Brand Marketing Manager

📌 Core Information 🔹 Job Title: Brand Marketing Manager 🔹 Company: aCommerce 🔹 Location: Bangkok, Thailand 🔹 Job Type: On-site, Full-time 🔹 Category: Brand Marketing, E-commerce 🔹 Date Posted: May 9, 2025 🔹 Experience Level: Mid-level (3-5 years) 🚀 Job Overview Key aspects of this role include: - Developing and executing brand strategies for in-house skincare brands - Leading end-to-end brand management and integrated marketing plans - Collaborating cross-functionally to drive brand consistency and commercial success - Optimizing marketing budgets and performance metrics for maximum ROI ASSUMPTION: This role requires a strategic and hands-on marketing professional with a strong sense of ownership and a proven track record in brand management and digital marketing. 📋 Key Responsibilities ✅ Brand Strategy & Marketing Planning - Develop and execute brand strategies to position skincare products effectively in a competitive digital landscape - Set brand direction and craft messaging frameworks that reflect a strong, consumer-centric point of view - Lead the planning and monitoring of full-funnel marketing initiatives, from awareness to conversion, across digital platforms - Ensure consistency in brand voice, visual identity, and storytelling across all touchpoints and campaigns - Partner with creative and content teams to deliver cohesive and impactful brand communications that resonate with target audiences - Align all marketing plans with overall business objectives and campaign priorities ✅ Performance Marketing & Budget Optimization - Own the marketing P&L with a focus on cost efficiency and maximizing return on ad spend - Plan and manage brand marketing budgets, ensuring effective allocation across media channels for the highest impact - Analyze performance metrics such as ROAS, CAC, and campaign ROI to guide media optimization and strategic decision-making - Collaborate with media, performance, and e-commerce teams to drive profitable growth across digital platforms - Use data insights to continuously refine investment strategies and improve marketing profitability ✅ Cross-Functional Collaboration & Influence - Collaborate closely with internal teams to ensure seamless execution of brand initiatives and alignment on goals - Lead brand performance reviews and strategic planning sessions to monitor progress, align on KPIs, and drive continuous improvement - Influence cross-functional teams to prioritize and execute brand plans effectively, ensuring all stakeholders are aligned and motivated to meet objectives - Proactively identify challenges and swiftly resolve issues, adapting strategies and plans in real-time to maintain momentum and achieve desired outcomes - Foster a collaborative and results-driven environment, encouraging ownership, creativity, and accountability across teams ASSUMPTION: This role requires strong leadership, communication, and problem-solving skills to effectively collaborate with and influence cross-functional teams. 🎯 Required Qualifications Education: - Bachelor’s or Master’s degree in Marketing, Business Administration, or a related field Experience: - Minimum 3-5 years of experience in brand marketing, brand management, or e-commerce Required Skills: - Data-driven with strong analytical skills and experience managing marketing budgets and ROAS optimization - Proven ability to collaborate cross-functionally and lead teams in a fast-paced, results-oriented environment - Excellent communication, leadership, and problem-solving skills - Proven track record in developing new brands from concept to execution, with strong creative acumen and a consumer-first mindset in storytelling and marketing strategies (a strong plus) - Experience in FMCG, skincare, or consumer lifestyle brands (a plus) Preferred Skills: - Experience in performance marketing and digital advertising - Familiarity with e-commerce platforms and marketing tools - Proficiency in data analysis and visualization tools (e.g., Google Analytics, Tableau) ASSUMPTION: Candidates with experience in the FMCG or skincare industry may have a competitive advantage in this role. 💰 Compensation & Benefits Salary Range: THB 800,000 - 1,200,000 per year (based on experience level and industry standards for brand marketing managers in Bangkok) Benefits: - Competitive health, dental, and vision insurance - Retirement plan with company matching - Generous vacation and sick leave policies - Employee discounts on aCommerce products and services - Opportunities for professional development and career growth Working Hours: Full-time, Monday-Friday, 9:00 AM - 6:00 PM (with flexibility for remote work as needed) ASSUMPTION: The salary range provided is an estimate based on industry standards for brand marketing managers in Bangkok. Actual compensation may vary depending on the candidate's experience and qualifications. 