Brand Media Director

📌 Core Information

🔹 Job Title: Brand Media Director

🔹 Company: PMG

🔹 Location: Dallas, Texas, United States

🔹 Job Type: On-site

🔹 Category: Advertising Services

🔹 Date Posted: 2025-07-17

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Strategic direction and oversight of cross-channel media campaigns
• Management of media operations, including partner management, campaign optimization, and performance analysis
• Establishment and maintenance of long-term, strategic partnerships with media channels
• Negotiation of annual deals with key publishers for consistent rates, premium inventory, and first-look opportunities
• Executive communication with clients, providing strategic insights, performance updates, and actionable recommendations
• Mentoring and guidance of a team of media professionals, fostering a culture of excellence, innovation, and collaboration
• Spearheading cross-agency, high-impact projects and initiatives

ASSUMPTION: This role requires a high level of strategic thinking, leadership, and communication skills to manage a team and drive successful media campaigns for clients.

📋 Key Responsibilities

✅ Set the strategic direction and oversee the execution of cross-channel media campaigns, ensuring they meet performance goals and exceed client expectations

✅ Manage media operations, including partner management, campaign optimization, and detailed performance analysis across Publisher Partnerships, Display, Video/CTV, Audio, and other channels

✅ Establish and maintain long-term, strategic partnerships across media channels to maximize campaign reach and effectiveness

✅ Identify and negotiate annual deals with key publishers to secure consistent rates, access to premium inventory, and first-look opportunities for clients

✅ Provide high-level, executive communication to clients, offering strategic insights, performance updates, and actionable recommendations

✅ Mentor and guide a team of media professionals, fostering a culture of excellence, innovation, and collaboration

✅ Spearhead cross-agency, high-impact projects and initiatives that push boundaries and deliver measurable client success

ASSUMPTION: This role involves a mix of strategic planning, operational management, and client communication, requiring strong leadership and organizational skills.

🎯 Required Qualifications

Education: Bachelor's degree or equivalent work experience

Experience: 10+ years of experience in digital media strategy, including 4+ years of leadership experience

Required Skills:

• Expert-level knowledge of Account Planning, Brand Media, and Content Creation
• Advanced understanding of Marketing Metrics, Marketing Planning & Analysis, and Market Research & Consumer Behavior
• Proficiency in tools like Adobe Analytics, Google Analytics, and Microsoft Excel
• Proven ability to build and maintain strong relationships with key media partners
• Strong communication and collaboration skills
• Ability to work on a cross-functional team to ensure cohesive, 360-degree media strategies
• Proven leadership skills, fostering a culture of excellence, innovation, and collaboration within your team
• Commitment to curiosity and adaptability as a Continual Learner, staying at the forefront of media innovation while prioritizing client success with a Customer-Focused mindset
• Dedication to People-Focused leadership, fostering collaboration, innovation, and professional growth by leading by example and nurturing strong relationships that empower others to excel

Preferred Skills:

• Experience with AI tools and platforms
• Fluency in additional languages

ASSUMPTION: While not explicitly stated, having experience in the advertising industry and familiarity with relevant tools and platforms would be beneficial for this role.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Director-level role in the Advertising Services industry in Dallas, Texas, the estimated salary range is $150,000 - $200,000 per year. This is an estimate and the actual salary may vary based on the candidate's experience and qualifications.

Benefits:

• Professional Development: Learning and development programs, mentorship opportunities, and career advancement support
• Generous Time Off: Generous paid time off and holiday allowances
• Parental Leave: Paid parental leave to support family during important life events
• Retirement & Pension Plans: Competitive retirement or pension programs, including contribution matching
• Fertility and Family Support: Fertility benefits for all team members and their spouses
• Healthcare: Coverage and support for everyday medical expenses and routine care, tailored by geography
• Pet Insurance: Protection for pet's health and finances
• Lifestyle Spending Accounts: 100% company-funded accounts to promote healthy habits and well-being
• Commuter Benefits: Support for travel and commuting needs, where available
• Annual Bonus: All employees are eligible for an annual bonus
• Volunteering Opportunities: 8 give-back hours to volunteer in local communities
• AI Enterprise License: Access to AI Enterprise accounts and participation in weekly AI training sessions to empower and ensure AI safety

ASSUMPTION: The provided salary range is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: PMG is a global independent marketing services and technology company that seeks to inspire people and brands that anything is possible. They drive success through business strategy and transformation, creative, media, and insights, all powered by their proprietary marketing operating system, Alli.

