Brand Media Manager

📌 Core Information

🔹 Job Title: Brand Media Manager

🔹 Company: Vestiaire Collective

🔹 Location: Paris, Île-de-France, France

🔹 Job Type: Permanent contract

🔹 Category: Marketing & Communications

🔹 Date Posted: 2025-05-22

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing comprehensive media strategies to elevate Vestiaire Collective's brand presence and drive growth.
• Leading integrated media campaigns and analyzing performance to optimize strategies.
• Collaborating with internal teams and external agencies to ensure seamless campaign execution and alignment with brand guidelines.
• Managing the media budget and negotiating media buys with vendors to ensure cost-effective and impactful placements.
• Establishing partnerships with key global media partners and working hand in hand with them to build best-in-class media buying strategies.

ASSUMPTION: This role requires a strategic thinker with a deep understanding of media planning and execution within the fashion industry. The ideal candidate will have a proven track record in media buying and planning, particularly in digital channels.

📋 Key Responsibilities

✅ Develop and implement a holistic brand media strategy that aligns with Vestiaire Collective’s overall marketing objectives.

✅ Identify key media channels and platforms that best reach our target audience, including digital, print, broadcast, and social media.

✅ Ensure all assets are following media channels best practices by developing global guidelines and being involved in the creative process.

✅ Lead the planning, development, and execution of integrated media campaigns to build brand awareness and drive engagement in Non-US markets and be the global consultant for the US market.

✅ Monitor and analyze the performance of media campaigns, using data-driven insights to optimize strategies and improve ROI.

✅ Prepare regular reports on media activities, performance metrics, and campaign outcomes for senior management.

✅ Identify and establish partnerships with key global media partners and work hand in hand with them on building best-in-class media buying strategy (audience strategy, new formats, budget split, test and learn strategy).

✅ Negotiate media buys and manage relationships with media vendors to ensure cost-effective and impactful placements.

✅ Create a test and learn approach for new channels.

✅ Manage the media budget, ensuring efficient allocation of resources to maximize campaign effectiveness for Non-US region and have a global overview of spend - monitoring monthly reporting.

✅ Track and report on budget expenditures, ensuring transparency and accountability.

ASSUMPTION: The role involves a high degree of cross-functional collaboration, requiring strong communication skills and the ability to manage timelines, priorities, and multiple stakeholders.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field.

Experience: 5 to 8 years of experience in media buying and planning, particularly in digital channels.

Required Skills:

• Expertise in media planning across paid channels, especially on the digital ones.
• Familiarity with programmatic advertising, display, social, and native ads.
• Proficiency in digital campaign KPIs and analytics.
• Ability to interpret data to optimize campaigns and inform strategy.
• Strong cross-functional communication skills, especially with marketing, creative, comms, and media teams.
• Ability to manage timelines, priorities, and multiple stakeholders.
• Experience in vendor and agency management.

Preferred Skills:

• Fluency in multiple languages.
• Experience in the fashion industry.
• Knowledge of MMM modelling.

ASSUMPTION: Candidates with experience in the fashion industry and familiarity with MMM modelling may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: €60,000 - €80,000 per year (Estimated based on industry standards for a mid-level marketing role in Paris)

Benefits:

• Competitive compensation and benefits package
• Learning and growth investment
• Free shares
• Two days to help Project - reinforcing your activist journey and volunteer for an association

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range is an estimate based on industry standards for a mid-level marketing role in Paris. The actual salary may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Retail Apparel and Fashion. Vestiaire Collective is a leading global online marketplace for desirable pre-loved fashion, with a mission to transform the fashion industry for a more sustainable future.

Company Size: 501-1,000 employees. As a mid-sized company, Vestiaire Collective offers a dynamic and collaborative work environment where employees can have a significant impact on the business.

Founded: 2009. Vestiaire Collective was founded in Paris and has since grown into a global company with offices in London, Berlin, New York, Singapore, Hong Kong, and Ho Chi Minh.

Company Description:

• Vestiaire Collective is the leading global online marketplace for desirable pre-loved fashion.
• Certified B Corporation. #LongLiveFashion.
• The platform is unique thanks to a rare inventory of 5 million items including 20,000 daily new-ins.

Company Specialties:

• Fashion
• Luxury
• E-commerce
• Community
• Online Shopping
• Internet
• E-retail
• International
• Social Shopping
• Technology
• and sustainability

Company Website: http://www.vestiairecollective.com

ASSUMPTION: Vestiaire Collective's commitment to sustainability and circular fashion sets it apart in the fashion industry.

📊 Role Analysis

Career Level: Mid-level marketing role with potential for growth and advancement within the company.

Reporting Structure: The Brand Media Manager will report directly to the Global Head of Brand.

Work Arrangement: On-site, with the possibility of hybrid work arrangements in the future.

Growth Opportunities:

• Potential to grow into a leadership role within the marketing department.
• Opportunities to work on international campaigns and collaborate with global teams.
• Chance to make a significant impact on the company's brand awareness and growth.

