📌 Core Information
🔹 Job Title: Brand Marketing Specialist (Madrid)
🔹 Company: Lenus
🔹 Location: Madrid, Spain
🔹 Job Type: Full-time
🔹 Category: Health, Wellness & Fitness
🔹 Date Posted: 2025-07-08
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Managing a portfolio of 20 health coaches, primarily top-tier partners
- Developing marketing strategies and campaigns to boost brand awareness, engagement, and organic lead generation
- Conducting market research to stay ahead of trends and offer strategic content suggestions
- Collaborating with the local Growth team to align the organic social strategy with paid ads and web initiatives
- Delivering tailored services like marketing calendars, email marketing, ManyChat Flows, lead magnets, campaign plans, and content reviews based on the coach’s needs
ASSUMPTION: This role requires a balance of creativity and analytical skills, with a strong focus on organic social media growth and lead generation.
📋 Key Responsibilities
✅ Manage a portfolio of 20 coaches, primarily top-tier partners
✅ Develop marketing strategies and campaigns to boost brand awareness, engagement, and organic lead generation
✅ Conduct market research to stay ahead of trends and offer strategic content suggestions
✅ Use tools like SproutSocial to track social media performance, analyze campaign success, and suggest growth strategies
✅ Collaborate with the local Growth team to align the organic social strategy with paid ads and web initiatives
✅ Deliver tailored services like marketing calendars, email marketing, ManyChat Flows, lead magnets, campaign plans, and content reviews based on the coach’s needs
ASSUMPTION: This role involves a high degree of autonomy and requires strong organizational skills to manage multiple coach relationships and marketing projects.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 2+ years of experience in digital marketing, with a focus on organic social media growth and lead generation, especially on platforms like Instagram, TikTok, Facebook, and YouTube
Required Skills:
- Strong understanding of branding, social media, and digital marketing principles
- Creativity in designing engaging digital campaigns that attract and convert leads
- Ability to work independently and collaboratively in a fast-paced environment
- Basic graphic design skills (Canva experience preferred)
- Strong organizational skills and adaptability to a multicultural workspace
- Fluency in Spanish and English
Preferred Skills:
- Interest in fitness, holistic health, or leading a healthy lifestyle
ASSUMPTION: While not all qualifications are mandatory, the ideal candidate should possess most of the listed skills and be eager to learn and grow in the role.
💰 Compensation & Benefits
Salary Range: €35,000 - €45,000 per year (Estimated based on industry standards for a mid-level marketing role in Madrid)
Benefits:
- Structured and prioritized development opportunities
- Development feedback cycle with quarterly check-ins
- 25 days paid vacation
- Opportunity to be awarded equity and share in Lenus’ long-term growth and success
- Regular team gatherings and monthly social events across all offices, along with company-wide celebrations
- Daily snacks and fuel
- A Macbook and other hardware to support daily work
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range is estimated based on industry standards for a mid-level marketing role in Madrid. The actual salary may vary based on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Health, Wellness & Fitness. Lenus is a health technology company that empowers health coaches to scale their businesses through pioneering technology and in-house business, health, and innovation expertise.
Company Size: 201-500 employees. Lenus offers a dynamic, global culture with opportunities for growth and collaboration.
Founded: 2016. Lenus was founded in Denmark by Bertram Thorslund and has since grown to over 350 employees with offices worldwide.
Company Description:
- Lenus partners with the world’s best health & fitness coaches to power their growth
- Empowers coaches to be bold and boundless, with limitless growth at their fingertips
- Fuses innovative tech, strategic expertise, and human connection to handle the business of coaching
Company Specialties:
- Health
- Fitness
- Nutrition
- Wellbeing
- Mindset
- Positive Psychology
- Mental Wellbeing
- Habits
- Data Driven
- Health Technology
- Holistic Health
- Health Innovation
Company Website: lenus.io
ASSUMPTION: Lenus is a rapidly growing company with a strong focus on innovation and empowering health coaches to succeed.
