📌 Core Information
🔹 Job Title: Brand Marketing Specialist
🔹 Company: Roy Rogers Restaurants
🔹 Location: Frederick, MD
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 8, 2025
🔹 Experience Level: Entry
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Collaborating with internal teams to refine marketing strategies
- Developing a marketing calendar and creating compelling materials with agencies
- Strategizing with franchisees and leadership to boost sales
- Analyzing data to drive decisions and managing social media content for marketing campaigns
- Supporting community events and maintaining the Local Store Marketing manual
ASSUMPTION: This role requires a balance of creativity, collaboration, and analytical skills to effectively drive marketing initiatives and enhance brand awareness.
📋 Key Responsibilities
✅ Collaborate with internal teams and lead post-initiative reviews to refine marketing strategies
✅ Develop a marketing calendar, create compelling materials with agencies, and strategize with franchisees and leadership to boost sales
✅ Analyze data to drive decisions, manage social media content, and oversee timelines for marketing campaigns
✅ Support community events, maintain the Local Store Marketing manual, and manage sponsorships and donations
✅ Coordinate with agencies and vendors, organize grand openings, and implement communication plans for marketing programs
✅ Create and execute targeted social and digital marketing strategies to engage audiences and enhance events
ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and community engagement to effectively market the Roy Rogers brand.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Advertising, Communications, or Business Administration
Experience: Relevant marketing experience, preferably in food, retail, or advertising
Required Skills:
- Proficiency in project management
- Social media content creation
- Microsoft Office Suite
- Customer service
Preferred Skills:
- Experience with data analysis tools
- Fluency in Spanish
ASSUMPTION: While a Bachelor’s degree is preferred, relevant marketing experience may be considered in lieu of formal education.
💰 Compensation & Benefits
Salary Range: $45,000 - $55,000, with the potential for increases based on experience
Benefits:
- Bi-weekly pay
- College tuition and gym reimbursement
- Employee discount programs
- Opportunities for growth
- 401(k) retirement plan plus match
- Comprehensive benefits package
- Life insurance coverage
- Pet insurance options
- Disability insurance
- Generous paid time off and holiday pay
Working Hours: Full-time, Monday-Friday, with occasional travel up to 25%
ASSUMPTION: The salary range provided is an estimate based on industry standards for entry-level marketing positions in the restaurant industry.
📌 Applicant Insights
🔍 Company Context
Industry: Roy Rogers Restaurants operates in the quick-service restaurant industry, with a focus on western-themed dining experiences and a diverse menu.
Company Size: Roy Rogers Restaurants is a mid-sized company with 1,001-5,000 employees, providing a supportive and collaborative work environment.
Founded: Roy Rogers Restaurants was founded in 1968 and is headquartered in Frederick, MD.
Company Description:
- Roy Rogers Restaurants is known for its western-themed atmosphere and diverse menu, including USDA choice top round roast beef, hand-breaded, fresh fried chicken, and great-tasting burgers
- The company offers a Fixin’s Bar®, allowing guests to customize their orders with a variety of fresh produce, condiments, and signature sauces
- Roy Rogers Restaurants is committed to fostering an inclusive environment for all employees and is an Equal Opportunity Employer
Company Specialties:
- Restaurant management
- Hospitality
- Customer service
Company Website: Roy Rogers Restaurants
ASSUMPTION: Roy Rogers Restaurants is a well-established company in the quick-service restaurant industry, with a strong focus on customer satisfaction and employee development.
📊 Role Analysis
Career Level: This role is an entry-level position, offering an opportunity to gain experience in marketing and grow within the company.
Reporting Structure: The Brand Marketing Specialist will report directly to the Marketing Manager and collaborate with various internal teams, including franchisees and leadership.
Work Arrangement: This role is on-site, with occasional travel up to 25% for community events and franchisee meetings.
Growth Opportunities:
- Advancement to a Marketing Manager or similar role as experience and performance dictate
- Expansion of responsibilities based on demonstrated skills and achievements
- Cross-functional learning opportunities within the company
ASSUMPTION: This role offers a clear path for career growth and development within the company, with opportunities to take on more responsibilities and advance to management positions.
