Brand Marketing Manager (Full Time, Remote)

📌 Core Information

🔹 Job Title: Brand Marketing Manager (Full Time, Remote)

🔹 Company: Hike

🔹 Location: Delhi, India

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 7, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote Solely

🚀 Job Overview

Key aspects of this role include:

• Defining and executing brand strategy for RGU
• Crafting compelling brand stories and campaigns
• Maximizing brand impact through ATL and BTL marketing
• Collaborating with internal teams for brand alignment
• Monitoring key metrics and driving market growth

ASSUMPTION: This role requires a strategic thinker with a strong background in consumer brand marketing, preferably in gaming or technology products.

📋 Key Responsibilities

✅ Develop and execute brand strategy for RGU, positioning it as the best and most trusted choice in the play and earn gaming space

✅ Create high-impact brand strategies and campaigns that deliver strong results while being resource-conscious

✅ Analyze market trends, consumer behaviors, and competitive landscapes to craft spot-on strategies for target audiences

✅ Establish strategic partnerships that amplify brand visibility and credibility

✅ Monitor key metrics and make data-driven decisions to fine-tune strategies and drive market growth

ASSUMPION: This role involves a mix of strategic planning, creative campaign development, and data-driven decision making.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 4+ years of full-stack brand marketing experience, especially with a strong consumer brand (gaming and/or technology products is a bonus)

Required Skills:

• Proven experience in crafting impactful brand campaigns and enhancing brand loyalty
• Expertise in ATL and BTL Marketing
• Ability to use market trends and consumer insights to craft compelling brand stories
• Data-driven decision making and performance metrics tracking
• Strong communication and collaboration skills

Preferred Skills:

• Experience in the gaming industry
• Fluency in local languages (Hindi, Tamil, etc.)

ASSUMPTION: Candidates with a strong background in consumer brand marketing and a passion for gaming are likely to succeed in this role.

💰 Compensation & Benefits

Salary Range: INR 15-20 LPA (Based on experience and industry standards for a mid-level marketing role in Delhi)

Benefits:

• Health insurance
• Retirement benefits
• Performance bonuses
• Flexible work hours

Working Hours: Full-time (40 hours/week) with flexible hours

ASSUMPTION: The salary range is estimated based on industry standards for a mid-level marketing role in Delhi, with consideration for the candidate's experience and the company's size.

📌 Applicant Insights

🔍 Company Context

Industry: Technology, Information, and Internet

Company Size: 51-200 employees (Mid-sized company, offering opportunities for growth and impact)

Founded: 2012 (13 years in operation, with a proven track record)

Company Description:

• Hike is building the Rush Gaming Universe, a new kind of game economy where players can play, earn, and grow
• The company aims to redefine gaming and create a brand that people love and trust
• Hike offers a remote-friendly work environment with a team spread across 30+ cities

Company Specialties:

• Gaming
• Brand Marketing
• Consumer Engagement
• Campaign Management

Company Website: work.hike.in

ASSUMPTION: Hike is a mid-sized, remote-friendly company with a strong focus on gaming and brand marketing.

📊 Role Analysis

Career Level: Mid-Senior level (Offering growth opportunities and the chance to make a significant impact)

Reporting Structure: Reports directly to the Head of Marketing

Work Arrangement: Remote solely (Offering flexibility and work-life balance)

Growth Opportunities:

• Potential to grow into a leadership role as the company expands
• Chance to shape the brand strategy and make a lasting impact on the company's success
• Opportunity to learn and grow in a fast-paced, innovative environment

ASSUMPTION: This role offers significant growth potential for the right candidate, with the opportunity to shape the brand strategy and make a lasting impact on the company's success.

🌍 Location & Work Environment

Office Type: Remote (No physical office, with a team spread across 30+ cities)

Office Location(s): Delhi, India

Geographic Context:

• Delhi is the capital of India and a major hub for technology and business
• The city offers a mix of traditional and modern culture, with a wide range of dining, entertainment, and recreational options
• Delhi has a humid subtropical climate, with hot summers and cool winters

Work Schedule: Full-time (40 hours/week) with flexible hours

ASSUMPTION: The remote work environment offers flexibility and work-life balance, with the opportunity to work from anywhere in India.

