Brand Marketing Specialist

📌 Core Information

🔹 Job Title: Brand Marketing Specialist

🔹 Company: Energy Trust of Oregon

🔹 Location: Portland, Oregon, United States (Remote/Hybrid)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: 2025-07-10

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (Quarterly in-office)

🚀 Job Overview

Key aspects of this role include:

• Developing and managing brand marketing products to enhance Energy Trust's brand recognition and trust.
• Collaborating with various teams to support marketing initiatives and customer experience projects.
• Utilizing strong writing, editing, and project management skills to deliver high-quality communications and materials.
• Analyzing social media metrics to evaluate and plan marketing activities and implement improvements.
• Representing Energy Trust in public settings and at community events.

ASSUMPTION: This role requires a balance of creative and strategic thinking with strong attention to detail and the ability to manage multiple projects and deadlines effectively.

📋 Key Responsibilities

✅ Develop, write, edit, and deliver Energy Trust brand communications, including blogs, social media, newsletters, web copy, presentations, press releases, fact sheets, case studies, and other marketing projects.

✅ Manage and support brand marketing and communications initiatives and customer experience projects using standard project management techniques.

✅ Collaborate with the Brand Manager to execute brand public relations strategy and participate in cross-functional teams for organizational initiatives.

✅ Provide feedback on Energy Trust brand and style guidelines to ensure clear, current, and concise direction that is actionable for contractors and support brand training for staff and program management contractors.

✅ Perform other job-related duties as assigned and ensure all functions of the job are performed in a safe manner.

ASSUMPTION: This role involves a mix of independent work and collaboration with various teams, requiring strong communication and interpersonal skills.

🎯 Required Qualifications

Education: Bachelor’s degree in marketing, communications, or a related field.

Experience: 3-5 years of progressively responsible experience in marketing or other related functions.

Required Skills:

• Strong writing, editing, and verbal communications skills with experience in copy editing, enforcing brand guidelines, and managing social media account(s) content. Writing sample(s) are required as part of the application process.
• Demonstrated project management skills, including the ability to prioritize, organize, and plan for effective development and delivery of multiple projects. Strong time management, problem-solving, issue resolution, and collaboration skills are also necessary.
• Strong knowledge of MS Office software (Word, Excel, PowerPoint); SharePoint, content management systems (CMS) and Customer Relationship Management (CRM) experience a plus.
• Demonstrated ability to think and communicate creatively and strategically, including experience conveying technical information.
• Ability to work independently and collaboratively in a dynamic environment with multiple stakeholders and competing priorities. Must be comfortable working in culturally diverse settings and groups.

Preferred Skills:

• Experience with automated marketing platforms, analytics tools, and digital content strategy.
• Experience working with creative agencies or teams.

ASSUMPTION: Candidates should have a strong portfolio showcasing their writing, editing, and project management skills, as well as their ability to work with complex technical content.

💰 Compensation & Benefits

Salary Range: Competitive starting salary $65,400 – $80,500 commensurate with skills and experience, Full Pay Range: $65,400 – $95,600. Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, and certifications in the pay equity assessment to determine equitable salary placement. Candidates should expect compensation offers within the starting compensation range.

Benefits:

• Health/dental/vision insurance
• Employer sponsored and paid life/disability
• 401(k) with a company contribution of 6% of your salary after 90 days of employment
• TriMet pass
• Access to health and dependent FSA/HSA accounts
• Generous paid vacation, holidays, and sick days
• Paid volunteer hours
• Employee assistance program
• Career advancement opportunities
• Great colleagues and culture
• Flexibility to work from home and/or an office space at the Portland, OR location
• Work from home laptop provided

Working Hours: Full-time position with a 40-hour workweek. This role requires quarterly in-office attendance in Portland, Oregon.

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and the company's stated compensation structure. The actual offer may vary based on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Energy Trust of Oregon is a non-profit organization dedicated to helping utility customers benefit from saving energy and generating renewable power. Their services, cash incentives, and energy solutions have helped participating customers save more than $5.3 billion on energy bills.

Company Size: Energy Trust of Oregon has 51-200 employees, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: 2002

Company Description:

• Energy Trust of Oregon is an independent nonprofit organization dedicated to helping utility customers save energy and generate renewable power.
• Their mission is to lead the way to better living with affordable, clean energy by helping utility customers save energy and money.
• Their services, cash incentives, and energy solutions have helped participating Oregon customers of Portland General Electric, Pacific Power, NW Natural, Cascade Natural Gas, and Avista and Southwest Washington customers of NW Natural save more than $5.3 billion on energy bills.

Company Specialties:

• Energy efficiency and renewable energy development
• Customer service and outreach
• Program management and evaluation
• Partnership development and management

Company Website: energytrust.org

ASSUMPTION: Energy Trust of Oregon is committed to providing equal employment opportunity for all persons regardless of race, color, religion, sex, sexual orientation, gender, gender identity, gender expression, age, marital status, national origin, ancestry, citizenship status, pregnancy, medical condition, genetic information, mental and physical disability, political affiliation, union membership, status as a parent, military or veteran status, or other non-merit-based factors.

📊 Role Analysis

Career Level: Mid-level marketing professional with the opportunity for growth and advancement within the organization.

Reporting Structure: The Brand Marketing Specialist reports directly to the Brand Manager and collaborates with various teams, including marketing, communications, customer service, programs, and other business units.

Work Arrangement: Hybrid - This role requires quarterly in-office attendance in Portland, Oregon, with the remainder of the time worked remotely.

