📌 Core Information
🔹 Job Title: Brand Marketing Manager, Skip Hop
🔹 Company: Carters Inc.
🔹 Location: Atlanta, GA (Buckhead Office)
🔹 Job Type: Full-Time, Hybrid (On-site 4 days/week)
🔹 Category: Marketing
🔹 Date Posted: July 10, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Serving as the marketing leader for Skip Hop baby gear & toys
- Developing and executing brand marketing strategy across DTC and wholesale channels
- Collaborating extensively with cross-functional teams to align brand strategies with business objectives
- Managing a multi-million-dollar marketing budget
ASSUMPTION: This role requires a high level of collaboration and project management skills to balance strategic initiatives and day-to-day tactical tasks.
📋 Key Responsibilities
✅ Develop and execute annual marketing strategy and calendar to drive brand awareness, traffic, and sales
✅ Lead new product launches and marketing commercialization process
✅ Manage social media and influencer programs to drive brand awareness and relevance
✅ Develop and execute media strategy, including paid and earned media, to drive successful brand/marketing outcomes
✅ Lead customer marketing strategy and media planning for key retailers like Amazon, Target, and Babylist
✅ Develop and deliver marketing performance presentations to key stakeholders
✅ Manage marketing budget, forecast, and reconciliation with finance business partners
ASSUMPTION: This role involves a mix of strategic planning and hands-on execution, requiring strong organizational skills and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor’s degree from a 4-year accredited college or university in Marketing or a related field
Experience: 3-5 years of experience in brand marketing or brand management
Required Skills:
- Proven experience in brand marketing or brand management
- Strong project management skills
- Strong understanding of digital/social media KPIs and brand health/sentiment metrics
- Strong verbal, presentation, and written skills
- Strong analytical ability
- Experience working with Retailer Media Networks (Roundel, WMC, Amazon)
- Experience working with outside agency partners and management of outside resources
Preferred Skills:
- Prior experience with consumer brands in retail and ecommerce, durables experience preferred
ASSUMPTION: While a degree in Marketing is preferred, relevant experience in brand management or a related field may be considered.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 per year (Based on industry standards for a Marketing Manager with 3-5 years of experience in the retail sector)
Benefits:
- Medical, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee discounts
- Tuition reimbursement
Working Hours: Full-time, Monday-Friday, with a hybrid work arrangement (on-site 4 days/week)
ASSUMPTION: The salary range is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Retail Apparel and Fashion
Company Size: 10,001+ employees (Large enterprise)
Founded: 1865
Company Description:
- Carter’s, Inc. is the largest branded marketer in the United States and Canada of apparel and related products exclusively for babies and young children.
- The Company owns the Carter’s and OshKosh B’gosh brands, which are sold in leading department stores, national chains, specialty retailers, and through Company-operated stores and online platforms.
- The Company also owns Skip Hop, a global lifestyle brand for families with young children.
Company Specialties:
- Baby and children's apparel
- Baby gear and toys
- Retail and ecommerce
- Brand marketing
Company Website: www.carters.com
ASSUMPTION: Carters Inc. is a well-established company with a strong brand presence in the retail apparel industry, offering a wide range of products and services for families with young children.
📊 Role Analysis
Career Level: Mid-level (Manager)
Reporting Structure: This role typically reports into the VP Marketing, Exclusive Brands, Wholesale, Skip Hop, & ESG
Work Arrangement: Hybrid (On-site 4 days/week)
Growth Opportunities:
- Potential career progression within the marketing department or other functional areas
- Opportunities to work on various brands and product categories
- Chance to gain experience in both DTC and wholesale marketing channels
ASSUMPTION: This role offers opportunities for professional growth and development within a large, established organization.
🌍 Location & Work Environment
Office Type: Corporate office (Buckhead location)
Office Location(s): 3438 Peachtree Road, Atlanta, Georgia 30326, US
Geographic Context:
- Atlanta, GA is a major metropolitan area with a diverse population and a thriving job market
- The Buckhead neighborhood is a bustling business district with numerous amenities and attractions
- Georgia has a cost of living that is slightly below the national average
Work Schedule: Full-time, Monday-Friday, with a hybrid work arrangement (on-site 4 days/week)
ASSUMPTION: The Buckhead office offers a professional work environment with easy access to amenities and public transportation.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- In-depth interview with cross-functional team members
- Final interview with the VP Marketing
Key Assessment Areas:
- Brand marketing strategy and execution
- Project management skills
- Collaboration and communication skills
- Analytical and problem-solving skills
Application Tips:
- Highlight relevant brand marketing experience and achievements
- Tailor your resume and cover letter to emphasize skills and experiences mentioned in the job description
- Prepare examples of successful brand marketing campaigns or projects you've worked on
ATS Keywords: Brand Marketing, Marketing Strategy, Go-To-Market, Social Media, Influencer Marketing, Retail Marketing, Budget Management, Project Management, Collaboration, Cross-Functional Teams
ASSUMPTION: The application process for this role may involve multiple interviews and assessments to evaluate the candidate's fit for the position and the company culture.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Social media management platforms (e.g., Hootsuite, Sprout Social)
- Marketing automation tools (e.g., Marketo, HubSpot)
- Data analysis tools (e.g., Google Analytics, Tableau)
ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's role and responsibilities.
👔 Cultural Fit Considerations
Company Values:
- Lead Courageously
- Collaborates Broadly
- Customer Focus
- Drive Growth
- Cultivates Innovation
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and flexible
Self-Assessment Questions:
- Do you thrive in a collaborative, team-oriented environment?
- Are you comfortable working with data and using it to inform decision-making?
- Can you adapt to changing priorities and manage multiple projects simultaneously?
ASSUMPTION: Carters Inc. values employees who are collaborative, data-driven, and adaptable, with a strong focus on customer-centricity and innovation.
⚠️ Potential Challenges
- Managing a large marketing budget and ensuring optimal resource allocation
- Balancing strategic initiatives with day-to-day tactical tasks
- Collaborating effectively with cross-functional teams and stakeholders
- Adapting to a hybrid work arrangement and maintaining productivity
ASSUMPTION: This role may present challenges related to budget management, project prioritization, and collaboration, as well as adapting to a hybrid work environment.
📈 Similar Roles Comparison
- This role is similar to a Brand Manager or Marketing Manager position in other retail or consumer goods companies
- However, this role is unique in that it focuses on the Skip Hop brand and requires collaboration with various departments across both DTC and wholesale channels
- Career progression may involve moving into a senior marketing role or exploring opportunities in other functional areas
ASSUMPTION: While this role shares similarities with other brand marketing positions, its focus on the Skip Hop brand and cross-channel collaboration makes it unique within the organization.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new Skip Hop product launch
- Managing a social media influencer campaign to drive brand awareness and engagement
- Analyzing marketing performance data to optimize budget allocation and improve ROI
ASSUMPTION: These sample projects illustrate the range of responsibilities and tasks associated with this role, from strategic planning to hands-on execution.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department?
- How does the company support work-life balance for employees working in a hybrid arrangement?
- What are the key priorities for this role in the first 90 days?
- How does the company approach innovation and staying competitive in the retail market?
- What opportunities are there for professional development and growth within the marketing department or other functional areas?
ASSUMPTION: These interview questions are designed to help the candidate better understand the role, the team, and the company culture, as well as assess the potential for professional growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant brand marketing experience and skills
- Prepare examples of successful brand marketing campaigns or projects you've worked on
- Follow up with the hiring manager one week after submission to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
