📌 Core Information
🔹 Job Title: Brand Marketing Specialist
🔹 Company: Roy Rogers Restaurants
🔹 Location: Frederick, MD
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-05-15
🔹 Experience Level: Entry
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Collaborating with internal teams to refine marketing strategies
- Developing a marketing calendar and creating compelling materials with agencies
- Strategizing with franchisees and leadership to boost sales
- Analyzing data to drive decisions and managing social media content
- Supporting local store marketing efforts and maintaining the Local Store Marketing manual
ASSUMPTION: This role requires a balance of creativity, strategic thinking, and analytical skills. It involves both collaborative and independent work, with a focus on driving sales and enhancing brand awareness.
📋 Key Responsibilities
✅ Collaborate with internal teams and lead post-initiative reviews to refine marketing strategies
✅ Develop a marketing calendar, create compelling materials with agencies, and strategize with franchisees and leadership to boost sales
✅ Analyze data to drive decisions, manage social media content, and oversee timelines for marketing campaigns
✅ Support community events, maintain the Local Store Marketing manual, and manage sponsorships and donations
✅ Coordinate with agencies and vendors, organize grand openings, and implement communication plans for marketing programs
✅ Create and execute targeted social and digital marketing strategies to engage audiences and enhance events
ASSUMPTION: The Brand Marketing Specialist will be expected to wear multiple hats, requiring strong organizational skills and the ability to multitask and prioritize effectively.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Advertising, Communications, or Business Administration
Experience: Relevant marketing experience, preferably in food, retail, or advertising
Required Skills:
- Proficiency in project management, social media content creation, and Microsoft Office Suite
- Strong analytical skills and the ability to multitask and prioritize effectively
- Passion for social media trends and a commitment to exceptional customer service
Preferred Skills:
- Experience in the restaurant industry or a related field
- Fluency in a second language
ASSUMPTION: While relevant experience is preferred, the company is open to considering candidates with a strong educational background and transferable skills.
💰 Compensation & Benefits
Salary Range: $45,000 - $55,000, with the potential for increases based on experience
Benefits:
- Bi-weekly pay
- College tuition and gym reimbursement
- Employee discount programs
- Opportunities for growth
- 401(k) retirement plan plus match
- Comprehensive benefits package
- Life insurance coverage
- Pet insurance options
- Disability insurance
- Generous paid time off and holiday pay
Working Hours: Full-time, with a typical workweek of 40 hours
ASSUMPTION: The salary range provided is an estimate based on industry standards for entry-level marketing positions in the restaurant industry. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Roy Rogers Restaurants operates in the quick-service restaurant industry, with a focus on western-themed dining experiences. The company is known for its USDA choice top round roast beef, hand-breaded, fresh fried chicken, and great-tasting burgers.
Company Size: Roy Rogers Restaurants is a mid-sized company with 1,001-5,000 employees. This size allows for opportunities for growth and career advancement while maintaining a relatively close-knit work environment.
Founded: Roy Rogers Restaurants was founded in 1968 and is headquartered in Frederick, MD.
Company Description:
- Roy Rogers Restaurants offers a western-themed quick-service dining experience
- The company is known for its high-quality menu items, including USDA choice top round roast beef, hand-breaded, fresh fried chicken, and great-tasting burgers
- Roy Rogers Restaurants focuses on providing exceptional customer service and a welcoming atmosphere
Company Specialties:
- Restaurant management
- Hospitality
- Customer service
Company Website: https://www.royrogersrestaurants.com/
ASSUMPTION: Roy Rogers Restaurants is a well-established company with a strong brand presence in the quick-service restaurant industry. The company values innovation, creativity, and exceptional customer service.
📊 Role Analysis
Career Level: This position is an entry-level role within the marketing department. It offers an opportunity to gain experience in various aspects of marketing, including strategic planning, campaign execution, and data analysis.
Reporting Structure: The Brand Marketing Specialist will report directly to the Marketing Manager and work closely with internal teams, franchisees, and external agencies.
Work Arrangement: This is an on-site position, with the possibility of up to 25% travel for events and community engagement activities.
Growth Opportunities:
- The company offers opportunities for growth and career advancement, with a focus on promoting from within
- This role provides exposure to various aspects of marketing, allowing for the development of a well-rounded skill set
- Successful candidates may have the opportunity to take on additional responsibilities or move into management positions as they gain experience
ASSUMPTION: The Brand Marketing Specialist role is an excellent entry point for individuals looking to establish a career in marketing within the restaurant industry.
