📌 Core Information
🔹 Job Title: Brand Marketing Specialist (BSH)
🔹 Company: Bosch Group
🔹 Location: Budapest, Hungary
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: July 8, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Coordinating offline and online marketing tools for product launches
- Planning and executing in-store and sell-out activities
- CRM activities
- Working in a multinational environment with home office possibilities
ASSUMPTION: This role involves a mix of strategic planning and tactical execution, requiring a balance of creativity and analytical skills.
📋 Key Responsibilities
✅ Coordinate offline and online marketing tools for product launches
✅ Plan and execute in-store and sell-out activities
✅ CRM activities
ASSUMPTION: The role may involve some event management and customer relationship building.
🎯 Required Qualifications
Education: Higher education degree in marketing
Experience: 2-5 years of experience in marketing
Required Skills:
- Excellent communication skills
- Digital mindset with strategic thinking
- Creativity, proactivity, and team player attitude
- Proficiency in English and German
Preferred Skills:
- Experience in the home appliances industry
- Familiarity with CRM systems
ASSUMPTION: The company may consider candidates with less experience but exceptional skills and potential.
💰 Compensation & Benefits
Salary Range: The average salary for a Marketing Specialist in Budapest, Hungary, is around 450,000 HUF (approx. 1,200 EUR) per month. This role may offer a slightly higher salary due to the required experience and the multinational environment.
Benefits:
- Competitive compensation package
- Performance-based bonus
- Health insurance package
- Home office opportunities
- Individual training and development opportunities
Working Hours: Full-time (40 hours/week) with flexible home office possibilities
ASSUMPTION: The salary range is an estimate based on market research and may vary depending on the candidate's skills and experience.
📌 Applicant Insights
🔍 Company Context
Industry: The Bosch Group is a multinational engineering and technology company operating in the areas of mobility solutions, consumer goods, industrial technology, and energy and building technology.
Company Size: The Bosch Group has over 400,000 associates worldwide, making it one of the largest employers in the industry.
Founded: The company was founded in 1886 by Robert Bosch in Stuttgart, Germany.
Company Description:
- The Bosch Group is a global leader in technology and innovation, offering a wide range of products and services in various industries.
- The company is committed to sustainability and social responsibility, aiming to create a better life for people worldwide.
- The Bosch Group encourages a diverse and inclusive work environment, fostering collaboration and continuous learning.
Company Specialties:
- Automotive technology
- Consumer goods
- Industrial technology
- Energy and building technology
Company Website: bosch.com
ASSUMPTION: The company's size and multinational presence offer opportunities for career growth and international exposure.
📊 Role Analysis
Career Level: This role is suitable for a marketing professional with 2-5 years of experience, looking to advance their career in a multinational environment.
Reporting Structure: The role may report to the Marketing Manager or a similar position within the BSH Home Appliances Group.
Work Arrangement: The role offers home office opportunities, providing a flexible work-life balance.
Growth Opportunities:
- Progression to a senior marketing role within the BSH Home Appliances Group or other Bosch Group divisions
- International assignments and exposure to different markets
- Developing expertise in CRM and other marketing tools
ASSUMPTION: The company's size and diverse business segments provide ample opportunities for career growth and development.
🌍 Location & Work Environment
Office Type: The role is based in Budapest, Hungary, with a modern and collaborative work environment.
Office Location(s): Árpád fejedelem útja 26, 1023 Budapest, Hungary
Geographic Context:
- Budapest is the capital and largest city of Hungary, with a population of around 1.8 million people.
- The city is known for its rich history, cultural attractions, and vibrant nightlife.
- Budapest offers a high quality of life, with affordable living costs compared to other European capitals.
Work Schedule: The role follows a standard full-time work schedule, with flexible home office possibilities.
ASSUMPTION: The location and work environment may attract candidates who enjoy living in a vibrant European city with a rich cultural heritage.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- On-site or virtual interview with the hiring manager and/or team members
- Final decision and offer
Key Assessment Areas:
- Marketing skills and experience
- Communication and presentation skills
- Cultural fit and adaptability
- Problem-solving and analytical skills
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Prepare examples of successful marketing campaigns or projects you've worked on
- Research the company and the BSH Home Appliances Group to demonstrate your interest and understanding of the business
ATS Keywords: Marketing Specialist, Brand Marketing, Product Launch, CRM, In-store Activities, Sell-out Activities, Multinational Environment, Home Office
ASSUMPTION: The application process may vary depending on the hiring manager and the current hiring needs of the company.
🛠️ Tools & Technologies
- CRM systems (e.g., Salesforce, HubSpot)
- Marketing automation tools (e.g., Marketo, Pardot)
- Social media management tools (e.g., Hootsuite, Buffer)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The required tools and technologies may vary depending on the specific needs of the role and the company's current tech stack.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Quality
- Performance
- Sustainability
- Responsibility
Work Style:
- Collaborative and team-oriented
- Results-driven and performance-focused
- Innovative and forward-thinking
- Adaptable and open to change
Self-Assessment Questions:
- Do you thrive in a collaborative and innovative work environment?
- Are you comfortable working in a multinational company with diverse teams?
- Do you have a proven track record of delivering results in a marketing role?
ASSUMPTION: The company values a strong cultural fit and may assess candidates' alignment with these values during the interview process.
⚠️ Potential Challenges
- Managing multiple marketing campaigns simultaneously
- Adapting to a multinational work environment with diverse teams
- Balancing strategic planning and tactical execution
- Keeping up with the latest marketing trends and technologies
ASSUMPTION: The role may present challenges that require strong organizational skills, adaptability, and a proactive approach to learning and development.
📈 Similar Roles Comparison
- Compared to a Marketing Coordinator role, this position requires more strategic thinking and experience in marketing campaigns and CRM activities.
- In contrast to a Marketing Manager role, this position may involve less team management and more hands-on execution of marketing tasks.
- Career progression may involve moving into a senior marketing role within the BSH Home Appliances Group or other Bosch Group divisions.
ASSUMPTION: The role's responsibilities and requirements may vary depending on the specific needs of the company and the BSH Home Appliances Group.
📝 Sample Projects
- Planning and executing a successful product launch campaign, including offline and online marketing activities
- Developing and implementing a CRM strategy to improve customer engagement and loyalty
- Conducting market research and analysis to inform marketing strategies and tactics
ASSUMPTION: The specific projects and tasks may vary depending on the company's current marketing priorities and the candidate's skills and experience.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the BSH Home Appliances Group?
- How does the company support the professional development and growth of its marketing employees?
- What are the most significant challenges facing the marketing department in the coming year, and how can this role contribute to addressing them?
- How does the company approach innovation and staying ahead of industry trends in marketing?
- What are the key performance indicators (KPIs) for this role, and how will my success be measured?
ASSUMPTION: Asking thoughtful and relevant questions demonstrates your interest in the role and the company, and it provides valuable insights into the work environment and company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the application link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare examples of successful marketing campaigns or projects you've worked on
- Research the company and the BSH Home Appliances Group to demonstrate your interest and understanding of the business
- Follow up with the hiring manager or HR representative within one week of submitting your application to express your interest and reiterate your qualifications for the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
