Brand Marketing Manager

📌 Core Information

🔹 Job Title: Brand Marketing Manager

🔹 Company: rhode skin

🔹 Location: Los Angeles, California, United States

🔹 Job Type: Full-time, Hybrid (3 days on-site)

🔹 Category: Marketing

🔹 Date Posted: May 13, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site (3 days per week)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing strategic brand marketing plans
• Leading campaign development from conceptualization to execution
• Collaborating cross-functionally with various teams to create integrated 360 campaigns
• Building go-to-market briefs, messaging frameworks, and communications plans
• Guiding lifestyle marketing content development and supporting in-person events

ASSUMPTION: This role requires a high level of creativity, organization, and cross-functional collaboration. The ideal candidate will be comfortable working in a fast-paced, high-growth environment and have experience in brand marketing, preferably in beauty or consumer goods.

📋 Key Responsibilities

✅ Own and execute strategic brand marketing plans that drive awareness, equity, and long-term brand love

✅ Lead campaign development end-to-end, from conceptualization and timeline creation to execution, performance tracking, and reporting

✅ Partner cross-functionally with teams across eCommerce, Acquisition, CRM, PR, Influencer, and Social to develop integrated 360 campaigns and calendars

✅ Build go-to-market briefs, messaging frameworks, communications plans, and campaign calendars to support launches and key brand moments

✅ Guide development of lifestyle marketing content, including email and SMS, in partnership with internal and external creative teams

✅ Support and attend in-person events, activations, and IRL moments to ensure flawless brand execution

✅ Build relationships with key partners and agencies to create best-in-class, breakthrough creative and experiences

✅ Lead reporting and analysis on always-on brand marketing and major campaigns to inform future strategy and optimizations

ASSUMPTION: This role requires strong project management, communication, and cross-functional collaboration skills. The ideal candidate will be comfortable working with multiple teams and managing multiple priorities.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Communications, or a related field

Experience: 5+ years of brand marketing experience, ideally in beauty, lifestyle, or consumer goods

Required Skills:

• Proven experience developing and executing brand campaigns from strategy through launch
• Exceptional communication, project management, and cross-functional collaboration skills
• Sharp creative eye and deep understanding of brand storytelling across platforms

Preferred Skills:

• Startup or high-growth brand experience

ASSUMPTION: Given the fast-paced, high-growth nature of the company, candidates with experience in startups or high-growth brands may find this role particularly appealing and well-suited to their skillset.

💰 Compensation & Benefits

Salary Range: $105,000 - $150,000 per year (based on experience level)

Benefits:

• Competitive salary and benefits package
• Opportunity to work for a fast-growing, innovative beauty brand
• Collaborative and supportive work environment

Working Hours: Full-time (40 hours per week) with a hybrid work arrangement (3 days on-site)

ASSUMPTION: The salary range provided is based on the company's budget for the position and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Retail (Beauty)

Company Size: Small (11-50 employees) - Offers a close-knit, collaborative work environment with ample opportunities for growth and impact

Founded: 2022 - rhode skin is a relatively new brand with significant growth potential

Company Description:

• Curated skincare essentials formulated for various skin types and needs
• Focus on simplicity, affordability, authenticity, quality, and transparency
• Founded by Hailey Rhode Bieber

Company Specialties:

• Skincare
• Beauty
• Retail

Company Website: http://www.rhodeskin.com

ASSUMPTION: As a relatively new brand, rhode skin offers an exciting opportunity for candidates to join a growing team and make a significant impact on the brand's success.

📊 Role Analysis

Career Level: Mid-level (Manager or Senior Manager)

Reporting Structure: Reports directly to the Senior Director, Global Marketing

Work Arrangement: Hybrid (3 days on-site per week) - Offers flexibility for candidates who prefer a mix of remote and on-site work

Growth Opportunities:

• Potential for career advancement as the brand continues to grow
• Chance to work on a wide range of brand marketing initiatives and campaigns
• Opportunity to learn and develop skills in a fast-paced, high-growth environment

ASSUMPTION: Given the company's rapid growth, there will be ample opportunities for career advancement and professional development for the right candidate.

