📌 Core Information
🔹 Job Title: Brand Marketing Partner - Aria
🔹 Company: MGM Resorts International
🔹 Location: Aria, Las Vegas, NV
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 2, 2025
🔹 Experience Level: Entry-level (0-2 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Implementing brand strategy and executing marketing activations across the property
- Collaborating with marketing COEs and property teams to manage campaigns and activations
- Ensuring accurate and up-to-date content across various platforms
- Working closely with the Director of Marketing Activation and other stakeholders
ASSUMPTION: This role requires strong project management skills and the ability to work effectively with various teams to deliver successful marketing campaigns and activations.
📋 Key Responsibilities
✅ Project manage marketing campaigns, both planned and ad-hoc, ensuring day-to-day campaign development and quality checks
✅ Partner with central marketing teams to create and deliver creative materials for on-property activations
✅ Work alongside Entertainment and Events teams to manage on-property activations, ensuring alignment with overall strategy
✅ Prepare key materials for the Director in advance of meetings with property vertical leaders and Corporate
✅ Conduct weekly audits of website and third-party content, compiling necessary updates and ensuring 100% accuracy
ASSUMPTION: This role requires strong communication skills, attention to detail, and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Advertising, Communications, or a related field
Experience: One (1) year of experience in Marketing, Advertising, Events, Media, or a related field within Hospitality and/or Gaming
Required Skills:
- Exceptional written and oral communication skills
- Strong project management skills
- Ability to write a marketing plan that communicates high-level strategy and actionable tactics
Preferred Skills:
- Experience with marketing automation tools
- Fluency in a second language
ASSUMPTION: While not explicitly stated, proficiency in Microsoft Office Suite and familiarity with CRM systems are likely to be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $45,000 - $55,000 per year (Based on industry standards for entry-level marketing roles in Las Vegas)
Benefits:
- Health & Income Protection benefits (for eligible employees)
- Professional and personal development opportunities
- Free meals in the Aria employee dining room
- Free parking on and off-shift at all MGM Resorts properties
- Wellness incentive programs
- Access to company hotel, food and beverage, retail, and entertainment discounts
Working Hours: Full-time, Monday - Friday, with occasional evenings and weekends as needed for events and activations
ASSUMPTION: The salary range provided is an estimate based on industry standards for entry-level marketing roles in Las Vegas. The actual salary may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Hospitality and Gaming
Company Size: 10,001+ employees (Global) - Large enterprise with numerous properties and resorts worldwide
Founded: 2000 - MGM Resorts International has a rich history and extensive experience in the hospitality and gaming industry
Company Description:
- MGM Resorts International is a global entertainment company with a portfolio of iconic integrated resorts, including Bellagio, ARIA, and MGM Grand
- The company is known for its exceptional customer service, luxurious facilities, and quality entertainment
- MGM Resorts is committed to sustainability, diversity, and community involvement
Company Specialties:
- Resorts
- Guest Service
- Meetings & Events
- Entertainment
- Fine Dining
- Diversity
- Sustainability
- Philanthropy
Company Website: mgmresorts.com
ASSUMPTION: MGM Resorts International is a well-established company with a strong brand and a reputation for excellence in the hospitality and gaming industry.
📊 Role Analysis
Career Level: Entry-level (0-2 years) - This role is an excellent starting point for a career in marketing within the hospitality industry
Reporting Structure: The Brand Marketing Partner reports to the Director of Marketing Activation and works closely with various teams, including marketing COEs and property teams
Work Arrangement: On-site, full-time position with the possibility of occasional remote work for meetings and events
Growth Opportunities:
- Potential advancement to Senior Marketing Manager or similar roles within the marketing department
- Opportunities to work on various brands and properties within the MGM Resorts International portfolio
- Access to professional development programs and employee network groups
ASSUMPTION: This role offers opportunities for career growth and development within the marketing department and the broader organization.
🌍 Location & Work Environment
Office Type: Aria Resort & Casino - A luxurious and vibrant resort located on the Las Vegas Strip
Office Location(s): Aria, Las Vegas, NV
Geographic Context:
- Las Vegas is a major tourist destination with a diverse and dynamic culture
- The Aria is located on the Las Vegas Strip, offering easy access to various entertainment, dining, and shopping options
- Las Vegas has a desert climate with hot summers and mild winters
Work Schedule: Full-time, Monday - Friday, with occasional evenings and weekends as needed for events and activations
ASSUMPTION: The work environment at Aria is fast-paced, dynamic, and focused on delivering exceptional guest experiences.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR department
- In-person or video interview with the hiring manager and/or team members
- Background check and reference verification
- Job offer and onboarding
Key Assessment Areas:
- Communication skills, both written and verbal
- Project management skills and ability to multitask
- Understanding of marketing principles and strategies
- Cultural fit and alignment with MGM Resorts International's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Demonstrate your understanding of marketing principles and strategies in your application materials
- Showcase your ability to work effectively with various teams and stakeholders
ATS Keywords: Marketing, Advertising, Events, Media, Project Management, Communication, Collaboration, Quality Assurance, Brand Strategy, Marketing Activations, Campaign Development, Creative Materials, On-Property Activations, Website Content, Third-Party Content, Director of Marketing Activation, Marketing COEs, Property Teams, Guest Experience, WOW Memories
ASSUMPTION: The application process for this role may vary depending on the specific needs of the hiring manager and the HR department.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- CRM systems (e.g., Salesforce, Zoho CRM)
- Marketing automation tools (e.g., Marketo, HubSpot)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with these tools and technologies is likely to be beneficial for this role, although specific training may be provided.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Service
- Teamwork
- Excellence
- Ownership
- Innovation
Work Style:
- Collaborative and team-oriented
- Fast-paced and dynamic
- Focused on delivering exceptional guest experiences
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you passionate about delivering exceptional guest experiences?
- Do you possess strong communication skills and the ability to work effectively with various teams?
ASSUMPTION: MGM Resorts International values employees who are committed to delivering exceptional guest experiences, working collaboratively, and demonstrating strong communication skills.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Working in a fast-paced and dynamic environment
- Occasional evenings and weekends as needed for events and activations
- Adapting to changes in marketing strategies and priorities
ASSUMPTION: These challenges can be overcome with strong project management skills, adaptability, and a commitment to delivering exceptional guest experiences.
📈 Similar Roles Comparison
- This role is similar to a Marketing Coordinator or Marketing Associate position, but with a focus on brand strategy and on-property activations
- Unlike other marketing roles, this position requires a strong understanding of on-property activations and the ability to work effectively with various teams
- Career progression in this role may lead to positions such as Senior Marketing Manager or similar roles within the marketing department
ASSUMPTION: This role offers unique opportunities for career growth and development within the marketing department and the broader organization.
📝 Sample Projects
- Developing and executing a marketing campaign to promote a new restaurant or show at Aria
- Managing on-property activations for a major event or conference
- Conducting a comprehensive audit of Aria's website and third-party content, and implementing necessary updates
ASSUMPTION: These sample projects demonstrate the range of responsibilities and initiatives that a Brand Marketing Partner may be involved in at Aria.
❓ Key Questions to Ask During Interview
- Can you describe a typical day or week in this role?
- How does this role collaborate with other departments and teams within Aria?
- What opportunities are there for professional development and growth within the marketing department and the broader organization?
- How does MGM Resorts International support work-life balance for its employees?
- What are the most challenging aspects of this role, and how can they be overcome?
ASSUMPTION: These questions can help applicants better understand the role, the work environment, and the opportunities for growth and development within the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare for the interview by researching MGM Resorts International, Aria, and the hospitality industry
- Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
