📌 Core Information
🔹 Job Title: Brand & Media Strategist [México]
🔹 Company: Fintual
🔹 Location: Mexico City, Ciudad de México, Mexico
🔹 Job Type: Full time
🔹 Category: Investment Management
🔹 Date Posted: 2025-07-18
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (2 days/week in-office)
🚀 Job Overview
Key aspects of this role include:
- Defining Fintual's editorial strategy and media presence
- Ensuring consistent communication aligned with the brand's narrative
- Coordinating media appearances and writing key messages
- Managing relationships with journalists and supporting crisis communication
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and a solid understanding of the financial and technology sectors.
📋 Key Responsibilities
✅ Define and implement Fintual's editorial strategy and media presence
✅ Ensure consistent communication aligned with the brand's narrative
✅ Coordinate media appearances, write key messages, and create content for various channels
✅ Manage relationships with journalists and maintain a strong network of media contacts
✅ Support crisis communication and reputation management
ASSUMPTION: The role may require occasional weekend work or being on-call for crisis situations.
🎯 Required Qualifications
Education: Bachelor's degree in Communications, Journalism, Marketing, or a related field
Experience: At least 5 years of experience in communications, media, brand strategy, or a related role
Required Skills:
- Excellent writing and communication skills in Spanish
- Strong network of media contacts in Mexico
- Proven experience in crisis communication management
- Ability to work independently and manage multiple projects
- Familiarity with the financial and technology sectors
Preferred Skills:
- Bilingual (Spanish/English)
- Experience with public relations agencies
- Knowledge of content management systems
ASSUMPTION: Candidates with experience in the fintech industry or a related field may have an advantage.
💰 Compensation & Benefits
Salary Range: MXN 58,000 per month (base salary)
Benefits:
- 7 weeks of vacation
- Stock options after 1 year
- Medical insurance
- Breakfast and lunch when in the office
- No meeting Tuesdays
- 12 weeks parental leave
- Work from anywhere flexibility
Working Hours: Full-time (40 hours/week) with flexible hours and the option to work remotely 3 days/week
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in Mexico.
📌 Applicant Insights
🔍 Company Context
Industry: Fintual operates in the investment management and fintech sectors, with a focus on making investments accessible and transparent for all individuals.
Company Size: Fintual is a mid-sized company with 51-200 employees, offering a dynamic and collaborative work environment.
Founded: Fintual was founded in 2018 and is headquartered in Chile and Mexico.
Company Description:
- Fintual aims to make investments simple, transparent, and accessible to everyone
- The company offers a range of investment products, including its own funds, and provides a user-friendly digital platform for clients
- Fintual is backed by prominent venture capital firms, including Sequoia Capital, Kaszek, and Hi Ventures
Company Specialties:
- Investment management
- Financial technology (fintech)
- Wealth management
- Asset management
- Mutual funds
- Stocks
- Retirement savings
- Savings accounts
- Investment advisory services
- Financial advisory services
Company Website: https://www.fintual.com
ASSUMPTION: Fintual's focus on innovation and accessibility makes it an attractive employer for candidates interested in the fintech industry.
📊 Role Analysis
Career Level: This role is suitable for experienced professionals seeking to leverage their communication and strategic skills in the fintech industry.
Reporting Structure: The Brand & Media Strategist will report directly to the Marketing or Communications Director and collaborate with various teams, including Marketing, Inversiones (Investments), and Legal.
Work Arrangement: This is a hybrid role, requiring the candidate to be present in the office 2 days per week. The remaining days can be worked remotely, with a flexible work schedule.
Growth Opportunities:
- Potential career progression into leadership roles within the Marketing or Communications departments
- Opportunities to gain experience in the fintech industry and work with a diverse range of teams
- Possibility to work on high-impact projects that align with Fintual's mission to make investments accessible to all
ASSUMPTION: Candidates with a strong interest in the fintech industry and a desire to grow within the company may find this role particularly appealing.
🌍 Location & Work Environment
Office Type: Fintual's office is a collaborative and dynamic workspace, fostering creativity and innovation.
