📌 Core Information
🔹 Job Title: Brand Marketing Manager (w/m/d)
🔹 Company: IONOS
🔹 Location: Berlin, Karlsruhe
🔹 Job Type: Full-time, Hybrid
🔹 Category: Marketing
🔹 Date Posted: May 13, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Developing and executing B2B brand strategies and multi-channel campaigns
- Managing brand identity and ensuring message consistency across touchpoints
- Coordinating campaigns and projects, managing budgets and resources
- Applying data-driven insights to refine strategies and improve campaign performance
- Innovating and leveraging AI tools to enhance marketing effectiveness
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to work effectively across functions and cultures.
📋 Key Responsibilities
✅ Lead 60°-marketing campaigns from concept to execution across TV, YouTube, podcasts, digital, and social media
✅ Define and evolve brand identity and positioning, ensuring message consistency across all touchpoints
✅ Manage campaign briefings, agency and specialist coordination, deliveries, and performance monitoring
✅ Conduct market research and competitive analysis, applying insights to refine strategies and improve campaign performance
✅ Experiment with AI tools and techniques to enhance brand building, personalization, and campaign performance
ASSUMPTION: This role involves a mix of strategic planning, creative execution, and data-driven optimization.
🎯 Required Qualifications
Education: Degree in Marketing, Communication, Business, or a related field
Experience: At least 3 years of experience in cross-media brand campaigns, including creative concept development, coordination, and performance analysis
Required Skills:
- Proven track record in brand or ad management, ideally with international experience
- Deep understanding of B2B marketing and target groups, with a strong affinity for the IT and technology sector
- Strong strategic mindset combined with a hands-on, proactive, and solution-oriented attitude
- Excellent communication and collaboration skills across cultures and functions
- Fluent English (written and spoken); German is desired. Additional European languages are a plus
Preferred Skills:
- Proven experience in applying AI in marketing, such as automation, content generation, target group insights, or campaign optimization
ASSUMPTION: Candidates with a strong background in B2B marketing and a passion for brand building are likely to succeed in this role.
💰 Compensation & Benefits
Salary Range: €55,000 - €70,000 per year (estimate based on market research and company size)
Benefits:
- Hybrid work model with home office options
- Flexible working hours through trust-based working hours
- Subsidized canteen and various free beverages at some locations
- Modern office spaces with excellent public transportation access
- Employee discounts on various activities and products
- Regular company events, such as summer and winter parties, as well as workshops
- Numerous training and development opportunities
- Various health offers, such as sports and health courses
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range is estimated based on market research and the company's size. Actual compensation may vary based on individual qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: IONOS is the leading European digitalization partner for small and medium-sized businesses (SMB), operating across 18 markets in Europe and North America with a focus on web presence, productivity, and cloud solutions.
Company Size: IONOS has 1,001-5,000 employees, offering a mid-sized company environment with opportunities for collaboration and growth.
Founded: IONOS was founded in 1988 and has since grown to become a leading provider of digital services for SMBs.
Company Description:
- IONOS is a 'one-stop shop' for SMB digitalization needs, offering domains, web hosting, website builders, e-commerce, online marketing tools, and cloud solutions
- The company operates in a hybrid work model, combining on-site and remote work
- IONOS values diversity and welcomes all applications, regardless of factors such as gender, nationality, or sexual orientation
Company Specialties:
- Web presence and productivity solutions
- Cloud computing and infrastructure as a service (IaaS)
- Online marketing tools and services
- Domain registration and web hosting
Company Website: IONOS Website
ASSUMPTION: IONOS' focus on SMB digitalization and its hybrid work model make it an attractive employer for marketing professionals seeking a dynamic and collaborative environment.
📊 Role Analysis
Career Level: This role is suitable for mid-career marketing professionals with 2-5 years of experience in brand management or a related field.
Reporting Structure: The Brand Marketing Manager will report directly to the Head of Marketing and work closely with cross-functional teams, including sales, product, and creative departments.
Work Arrangement: This is a hybrid role, with a mix of on-site and remote work. The exact work arrangement may vary depending on the specific location and team needs.
Growth Opportunities:
- Progression to senior marketing roles, such as Senior Brand Marketing Manager or Marketing Director
- Expansion into related areas, such as product marketing or marketing strategy
- International career opportunities, given IONOS' global presence
ASSUMPTION: This role offers strong growth potential for marketing professionals seeking to advance their careers in a dynamic and international environment.
🌍 Location & Work Environment
Office Type: IONOS offers modern office spaces with excellent public transportation access at various locations across Germany and Europe.