📌 Applicant Insights 🔍 Company Context Industry: aCommerce is a leading end-to-end e-commerce enabler and software provider in Southeast Asia, focusing on technology, information, and internet services. They specialize in e-commerce, brand commerce, and omnichannel retail solutions. Company Size: aCommerce has 501-1,000 employees, providing a mid-sized company environment with ample opportunities for growth and collaboration. Founded: aCommerce was founded in 2013 and has since grown to become the largest end-to-end omnichannel enabler and software provider in Southeast Asia. Company Description: - aCommerce revolutionized the e-commerce enablement industry by introducing their cutting-edge platform and technology stack, EcommerceIQ - They offer innovative omnichannel management software, high-performance digital marketing, online store development and management, data and analytics, customer care, fulfillment, and delivery services - aCommerce drives global leading clients to e-commerce success by providing seamless integration between offline and online channels Company Specialties: - E-commerce - Brand Commerce - Shop-in-Shop E-Marketplace - E-Store Development - Logistics & Order Fulfillment - Customer Support Call Center - Performance Marketing Company Website: www.acommerce.asia ASSUMPTION: aCommerce's focus on technology and innovation makes it an attractive employer for candidates interested in staying at the forefront of e-commerce trends. 📊 Role Analysis Career Level: This role is a mid-level position, ideal for experienced brand marketing professionals looking to grow their careers in the e-commerce industry. Reporting Structure: The Brand Marketing Manager will report directly to the Head of Marketing and collaborate closely with cross-functional teams, including Finance, Inventory, Digital Media, and Creative & Content. Work Arrangement: This role is primarily on-site, with some flexibility for remote work as needed. The work arrangement is full-time, with standard business hours from Monday to Friday. Growth Opportunities: - Opportunities to lead and mentor junior team members - Potential to expand brand portfolio and take on additional responsibilities as the company grows - Access to professional development resources and training programs ASSUMPTION: aCommerce's rapid growth and expansion present numerous opportunities for career advancement and professional development. 🌍 Location & Work Environment Office Type: aCommerce's headquarters is located in a modern, high-rise office building in the heart of Bangkok, offering a professional and collaborative work environment. Office Location(s): - 33rd Floor, 689 Bhiraj Tower, EmQuartier, Sukhumvit Road, Bangkok, Bangkok 10110, TH - Additional offices in Singapore, Indonesia, and the Philippines Geographic Context: - Bangkok is a bustling metropolis with a vibrant culture, rich history, and diverse culinary scene - The city offers numerous opportunities for shopping, dining, and entertainment, with easy access to public transportation and international airports - Bangkok's tropical climate features three distinct seasons: hot, wet, and cool Work Schedule: Standard business hours from Monday to Friday, with some flexibility for remote work as needed ASSUMPTION: aCommerce's central location in Bangkok provides easy access to the city's amenities and attractions, making it an ideal place to live and work. 💼 Interview & Application Insights Typical Process: 1. Online application review and resume screening 2. Phone or video screening with the HR team 3. In-depth interviews with the hiring manager and cross-functional team members 4. Final interview with the Head of Marketing or another senior leader Key Assessment Areas: - Strategic thinking and brand management skills - Data-driven decision-making and analytical abilities - Cross-functional collaboration and leadership skills - Cultural fit and alignment with aCommerce's values Application Tips: - Tailor your resume and cover letter to highlight your brand management experience and relevant skills - Showcase your understanding of the skincare industry and aCommerce's business model - Prepare examples of your past brand management successes and challenges overcome - Research aCommerce's company culture and be prepared to discuss how your values align with theirs ATS Keywords: Brand strategy, marketing planning, performance marketing, budget optimization, cross-functional collaboration, data-driven, brand management, e-commerce, FMCG, consumer lifestyle brands, digital marketing, campaign management, data insights, brand storytelling ASSUMPTION: aCommerce's hiring process is designed to assess candidates' strategic thinking, leadership, and cultural fit, with a focus on finding the best match for their team and company culture. 