📌 Core Information
🔹 Job Title: Brand Marketing Manager - Licensee
🔹 Company: Carhartt Inc
🔹 Location: Dearborn, Michigan, United States
🔹 Job Type: Hybrid
🔹 Category: Marketing
🔹 Date Posted: May 5, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Cross-functional team member supporting brand & licensee campaigns
- Day-to-day project management and coordination
- Brand & licensee production management
- Creative brief writing and vendor management
- Tracking of contracts and billing
ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to manage multiple projects simultaneously.
📋 Key Responsibilities
✅ Act as a cross-functional team member supporting brand & licensee campaigns across various marketing channels
✅ Oversee day-to-day projects and manage timelines with internal and external teams
✅ Support brand & licensee production needs and ensure product placement and key logistics
✅ Write creative briefs to provide business requirements for projects
✅ Manage relationships with external vendors and licensee partners
✅ Manage tracking of contracts and billing
✅ Stay updated with latest marketing trends and competitor activities
✅ Represent the voice of the brand and consumer in support of licensee products
✅ Collaborate with licensee partners to define, develop, and coordinate campaigns
✅ Lead the socializing of licensee programs to relevant teams and present key learnings
ASSUMPTION: This role involves a high level of multitasking and requires strong communication and interpersonal skills.
🎯 Required Qualifications
Education: Bachelor's degree in marketing or related field
Experience: 5+ years of relevant brand/product marketing experience
Required Skills:
- Excellent interpersonal, communication, and organizational skills
- Able to pivot between seasonal and day-to-day management
- Apparel/Fashion or Retail company/brand experience preferred
- Team mentality, passion for the consumer, and proven abilities in team management, customer relationship management, and planning
- Proficiency using PowerPoint/Keynote, Word, Excel, etc.
Preferred Skills:
- Experience with brand and licensee marketing
- Familiarity with production processes
ASSUMPTION: Candidates with experience in brand marketing, licensee marketing, or related fields will be strongly considered.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 per year (Based on industry standards for a Marketing Manager with 5-10 years of experience in the Retail Apparel sector)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee discounts on Carhartt products
Working Hours: Full-time, typically Monday-Friday, 8:30 AM - 5:00 PM
ASSUMPTION: Salary range is estimated based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Retail Apparel and Fashion
Company Size: 1,001-5,000 employees
Founded: 1889
Company Description:
- Carhartt manufactures premium clothing known for exceptional durability, comfort, quality of construction, and fit
- Headquarters in Dearborn, Michigan, with U.S. facilities in Kentucky and Tennessee
- Committed to providing consumers with a brand they can trust and depend on, associates with career challenges and rewards, and communities with support and assistance
Company Specialties:
- Workwear
- Rugged
- Mens, Womens, Kids
- Accessories
- Boots
- Company Gear
- Skilled trades
- High Vis
Company Website: https://www.carhartt.com
ASSUMPTION: Carhartt is a well-established company in the retail apparel industry with a strong focus on quality and durability.
📊 Role Analysis
Career Level: Mid-level marketing professional
Reporting Structure: Reports to the Director of Brand Marketing
Work Arrangement: Hybrid (on-site regularly as needed)
Growth Opportunities:
- Potential advancement to senior marketing roles within the company
- Expansion of responsibilities based on performance and company growth
ASSUMPTION: This role offers opportunities for career growth and development within the marketing department.
🌍 Location & Work Environment
Office Type: Corporate headquarters with a business casual dress code
Office Location(s): 5750 Mercury Drive, Dearborn, MI, US
Geographic Context:
- Dearborn is a suburb of Detroit, Michigan
- Close proximity to various amenities, including restaurants, shopping, and entertainment
- Easy access to major highways and public transportation
Work Schedule: Monday-Friday, 8:30 AM - 5:00 PM, with occasional light travel (up to 20%)
ASSUMPTION: The Dearborn office offers a friendly, business casual work environment with opportunities for career growth and development.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- In-person or virtual interview with the hiring manager and team members
- Final interview with the director or another senior leader
Key Assessment Areas:
- Brand marketing experience and knowledge
- Project management skills
- Communication and interpersonal skills
- Problem-solving and decision-making abilities
Application Tips:
- Highlight relevant brand marketing experience and achievements
- Tailor your resume and cover letter to emphasize skills and experiences related to the job description
- Prepare examples of successful brand campaigns or projects you've managed
ATS Keywords: Brand Marketing, Project Management, Campaign Coordination, Vendor Management, Production Management, Creative Brief Writing, Marketing Trends
ASSUMPTION: Carhartt's application process is designed to assess candidates' skills and experience in brand marketing and project management.
🛠️ Tools & Technologies
- Microsoft Office Suite (PowerPoint, Word, Excel)
- Project management tools (e.g., Asana, Trello, Jira)
- Marketing automation tools (e.g., Marketo, HubSpot)
- Design tools (e.g., Adobe Creative Suite, Sketch)
ASSUMPTION: Familiarity with these tools is preferred but not required; training will be provided as needed.
👔 Cultural Fit Considerations
Company Values:
- Quality
- Durability
- Innovation
- Integrity
- Community
Work Style:
- Collaborative and team-oriented
- Results-driven and proactive
- Adaptable and open to feedback
Self-Assessment Questions:
- How do you ensure the quality and durability of products in your marketing campaigns?
- Can you provide an example of a time when you had to adapt to changes in a marketing project?
- How do you incorporate feedback from team members or stakeholders into your marketing strategies?
ASSUMPTION: Carhartt values candidates who align with their commitment to quality, durability, and community.
⚠️ Potential Challenges
- Managing multiple projects simultaneously with tight deadlines
- Balancing the needs of internal teams and external vendors
- Adapting to changes in marketing strategies or priorities
- Ensuring consistent branding across various marketing channels and licensee partners
ASSUMPTION: These challenges can be overcome with strong organizational skills, attention to detail, and effective communication.
📈 Similar Roles Comparison
- Brand Marketing Manager vs. Senior Brand Marketing Manager: The latter role may have more strategic responsibilities and oversee a team
- Brand Marketing Manager vs. Product Marketing Manager: The former focuses on brand awareness and positioning, while the latter concentrates on product-specific marketing
- Brand Marketing Manager vs. Marketing Communications Manager: The former is more focused on brand strategy and campaign development, while the latter is responsible for executing marketing communications plans
ASSUMPTION: These roles may vary in terms of responsibilities, team size, and strategic focus, but they all contribute to the overall marketing efforts of the company.
📝 Sample Projects
- Developing and executing a cross-channel brand campaign to launch a new product line
- Managing a licensee partner to create co-branded marketing materials and promotions
- Analyzing marketing trends and competitor activities to inform brand strategy
ASSUMPTION: These projects demonstrate the range of responsibilities and skills required for this role.
❓ Key Questions to Ask During Interview
- How does this role contribute to the overall brand strategy and marketing objectives of the company?
- Can you describe the team structure and dynamics within the marketing department?
- How does Carhartt support the growth and development of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Carhartt ensure consistent branding across various marketing channels and licensee partners?
ASSUMPTION: These questions help candidates better understand the role, the team, and the company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant brand marketing experience and skills
- Prepare examples of successful brand campaigns or projects you've managed
- Follow up with the hiring manager one week after submitting your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