🌍 Location & Work Environment
Office Type: Corporate office environment with a casual, western-themed atmosphere
Office Location(s): Corporate Office - Frederick, MD
Geographic Context:
- Frederick, MD, is located in the Baltimore-Washington metropolitan area, offering a mix of urban and suburban living
- The area is known for its historic sites, cultural attractions, and outdoor recreation opportunities
- Frederick has a population of approximately 70,000 residents and is home to a diverse range of industries
Work Schedule: Full-time, Monday-Friday, with occasional travel up to 25%
ASSUMPTION: The corporate office in Frederick, MD, provides a supportive and collaborative work environment, with opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR department
- In-person or virtual interview with the Marketing Manager and a member of the marketing team
- Final interview with the Director of Marketing
Key Assessment Areas:
- Marketing and strategic planning skills
- Collaboration and communication abilities
- Analytical skills and data-driven decision-making
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Demonstrate your understanding of the Roy Rogers brand and marketing strategies
- Prepare examples of successful marketing campaigns or projects you have led
ATS Keywords: Marketing, Strategic Planning, Collaboration, Data Analysis, Customer Service, Brand Management, Social Media, Digital Marketing
ASSUMPTION: The application process for this role is designed to assess the candidate's marketing and strategic planning skills, as well as their cultural fit and alignment with company values.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Social media platforms (Facebook, Instagram, Twitter)
- Data analysis tools (Google Analytics, Tableau, etc.)
- Project management software (Asana, Trello, etc.)
ASSUMPTION: Familiarity with Microsoft Office Suite, social media platforms, and data analysis tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Customer-focused
- Collaborative
- Innovative
- Accountable
- Respectful
Work Style:
- Team-oriented and collaborative
- Data-driven and analytical
- Adaptable and responsive to change
- Creative and innovative
Self-Assessment Questions:
- How do you approach collaborating with internal teams to refine marketing strategies?
- Can you provide an example of a successful marketing campaign you have led, and what data-driven decisions did you make to optimize its performance?
- How do you balance creativity and data analysis in your marketing approach?
ASSUMPTION: Roy Rogers Restaurants values candidates who are customer-focused, collaborative, innovative, accountable, and respectful, with a strong work ethic and a commitment to exceptional customer service.
⚠️ Potential Challenges
- Managing multiple marketing campaigns and projects simultaneously
- Balancing creative and analytical aspects of the role
- Occasional travel requirements for community events and franchisee meetings
- Adapting to a fast-paced and dynamic work environment
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- Compared to related marketing roles, this position offers a unique blend of strategic planning, tactical execution, and community engagement
- In the restaurant industry, this role provides a broad range of marketing experience, with opportunities to work with various teams and stakeholders
- Career progression in this role may involve advancing to a Marketing Manager or similar position, with potential opportunities to move into other areas of the business
ASSUMPTION: This role offers a unique blend of marketing experience and a clear path for career growth and development within the company.
📝 Sample Projects
- Developing and executing a targeted social media campaign to promote a new menu item
- Analyzing sales data to identify trends and optimize marketing strategies for specific locations
- Coordinating a grand opening event for a new franchise location, including local press outreach and community engagement
ASSUMPTION: These sample projects illustrate the diverse range of marketing responsibilities and the opportunity to make a significant impact on the success of the Roy Rogers brand.
❓ Key Questions to Ask During Interview
- What are the most significant marketing challenges facing the Roy Rogers brand, and how can this role help address them?
- How does the marketing team collaborate with franchisees and leadership to boost sales and enhance brand awareness?
- What opportunities are there for professional growth and development within the company?
- How does the company support work-life balance for its employees?
- What are the most important qualities and skills for success in this role, according to the hiring manager?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and commitment to the company's success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Prepare examples of successful marketing campaigns or projects you have led
- Follow up with the hiring manager one week after submitting your application, inquiring about the status of your application and expressing your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
