📌 Core Information
🔹 Job Title: Brand & Marketing Specialist
🔹 Company: FLSmidth
🔹 Location: Bucharest, Romania
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: July 11, 2025
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing brand strategies to drive business growth
- Managing brand communications activities, both internally and externally
- Collaborating with cross-functional teams to deliver brand plans
- Monitoring and analyzing brand performance to optimize strategies
- Managing brand-related budget and reporting
ASSUMPTION: This role requires a strategic mindset, strong project management skills, and the ability to work effectively with various stakeholders.
📋 Key Responsibilities
✅ Develop and implement brand strategies and activation plans to grow brands and increase market share
✅ Manage brand development and digital projects, ensuring alignment with brand strategy and policies
✅ Oversee brand guidelines, policies, and tools, including the promotional merchandise online store and DAM tool
✅ Manage the brand-related budget and report on the performance of branding activities against goals
✅ Support regional brands marketing planning and secure competitive brand portfolios
✅ Collaborate with product and service business line stakeholders on product hierarchy and naming
✅ Manage and develop the merchandise store and content, as well as analyze brand performance for future development
✅ Provide support and advice in facility branding and other transversal projects
ASSUMPTION: This role involves a mix of strategic planning, project management, and hands-on execution, requiring strong organizational skills and the ability to manage multiple priorities.
🎯 Required Qualifications
Education: Relevant academic degree within marketing or equivalent
Experience: 3+ years working experience in marketing or branding within B2B companies
Required Skills:
- Proven track record of branding and project management skills
- Experience working with DAM (Data Asset Management) platforms
- Excellent command of English – must be fluent in writing as well as spoken
- Strong communication skills
- Ability to see the big picture, plan, and organize effectively
- Ability to build structures and develop new processes
- Ability to deliver within tight time frames and within budget
Preferred Skills:
- Experience in working with InDesign
- Experience managing agency briefs and feedback
- Budget management experience
- Process and guidelines development experience
ASSUMPTION: Candidates should have a strong business sense, with an ability to effectively manage stakeholders of all levels, across cultures.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a mid-level marketing role in Bucharest, the estimated salary range is RON 25,000 - 35,000 per month (gross).
Benefits:
- Competitive benefits package
- Opportunities for professional growth and development
- Dynamic and international work environment
Working Hours: Full-time position, typically 40 hours per week, with occasional travel (less than 10 days per year)
ASSUMPTION: The salary range is an estimate based on market research and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: FLSmidth is a leading supplier of engineering, equipment, and service solutions to customers in the mining and minerals industries.
Company Size: FLSmidth has 5,001-10,000 employees, providing a large, established work environment with ample opportunities for growth and collaboration.
Founded: 1882, with a rich history and extensive experience in the mining industry
Company Description:
- FLSmidth is a full flowsheet technology and service supplier to the global mining industry
- The company enables its customers to improve performance, lower operating costs, and reduce environmental impact
- FLSmidth is committed to improving the sustainability performance of the global mining industry and aims to become carbon neutral in its own operations by 2030
Company Specialties:
- Iron ore, gold, copper, fertilizer, and coal processing
- Mineral processing, mining machinery, and slurry handling
- Equipment for mining, pumps, automation, and laboratory automation
- Sustainable mining, tailings management, and mining
Company Website: FLSmidth.com/careers
ASSUMPTION: FLSmidth's extensive experience and global presence offer applicants a unique opportunity to work on diverse and impactful projects in the mining industry.
📊 Role Analysis
Career Level: This role is suitable for a mid-level marketing professional with 2-5 years of experience in branding and marketing within B2B companies.
Reporting Structure: The Brand & Marketing Specialist will report directly to the Global Brand & Marketing Manager and collaborate with various cross-functional teams, including Product & Service Business Lines, R&D, Sales, People & Sustainability, Investor Relations & External Communications, Internal Communications, Legal, Facility Manager, external partners, and customers.
Work Arrangement: This is an on-site position, with occasional travel (less than 10 days per year).
Growth Opportunities:
- Potential career progression within the marketing department or related functions
- Opportunities to work on diverse projects and gain experience in various aspects of branding and marketing
- Chance to develop skills in project management, stakeholder management, and strategic planning
ASSUMPTION: This role offers a mix of strategic and hands-on responsibilities, providing an ideal environment for a mid-level marketing professional to grow and develop their skills.
🌍 Location & Work Environment
Office Type: FLSmidth's Bucharest office is a modern, professional environment with a collaborative and international work culture.
