ASSUMPTION:
This role requires a strategic thinker with a strong business acumen and analytical skills to succeed. The ideal candidate will have a proven track record in CPG brand marketing and experience leading cross-functional teams.ASSUMPTION:
This role requires a high level of strategic thinking, project management, and communication skills. The ideal candidate will be able to lead cross-functional teams and influence at all levels.Education:
- Bachelor’s degree in Marketing, Business, or a related field (MBA preferred but not required)Experience:
- Minimum of 5 years of progressive CPG brand marketing experience, with proven success leading initiatives across multiple retail channelsRequired Skills:
- Strategic mindset with strong business acumen and analytical skills - Exceptional project management and communication skills - Demonstrated ability to lead cross-functional teams and influence at all levels - Entrepreneurial spirit with a bias toward action and continuous improvement - Highly proficient in Microsoft Excel and PowerPoint; familiarity with syndicated data tools (IRI/Nielsen/Circana) is a plusPreferred Skills:
- Experience with Direct Store Delivery (DSD) distribution - Familiarity with the coffee and tea industryASSUMPTION:
Candidates with experience in the CPG industry and a strong understanding of retail channels will be well-suited for this role.Salary Range:
- Target annual base salary range: $115,000 - $140,000 USD - The actual base salary offered depends on various factors, including the applicant’s qualifications, experience, and the geographic location.Benefits:
- Comprehensive health, dental, and vision plans - Superior 401(k) plan - Various paid time off programs - Employee discounts/perks - Life insurance - Disability insurance - Flexible spending accounts - Employee referral bonus programWorking Hours:
- This is a full-time, hybrid role requiring in-office attendance Tuesday through Thursday.ASSUMPTION:
The salary range provided is an estimate based on industry standards for a Brand Marketing Manager role with 5-10 years of experience in the CPG industry.Industry:
Peet's Coffee is a leading specialty coffee and tea company in the United States, operating in the competitive retail and CPG industries.Company Size:
Peet's Coffee has 5,001-10,000 employees, providing a mid-sized company environment with ample opportunities for collaboration and growth.Founded:
Peet's Coffee was founded in 1966 in Berkeley, CA, by Alfred Peet, who is widely recognized as the grandfather of specialty coffee in the U.S.Company Description:
- Peet's buys the highest quality beans in the world and artisan roasts them by hand to order for superior freshness. - The company has a rapidly growing, passionate customer following that seeks out Peet's coffees wherever they go. - Peet's is committed to strategically growing its business through multiple channels: retail store locations, national home delivery, office coffee and food service programs, and a rapidly expanding CPG business.Company Specialties:
- Specialty coffee and tea - Retail and CPG - Social responsibilityCompany Website:
www.peets.comASSUMPTION:
Peet's Coffee is a well-established company with a strong brand presence in the specialty coffee and tea market. The company's commitment to quality and freshness sets it apart from competitors.Career Level:
This role is a mid-level management position, reporting directly to the Sr. Director of Marketing.Reporting Structure:
The Brand Marketing Manager will oversee direct reports and collaborate with various teams, including sales, insights, creative, digital, and finance.Work Arrangement:
This is a hybrid role, requiring in-office attendance Tuesday through Thursday, with the remaining days worked remotely.Growth Opportunities:
- Opportunities to lead strategic initiatives and drive business growth - Potential to manage and develop direct reports - Exposure to various aspects of the CPG business, including retail, e-commerce, and product developmentASSUMPTION:
This role offers significant growth opportunities for the right candidate, with the potential to make a significant impact on the company's CPG business.Office Type:
Peet's Home Office is a hybrid worksite, requiring employees to work on-site a minimum of 3 days per week.Office Location(s):
1400 Park Avenue, Emeryville, CA 94608-3520, USGeographic Context:
Emeryville is a city in California, located in the San Francisco Bay Area. It offers a mix of urban and suburban living, with easy access to nearby cities and attractions.Work Schedule:
This is a full-time role with standard business hours, Monday through Friday, with the flexibility to work remotely two days per week.ASSUMPTION:
The hybrid work arrangement provides a good balance between in-office collaboration and remote work flexibility.Typical Process:
1. Online application submission 2. Phone or video screen with the hiring manager 3. In-person or virtual interview with the cross-functional team 4. Final interview with the Sr. Director of MarketingKey Assessment Areas:
- Strategic thinking and business acumen - Analytical skills and data-driven decision-making - Project management and communication skills - Leadership and team management abilities - Cultural fit and alignment with Peet's valuesApplication Tips:
- Tailor your resume and cover letter to highlight your relevant CPG brand marketing experience and skills - Be prepared to discuss your experience with retail channels, marketing program development, and product launches - Familiarize yourself with Peet's Coffee, its mission, and values to demonstrate your enthusiasm for the role and companyATS Keywords:
- Brand Marketing - CPG - Retail Channels - Marketing Program Development - Product Launches - Strategic Leadership - Cross-Functional Teams - Analytics - OptimizationASSUMPTION:
The interview process will focus on assessing the candidate's strategic thinking, leadership skills, and cultural fit with Peet's Coffee.ASSUMPTION:
The ideal candidate will be proficient in Microsoft Office Suite and familiar with marketing automation and analytics tools.Company Values:
- Quality: We never compromise on quality, from the beans we source to the cups we serve. - Passion: We are passionate about coffee and tea, and we love sharing our passion with our customers. - Integrity: We do the right thing, always. - Community: We foster a sense of community among our employees and with our customers. - Innovation: We continuously seek new ways to improve and grow our business.Work Style:
- Collaborative and cross-functional - Data-driven and results-oriented - Entrepreneurial and action-oriented - Customer-focused and passionate about coffee and teaSelf-Assessment Questions:
1. How do you embody Peet's Coffee values in your daily work? 2. Describe a time when you had to lead a cross-functional team to achieve a common goal. What was the outcome? 3. How do you stay up-to-date with industry trends and consumer behavior in the CPG space?ASSUMPTION:
Candidates who align with Peet's Coffee values and possess a collaborative, data-driven, and customer-focused work style will be well-suited for this role.ASSUMPTION:
The ideal candidate will be able to thrive in a fast-paced, dynamic environment and effectively manage multiple priorities and stakeholders.ASSUMPTION:
Candidates with experience in similar roles within the CPG industry will find this position to be a good fit, with the added benefit of working for a well-respected company in the specialty coffee and tea market.ASSUMPTION:
These sample projects illustrate the strategic, cross-functional, and data-driven nature of the Brand Marketing Manager role at Peet's Coffee.ASSUMPTION:
Asking these questions will help candidates better understand the role, the company, and the opportunities for professional growth and development.⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.