📌 Core Information
🔹 Job Title: Brand Marketing Partner - Aria
🔹 Company: MGM Resorts International
🔹 Location: Property - Aria, Las Vegas, NV
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: June 25, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Implementing brand strategy and executing marketing activations across the property
- Project managing marketing campaigns and collaborating with various teams
- Ensuring alignment with overall strategy and creating WOW guest experiences
- Preparing key materials for meetings and conducting website audits
ASSUMPTION: This role requires a high level of organization, strong communication skills, and the ability to work effectively with multiple teams to deliver successful marketing campaigns.
📋 Key Responsibilities
✅ Project manage marketing campaigns, overseeing day-to-day development and collaborating with marketing COEs and property teams
✅ Partner with central marketing teams to create and deliver creative materials for on-property activations
✅ Work alongside Entertainment and Events teams to manage on-property activations, ensuring alignment with overall strategy
✅ Prepare key materials for the Director in advance of meetings with property vertical leaders and Corporate
✅ Conduct weekly audits of website and third-party content, compiling necessary updates from key stakeholders
ASSUMPTION: This role involves a mix of strategic planning, project management, and tactical execution, requiring strong organizational skills and the ability to manage multiple priorities.
🎯 Required Qualifications
Education: Not specified
Experience: Five (5) years of experience in Marketing, Advertising, Events, Media, or a related field within Hospitality and/or Gaming
Required Skills:
- Exceptional written and oral communication skills
- Strong project management skills
- Ability to write a marketing plan that communicates high-level strategy and actionable tactics
Preferred Skills:
- Experience in the hospitality or gaming industry
- Bilingual or multilingual skills
ASSUMPTION: While not explicitly stated, a bachelor's degree in Marketing, Communications, or a related field is likely expected for this role.
💰 Compensation & Benefits
Salary Range: $60,000 - $80,000 per year (Estimated based on industry standards for a Marketing Partner role in Las Vegas)
Benefits:
- Health & Income Protection benefits
- Professional and personal development opportunities
- Free meals in the Aria employee dining room
- Free parking on and off-shift at all MGM Resorts properties
- Wellness incentive programs
- Access to company hotel, food and beverage, retail, and entertainment discounts
Working Hours: Full-time, Monday - Friday, with occasional evenings and weekends as needed
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Hospitality and Gaming
Company Size: 10,001+ employees
Founded: 2000
Company Description:
- MGM Resorts International is a global entertainment company with 28 destinations across the United States and internationally
- Renowned for its winning combination of quality entertainment, luxurious facilities, and exceptional customer service
- Actively expanding its presence globally with potential developments in domestic and international markets
Company Specialties:
- Resorts and casinos
- Guest service
- Meetings & events
- Entertainment
- Fine dining
- Diversity
- Sustainability
- Philanthropy
Company Website: mgmresorts.com
ASSUMPTION: MGM Resorts International is a large, established company with a diverse range of properties and a strong focus on customer experience and entertainment.
📊 Role Analysis
Career Level: Mid-level marketing role with potential for growth and advancement within the company
Reporting Structure: Reports to the Director of Marketing Activation and works closely with the Marketing Center of Excellence and property teams
Work Arrangement: On-site, full-time position with occasional evenings and weekends as needed
Growth Opportunities:
- Potential to take on more responsibility and advance within the marketing department
- Opportunities to work on high-profile campaigns and events
- Access to professional development and training programs
ASSUMPTION: This role offers opportunities for career growth and development within the marketing department and the broader organization.