Office Location(s): Bucharest, Romania
Geographic Context:
- Bucharest is the capital and largest city of Romania, offering a vibrant cultural scene, historical landmarks, and a high quality of life
- The city is home to a diverse and growing international business community
- Bucharest has a continental climate, with warm summers and cold winters
Work Schedule: The standard work schedule is Monday to Friday, 9:00 AM to 5:00 PM, with a one-hour lunch break.
ASSUMPTION: FLSmidth's Bucharest office provides a dynamic and international work environment, with opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- On-site or virtual interview with the hiring manager and relevant stakeholders
- Final interview with the Global Brand & Marketing Manager
Key Assessment Areas:
- Branding and marketing expertise
- Project management skills
- Communication and stakeholder management skills
- Cultural fit and alignment with FLSmidth's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant branding and marketing experience, as well as your project management and stakeholder management skills
- Prepare examples of your brand strategy development and implementation, as well as your ability to analyze and optimize brand performance
- Demonstrate your understanding of FLSmidth's business and the mining industry
ATS Keywords: Brand Strategy, Project Management, Marketing, Stakeholder Management, Brand Development, Brand Performance, Brand Guidelines, DAM, Budget Management, Competitive Brand Portfolio, Product Hierarchy, Merchandise Management
ASSUMPTION: FLSmidth's recruitment process is designed to assess candidates' technical skills, cultural fit, and alignment with the company's values and business objectives.
🛠️ Tools & Technologies
- Data Asset Management (DAM) platforms (e.g., Frontify)
- Project management tools (e.g., Asana, Trello, Microsoft Project)
- Design tools (e.g., Adobe Creative Suite, Sketch, Figma)
- Marketing automation and analytics tools (e.g., Google Analytics, HubSpot, Marketo)
ASSUMPTION: Familiarity with relevant tools and technologies is essential for success in this role, as they enable effective project management, communication, and collaboration.
👔 Cultural Fit Considerations
Company Values:
- Safety and sustainability
- Integrity and respect
- Collaboration and innovation
- Performance and accountability
Work Style:
- Collaborative and international work culture
- Dynamic and fast-paced environment
- Opportunities for professional growth and development
Self-Assessment Questions:
- Do you have a proven track record of developing and implementing successful brand strategies?
- Are you an effective communicator, with strong stakeholder management skills?
- Can you thrive in a dynamic, international work environment and contribute to a collaborative and innovative culture?
ASSUMPTION: Applicants should assess their alignment with FLSmidth's values and work style to ensure a strong cultural fit and successful integration into the team.
⚠️ Potential Challenges
- Managing multiple priorities and projects simultaneously
- Working with diverse stakeholders, including internal teams and external partners
- Adapting to a dynamic and fast-paced work environment
- Occasional travel requirements
ASSUMPTION: Applicants should be prepared to manage multiple priorities, work effectively with diverse stakeholders, and adapt to a dynamic work environment to succeed in this role.
📈 Similar Roles Comparison
- Compared to related roles, this position places a stronger emphasis on brand strategy development and implementation, as well as project management and stakeholder management skills
- This role offers a unique opportunity to work in the mining industry, with a focus on sustainable mining practices and technologies
- Career progression opportunities may vary depending on the organization's structure and growth prospects
ASSUMPTION: Applicants should consider the unique aspects of this role and how it aligns with their career goals and interests in the mining industry.
📝 Sample Projects
- Developing and implementing a brand strategy for a new product or service offering
- Managing a rebranding project for an acquired company, ensuring a smooth transition and minimal disruption to operations
- Analyzing brand performance data to identify trends, optimize strategies, and improve market share
ASSUMPTION: Applicants should be prepared to provide examples of their brand strategy development, implementation, and optimization skills, as well as their ability to manage projects and stakeholders effectively.
❓ Key Questions to Ask During Interview
- Can you describe the brand strategy development process and how it aligns with the overall business objectives?
- How does this role collaborate with other departments and teams, both locally and globally?
- What opportunities are there for professional growth and development within the marketing department or related functions?
- How does FLSmidth support work-life balance and employee well-being?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
ASSUMPTION: Applicants should ask thoughtful questions to demonstrate their interest in the role and gain a deeper understanding of the company culture and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: FLSmidth Career Portal
- Tailor your resume and cover letter to highlight your relevant branding and marketing experience, as well as your project management and stakeholder management skills
- Prepare examples of your brand strategy development and implementation, as well as your ability to analyze and optimize brand performance
- Demonstrate your understanding of FLSmidth's business and the mining industry
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