💼 Interview & Application Insights

Typical Process:

• Online application review
• Phone or video screen
• In-depth behavioral and skills-based interviews
• Final round with the hiring manager

Key Assessment Areas:

• Brand strategy and campaign development
• Data-driven decision making
• Communication and collaboration skills
• Cultural fit and alignment with company values

Application Tips:

• Highlight relevant brand marketing experience and achievements
• Demonstrate a strong understanding of the gaming industry and consumer behavior
• Showcase your ability to think strategically and creatively
• Tailor your resume and cover letter to emphasize your fit for the role and company

ATS Keywords: Brand Marketing, Consumer Engagement, Campaign Management, Market Analysis, Digital Marketing, ATL Marketing, BTL Marketing, Brand Strategy, Storytelling, Data-Driven Decision Making, Partnership Development, Creative Thinking, Customer Obsession, Team Collaboration, Risk Management, Performance Metrics

ASSUMPTION: The application process is likely to be competitive, with a focus on assessing the candidate's brand marketing skills, strategic thinking, and cultural fit.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., Marketo, HubSpot)
• Social media management tools (e.g., Hootsuite, Buffer)
• Data analysis tools (e.g., Google Analytics, Tableau)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The required tools and technologies may vary depending on the candidate's specific role and responsibilities.

👔 Cultural Fit Considerations

Company Values:

• Top Talent in Every Role
• Owner not a Renter
• Pro-Sports Team
• Customer Obsession
• Think Deeply & Exercise Good Judgement
• Build & Make Magic
• Be Insatiably Curious & Keep Improving
• Move Fast & Be Dynamic
• Dream Big, Be Bold & Think Long Term

Work Style:

• Proactive and radically responsible
• Results-driven with a team-first attitude
• Obsessed with delighting customers
• Clear-minded and data-informed
• Courageous and willing to walk into the unknown
• Curious and quick to acquire new perspectives
• Ruthlessly prioritizing and moving fast
• Dreaming big and thinking long-term

Self-Assessment Questions:

• Do I align with Hike's core values and work style?
• Am I comfortable working in a remote, dynamic environment?
• Do I have the strategic thinking and creative skills to succeed in this role?

ASSUMPTION: Hike values proactive, results-driven individuals who are comfortable working in a remote, dynamic environment and align with the company's core values.

⚠️ Potential Challenges

• Managing a remote team spread across multiple cities
• Balancing the need for strategic planning with the need for quick decision-making
• Adapting to a fast-paced, ever-changing work environment
• Developing and executing campaigns on a tight budget

ASSUMPTION: These challenges are common in a mid-sized, remote-friendly company focused on innovation and growth.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strong focus on gaming and play-to-earn mechanics
• Hike's remote-friendly work environment offers flexibility and work-life balance
• This role offers significant growth potential, with the opportunity to shape the brand strategy and make a lasting impact on the company's success

ASSUMPTION: This role is unique in its focus on gaming and play-to-earn mechanics, offering significant growth potential and a flexible work environment.

📝 Sample Projects

• Developing a brand strategy that positions RGU as the best and most trusted choice in the play and earn gaming space
• Creating a high-impact brand campaign that drives user acquisition and engagement
• Establishing strategic partnerships with influencers, industry leaders, and cultural icons to amplify brand visibility and credibility

ASSUMPTION: These sample projects are designed to showcase the candidate's ability to develop and execute brand strategies and campaigns that drive results.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall brand strategy for RGU?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Hike support the professional growth and development of its employees?
• What are the biggest challenges facing the brand marketing team, and how can this role help address them?
• How does Hike measure the success of its brand marketing efforts, and what key performance indicators (KPIs) are most important?

ASSUMPTION: These questions are designed to help the candidate understand the role's priorities, challenges, and metrics for success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant brand marketing experience and achievements
• Prepare for behavioral and skills-based interviews by reflecting on your past experiences and accomplishments
• Research Hike and the gaming industry to demonstrate your understanding and enthusiasm for the role
• Follow up with the hiring manager within a week of submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.