Office Location(s): Mexico City, Ciudad de México, Mexico
Geographic Context:
- Mexico City is the capital and most populous city in Mexico, offering a vibrant cultural scene and numerous entertainment options
- The city is known for its rich history, diverse neighborhoods, and bustling nightlife
- Mexico City is a major financial and economic hub in Latin America, with a thriving startup ecosystem
Work Schedule: Full-time (40 hours/week) with flexible hours and the option to work remotely 3 days/week
ASSUMPTION: Candidates should be comfortable working in a dynamic, fast-paced environment and be able to adapt to changes as needed.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screening to assess communication skills and cultural fit
- In-depth interview with the hiring manager to discuss the candidate's experience, skills, and career goals
- Final interview with the Marketing or Communications Director to evaluate the candidate's strategic thinking and alignment with Fintual's mission
Key Assessment Areas:
- Communication skills and ability to craft compelling narratives
- Strategic thinking and problem-solving abilities
- Cultural fit and alignment with Fintual's values and mission
- Experience in crisis communication and media relations
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of Fintual's mission and the investment management industry
- Prepare examples of your past work that showcase your communication, strategic, and crisis management skills
- Follow up with the hiring manager after your interview to express your interest in the role
ATS Keywords: Brand strategy, media relations, crisis management, editorial strategy, content creation, communication skills, networking, strategic thinking, social media, public relations, writing skills, financial knowledge, technology awareness, startup experience
ASSUMPTION: The application process may take up to 2-3 weeks, depending on the number of candidates and the hiring team's availability.
🛠️ Tools & Technologies
- Content management systems (e.g., WordPress, Drupal)
- Social media platforms (e.g., Twitter, LinkedIn, Facebook)
- Email marketing tools (e.g., Mailchimp, Constant Contact)
- Project management software (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's role and the team's needs.
👔 Cultural Fit Considerations
Company Values:
- Simplicity: Making complex things simple and accessible
- Transparency: Being open and honest in all communications
- Integrity: Acting with honesty and fairness in all situations
- Innovation: Encouraging creativity and continuous learning
- Collaboration: Working together to achieve common goals
Work Style:
- Dynamic and fast-paced environment
- Collaborative and team-oriented culture
- Focus on results and continuous improvement
- Flexible and adaptable to changes
Self-Assessment Questions:
- Do you thrive in dynamic, fast-paced environments?
- Are you comfortable working collaboratively and adapting to changes?
- Do you share Fintual's commitment to making investments accessible and transparent for all individuals?
ASSUMPTION: Candidates who align with Fintual's values and work style are more likely to succeed in this role and contribute to the company's mission.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Working in a fast-paced, dynamic environment with frequent changes
- Dealing with crisis situations and managing communication effectively
- Adapting to a hybrid work arrangement and maintaining productivity
ASSUMPTION: Candidates should be comfortable working in a fast-paced environment and be able to manage multiple projects and priorities effectively.
📈 Similar Roles Comparison
- This role is unique in its focus on defining Fintual's editorial strategy and media presence in the Mexican market
- Similar roles in other companies may have a broader scope, focusing on both internal and external communications
- Career progression in this role may lead to leadership positions within the Marketing or Communications departments
ASSUMPTION: Candidates should consider the unique aspects of this role and how it aligns with their career goals and interests.
📝 Sample Projects
- Developing and implementing a comprehensive media strategy for Fintual Mexico
- Managing crisis communication during market fluctuations or negative press
- Creating and distributing engaging content for Fintual's social media channels and blog
ASSUMPTION: The specific projects assigned may vary depending on the candidate's skills, experience, and the team's needs.
❓ Key Questions to Ask During Interview
- How does this role contribute to Fintual's overall mission and growth strategy?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Fintual support the professional development and growth of its employees?
- What is the team structure and dynamic within the Marketing and Communications departments?
- How does Fintual approach work-life balance and employee well-being?
ASSUMPTION: Asking thoughtful and insightful questions demonstrates the candidate's interest in the role and commitment to Fintual's success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your past work that showcase your communication, strategic, and crisis management skills
- Follow up with the hiring manager after your interview to express your interest in the role
- If selected for the final round, be prepared to present a comprehensive media strategy for Fintual Mexico
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