Company Size: PMG has 900 employees globally and is considered a mid-sized company. This means there are opportunities for growth and collaboration across various teams and departments.

Founded: PMG was founded in 2010 and has since grown to become a leading global independent digital company, working with prominent brands like Apple, Nike, CKE Restaurants, Dropbox, Experian, Intuit, Kimberly-Clark, Kohler, Sephora, Travelex, and Whole Foods.

Company Description:

• PMG is dedicated to working hard to serve its employees and clients, delivering value, results, and innovation, often requiring true grit and agility
• The company culture is inclusive and focused on continuous improvement, business integrity, and cultivating dynamic relationships
• PMG has been named Agency of the Year multiple times by Digiday, MediaPost, Adweek, Campaign US, and Ad Age; ranks among Fast Company’s Best Workplaces for Innovators; and is the only company named to Ad Age’s Best Places to Work ten years in a row

Company Specialties:

• Digital Marketing
• SEO
• Paid Search
• Advertising
• Media Planning
• Media Buying
• Brand Media
• Content Marketing
• Influencer Marketing
• Social Media
• Brand Strategy
• Creative Design & Development
• Ecommerce Consulting
• Mobile Development
• Local Optimization
• Technology
• Data Analytics

Company Website: https://www.pmg.com

ASSUMPTION: PMG's focus on innovation, continuous improvement, and client success makes it an attractive place for professionals looking to grow and make a significant impact in the advertising industry.

📊 Role Analysis

Career Level: This role is at the Director level, requiring a high degree of strategic thinking, leadership, and management skills to oversee a team and drive successful media campaigns for clients.

Reporting Structure: The Brand Media Director will report directly to the Head of Brand Media and will oversee a team of media professionals.

Work Arrangement: This role is on-site, requiring the Director to be present in the Dallas, Texas office. However, PMG offers flexible work arrangements, including remote and hybrid options for other positions within the company.

Growth Opportunities:

• As a Director, there may be opportunities to advance to a Vice President or other senior leadership roles within the company
• PMG's commitment to continuous improvement and innovation creates opportunities for employees to learn and grow within their roles
• The company's global presence and diverse client base offer opportunities to work on various campaigns and projects

ASSUMPTION: This role provides ample opportunities for professional growth and development within the company and the advertising industry.

🌍 Location & Work Environment

Office Type: PMG's Dallas office is a modern, collaborative workspace designed to foster innovation and creativity.

Office Location(s): 2601 Olive St, Floor 19, Dallas, Texas 75201, US

Geographic Context:

• Dallas, Texas is a major metropolitan area with a diverse economy and a thriving job market
• The city offers a mix of urban and suburban living options, with a variety of neighborhoods to choose from
• Dallas has a humid subtropical climate, with hot summers and mild winters

Work Schedule: This role follows a standard full-time work schedule, with the option for flexible hours and remote work arrangements as needed.

ASSUMPTION: Dallas, Texas offers a dynamic work environment with a mix of urban and suburban living options, and PMG's office provides a modern, collaborative workspace for employees.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening with the HR team
• In-depth phone or video interview with the hiring manager
• On-site or virtual interview with the team
• Final interview with senior leadership
• Background check and offer extension

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Leadership and management abilities
• Communication and collaboration skills
• Industry knowledge and experience
• Cultural fit and alignment with PMG's core values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Be prepared to discuss your strategic approach to media campaigns and your ability to lead and mentor a team
• Research PMG's company culture and values to ensure a strong cultural fit
• Prepare questions to ask the interviewer about the role, team, and company to demonstrate your interest and engagement

ATS Keywords: Digital Media Strategy, Campaign Management, Media Partnerships, Leadership, Account Planning, Brand Media, Content Creation, Marketing Metrics, Marketing Planning, Market Research, Consumer Behavior, Data Analysis, Communication, Collaboration, Negotiation, Mentoring

ASSUMPTION: The application process for this role is likely to be competitive, so it's essential to tailor your application materials and prepare thoroughly for interviews to stand out from other candidates.

