📌 Core Information
🔹 Job Title: Principal I, Brand Management (Fresh-Meat)
🔹 Company: Coupang
🔹 Location: Seoul, South Korea
🔹 Job Type: Full-time, On-site
🔹 Category: Brand Management, Retail
🔹 Date Posted: May 26, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Overseeing annual sales and profit targets for the fresh meat category
- Maintaining strategic partnerships with suppliers
- Utilizing various marketing strategies to promote product value
- Operating independently and driving results in a fast-paced environment
- Collaborating with cross-functional teams to achieve business objectives
ASSUMPTION: This role requires a high level of autonomy and strategic thinking, with a focus on driving results and maintaining strong supplier relationships.
📋 Key Responsibilities
✅ Overseeing annual sales and profit targets for the fresh meat category
✅ Maintaining strategic partnerships with suppliers
✅ Utilizing various marketing strategies to promote product value
✅ Operating independently and driving results in a fast-paced environment
✅ Collaborating with cross-functional teams to achieve business objectives
ASSUMPTION: The role involves a mix of strategic planning, operational execution, and stakeholder management, with a strong focus on driving sales and profit growth.
🎯 Required Qualifications
Education: 4-year degree or higher
Experience: 10+ years of experience in fresh food buying or e-commerce merchandising
Required Skills:
- Proven track record in brand management or a related field
- Strong analytical and strategic thinking skills
- Excellent communication and stakeholder management skills
- Fluency in Korean (required) and proficiency in English (preferred)
- Strong understanding of the e-commerce landscape and consumer behavior
Preferred Skills:
- Experience in the fresh meat or food industry
- Familiarity with Coupang's products and services
- Experience working in a fast-paced, dynamic environment
ASSUMPTION: Given the role's focus on the fresh meat category, candidates with relevant industry experience may have an advantage.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a principal-level brand management role in South Korea, the estimated salary range is ₩80,000,000 - ₩120,000,000 per year. This range may vary depending on the candidate's experience and qualifications.
Benefits:
- Competitive benefits package
- Opportunities for professional growth and development
- Dynamic and collaborative work environment
Working Hours: Full-time, Monday to Friday, with occasional weekend work as needed
ASSUMPTION: The salary range is an estimate based on market data and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: E-commerce, Retail
Company Size: 10,001+ employees (as of 2025)
Founded: 2010
Company Description:
- Coupang is a leading e-commerce platform in South Korea, offering a wide range of products and services, including Rocket WOW (fast delivery), Rocket Fresh (groceries), and Coupang Eats (food delivery)
- The company is known for its innovative approach to e-commerce, focusing on customer experience and convenience
- Coupang is a subsidiary of eBay Inc. and has a strong presence in the South Korean market
Company Specialties:
- E-commerce platform development and operation
- Logistics and delivery services
- Retail and grocery services
- Food delivery and catering
Company Website: Coupang Careers
ASSUMPTION: Coupang's large size and extensive product offerings provide ample opportunities for career growth and development.
📊 Role Analysis
Career Level: Principal level, with potential for growth into a director or vice president role
Reporting Structure: Reports directly to the Head of Brand Management or a similar role
Work Arrangement: On-site, with occasional remote work as needed
Growth Opportunities:
- Potential to lead a team or manage a larger portfolio of products
- Opportunities to work on cross-functional projects and gain exposure to different aspects of the business
- possibility to relocate to other regions as the company expands internationally
ASSUMPTION: Given Coupang's rapid growth and expansion, there are ample opportunities for career advancement and development.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space
Office Location(s): Seoul, South Korea
Geographic Context:
- Seoul is the capital and largest city of South Korea, with a population of over 10 million people
- The city is known for its vibrant culture, rich history, and modern infrastructure
- Seoul is a major hub for the technology and e-commerce industries in Asia
Work Schedule: Full-time, Monday to Friday, with occasional weekend work as needed
ASSUMPTION: The role is based in Seoul, South Korea, which is a major hub for the e-commerce industry and offers a dynamic and vibrant work environment.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-depth behavioral and technical interviews
- Final round with the hiring manager or a panel of interviewers
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Communication and stakeholder management skills
- Industry knowledge and e-commerce expertise
- Cultural fit and alignment with Coupang's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Demonstrate your understanding of Coupang's business and the fresh meat category
- Prepare examples of your past achievements and how they relate to the role's responsibilities
ATS Keywords: Brand Management, Fresh Meat, E-commerce, Retail, Strategic Planning, Supplier Relationships, Marketing, Sales, Profit Management
ASSUMPTION: The application process is designed to assess the candidate's strategic thinking, communication skills, and cultural fit, with a focus on the role's core responsibilities.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Workspace (Gmail, Google Drive, Google Docs)
- Project management tools (e.g., Asana, Trello, JIRA)
- Data analysis and visualization tools (e.g., Excel, Google Data Studio, Tableau)
ASSUMPTION: The role may require the use of various tools and technologies to support strategic planning, data analysis, and project management.
👔 Cultural Fit Considerations
Company Values:
- Customer Obsessed
- Bold and Ambitious
- One Team, One Family
- Inventive and Resourceful
- Relentless in Pursuit of Excellence
Work Style:
- Fast-paced and dynamic environment
- Collaborative and team-oriented culture
- Strong focus on results and performance
- Opportunities for professional growth and development
Self-Assessment Questions:
- How have you demonstrated your commitment to customer obsession in your previous roles?
- Can you provide an example of a time when you had to be inventive and resourceful to overcome a challenge?
- How do you approach working collaboratively with cross-functional teams to achieve business objectives?
ASSUMPTION: Coupang values candidates who are customer-focused, bold, and collaborative, with a strong commitment to excellence and continuous learning.
⚠️ Potential Challenges
- Managing a high volume of SKUs and suppliers in a fast-paced, dynamic environment
- Balancing strategic planning and operational execution
- Maintaining strong supplier relationships while driving sales and profit growth
- Adapting to changes in the market and consumer behavior
ASSUMPTION: The role presents unique challenges related to the fast-paced nature of the e-commerce industry, the need to balance strategic planning and operational execution, and the requirement to maintain strong supplier relationships.
📈 Similar Roles Comparison
- Compared to other brand management roles, this position has a stronger focus on sales and profit management, as well as supplier relationships
- In the e-commerce industry, this role is similar to those of brand managers or category managers, with a focus on the fresh meat category
- Career-wise, this role is similar to that of a principal or senior manager, with potential for growth into a director or vice president role
ASSUMPTION: This role is unique in its focus on the fresh meat category and the need to balance strategic planning, operational execution, and supplier relationships.
📝 Sample Projects
- Developing and executing a marketing campaign to promote a new line of fresh meat products
- Conducting a market analysis to identify trends and opportunities in the fresh meat category
- Negotiating with suppliers to secure favorable terms and improve product quality
ASSUMPTION: These sample projects illustrate the role's focus on strategic planning, marketing, and supplier relationships, with a strong emphasis on driving sales and profit growth.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall brand management strategy for Coupang?
- What are the key priorities for this role in the first 90 days?
- How does Coupang support the professional growth and development of its employees?
- What are the biggest challenges facing the fresh meat category, and how can this role address them?
- How does Coupang approach collaboration and communication with its suppliers?
ASSUMPTION: These interview questions are designed to assess the candidate's understanding of the role, Coupang's business, and the fresh meat category, as well as their ability to work collaboratively and drive results.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Coupang Careers website
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare for your interview by researching Coupang's business and the fresh meat category
- Follow up with the hiring manager or recruiter after your interview to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