Growth Opportunities:

• Advancement within the marketing department or related fields
• Expanding skills and expertise in brand marketing, project management, and communications
• Potential to take on more responsibility and leadership roles as the organization grows

ASSUMPTION: This role offers opportunities for professional growth and development within a dynamic and evolving organization.

🌍 Location & Work Environment

Office Type: Hybrid - A mix of remote work and in-office attendance in Portland, Oregon.

Office Location(s): 421 SW Oak Street, Suite 300, Portland, Oregon 97204, US

Geographic Context:

• The Portland Metro Area offers a diverse range of neighborhoods, cultural attractions, and outdoor recreation opportunities.
• Oregon is known for its progressive policies, commitment to sustainability, and high quality of life.
• The Pacific Northwest region is home to a thriving tech industry and a strong focus on innovation and collaboration.

Work Schedule: Full-time, with a 40-hour workweek and flexible hours as needed to accommodate project deadlines and team collaboration.

ASSUMPTION: The hybrid work arrangement provides a balance between independent work and in-person collaboration, fostering a dynamic and flexible work environment.

💼 Interview & Application Insights

Typical Process:

• Initial resume screening
• Phone or video screening
• In-person or virtual interview with the hiring manager and/or team members
• Final interview with the Brand Manager
• Background check and reference check

Key Assessment Areas:

• Writing and editing skills
• Project management and organizational skills
• Cultural fit and alignment with Energy Trust's mission and values
• Problem-solving and critical thinking skills
• Ability to work independently and collaboratively in a dynamic environment

Application Tips:

• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role.
• Include a writing sample that demonstrates your ability to synthesize complex technical content into clear and engaging communications.
• Prepare for behavioral and situational interview questions that focus on your problem-solving, project management, and communication skills.
• Research Energy Trust of Oregon's mission, values, and programs to show your enthusiasm and understanding of the organization.

ATS Keywords: Brand Marketing, Project Management, Writing, Editing, Social Media, Marketing Communications, Customer Experience, Public Relations, Content Strategy, Technical Writing, Creative Thinking, Time Management, Attention to Detail

ASSUMPTION: The interview process will focus on assessing the candidate's skills, experiences, and cultural fit for the role and the organization.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• SharePoint
• Content management systems (CMS)
• Customer Relationship Management (CRM) software
• Social media platforms (Facebook, Twitter, LinkedIn, Instagram)
• Analytics tools (Google Analytics, social media analytics)
• Project management tools (Asana, Trello, JIRA)

ASSUMPTION: The Brand Marketing Specialist will be expected to be proficient in using various tools and technologies to manage projects, collaborate with teams, and deliver high-quality communications and materials.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Excellence
• Innovation
• Sustainability
• Collaboration
• Diversity, Equity, and Inclusion

Work Style:

• Dynamic and fast-paced work environment
• Strong focus on collaboration and teamwork
• Opportunities for professional growth and development
• Flexible and adaptable to changing priorities and projects

Self-Assessment Questions:

• How do you ensure that your writing and communications align with Energy Trust's brand guidelines and business objectives?
• How do you prioritize and manage multiple projects and deadlines effectively?
• How do you approach working in a culturally diverse and inclusive environment?

ASSUMPTION: Energy Trust of Oregon values diversity, equity, and inclusion, and seeks candidates who are committed to fostering an inclusive work environment.

⚠️ Potential Challenges

• Managing multiple projects and deadlines in a fast-paced work environment
• Synthesizing complex technical content into clear and engaging communications for diverse audiences
• Balancing independent work and in-person collaboration in a hybrid work arrangement
• Adapting to changing priorities and projects in a dynamic organization

ASSUMPTION: The Brand Marketing Specialist must be able to thrive in a fast-paced work environment, manage multiple priorities effectively, and adapt to changing circumstances.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strong focus on brand management and customer experience projects.
• Energy Trust of Oregon's non-profit status offers unique opportunities to work on mission-driven initiatives and make a positive impact on the community.
• Career path opportunities may differ from those in for-profit organizations, with potential for growth within the marketing department or related fields.

ASSUMPTION: This role offers a unique blend of marketing, project management, and customer experience responsibilities, with opportunities for professional growth and development within a mission-driven organization.

📝 Sample Projects

• Developing and executing a comprehensive social media strategy to increase Energy Trust's brand awareness and engagement
• Managing a rebranding project to update Energy Trust's visual identity and brand guidelines
• Collaborating with program teams to create and distribute customer-focused communications and materials for energy efficiency and renewable energy initiatives

ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and opportunities available to the Brand Marketing Specialist in this role.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the marketing department and how this role fits into the team?
• How does Energy Trust support the professional growth and development of its employees, particularly in the marketing department?
• What are the most significant challenges facing the organization in the next 1-2 years, and how can this role contribute to addressing them?
• How does Energy Trust measure the success of its brand marketing initiatives, and what key performance indicators (KPIs) are most important for this role?
• What is the company's approach to work-life balance, and how does this role accommodate flexible scheduling and remote work?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and commitment to Energy Trust's mission and values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your resume and a writing sample through the Energy Trust careers page.
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role.
• Prepare for behavioral and situational interview questions that focus on your problem-solving, project management, and communication skills.
• Research Energy Trust of Oregon's mission, values, and programs to show your enthusiasm and understanding of the organization.
• Follow up with the hiring manager one week after submitting your application to inquire about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.