Brand Marketing Trainee

📌 Core Information

🔹 Job Title: Brand Marketing Trainee

🔹 Company: OMI Group

🔹 Location: New Paltz, NY

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: June 20, 2025

🔹 Experience Level: Entry-Level (0-2 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Face-to-face sales and marketing presentations to promote products
• Generating innovative marketing campaigns to support brand objectives
• Collaborating with a team to oversee territory operations and ensure optimal coverage
• Working in a fast-paced, innovative environment with experienced professionals

ASSUMPTION: This role is ideal for recent graduates or individuals with a passion for marketing and sales, seeking to develop their skills in a dynamic environment.

📋 Key Responsibilities

✅ Promote products directly to consumers through face-to-face sales and marketing presentations

✅ Generate and produce innovative marketing and sales campaigns to support brand objectives and boost sales performance

✅ Maintain knowledge of all products and services offered and provide support in product training and campaign participation

✅ Deliver in-depth product knowledge to customers and educate them on the unique advantages of the brand to positively impact sales performance and increase margins

✅ Attend daily meetings with the Brand Marketing Trainee team to ensure everyone is on track and aligned to ensure marketing efforts are met

✅ Work with fellow Brand Marketing Trainees to oversee the day-to-day operations of an assigned territory to ensure optimal coverage and effective distribution

ASSUMPTION: This role requires strong communication skills, adaptability, and the ability to work both independently and collaboratively.

🎯 Required Qualifications

Education: High School Diploma or equivalent

Experience: Entry-level (0-2 years)

Required Skills:

• Strong written and verbal communication skills
• Ability to negotiate and persuade clients effectively
• Availability to work on weekends, holidays, and evenings as required
• Keen interest in brand marketing and consumer buying decisions
• Ability to think creatively and adapt quickly in a fast-paced environment
• Collaborative team player with a resilient attitude and passion for marketing and sales
• Capable of working both independently and collaboratively in team settings
• Passion for helping others and giving back to the community
• Reliable transportation, able to travel locally as needed

Preferred Skills:

• Previous sales or marketing experience
• Bachelor's degree in Marketing, Business, or a related field

ASSUMPTION: While a high school diploma is the minimum requirement, a bachelor's degree in a relevant field may be beneficial for long-term success in this role.

💰 Compensation & Benefits

Salary Range: $30,000 - $40,000 per year (Based on industry standards for entry-level marketing positions in the New York area)

Benefits:

• On-the-job training and mentorship from experienced professionals
• Opportunities for career growth and advancement within the company
• Potential performance-based bonuses and incentives

Working Hours: Full-time (40 hours per week), including weekends, holidays, and evenings as required

ASSUMPTION: The salary range provided is an estimate based on industry standards for entry-level marketing positions in the New York area. Actual compensation may vary based on factors such as experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Restaurants (specifically, Japanese steakhouses)

Company Size: Small (201-500 employees)

Founded: 1998 (as a single restaurant in Australia, later expanded to the United States)

Company Description:

• OMI Group is an international restaurant management company specializing in Japanese steakhouses
• Known for its high-quality ingredients, skilled chefs, and exceptional customer service
• Offers a unique dining experience with teppanyaki-style cooking and entertainment

Company Specialties:

• Teppanyaki-style cooking
• Japanese cuisine
• Hospitality and customer service

Company Website: OMI Group Website

ASSUMPTION: OMI Group's focus on high-quality ingredients and exceptional customer service may influence the company's approach to marketing and branding.

📊 Role Analysis

Career Level: Entry-level (Brand Marketing Trainee)

Reporting Structure: Reports directly to the Brand Marketing Manager

Work Arrangement: On-site, with a focus on face-to-face sales and marketing presentations

Growth Opportunities:

• Advancement to Brand Marketing Specialist or similar role
• Potential career progression to management or executive positions within the company
• Opportunities to gain experience in various aspects of marketing and sales

ASSUMPTION: As an entry-level position, this role offers opportunities for career growth and development within the company.

🌍 Location & Work Environment

Office Type: Restaurant headquarters (New Paltz, NY)

Office Location(s): New Paltz, NY

Geographic Context:

• New Paltz is a small city in the Hudson Valley region of New York
• Known for its historic architecture, vibrant arts scene, and outdoor recreation opportunities
• Located approximately 70 miles north of New York City

Work Schedule: Full-time (40 hours per week), including weekends, holidays, and evenings as required

ASSUMPTION: The work schedule may vary depending on business needs and may require flexibility to accommodate peak customer demand.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• In-person or virtual interview with the Brand Marketing Manager
• Final decision and offer

Key Assessment Areas:

• Communication skills and ability to present products effectively
• Creativity and problem-solving abilities
• Adaptability and resilience in a fast-paced environment
• Alignment with company values and cultural fit

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare examples of marketing campaigns or sales presentations you've created or participated in
• Research OMI Group's brand and marketing strategies to demonstrate your understanding of the company

ATS Keywords: Brand Marketing, Sales Presentation, Marketing Campaign, Product Knowledge, Customer Education, Teamwork, Adaptability, Resilience

ASSUMPTION: Applicants should emphasize their communication skills, creativity, and adaptability in their application materials and interviews.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Social media platforms (Facebook, Instagram, Twitter)
• Customer Relationship Management (CRM) software (e.g., Salesforce, HubSpot)

ASSUMPTION: Familiarity with these tools and technologies is not required but may be beneficial for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Excellence in customer service
• Teamwork and collaboration
• Continuous learning and improvement

Work Style:

• Fast-paced and dynamic environment
• Focus on face-to-face sales and marketing presentations
• Opportunities for both independent and collaborative work

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic environment?
• Are you comfortable working on weekends, holidays, and evenings as required?
• Do you have strong communication skills and the ability to present products effectively?

ASSUMPTION: Applicants should assess their comfort with the work environment and cultural fit with OMI Group's values before applying.

⚠️ Potential Challenges

• Working on weekends, holidays, and evenings as required
• Adapting to a fast-paced, dynamic work environment
• Meeting sales and marketing performance targets
• Competing with experienced professionals for career advancement opportunities

ASSUMPTION: Applicants should be aware of these potential challenges and consider how they would address them in the application process.

📈 Similar Roles Comparison

• Brand Marketing Trainee vs. Marketing Coordinator: Brand Marketing Trainee is an entry-level role focused on face-to-face sales and marketing presentations, while Marketing Coordinator may have more responsibility for marketing campaign planning and execution
• Industry-specific context: OMI Group's focus on Japanese steakhouses may require unique marketing strategies and customer engagement techniques compared to other restaurant concepts
• Career path comparison: Brand Marketing Trainee is an entry-level role with opportunities for advancement to Brand Marketing Specialist or similar positions within the company

ASSUMPTION: Applicants should research similar roles and career paths within the industry to better understand the opportunities and challenges of this position.

📝 Sample Projects

• Developing a marketing campaign to promote a new product or service offering
• Creating a sales presentation to highlight the unique advantages of OMI Group's brand compared to competitors
• Collaborating with the team to plan and execute a community event or charity initiative

ASSUMPTION: Applicants should be prepared to discuss their experience with similar projects in their application materials and interviews.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does this role contribute to the overall marketing and sales strategy of OMI Group?
• What opportunities are there for professional development and growth within the company?
• How does OMI Group support work-life balance for its employees?
• What is the company's approach to diversity, equity, and inclusion?

ASSUMPTION: Applicants should ask thoughtful questions to demonstrate their interest in the role and the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Prepare examples of marketing campaigns or sales presentations you've created or participated in
• Research OMI Group's brand and marketing strategies to demonstrate your understanding of the company
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.