the respective country and global brand positioning to ensure local relevance of the brand and ensures franchisee compliance to brand standards.
✅ Recommends strategic direction of product related occasions and test opportunities to Marketing leadership.
✅ Monitors sales to diagnose trends or further understand where fortification can be added to business occasions and proactively provide recommendations.
✅ Conduct analysis including survey of competitor’s pricing/products and market demographics. Provide recommendations on future activities based on analytics and experience.
✅ Provide support in effective communication of marketing strategies through written communication, franchisee and regional meetings and regular follow-up.
✅ Actively seek opportunities for synergies among assigned country and other international markets.
✅ Lead partnership relations for business and sales driving opportunities. (i.e. beverage partner)
✅ Manage and provide input and recommendations for annual National Advertising Fund/Budget.
✅ Able to think strategically and broadly about the overall business to proactively identify issues and opportunities for the brand.
ASSUMPTION: This role requires a high level of strategic thinking, leadership, and analytical skills to succeed in a fast-paced, dynamic environment. The ideal candidate will have experience in QSR, franchising, or a related field, with a strong understanding of store operations, customer service, and internal departmental processes.
Education: Bachelor's degree in Marketing, Business Administration, or a related field
Experience: 4-6 years of proven experience developing and executing marketing plans in Canada and throughout the region
Required Skills:
Preferred Skills:
ASSUMPTION: While not explicitly stated, experience in the QSR industry or franchising would be highly beneficial for this role. Additionally, strong analytical skills and the ability to work effectively with cross-functional teams are crucial for success.
Salary Range: $80,000 - $120,000 per year (Based on industry standards for a Marketing Manager role with 4-6 years of experience in Canada)
Benefits:
Working Hours: Full-time, with non-traditional hours (weekends, evenings) as needed. Travel through the United States, assigned markets, and other countries 15-25% of the time as necessary.
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Manager role with 4-6 years of experience in Canada. The actual salary may vary depending on factors such as the candidate's specific experience and the company's internal compensation structure.
Industry: Little Caesars is a privately-held company in the Food and Beverage Services industry, specializing in pizza. They are the third-largest pizza chain in the world, with restaurants in each of the 50 U.S. states and 29 countries and territories.
Company Size: Little Caesars has 10,001+ employees globally, making it a large enterprise with a significant presence in the market.
Founded: Little Caesars was founded in 1959 by Mike and Marian Ilitch as a single, family-owned restaurant in Detroit, Michigan.
Company Description:
Company Specialties:
Company Website: littlecaesars.com
ASSUMPTION: Little Caesars is a well-established company with a strong brand presence in the pizza industry. Their focus on quality ingredients and innovative solutions sets them apart from competitors.
Career Level: This role is a mid-level management position, reporting directly to the Director of Marketing for Canada and VP, International Marketing.
Reporting Structure: The Brand Marketing Manager will work closely with cross-functional teams, franchisees, and internal stakeholders to ensure effective implementation of marketing plans.
Work Arrangement: This role is home-office based, with office time and in-person meetings scheduled as needed. Travel through the United States, assigned markets, and other countries is required 15-25% of the time.
Growth Opportunities:
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand their responsibilities and make a meaningful impact on the company's marketing efforts.
Office Type: Home-office based, with office time and in-person meetings scheduled as needed
Office Location(s): Little Caesars-Canada
Geographic Context:
Work Schedule: Full-time, with non-traditional hours (weekends, evenings) as needed
ASSUMPTION: The remote work arrangement for this role may require a reliable internet connection and a suitable home office setup. Travel requirements may necessitate flexibility and adaptability to different work environments.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Marketing Manager, Brand Marketing, Marketing Strategy, Marketing Planning, Cross-Functional Teams, Franchisee Management, Sales Analysis, Competitor Analysis, Strategic Recommendations, Project Management, Leadership, Influencing Skills, Analytical Skills, Communication Skills
ASSUMPTION: The application process for this role may involve multiple interviews and assessments to evaluate the candidate's fit for the position. Preparation and research on Little Caesars and the QSR industry will be crucial for success.
ASSUMPTION: Proficiency in Microsoft Office Suite and relevant marketing, project management, and presentation software is essential for success in this role. Familiarity with industry-specific tools and platforms may also be beneficial.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Little Caesars values a family-oriented, fun, and engaging work environment, with a focus on quality and innovation. Candidates who are adaptable, collaborative, and results-driven will likely find success in this role.
ASSUMPTION: This role presents unique challenges related to franchisee management, strategic planning, market adaptability, and cross-functional collaboration. Strong leadership, communication, and project management skills will be essential for overcoming these challenges.
ASSUMPTION: This role is similar to other marketing management positions but requires a unique focus on franchisee management and cross-functional collaboration. Career progression in this role may offer opportunities to expand responsibilities and work on international marketing initiatives.
ASSUMPTION: These sample projects illustrate the strategic, analytical, and collaborative aspects of the Brand Marketing Manager role. Successful completion of these projects requires strong leadership, project management, and communication skills.
ASSUMPTION: These interview questions are designed to provide insight into the company's franchisee management strategy, team growth and development opportunities, role priorities, performance metrics, and departmental challenges. The answers to these questions will help candidates better understand the role and the company's marketing efforts.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.