📌 Core Information
🔹 Job Title: Brand & Media Strategist [Chile]
🔹 Company: Fintual
🔹 Location: Gran Santiago, Región Metropolitana de Santiago, Chile
🔹 Job Type: Full time
🔹 Category: Brand & Media Strategy
🔹 Date Posted: 2025-07-18
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (2 days in office)
🚀 Job Overview
Key aspects of this role include:
- Defining Fintual's editorial strategy and media presence
- Ensuring consistent communication aligned with the brand's tone
- Coordinating interviews, writing press releases, and managing relationships with journalists
- Working closely with marketing and investments teams for relevant appearances
- Supporting crisis management and reputation care
ASSUMPTION: This role requires a strategic thinker with strong communication skills and a solid understanding of the media landscape in Chile.
📋 Key Responsibilities
✅ Define and implement Fintual's editorial strategy and media presence
✅ Ensure consistent communication aligned with the brand's tone
✅ Coordinate interviews, write press releases, and manage relationships with journalists
✅ Work closely with marketing and investments teams for relevant appearances
✅ Support crisis management and reputation care
ASSUMPTION: The role may require occasional work outside of regular hours to manage crises or meet deadlines.
🎯 Required Qualifications
Education: Bachelor's degree in Communications, Journalism, Marketing, or a related field
Experience: At least 5 years of experience in communications, media, brand strategy, or public relations
Required Skills:
- Excellent writing and communication skills in Spanish
- Strong network of media contacts in Chile
- Proven experience in designing media strategies and content
- Ability to manage crises with agility and criterion
- Knowledge of the financial and technology sectors
Preferred Skills:
- Experience working in a startup or fast-paced environment
- Fluency in English
ASSUMPTION: Candidates with experience in the finance or technology sectors may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: The salary for this role starts at 2.5 MM CLP (approximately $3,125 USD) per month, based on industry standards for similar roles in Chile.
Benefits:
- 7 weeks of vacation per year
- Stock options after 1 year
- Medical expense insurance
- Breakfast and lunch when in the office
- No meetings on Tuesdays
- 12 weeks parental leave for non-gestating person
- Work from anywhere coordination
Working Hours: Full-time position with standard working hours, but may require occasional work outside of regular hours.
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Investment Management
Company Size: 51-200 employees
Founded: 2018
Company Description:
- Fintual is a technology company focused on helping millions of people make intelligent financial decisions to grow their money
- They offer regulated investment products through a clear and convenient digital platform
- Fintual was incubated by Y Combinator, dy/dx, and has investors including Sequoia Capital, Kaszek, and Hi Ventures
Company Specialties:
- Finance
- Technology
- Investment
- Fintech
- Wealth Management
- Asset Management
- Mutual Funds
- Stocks
- Retirement
- Savings Account
- Investment Advisory
- Financial Advisory
Company Website: https://www.fintual.com
ASSUMPTION: Fintual's focus on technology and innovation sets it apart in the investment management industry.
📊 Role Analysis
Career Level: Mid-level to senior
Reporting Structure: This role reports directly to the Head of Marketing or a similar position
Work Arrangement: Hybrid, with a requirement to be in the office 2 days a week
Growth Opportunities:
- Potential to grow within the marketing or communications team
- Opportunity to work on high-impact projects and initiatives
- Chance to learn about the finance and investment industries
ASSUMPTION: This role offers significant growth potential for the right candidate.
🌍 Location & Work Environment
Office Type: Hybrid, with a requirement to be in the office 2 days a week
Office Location(s): Gran Santiago, Región Metropolitana de Santiago, Chile
Geographic Context:
- Santiago is the capital and largest city of Chile, with a population of over 6 million
- The city is known for its cultural attractions, including museums, theaters, and parks
- Santiago offers a mix of urban and outdoor activities, with the Andes Mountains nearby
Work Schedule: Standard working hours, with occasional work outside of regular hours as needed
ASSUMPTION: The hybrid work arrangement allows for flexibility while still providing opportunities for in-person collaboration.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screen
- In-person or video interview with the hiring manager
- Final interview with key stakeholders
Key Assessment Areas:
- Communication skills and writing samples
- Understanding of the media landscape in Chile
- Crisis management skills
- Alignment with Fintual's brand and values
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills
- Provide writing samples that demonstrate your ability to communicate effectively
- Research Fintual and the investment management industry to show your understanding of the company and its mission
ATS Keywords: Brand strategy, media relations, crisis management, editorial strategy, content creation, public relations, networking, writing, financial knowledge, startup experience, creative sensitivity, strategic thinking, audience engagement, message development
ASSUMPTION: The application process may vary depending on the volume of applicants and the specific needs of the hiring team.
🛠️ Tools & Technologies
- Microsoft Office Suite
- Google Workspace
- Social media platforms (e.g., Twitter, LinkedIn, Facebook)
- Media monitoring and analysis tools (e.g., Mention, Brand24)
ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's role and responsibilities.
👔 Cultural Fit Considerations
Company Values:
- Simplicity
- Transparency
- Expertise
- Empathy
- Integrity
Work Style:
- Collaborative
- Data-driven
- Innovative
- Adaptable
- Results-oriented
Self-Assessment Questions:
- Do you align with Fintual's company values?
- Are you comfortable working in a hybrid environment?
- Do you thrive in a collaborative, data-driven work culture?
ASSUMPTION: Fintual's company culture is focused on collaboration, innovation, and results-driven work.
⚠️ Potential Challenges
- Managing multiple priorities and deadlines
- Working with a diverse range of stakeholders
- Adapting to a fast-paced, startup environment
- Occasional work outside of regular hours to manage crises or meet deadlines
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a results-oriented mindset.
📈 Similar Roles Comparison
- This role is similar to a Communications Manager or Media Relations Specialist, but with a stronger focus on brand strategy and crisis management
- Unlike similar roles in other industries, this position requires a strong understanding of the finance and investment sectors
- Career progression may include roles such as Senior Brand & Media Strategist, Head of Communications, or similar positions
ASSUMPTION: This role offers unique opportunities for growth and development within the communications and marketing fields.
📝 Sample Projects
- Developing a comprehensive media strategy for Fintual's product launch
- Managing a crisis communication plan in response to a negative news article
- Coordinating interviews with key stakeholders for a major industry event
ASSUMPTION: These projects are examples of the types of initiatives the Brand & Media Strategist may work on, but the specific projects will vary depending on the company's needs and priorities.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall communications and marketing strategy for Fintual?
- What are the biggest challenges facing the company in the next 12 months, and how can this role help address them?
- How does Fintual support the professional development and growth of its employees?
- What is the company's approach to crisis management, and how can this role contribute to that strategy?
- What is the work-life balance like for this role, and how does the company support employees in achieving that balance?
ASSUMPTION: These questions are designed to help candidates better understand the role, the company, and the work environment.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare writing samples that demonstrate your communication abilities
- Research Fintual and the investment management industry to show your understanding of the company and its mission
- Follow up with the hiring team one week after submitting your application to confirm receipt and express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