🛠️ Tools & Technologies

• Adobe Analytics
• Google Analytics
• Microsoft Excel
• AI tools and platforms (as needed)

ASSUMPTION: Familiarity with these tools and platforms is essential for this role, and experience with AI tools and platforms may be beneficial.

👔 Cultural Fit Considerations

Company Values:

• Inclusive: PMG values diversity and fosters an inclusive work environment where everyone feels valued and respected
• Always change for the better: The company is committed to continuous improvement and innovation, encouraging employees to learn and grow
• People-focused: PMG prioritizes the well-being and success of its employees, fostering a culture of collaboration and support

Work Style:

• Collaborative: PMG encourages teamwork and collaboration across departments and teams
• Dynamic: The company's fast-paced and ever-evolving industry requires employees to be adaptable and responsive to change
• Innovative: PMG values creativity and encourages employees to think outside the box and push boundaries

Self-Assessment Questions:

• Do you thrive in a dynamic, collaborative work environment?
• Are you committed to continuous learning and improvement?
• Do you have strong leadership and mentoring skills?
• Are you comfortable working in a fast-paced, ever-changing industry?
• Do you align with PMG's core values of being inclusive, always changing for the better, and people-focused?

ASSUMPTION: Candidates who are strong cultural fits will have a strong commitment to PMG's core values, thrive in a dynamic and collaborative work environment, and be committed to continuous learning and improvement.

⚠️ Potential Challenges

• The role requires a high level of strategic thinking, leadership, and management skills, which can be challenging for candidates without relevant experience
• The advertising industry is fast-paced and ever-changing, requiring employees to be adaptable and responsive to change
• The role involves managing a team, which can be challenging for candidates without strong leadership and mentoring skills
• The on-site work arrangement may not be suitable for candidates who prefer remote or hybrid work arrangements

ASSUMPTION: While this role presents several challenges, it also offers significant opportunities for professional growth and development within the company and the advertising industry.

📈 Similar Roles Comparison

• This role is similar to other Director-level roles in the advertising industry, but with a focus on brand media and partnerships
• PMG's global presence and diverse client base offer opportunities to work on various campaigns and projects, setting it apart from other advertising agencies
• As a mid-sized company, PMG offers a more intimate and collaborative work environment compared to larger advertising agencies, but with similar career growth opportunities

ASSUMPTION: This role offers a unique blend of strategic thinking, leadership, and management responsibilities, with opportunities to work on diverse campaigns and projects for a global client base.

📝 Sample Projects

• Developing and executing a comprehensive media strategy for a major brand launch, including cross-channel media buys, influencer partnerships, and event activations
• Negotiating annual deals with key publishers to secure consistent rates, access to premium inventory, and first-look opportunities for clients
• Managing a team to optimize campaign performance and deliver measurable results for a long-term client, including regular performance analysis and strategic adjustments

ASSUMPTION: These sample projects illustrate the strategic, operational, and leadership aspects of the Brand Media Director role at PMG.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing the Brand Media team currently, and how can this role help address them?
• How does this role collaborate with other departments and teams within PMG?
• What opportunities are there for professional growth and development within this role and the company?
• How does PMG support work-life balance for its employees?
• What are the company's plans for expansion and growth in the coming years, and how can this role contribute to that success?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and the company, and helps you better understand the opportunities and challenges that come with the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for interviews by researching PMG's company culture, values, and recent projects
• Prepare questions to ask the interviewer about the role, team, and company to demonstrate your interest and engagement
• Follow up with the hiring manager after your interview to express your appreciation and reiterate your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.