Office Location(s): Berlin, Karlsruhe
Geographic Context:
- Berlin: A vibrant, multicultural city with a thriving tech scene and numerous cultural attractions
- Karlsruhe: A historic city in the southwest of Germany, known for its IT industry and high quality of life
Work Schedule: Full-time, with flexible working hours through trust-based working hours
ASSUMPTION: The specific work environment and schedule may vary depending on the chosen location and team preferences.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- On-site or virtual interview with the hiring manager and relevant team members
- Final interview with the Head of Marketing or another senior stakeholder
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Creativity and innovation in marketing campaign development
- Communication and collaboration skills across functions and cultures
- Data-driven decision-making and analytical skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your past brand management or marketing campaign successes
- Research IONOS' products and services to demonstrate your understanding of the company and its offerings
ATS Keywords: Brand strategy, B2B marketing, campaign management, project management, data analysis, market research, communication skills, collaboration, creativity, innovation, AI tools, performance monitoring, budget management, cross-functional coordination, strategic thinking, problem-solving
ASSUMPTION: IONOS uses Applicant Tracking Systems (ATS) to manage and filter job applications, so including relevant keywords in your resume can improve your chances of being selected for an interview.
🛠️ Tools & Technologies
- Marketing automation and analytics tools (e.g., Google Analytics, HubSpot, Marketo)
- Design and creative tools (e.g., Adobe Creative Suite, Sketch, Figma)
- Project management software (e.g., Asana, Trello, Jira)
- AI and machine learning tools (e.g., IBM Watson, Google AI, AWS Machine Learning)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the team's preferences and the projects at hand.
👔 Cultural Fit Considerations
Company Values:
- Customer-centricity: IONOS prioritizes the needs and satisfaction of its customers
- Innovation: The company encourages creativity and continuous improvement
- Collaboration: IONOS fosters a culture of teamwork and cross-functional cooperation
Work Style:
- Dynamic and fast-paced, with a focus on results and performance
- Data-driven and analytical, with a strong emphasis on continuous learning and improvement
- Collaborative and inclusive, with a focus on diversity and open communication
Self-Assessment Questions:
- How do you align with IONOS' customer-centric approach to marketing?
- Can you provide an example of a successful marketing campaign you've led, and how you adapted to changing market conditions?
- How do you approach collaboration and cross-functional coordination in a marketing context?
ASSUMPTION: IONOS values candidates who demonstrate a strong cultural fit with its customer-centric, innovative, and collaborative approach to marketing.
⚠️ Potential Challenges
- Managing multiple campaigns and projects simultaneously, requiring strong organizational skills and time management
- Working with cross-functional teams and external agencies, necessitating excellent communication and collaboration skills
- Adapting to a dynamic and fast-paced work environment, with a focus on continuous learning and improvement
- Navigating a large organization with diverse teams and stakeholders, requiring strong political acumen and adaptability
ASSUMPTION: These challenges can be overcome by strong candidates with relevant experience, strong communication skills, and a proactive, solution-oriented attitude.
📈 Similar Roles Comparison
- Compared to other brand marketing roles, this position offers a unique blend of strategic planning, creative execution, and data-driven optimization
- IONOS' focus on SMB digitalization and its hybrid work model make it an attractive employer for marketing professionals seeking a dynamic and collaborative environment
- This role offers strong growth potential for marketing professionals seeking to advance their careers in a dynamic and international environment
ASSUMPTION: This role is well-suited for marketing professionals with a strong background in brand management, a passion for data-driven decision-making, and a collaborative work style.
📝 Sample Projects
- Developing and executing a multi-channel B2B marketing campaign to increase brand awareness and drive growth for IONOS' web presence and productivity offerings
- Conducting market research and competitive analysis to refine brand positioning and improve campaign performance
- Experimenting with AI tools and techniques to enhance brand building, personalization, and campaign performance for IONOS' cloud solutions
ASSUMPTION: These sample projects illustrate the strategic, creative, and data-driven aspects of the Brand Marketing Manager role at IONOS.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics for this role, and how it collaborates with other departments?
- How does IONOS support the professional development and growth of its marketing team members?
- What are the key priorities for this role in the first 90 days, and how will success be measured?
- How does IONOS approach innovation and experimentation in its marketing strategies and campaigns?
- What are the most rewarding aspects of working as a Brand Marketing Manager at IONOS, according to current team members?
ASSUMPTION: These interview questions can help candidates better understand the role, the team, and the company culture, enabling them to make an informed decision about their application.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your past brand management or marketing campaign successes
- Research IONOS' products and services to demonstrate your understanding of the company and its offerings
- Follow up with the HR department one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