🌍 Location & Work Environment
Office Type: On-site, property-based office
Office Location(s): Aria Resort & Casino, Las Vegas, NV
Geographic Context:
- Las Vegas is a vibrant, multicultural city known for its entertainment, dining, and shopping options
- Las Vegas offers a diverse range of neighborhoods and communities, with various housing options and amenities
- The Las Vegas Strip, where Aria is located, is a major tourist destination with a fast-paced, dynamic work environment
Work Schedule: Full-time, Monday - Friday, with occasional evenings and weekends as needed
ASSUMPTION: The work environment at Aria is fast-paced and dynamic, with a focus on delivering exceptional guest experiences and high-quality marketing campaigns.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the hiring manager and marketing team members
- Final interview with the Director of Marketing Activation
Key Assessment Areas:
- Communication skills and ability to articulate marketing strategies
- Project management skills and ability to manage multiple priorities
- Understanding of the hospitality and gaming industry and relevant marketing experience
- Cultural fit and alignment with MGM Resorts' values
Application Tips:
- Tailor your resume to highlight relevant marketing experience and skills
- Prepare a cover letter that demonstrates your understanding of the role and your enthusiasm for the opportunity
- Be prepared to discuss your marketing philosophy and approach to campaign development and execution
ATS Keywords: Marketing, Advertising, Events, Media, Project Management, Communication, Collaboration, Creative Development, Brand Strategy, Marketing Activation, Hospitality, Gaming
ASSUMPTION: The application process for this role is likely competitive, and candidates should be prepared to demonstrate their relevant experience and skills throughout the interview process.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello, Microsoft Project)
- Marketing automation and analytics tools (e.g., Google Analytics, Marketo, Salesforce)
- Design and creative tools (e.g., Adobe Creative Suite, Canva)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the property and the marketing team's preferences.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Service
- Innovation
- Teamwork
- Excellence
Work Style:
- Collaborative and team-oriented
- Fast-paced and dynamic
- Focused on delivering exceptional guest experiences
Self-Assessment Questions:
- Do I have strong communication skills and the ability to work effectively with multiple teams?
- Am I comfortable working in a fast-paced, dynamic environment with a focus on delivering exceptional guest experiences?
- Do I have a strong understanding of the hospitality and gaming industry and relevant marketing experience?
ASSUMPTION: MGM Resorts values employees who are collaborative, innovative, and committed to delivering exceptional guest experiences.
⚠️ Potential Challenges
- Managing multiple priorities and projects simultaneously
- Working in a fast-paced, dynamic environment with a focus on delivering exceptional guest experiences
- Adapting to changes in marketing strategies and priorities
- Collaborating effectively with multiple teams and stakeholders
ASSUMPTION: This role may present challenges related to time management, prioritization, and effective communication with multiple teams.
📈 Similar Roles Comparison
- Compared to other marketing roles in the hospitality industry, this role may have a stronger focus on project management and collaboration with various teams
- This role may offer more opportunities for growth and advancement within the marketing department and the broader organization
- Compared to marketing roles in other industries, this role may have a more dynamic and fast-paced work environment with a focus on delivering exceptional guest experiences
ASSUMPTION: This role offers unique opportunities and challenges compared to other marketing roles in the hospitality industry and beyond.
📝 Sample Projects
- Developing and executing a marketing campaign to promote a new restaurant or entertainment venue at Aria
- Collaborating with the Entertainment and Events teams to manage on-property activations and ensure alignment with the overall strategy
- Conducting a comprehensive audit of Aria's website and third-party content, and compiling necessary updates from key stakeholders
ASSUMPTION: The specific projects and initiatives for this role may vary depending on the property and the marketing team's priorities.
❓ Key Questions to Ask During Interview
- Can you describe the typical marketing calendar for Aria and how this role fits into that?
- How does this role collaborate with other marketing teams and property departments to ensure alignment and successful execution of initiatives?
- What opportunities are there for professional development and growth within the marketing department and the broader organization?
- How does MGM Resorts support work-life balance for its employees?
- What are the most challenging aspects of this role, and how can I best prepare for them?
ASSUMPTION: Asking thoughtful, insightful questions during the interview process can help demonstrate your interest in the role and your understanding of the company and its priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant marketing experience and skills
- Prepare a cover letter that demonstrates your understanding of the role and your enthusiasm for the opportunity
- Be prepared to discuss your marketing philosophy and approach to campaign development and execution during the interview process
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