🌍 Location & Work Environment

Office Type: Hybrid (3 days on-site per week) - Offers a blend of remote and on-site work

Office Location(s): Los Angeles, California

Geographic Context:

• Los Angeles is a major hub for the beauty and entertainment industries
• Offers a diverse and vibrant cultural scene, with numerous events, attractions, and outdoor activities
• Known for its Mediterranean climate, with mild winters and warm summers

Work Schedule: Full-time (40 hours per week) with a hybrid work arrangement (3 days on-site)

ASSUMPTION: The hybrid work arrangement offers flexibility for candidates who prefer a mix of remote and on-site work, while still providing ample opportunities for in-person collaboration and team-building.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the hiring manager
• On-site or virtual interview with the hiring manager and other team members
• Final interview with the Senior Director, Global Marketing

Key Assessment Areas:

• Brand marketing experience and campaign development skills
• Cross-functional collaboration and communication skills
• Cultural fit and alignment with the company's values and mission
• Problem-solving skills and ability to work in a fast-paced environment

Application Tips:

• Tailor your resume and cover letter to highlight your brand marketing experience and relevant skills
• Prepare examples of brand campaigns you've developed and executed, including results and metrics
• Be ready to discuss your creative vision and how it aligns with the brand's aesthetic and values
• Research the company and its products to demonstrate your enthusiasm and understanding of the brand

ATS Keywords: Brand Marketing, Campaign Development, Cross-Functional Collaboration, Project Management, Creative Vision, Brand Storytelling, Communication Skills, Relationship Building, Problem Solving, Detail-Oriented, Strategic Thinking, Performance Tracking, Event Support, Content Development, Agility, Ownership

ASSUMPTION: As a marketing role, candidates should focus on demonstrating their brand marketing experience, campaign development skills, and strategic thinking in their application materials.

🛠️ Tools & Technologies

• Project management tools (e.g., Asana, Trello, Monday.com)
• Design and creative tools (e.g., Adobe Creative Suite, Sketch, Figma)
• Marketing automation and analytics tools (e.g., Google Analytics, HubSpot, Marketo)
• Social media management tools (e.g., Hootsuite, Sprout Social, Buffer)

ASSUMPTION: As a marketing role, candidates should be comfortable using a variety of project management, design, and marketing automation tools to streamline their workflow and optimize their campaigns.

👔 Cultural Fit Considerations

Company Values:

• Simplicity
• Affordability
• Authenticity
• Quality
• Transparency

Work Style:

• Collaborative and supportive
• Fast-paced and high-growth
• Focused on innovation and continuous improvement
• Data-driven and results-oriented

Self-Assessment Questions:

• Do you align with the company's values of simplicity, affordability, authenticity, quality, and transparency?
• Are you comfortable working in a fast-paced, high-growth environment with frequent pivots in direction?
• Do you thrive in a collaborative work environment and enjoy working with cross-functional teams?
• Are you proactive, detail-oriented, and able to juggle multiple priorities and deadlines?
• Do you have strong communication, relationship-building, and problem-solving skills?

ASSUMPTION: Candidates should assess their alignment with the company's values and work style to ensure a good cultural fit and long-term success in the role.

⚠️ Potential Challenges

• Working in a fast-paced, high-growth environment may require long hours and tight deadlines
• Collaborating with cross-functional teams may present communication and coordination challenges
• Managing multiple priorities and projects may require strong organizational skills and time management
• Working in the beauty industry may require flexibility and adaptability to changing trends and consumer preferences

ASSUMPTION: Candidates should be aware of the potential challenges and ensure they are comfortable and well-equipped to handle them in this role.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strong creative vision and ability to guide content development
• As a beauty and retail company, rhode skin places a strong emphasis on brand storytelling and aesthetic consistency
• This role offers significant growth opportunities as the brand continues to expand and gain market share

ASSUMPTION: Candidates should research similar roles in the beauty and retail industries to understand the unique aspects of this position and how it compares to other marketing opportunities.

📝 Sample Projects

• Developing a comprehensive brand marketing plan for a new product launch, including campaign briefs, messaging frameworks, and communications plans
• Collaborating with creative teams to develop lifestyle marketing content, including email and SMS campaigns, to support a seasonal promotion
• Guiding the brand's presence at a major industry event, including booth design, activations, and on-site staffing

ASSUMPTION: Candidates should prepare examples of their brand marketing experience and be ready to discuss their approach to similar projects in the interview.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing the brand in the next 12 months, and how can this role help address them?
• How does the brand plan to differentiate itself in the competitive beauty market, and what role will this position play in achieving that goal?
• What opportunities are there for growth and advancement within the marketing team, and how does the company support the professional development of its employees?
• How does the brand approach collaboration and communication with cross-functional teams, and what tools and processes are in place to facilitate that?
• What are the key performance indicators (KPIs) for this role, and how will success be measured and evaluated?

ASSUMPTION: Candidates should ask thoughtful, insightful questions to demonstrate their interest in the role and the company's long-term success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your brand marketing experience and relevant skills
• Prepare examples of your brand campaign experience and be ready to discuss your creative vision and approach
• Research the company and its products to demonstrate your enthusiasm and understanding of the brand
• Follow up with the hiring manager one week after your interview to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.