ASSUMPTION: The Brand Media Manager role offers a unique opportunity to work on global campaigns and collaborate with diverse teams, providing ample opportunities for professional growth and development.

🌍 Location & Work Environment

Office Type: Vestiaire Collective's headquarters is located in a vibrant and central area of Paris, offering a dynamic and collaborative work environment.

Office Location(s): 53, Rue de Châteaudun, Paris, Île-de-France 75009, FR

Geographic Context:

• Paris is a major fashion hub, offering ample opportunities for networking and professional development.
• The office is located in a bustling and culturally diverse neighborhood, providing easy access to public transportation, restaurants, and shops.
• Paris offers a high quality of life, with a rich cultural scene, excellent dining options, and numerous recreational activities.

Work Schedule: The Brand Media Manager will be expected to work standard business hours, with some flexibility for meetings and events.

ASSUMPTION: The Brand Media Manager role may require occasional travel to attend industry events, conferences, or to visit other Vestiaire Collective offices.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening.
• Phone or video call with the HR department to discuss the role and company culture.
• In-person or video interview with the hiring manager and relevant team members.
• Final interview with the Global Head of Brand.

Key Assessment Areas:

• Media planning and buying skills.
• Analytical skills and data-driven decision-making.
• Communication and collaboration skills.
• Cultural fit and alignment with company values.

Application Tips:

• Highlight your relevant experience and achievements in media planning and buying, particularly in the fashion industry.
• Demonstrate your analytical skills and ability to interpret data to optimize campaigns and inform strategy.
• Showcase your communication and collaboration skills, and explain how you would manage timelines, priorities, and multiple stakeholders in this role.
• Explain how your personal values align with Vestiaire Collective's company values.

ATS Keywords: Media planning, media buying, digital advertising, programmatic advertising, campaign management, data analysis, budget management, cross-functional communication, project management, vendor management, creative strategy, performance analysis, partnership development, negotiation, audience strategy, test and learn approach

ASSUMPTION: Applicants should tailor their resumes and cover letters to highlight their relevant skills and experience for this role.

🛠️ Tools & Technologies

• Google Ads
• Facebook Business
• TikTok Ads
• Other relevant media planning and buying tools

ASSUMPTION: Familiarity with these tools is essential for success in this role. Candidates should be prepared to demonstrate their proficiency in using these tools during the interview process.

👔 Cultural Fit Considerations

Company Values:

• Activism
• Transparency
• Dedication
• Greatness
• Collective

Work Style:

• Collaborative and team-oriented.
• Data-driven and analytical.
• Adaptable and responsive to change.
• Creative and strategic.

Self-Assessment Questions:

• How do your personal values align with Vestiaire Collective's company values?
• Describe a time when you had to manage multiple stakeholders and priorities. How did you ensure successful project execution?
• How do you approach testing and learning in new channels or strategies?

ASSUMPTION: Applicants should reflect on these questions and be prepared to discuss their responses during the interview process.

⚠️ Potential Challenges

• Managing a global media budget and ensuring efficient allocation of resources across multiple regions.
• Collaborating effectively with internal teams and external agencies to ensure seamless campaign execution and alignment with brand guidelines.
• Keeping up with the latest trends and best practices in media planning and buying within the fashion industry.
• Balancing the need for data-driven decision-making with the creative and strategic aspects of media planning and buying.

ASSUMPTION: The Brand Media Manager role presents unique challenges and opportunities for professional growth and development.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this role requires a deep understanding of media planning and buying, particularly in digital channels.
• This role offers the opportunity to work on global campaigns and collaborate with diverse teams, providing ample opportunities for professional growth and development.
• Career progression in this role may lead to leadership positions within the marketing department or other areas of the business.

ASSUMPTION: Applicants should consider how their skills and experience align with the unique requirements of this role and how it compares to other marketing roles in the industry.

📝 Sample Projects

• Developing and executing a comprehensive media strategy to launch a new product line or collection.
• Managing a global media budget and optimizing campaign performance across multiple regions.
• Establishing partnerships with key global media partners and working hand in hand with them to build best-in-class media buying strategies.

ASSUMPTION: Applicants should be prepared to discuss their relevant experience and achievements in media planning and buying, particularly in the fashion industry, during the interview process.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the marketing department?
• How does Vestiaire Collective approach vendor and agency management?
• What are the key priorities for this role in the first 90 days?
• How does Vestiaire Collective support the professional growth and development of its employees?
• What are the biggest challenges facing the company in the next 12-24 months, and how can this role contribute to addressing them?

ASSUMPTION: Applicants should use the interview process to gain a deeper understanding of the company's culture, values, and priorities, and to assess their fit for the role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experience for this role, using the ATS Keywords provided.
• Prepare for the interview process by reflecting on the Self-Assessment Questions and considering how your personal values align with Vestiaire Collective's company values.
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.