🛠️ Tools & Technologies - Google Analytics - Tableau - Adobe Creative Suite (Photoshop, Illustrator) - Microsoft Office Suite (Word, Excel, PowerPoint) - Project management tools (e.g., Asana, Trello) - E-commerce platforms (e.g., Shopify, Magento, WooCommerce) ASSUMPTION: Familiarity with industry-standard marketing tools and e-commerce platforms will be beneficial for success in this role. 👔 Cultural Fit Considerations Company Values: - Customer-centric - Innovative - Collaborative - Data-driven - Accountable Work Style: - Fast-paced and dynamic - Results-oriented and performance-driven - Collaborative and team-focused - Data-informed and analytical - Adaptable and open to change Self-Assessment Questions: 1. How do you stay up-to-date with industry trends and consumer behaviors in the skincare market? 2. Describe a time when you had to adapt your brand strategy in response to changing market conditions or consumer preferences. 3. How do you approach cross-functional collaboration and influencing stakeholders to achieve shared goals? ASSUMPTION: aCommerce values candidates who are passionate about their work, committed to continuous learning, and eager to contribute to the company's growth and success. ⚠️ Potential Challenges 1. Competitive market: The skincare market is highly competitive, with numerous established and emerging brands vying for consumer attention. 2. Rapidly evolving industry: The e-commerce landscape is constantly changing, requiring brands to adapt their strategies and tactics to stay relevant and successful. 3. Cross-functional collaboration: Balancing the needs and priorities of multiple internal teams may present challenges in terms of communication, alignment, and decision-making. 4. Data overload: With access to vast amounts of data, it can be challenging to identify and focus on the most relevant insights and metrics for informed decision-making. ASSUMPTION: Candidates should be prepared to navigate these challenges and demonstrate their ability to thrive in a dynamic, fast-paced environment. 📈 Similar Roles Comparison 1. Brand Manager (FMCG company): This role may have more focus on traditional marketing channels and less emphasis on digital and e-commerce strategies. 2. Brand Marketing Manager (Consumer goods company): This role might involve a broader product portfolio and require more experience in product development and launch strategies. 3. Senior Brand Manager (Retail/e-commerce company): This role could have more responsibility for driving sales and revenue growth through marketing efforts, with less focus on brand strategy and development. ASSUMPTION: Candidates should consider how their experience and skills align with the specific requirements and focus areas of this role at aCommerce. 📝 Sample Projects 1. Brand repositioning: Develop and execute a brand repositioning strategy to better resonate with target audiences and drive market share growth. 2. Product launch campaign: Plan and execute a comprehensive marketing campaign to launch a new skincare product, including market research, messaging development, and cross-channel promotion. 3. Performance marketing optimization: Analyze and optimize marketing spend across digital channels to maximize ROI and improve overall campaign performance. ASSUMPTION: These sample projects illustrate the types of initiatives and challenges a Brand Marketing Manager might face in this role at aCommerce. ❓ Key Questions to Ask During Interview 1. How does aCommerce approach brand storytelling and differentiation in the competitive skincare market? 2. Can you describe the team structure and dynamics within the marketing department, and how this role fits into the broader organization? 3. What are the most significant challenges facing the brand marketing team in the coming year, and how can this role contribute to addressing them? 4. How does aCommerce support the professional development and growth of its employees, particularly in the marketing department? 5. What are the key performance indicators (KPIs) used to measure the success of brand marketing efforts at aCommerce, and how are they tracked and reported? ASSUMPTION: These interview questions are designed to provide insight into the company's brand strategy, team dynamics, and commitment to employee growth and development. 📌 Next Steps for Applicants To apply for this position: 1. Submit your application through this link: https://job-boards.greenhouse.io/acommerce/jobs/6873277 2. Tailor your resume and cover letter to highlight your brand management experience and relevant skills 3. Prepare examples of your past brand management successes and challenges overcome 4. Research aCommerce's company culture and be prepared to discuss how your values align with theirs 5. Follow up with the HR team one week after submission to confirm receipt of your application and inquire about next steps in the hiring process ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.