📊 Role Analysis
Career Level: Mid-level marketing role with opportunities for growth and development
Reporting Structure: This role reports directly to the Growth Center of Excellence and collaborates closely with the local Growth team and Key Account Managers
Work Arrangement: On-site, full-time position based in Madrid, Spain
Growth Opportunities:
- Quarterly development feedback cycles and structured development opportunities
- Potential to be awarded equity and share in Lenus’ long-term growth and success
- Collaboration with a diverse, global team and exposure to various aspects of the business
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with a strong focus on development and career progression.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace with a focus on employee well-being and comfort
Office Location(s): Rued Langgaards Vej 8, Copenhagen, Capital Region 2300, DK; Unter den Linden 40, Berlin, BE 10117, DE; Kungsgatan 9, 4, Stockholm, Stockholm County 11143, SE; 1 Lackington Street, London, England EC2A 1AL, GB; Curienstraße 1, Hamburg, HH 20095, DE; 32 Avenue of the Americas, 13th Floor, New York, NY 10013, US; 400 Spectrum Center Dr, Irvine, California 92618, US; 100 n Biscayne Blvd, Miami, Florida 33132, US; Raamplein 1, Amsterdam, North Holland 1016 XK, NL; Bulevardi 21 / Albertinkatu 25b, Helsinki, Uusimaa 00180, FI; Paseo de la Castellana, 86, Madrid, Community of Madrid 28046, ES; Stortorvet 7, Sentrum, Oslo 0155, NO; 1100 King St W, Toronto, Ontario M6K 0C6, CA
Geographic Context:
- Madrid, Spain: A vibrant, multicultural city with a strong focus on work-life balance
- Lenus’ Madrid office is centrally located, with easy access to public transportation and nearby amenities
Work Schedule: Full-time, 40 hours per week, with flexible working hours and remote work options available
ASSUMPTION: Lenus’ Madrid office offers a modern, collaborative work environment with a strong focus on employee well-being and comfort.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the Talent Acquisition Team
- On-site or virtual interview with the hiring manager and team members
- Final round interview with the Head of Growth or another senior leader
Key Assessment Areas:
- Cultural fit and alignment with Lenus’ values and mission
- Marketing skills and strategic thinking
- Analytical skills and data-driven decision-making
- Communication and collaboration skills
- Creativity and problem-solving abilities
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Include specific examples of your marketing campaigns and their outcomes
- Demonstrate your understanding of the health and wellness industry and Lenus’ mission
- Prepare questions to ask during the interview to show your interest in the role and company
ATS Keywords: Brand Marketing, Digital Marketing, Social Media Growth, Lead Generation, Market Research, Content Creation, Communication, Creativity, Problem Solving, Graphic Design, Organizational Skills, Bilingual, Collaboration, Adaptability, Consumer Behavior, Trend Analysis
ASSUMPTION: Lenus’ application process is designed to assess candidates’ skills, cultural fit, and alignment with the company’s mission and values.
🛠️ Tools & Technologies
- SproutSocial (social media management and analytics)
- Canva (graphic design)
- ManyChat (chatbot platform)
- Lenus’ proprietary technology and tools
ASSUMPTION: Lenus provides the necessary tools and technologies for this role, with a focus on streamlining workflows and enhancing productivity.
👔 Cultural Fit Considerations
Company Values:
- Empowerment: Lenus empowers health coaches to scale their businesses and grow
- Innovation: Lenus fosters a culture of innovation and continuous improvement
- Collaboration: Lenus values collaboration and knowledge-sharing across teams and departments
- Integrity: Lenus upholds the highest ethical standards in all aspects of its business
- Excellence: Lenus strives for excellence in all its endeavors, from technology and services to employee development
Work Style:
- Dynamic and fast-paced, with a focus on growth and innovation
- Collaborative and supportive, with a strong emphasis on knowledge-sharing
- Performance-focused, with a commitment to continuous improvement
- Global and multicultural, with offices and coaches worldwide
Self-Assessment Questions:
- Do you align with Lenus’ mission to empower health coaches and make the world a healthier and happier place?
- Are you comfortable working in a dynamic, global culture with a strong focus on growth and innovation?
- Do you thrive in a collaborative, performance-focused work environment?
ASSUMPTION: Lenus values diverse perspectives and experiences, and seeks candidates who align with its mission, values, and work style.
⚠️ Potential Challenges
- Managing a portfolio of 20 coaches, with varying needs and priorities
- Staying ahead of trends in the rapidly evolving health and wellness industry
- Balancing creativity and data-driven decision-making in marketing strategies
- Adapting to a multicultural workspace and remote work arrangements
ASSUMPTION: This role presents unique challenges that require strong organizational skills, adaptability, and a strategic mindset.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses primarily on organic social media growth and lead generation
- Lenus’ unique business model and focus on health coaches set this role apart from similar marketing positions
- Career path: This role offers opportunities for growth and development within Lenus, with potential paths to senior marketing or management positions
ASSUMPTION: This role is unique within the marketing industry, with a strong focus on organic social media growth and lead generation for health coaches.
📝 Sample Projects
- Developing a social media strategy for a top-tier health coach, including content themes, hashtags, and engagement tactics
- Creating a marketing calendar for a group of coaches, tailored to their unique brands and target audiences
- Analyzing social media performance data to identify trends and optimize campaign strategies
ASSUMPTION: These sample projects illustrate the hands-on, strategic nature of this role, with a focus on driving organic social media growth and lead generation.
❓ Key Questions to Ask During Interview
- How does Lenus support the growth and development of its employees?
- What is the team structure and dynamic within the Growth team and local offices?
- How does Lenus foster a culture of innovation and continuous improvement?
- What opportunities are there for growth and advancement within Lenus?
- How does Lenus approach work-life balance and employee well-being?
ASSUMPTION: These interview questions help candidates assess the company culture, team dynamics, and growth opportunities within Lenus.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare questions to ask during the interview to show your interest in the role and company
- Follow up with the Talent Acquisition Team within 24 hours of submitting your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