🌍 Location & Work Environment
Office Type: Corporate office
Office Location(s): Corporate Office PEI - Frederick, MD
Geographic Context:
- Frederick, MD, is located in the Baltimore-Washington metropolitan area
- The city offers a mix of urban and suburban living, with a population of approximately 70,000 people
- Frederick has a humid subtropical climate, with hot, humid summers and cold, snowy winters
Work Schedule: The work schedule for this position is Monday through Friday, with the possibility of occasional weekend or evening work for events and community engagement activities.
ASSUMPTION: The corporate office in Frederick, MD, provides a professional work environment with opportunities for collaboration and growth.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screening with the HR department
- In-person or virtual interview with the Marketing Manager
- Final interview with key stakeholders
Key Assessment Areas:
- Marketing and strategic planning skills
- Analytical and problem-solving abilities
- Communication and interpersonal skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Demonstrate your understanding of the restaurant industry and Roy Rogers Restaurants' unique selling points
- Prepare examples of marketing campaigns or projects you've worked on, highlighting your creativity, strategic thinking, and analytical skills
ATS Keywords: Marketing, Brand Management, Strategic Planning, Campaign Execution, Data Analysis, Customer Service, Restaurant Industry, Quick-Service Restaurants
ASSUMPTION: The application process for this role is likely to be competitive, with a focus on identifying candidates with strong marketing skills, relevant experience, and a passion for the restaurant industry.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Social media platforms (Facebook, Instagram, Twitter)
- Project management tools (Asana, Trello, or similar)
- Data analysis tools (Google Analytics, Tableau, or similar)
ASSUMPTION: Familiarity with these tools and technologies is preferred, but not required. The company is willing to provide training and support to help the successful candidate develop the necessary skills.
👔 Cultural Fit Considerations
Company Values:
- Customer focus
- Integrity
- Teamwork
- Innovation
- Accountability
Work Style:
- Collaborative and team-oriented
- Results-driven and focused on continuous improvement
- Adaptable and responsive to change
- Customer-centric and committed to exceptional service
Self-Assessment Questions:
- Do you have a passion for social media trends and a strong understanding of the restaurant industry?
- Are you able to multitask and prioritize effectively in a fast-paced environment?
- Do you have strong analytical skills and the ability to make data-driven decisions?
- Are you comfortable working independently and taking initiative when needed?
- Do you thrive in a collaborative work environment and enjoy working with diverse teams?
ASSUMPTION: Roy Rogers Restaurants values candidates who are passionate about the restaurant industry, customer-focused, and committed to exceptional service. The company seeks individuals who are adaptable, results-driven, and able to work effectively in a team environment.
⚠️ Potential Challenges
- The Brand Marketing Specialist role may require occasional travel for events and community engagement activities
- The position involves a mix of collaborative and independent work, which may require strong organizational skills and the ability to multitask effectively
- The restaurant industry can be fast-paced and demanding, with long hours and tight deadlines during peak periods
- The role may require working weekends or evenings for events and community engagement activities
ASSUMPTION: These challenges can be mitigated by effective time management, strong communication skills, and a commitment to work-life balance.
📈 Similar Roles Comparison
- Compared to other marketing roles in the restaurant industry, the Brand Marketing Specialist position at Roy Rogers Restaurants offers a unique blend of strategic planning, campaign execution, and data analysis
- This role provides an opportunity to gain experience in various aspects of marketing and work closely with internal teams, franchisees, and external agencies
- Career paths in the restaurant industry may include moving into management positions or specializing in a specific area of marketing, such as digital marketing or brand management
ASSUMPTION: The Brand Marketing Specialist role at Roy Rogers Restaurants offers a unique opportunity to gain experience in various aspects of marketing and work closely with internal teams, franchisees, and external agencies.
📝 Sample Projects
- Developing a marketing calendar and creating compelling materials with agencies to support a new product launch
- Analyzing sales data to identify trends and opportunities for growth, and developing targeted marketing campaigns to capitalize on these insights
- Managing social media content and overseeing timelines for marketing campaigns to support a grand opening or rebranding initiative
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and skills required for the Brand Marketing Specialist role at Roy Rogers Restaurants.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the overall marketing strategy for Roy Rogers Restaurants?
- What opportunities are there for growth and professional development within the marketing department?
- How does the company support work-life balance for employees in this role?
- What are the key challenges facing the marketing department, and how can this role help address them?
ASSUMPTION: Asking these questions demonstrates your interest in the role and provides valuable insights into the company's culture, priorities, and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Prepare examples of marketing campaigns or projects you've worked on, demonstrating your creativity, strategic thinking, and analytical skills
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
